public communications consulting services for sr 826/palmetto expressway from sr 836 to sr 93/i-75...

Public Communications Consulting Services for

SR 826/Palmetto Expressway from SR 836 to SR 93/I-75 Managed Lanes

Miami-Dade County

for the Florida Department of Transportation RFP-DOT-11/12-6126DS

Media Relations Group, LLCOral Presentation

March 1, 2012

Presentation Outline

1. MRG Experience1. MRG Experience

2. MRG Capabilities2. MRG Capabilities

3. Public Relations Campaign3. Public Relations Campaign

4. Question and Answer Session4. Question and Answer Session

Oral PresentationMarch 1, 2012





Presentation Outline Oral PresentationMarch 1, 2012

• Opened in 1999 specializing in public sector involvement campaigns

• Dedicated staff of FDOT public information experts available at all times to best serve our clients

• Serving FDOT’s public involvement needs in all disciplines and in 12 counties

• Woman-owned FDOT DBE- 100% DBE contract

We incorporate statewide experience into a local approach

About MRG

• First public involvement campaign for a P3 project in South Florida

• First Ramp Signaling Project

• First Managed Lanes Project

• First Roadside Animal Detection System (RADS)

• First High-Intensity Activated Crosswalk (HAWK) Beacon in South Florida

FDOT counts on MRG when breaking new ground

MRG’s Accomplishments Working for FDOT

We’ve been there as FDOT’s liaison for more than a decade…

…and we’re still there today!

NW 103 Street Interchange Okeechobee Road Interchange

NW 74 Street Interchange

NW 36 Street InterchangeNW 58 Street Interchange

NW 25 Street ViaductEast Segment

826/836 Interchange Design Phase

COMPLETED PROJECTS

CURRENT PROJECTS

WB Palmetto Auxiliary Lanes

I-75 to Palmetto Auxiliary Lanes

826/836 Interchange Reconstruction

NW 25 Street ViaductWest Segment

I-75 PD&E/Transit Study

MRG’s Unmatched Corridor Experience

We Know FDOT Managed Lanes & Tolling Projects

5

4 3

2

7

8

1

1. FDOT D6 - 95 Express (Phase 1)2. FDOT D4 - 95 Express (Phase 2)3. FDOT D4 - 95 Express (Phase 3)4. FDOT D4 - I-595 Express Corridor

Improvements 5. FDOT D4 - I-75 Managed Lanes 6. FDOT D6 - Golden Glades Interchange

PD&E Study7. FDOT D6 - Palmetto East/West PD&E

Study8. FDOT D6 - Palmetto North/South PD&E

Study9. Florida’s Turnpike AET Conversion,

Phases 1, 2 and 4

6

9

Public information experts in FDOT’s congestion pricing managed lanes network in Southeast Florida

9

MRG: Helping to Shape the Future of the Managed Lanes Network

First Value Pricing Pilot Program (VPPP) in State of Florida • One of ten federally-funded projects in U.S.• Multi-agency contract set to develop policy for seamless

regional managed lanes network in Southeast Florida • MRG to lead public involvement efforts as policy is

being set; will represent FDOT to key stakeholders

First-hand Operational Experience in Managed Lanes • MRG has a dedicated ITS Public Information Specialist at

District Six TMC• District Six TMC manages operations, customer feedback

and media for 95 Express • Operations experience is crucial to future

implementation

We Know the P3 Processin South Florida

• Only two P3 projects to date and MRG staff has been on both (I-595 Express and POMT)

• We have led this effort before and know what it takes– Hosting an industry forum – How to transition from multiple D-B

projects to one P3– We know the stakeholders to the

north and have existing relationships to keep the project moving

When it comes to P3, no other proposer has the same level of experience as MRG

Staying ahead as the project progressesis one of our strong suits

We Know Design – Build Miami-Dade County• SR 826/SR 836 Interchange • I–95 Express Managed Lanes, Phase 1• Florida's Turnpike All Electronic Tolling,

Phases 1 and 2• City of North Bay Village Sewer Replacement• US 1 ITS • SW 127th Avenue• Government Cut Utilities Relocation Project

