public relations presentation - 2010 with cats
DESCRIPTION
Public Relations presentation given to the FIRST 2010 Championship by mentor Lee Drake, Students Chrystal Vongnaphone and Matthieu DoraTRANSCRIPT
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Press releases
How to
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Our Presentors
Lee Drake – Parent, Mentor & Sponsor
Crystal Vongnaphone – Junior, Student Leader, Communications
Matthieu Dora – Sophomore, Student Leader, Scouting
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What is a press release• A pseudo-news story• Third person• Attracts editors & reporters
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How do you use a PR?
• Email, fax and/or snail mail• Sent to:
– Newspapers– Television– Online media– Radio
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What is the format of a press release?
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What is the secret to getting a press release printed?
• Think like a reporter!– Make it REAL news– Hook– Be professional & courteous
• Inform Simply– High school level
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Develop an angle
• Know what is newsworthy– Attract general public– Highlight
• Local Community• Controversies
– Cool/new/fascinating– Topical
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Writing a great title
• The Bad:– Team 1511 sponsors robotics event at local high
school for the general public• Awesome titles
– Teen geeks battle for robotics glory– Robotics kids celebrate international success
• Subheads– Details
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The Five “W”s & How
• Requirements– Who is affected/interested/participating– What you’re promoting– Where– When– Why be interested?– How to engage
• Use news writing style – not a fact based one
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The Rest
• Back up claims – Feed the Reporter• Quote
– An expert– Background material – ### = Done!– Contact Info
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More Recommendations
• Hype-bloated phrases = Bad!!!• You are the Journalist!• Newspapers = Ideas!• Keep it short, don’t fluff!• Format
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Connecting with the Press
• Mailing list• Connect with:
– Twitter/Facebook/LinkedIn
• PICK SMART!
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Creating a press calendar• Create due-dates• Assign resources & follow up• Pre-pen content early!• Fill in the blank• Use boilerplates
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Involving the team• Create a sub-team with a leader with writing skills• Good writing skills = real-world benefits• Leader Edits & Trims “fluff”• Meet frequently
– Assign one release/person• Promote on website• Provide contact info
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What is news?
• Coverage depends on available space• Consider:
– Community service– Demos– Competitions– Kickoff, ship dates– Other significant events
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Alternatives to regular news
• Self Report– Upload Pictures– Events– Thumbs Up/Thumbs Down – Opinion columns– Community forums
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Be aware of media calendars
• Watch for large newspaper coverings– Volunteer for coverage!
• Send everywhere!
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What if they show up at your event!?
• Have a team spokesperson– Guide the media person– Assign an adult– Provide SAFETY GLASSES!
• Don’t lose them!– Have 3-5 points of discussion– Have “quotable” statements ready
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What if they show up at your event!?
• Be in uniform!• Give opportunity• Provide high resolution!
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Final notes
• Be pleasant & hand write notes • Column space• Want more coverage
