Publishing Research

TeamRock

TeamRockTeamRock is a publisher that specialises in Rock genre magazines. Although Teamrock is a relatively new publisher they have already become quite a large company within the media magazine industry publishing popular magazines such as Metal Hammer and Classic Rock Magazines.Apart from the music magazine industry, Teamrock also has its own Radio station by the same name. Using the Teamrock radio, Teamrock can advertise the magazines that it publishes opening up its potential market. The TeamRock website also uses ads to advertise rock related online content for example “A DATING SITE THAT ROCKS” the Teamrock website advertises to rock fans specifically because they are the most likely website audience.

Along with the previously mentioned magazines Teamrockalso publishes ProgRock magazine, AOR magazine and Blues.

Metal hammer

The Most popular magazine that TeamRock publishes is Metal hammer. Metal hammers audience is 66% male and has an average age of 22 a further statistic is that 83% of the audience has bought a music CD as a result of reading Metal Hammer.The normal price of the magazine is £4.25 it is released monthly but also includes a special edition magazine each year meaning that around 13 magazines are released a year. The average income of the magazine is around £30,722 with a circulation of 50,000. Usually Metal Hammer magazine contains 132 pages, 38 of which are for advertising. This means that on average metal hammer magazine is 28.79% Advertisements.

http://curtisreetasmedia.blogspot.co.uk/2012/09/readership-of-metal-hammer.html

AudienceMale 66%Female 34%

Bauer media group

http://www.mediauk.com/magazines/35998/kerrang/readership-figures

Bauer media is one of the largest privately owned publishers in Europe, it a worldwide media empire and offers 300 magazines in 15 countries. Bauer media is based in the UK and is actually a collection of many companies which are based around one of two divisions either magazine or radio. Bauer media group is multi-platform and owns its own radio station and television channels which all work together to inter-advertise each other. Bauer media does not only offer a specific genre of music magazine but offers many variations of genres to the public.

Bauer media now supplies over 80 influential brands names which cover a large demographic of interests from angling times to heat magazine.

Kerrang!

Kerrang! Is the magazine closest to the one I wish to design, 22 is the meanAge of the audience of Kerrang! And it is specifically aimed at the rock genreMarket.