Palm Beach County• SR 5/US–1 Jupiter Bridges

Indian River County• SR 9/I–95

Collier County• US 41 Roadside Animal Detection

System

Charlotte County• Charlotte County Freeway

Management SystemBroward County• I–595 Express Corridor Improvements• I–95 Express, Phase 2• ATMS Installation in Central Broward• Bridges of the Isles Design-Build Criteria

Package

MRG has spent years acquiring the knowledge and building the

relationships to manage this project

Presentation Outline





Oral PresentationMarch 1, 2012

MRG Team Organizational Chart

Alicia Gonzalez, Principal/Project Manager

EXPERIENCE: 19 Years

AVAILABILITY: 60%

ROLE:

• Provide overall strategies/program vision

• Conduct media interviews as needed

• Coordinate elected official interaction

• Funnel information from other related projects

• QA/QC manager for all materials

BENEFIT TO 826 EXPRESS TEAM:

• Involvement in developing bilingual PI campaigns for ALL managed lanes projects let to date

High-level knowledge and experience that is often provided at no charge to the client

Alicia Gonzalez has led public involvement on P3 projects through procurement, contract award

and during construction

• On P3 Projects, Mrs. Gonzalez has…

• Created a full public involvement program and supervised its implementation

• Organized an extremely, well-attended Industry Forum with the top contractors across the globe

• Navigated the unchartered waters of P3 financing and simplified the project message for the general public

• Provided additional public information resources as needed

Alicia Gonzalez, Principal/Project Manager

David Ramil, Public Information Specialist

EXPERIENCE: 6 Years

AVAILABILITY: 100%

ROLE:

• In-house, fully-dedicated, bilingual PIS

• Day-to-day interaction with community, officials and media

• Will update website content, develop collaterals and lead presentations to interested groups


• Currently involved in 3 separate construction projects on the corridor

Life-long resident on the corridor with relationships and resources in the community

David Ramil has no learning curve and is ready to lead the day-to-day efforts now

• On P3 Projects, Mr. Ramil has…

• Served as a key member of D6’s first and only P3 (POMT) procurement phase (from 2006 to 2009)

• Developed collateral materials and website content to educate the public on a controversial P3 procurement

• Served as an additional public information resource on the I-595 P3 project

• Engaged industry media in the fields of construction and finance

David Ramil, Public Information Specialist

Dilcia Salinas, Assistant Public Information Specialist

Expertise in the development of Spanish collaterals

EXPERIENCE: 4 Years

AVAILABILITY: As Needed

ROLE:

• Will travel the corridor daily as a mobile resource

• Assist PIS as necessary

• Maintain project database and records


• Has supported PIS team on Planning, PD&E, Design, Construction, Design-Build and P3 projects

• Fully bilingual for development of materials

Paulette Ridgard Summers, Graphic Designer

EXPERIENCE: 7 Years

AVAILABILITY: As Needed

ROLE:

• Develop bilingual eye-catching collaterals in approved plain language and formats

• Quickly update website content and other materials

• Staff public meetings or presentations as needed


• More than a decade of graphic design experience

Additional outreach resource with experience creating bilingual collaterals for managed lanes projects

Alicia Torrez,TMC Public Information Specialist

• Has been involved in key strategy development for this project

• Communicates regularly with 95 Express users on behalf of D6

• Was a key team member of the Ramp Signaling implementation

• Instrumental in conducting award-winning public involvement approach for managed lanes project

An unmatched level of expertise in traffic management operations along the corridor

Oscar Gonzalez,826/836 Public Information Specialist• Located on the corridor and very familiar with

community and potential concerns

• Developed strong relationships with area elected and agency officials

• Established close working relationship with media as a result of work on interchange

• Gained vast experience in construction and large infrastructure projects

• Expert in developing partnerships with public and private entities

• Natural extension of corridor knowledge and team

Our team can cross-promote the project and educate the community at no additional cost

Team Proximity to the Palmetto

Proposed MRG staff will cover the entire 826 corridor

FDOT District Six Headquarters

PIS David RamilTMC PIS Alicia Torrez

MRG Main OfficePM Alicia Gonzalez

GD Paulette Ridgard Summers

Mobile ResourcesAPIS Dilcia Salinas

APIS Maria Camacho

Ramil “Headquarters”

826/836 and NW 25 Street Field Offices

Project PIS Oscar Gonzalez

Understanding the Project’s Mission

FDOT MissionTo provide a safe transportation system that ensures the mobility of people and goods, enhances economic prosperity and preserves the quality of our environment and communities

MRG’s Mission for 826 Express

To educate the corridor’s users on the multiple benefits of a managed lanes project and network and ensure their safety through construction and beyond

• We met with leaders in the fields of managed lanes and congestion pricing to understand the nuances of the project

• Our approach was tailored around the following components that are vital to the success of this campaign:• Researching the project

• Identifying the challenges

• Knowing the community

• Proposing cost-effective outreach tools

• Measuring our performance

Our In-Depth Approach

Project Research

We Met With Key Players

We understand how the project is being engineered and have discussed the impacts with the target audience

SOURCE AFFILIATION WITH THE PROJECTMike Ciscar, P.E. Consultant Project Manager for current PD&E Study

Charlie Robbins, P.E. Developing Concept of Operations for 826/I-75 Managed Lanes Projects

Will Suero, P.E. Managed the I-75 PD&E Study and currently working on 75 Express

Girish Kumar, P.E., PTOE Recently negotiated final scope and tasks for VPPP contract; FDOT’s perspective on operation of managed lanes network

Julio Boucle, P.E. Currently working on the PD&E Study

Barbara Kelleher District Four Public Information Director

Angela Jacobs FHWA Value Pricing Project Manager

Rory Santana, P.E., PTOE D6 Intelligent Transportation Systems Manager

Jose Muñoz, P.E. Design Project Manager for 826/836 Interchange Project

Jim Udvardy South Florida Commuter Services Director

Gregg Letts, P.E. D6 Consultant, Managed Lanes Operations

Dale Cody, P.E. ITS Florida President; Consultant Project Manager on 95X Phase 2

A.J. de Moya Identified potential D-B/construction issues and impacts for this project

Jay Turner, P.E. Project Manager for I-75 Managed Lanes

Judy Solaun-Gonzalez, P.E. FDOT Project Manager for current PD&E Study

Winston Harris, P.E. Traffic simulation and data collection for I-595, I-75 and Palmetto

We have built solid industry relationships and can count on hearing multiple perspectives and maximizing all available resources


• From engineering firms, we learned the complexities of implementation of the as-yet undefined methods for delivering the project (latest direction is P3)

• By briefing elected and appointed officials, we learned the specific concerns of the community

• In discussions with FDOT staff, we received a clear vision of the implementation of the regional managed lanes network in southeast Florida

We have prepared for every possible outcome and our approach is geared toward remaining flexible

while achieving the results FDOT needs


Miami-Dade Expressway Authority & Florida’s Turnpike Enterprise

• Website use

• E-blasts

• Newsletters

• Cross-promotion with PIOs

Miami-Dade County • Existing relationship with Henry Sori, Director of

Community Information and Outreach

• Previously used The Scoop (more than 30,000 portal subscribers), What’s New (all county employees) and Twitter

Metropolitan Planning Organizations (Miami-Dade and Broward counties)

• MPO PIOs Elizabeth Rockwell and Chris Ryan have agreed to assist in project dissemination efforts through website use, community events, etc.

• Broward MPO members are demanding 826 managed lanes are added to complete network

• Transportation Outreach Planner

Using Existing Resources to Maximize Results

South Florida Commuter Services (SFCS) – Met with SFCS Director, Jim Udvardy to discuss cross-

promotion

– Tennant events (free opportunities to meet with large employers

– Survey tool for public opinion

– Guide website set-up and/or maintenance through their budget

Miami International Airport – Coordinate with their marketing offices to reach more than

28,000 employees and freight community

– Broadcast information to their partner agency firms

FDOT D4 and D6 Resources – 511 resources

– Dynamic Message Signs

– 95 Express Call Center• Proposed 826 Express call center (I-877-826-XPRS)

– Twitter

– Press/media alert distribution

– SunGuide websites

– TMC/Project location media tours

– Alerts via construction websites

– Community Traffic Safety Teams (CTSTs)


• URS/Corradino Public Information Staff – Partner with FDOT’s current SR 826 PD&E public information staff

– MRG worked with this staff on the I-75 PD&E Study

– Will work together to update content on project video as project progresses

– Combined team will be used in upcoming public meetings to reduce costs, maximize resources

• Established HOA Communications– Through existing relationships resulting from many years on the corridor

• Chambers of Commerce Public Information – Doral Airport West

– Hialeah Chamber of Commerce and Industries

– North Dade Regional Chamber of Commerce

– Chamber South

– Miramar/Pembroke Pines Chamber of Commerce

– Greater Miami Chamber of Commerce

– Miami Lakes Chamber of Commerce

• Municipalities – Websites, newsletters and other distribution methods


• Continue Proven Model of Success– Public Information Team (PIT) Crew

– 826 Express On the Go!• Mobile PI Office

• Door hangers

– TMC Connect • Easy-to-use customer inquiry tracking software

• Ideal for multi-agency participation and response

• Generated reports for inquiry status, type and agency

• Currently being used for 95 Express

• Ensure promptness and uniformity in customer responses

• Available for use on 826 Express and regional managed lanes network


MRG can provide wealth of resources at low-cost to FDOT

Identifying the Challenges

Several challenges currently exist and threaten how the public perceives the project, including:

– Project financing– Elected officials– Public opposition– Lane configuration– Project schedule & scope

We Have Identified the Challenges

MRG is prepared to handle all challenges on behalf of D6

Challenge

• Launching the project as a tri-District, two County public-private partnership

Cause for Concern

• Public perception that funding is being misused

• Project must generate jobs locally or risk angering officials and agencies

MRG Strategy

• Keep the project moving through procurement and into construction

P3 financing changes the dynamic considerably


Challenge

• Support from elected officials varies

Cause for Concern

• Claims that community’s needs are not met

• Changes how the project is covered by media and perceived by public

MRG Strategy

• Differentiate between genuine concerns and political grandstanding while addressing all concerns

The support of community leaders can make-or-break a project


Challenge

• Removing a general purpose lane to charge express lane users

Cause for Concern

• Public feels their dollars have already been used to build the road

• Corridor has always been free to the public so there is no need to change

MRG Strategy

• Shift focus to the numerous project benefits

• Use simulation to show increased capacity and traffic flow on ALL lanes

Community must see benefits from day one


http://www.corbisimages.com/stock-photo/royalty-free/42-21382994/restive-woman-driving

Challenge

• Regional connectivity seen as inconvenient and impractical

Cause for Concern

• The community will be very unsupportive

• The cost of using the lanes is beyond the regular driver’s means

MRG Strategy

• Continue to explore how the network will be priced for long-distance travel

• Explain that managed lanes are only a choice

826 Express benefits everyone whether they use the lanes or not


Challenge

• There will be other managed lanes projects operating simultaneously

Cause for Concern

• Public may not understand how different conditions affect each

• Perception of one project affects the others

MRG Strategy

• Establish – and maintain – a positive perception 826 Express

As new projects are implemented, each one offerslessons on how to adapt a message


Challenge

• Entering and exiting the lanes

Cause for Concern

• Drivers’ safety as they weave in and out

• Pockets of the community will feel like

they cannot access the lanes

MRG Strategy

• Explain why these points were selected

• Market the project for long-distance, regional travel and potential transit connections

Driver education and crisis management are crucial to mitigate all concerns and fears


Challenge

• The project schedule coincides with several other projects on the corridor (826/836, 25 Street) and managed lanes implementation in Broward (I-75, I-95, I-595)

Cause for Concern

• Other projects are in construction at the same time

• How to plan for major milestones

• Deployment of other systems

MRG Strategy

• Keep track of potential conflicts

• Adapt message to latest conditions

Project Schedule

2012

2017

?

Knowing the Community

MRG has a longstanding relationship with this project’s audience, which is key to its success

• Commuters

• Residents

• Elected Officials

• Businesses

• Media

Identifying the Audience & Users

More options, more opportunities…this projectis the break you are looking for

Audience:

• Regional commuters

What is the Impact:

• Drivers will look to connect regionally or access offices in Doral, Hialeah, etc.

What is the Message:

• Decreased travel times benefit job seekers, boost economy

• Keeping them aware of potential construction impacts that will delay their commute

• Using origin/destination information, message can be crafted for specific audiences


Knowing the residents’ concerns, patterns and items of importance helps MRG tackle these issues head on

Audience:

• Residents along corridor from Doral, Hialeah, Hialeah Gardens, Medley and Miami Lakes

What is the Impact:

• Ramp signaling

• Continued construction and inconvenience until built

• Accessing and exiting the lanes safely


• Education on the basic principles of ramp signaling

• Education on project benefits

• Constant stream of information about corridor construction


Audience:

• Elected officials from Miami-Dade & Broward counties and municipalities in D4 & D6

• All municipal government centers are located along corridor – Palmetto is the main roadway to access them

What is the Impact:

• Addressing the needs of the community they serve

• Understanding the funding mechanism once finalized


• Communities will benefit from overall network

Building consensus and support will solidify the process


Audience:

• Local businesses and chambers of commerce

What is the Impact:

• Entry and exit points may affect businesses

• Several of them are adjacent to the corridor: mom-and-pop stores, Leon Medical Center, Palmetto General Hospital, Westland Mall


• A better operating highway system leads to a better economy

• Education is key to ensure business community buy-in, patron safety

MRG will work with the business community every step of the way


Audience:

• Local media

What is the Impact:

• They shape public perception

• Looking for the next big story that gets attention

• Several of them are adjacent to the corridor: NBC 6/Telemundo (National), Mega TV, Venevision, Miami Herald/El Nuevo Herald, CBS 4, Univision National and Local, America Teve


• Media has served as FDOT’s partner in the past and we need their help to educate communities

• Always positive; the lanes are a benefit – as well as a choice – for everyone

Developing and maintaining open lines of communication


Media Plan

MRG is currently working with media along corridor for FDOT

• MRG is trusted as FDOT spokesperson especially with the Spanish media

• MRG will provide bilingual talking points to focus on such as:• Lane configuration

• Incident management

• Law enforcement

• Tolling of existing “free” lanes

• Entry and exit points

• Forecasted benefits

• Ramp signaling

Using the Media Effectively

Maximizing available resources and using existing media connections

• MRG’s well-experienced conducting media availability days

• Coverage of major events exceeds allocated budget

• Messages are delivered cost-effectively to regional audience and corridor users

• MRG has worked with media along this corridor for more than 10 years representing FDOT

Unpaid Media

Media Audience

86.9%

94.9%

94.7%

93.7%

71.6%

82.5%93.1%

53.1%

Of the approximately

330,000 residents along the corridor, nearly

87% are Hispanic*

*Information obtained from the 2010 Census

96% of these Hispanics ages 25-54 listen to

Spanish language radio

We know who needs to receive the message andhave the resources to deliver it

• More than 300,000 Spanish-speaking residents live near the corridor

• Spanish-language radio is the most effective way of reaching the audience

• MRG has an established partnership with #1 Spanish talk radio in South Florida

• Of 4 major Spanish stations, WURN-AM is the highest-rated news talk radio in this demographic

Proposed Media Plan

• Media package has already been negotiated with WURN for 826 Express

• Package includes commercials, sponsorships, interviews, website banners and on-air participation at festivals, grand openings and key community events

TOTAL PACKAGE VALUE $53,900

FDOT’S COST WILL BE $16,000

This package is only a small example of what we can deliver on this contract

Proposed Media Plan

Proposed Cost-Effective

Outreach Tools

A logo that identifies the project and the regional network

• Reinforces association with 95 Express, regional network

• Makes project improvements identifiable

• Will be implemented on all project collaterals

(Re-)Branding the Express Lanes

• “Your Reliable Choice”

• Creates a sense of ownership

• Reliability has been clearly proven on 95 Express

• Reinforces main message of the project – CHOICE

• Develop bilingual branding campaign

(Re-)Branding the Express Lanes

MRG developed several eye-catching options that include the “flying e”

Develop effective project materials now

• Public Involvement Plan

• 826 Express bilingual fact sheet with key inserts

• Managed lanes

• Ramp signaling

• Noise walls

• Transit

• Project financing

• Community Awareness Plan for construction

• Project Management Plan if P3

• Updated web content (bilingual if possible)

826 Express Basic Collaterals

Prior to/During Construction

• Billboards/Corridor Signage

• Highway Advisory Radio

• VMS/DMS

Reaching the Drivers on the Corridor

Prior to/During Initial Launch

A proven method of reaching the corridor’s audience

• “Street blimps” get the message into the community

• Can change as project moves forward

• Successfully used on 826/836 Interchange Project

• Can drive through corridor during peak travel times or remain stationary in front of key area businesses or during community gatherings (food truck events, etc.)


• Community/employee/tenant events

• Existing partnership with South Florida Commuter Services

• Target major employers and managed properties

• Will cross-promote projects and benefits of managed lanes


Web-based Initiatives & Social Media

The new “826 Express” website– Portal public information specialist for

826 Express

– Live camera feed feature

– Interactive sections• Calendar of events

• Public feedback capabilities

• RSS & email alert notification feature

• Links to related social media forums

Regularly updated content • Project information & timeline

• Project benefits

• Comprehensive media section– Frequently Asked Questions (FAQ’s)

– Project video

– Fact sheets

– Press releases

• Status reports

Revamping the Project Website

Communicating with community is the key to success

Delivering the message regularly and affordably

• Database of recipients pulled from previous projects

• Business owners

• Residents & interested persons

• Officials

• Business groups

• Other members of the community

• Email blasts will be sent regularly

• Project updates

• Invitations to public meetings

• Information regarding upcoming lane closures

Web-based Initiatives

MRG uses and will continue to use social mediato promote project messages

• Twitter– 31 State DOTs currently using Twitter

– 49% of DOTs believe Twitter is the most effective information dissemination tool from a time-management perspective

– Dedicated 826 Twitter feed will keep the media and public engaged on latest project information, including public meetings, design update, construction activities and planned launch schedule

• Facebook– Interface with state Facebook page

• Web-based Public Service Announcements – Webinars and tutorials

– Cross-promote web-based materials on municipal and partner agency sites

Social Media & Beyond

Putting project information in the community’s hands

• Internet browsing behavior is changing

– 84% of Americans own a mobile phone*

– 47% receive information from mobile devices*

• Mobile websites are essential in today’s market

– Condensed version of regular site to enhance browsing capabilities

– Easier to access

– Higher visitor return rate

New Innovations for a Mobile Community

*According to the Pew Research Center’s The State of the News Media Report, 2011.

MRG stays ahead of the curve to benefit you

Quick Response (QR) codes

– Effective marketing technique placed on printed material and linked to a web page for more subject information

– May be added to 826 Express fact sheets, brochures and all collaterals

• Allows information to be ever-changing despite print date

– Can be included at strategic locations along the corridor

• Supermarket checkout lines (regular and express)

• Shopping centers

• Auto tag renewal agencies

• Department of Motor Vehicle (DMV) offices

New Innovations for a Mobile Community

Project Schedule

826 Express: Only One Piece of the Managed Lanes Puzzle

2012826 X PD&E Completed, Industry Forum (if P3) &

Procurement Begins

2013826 X June NTP

& Fall Construction (if DB); 826/836 &

NW 25th Street in Construction

2015826/836 and NW 25

Street COMPLETE; 826 X Construction

Continues

2016826/75 X Completion

2017Southeast Florida Managed Lanes Network in Place

2014826 X Spring

Financial Close & Fall Construction

(if P3); 595 X & 95 X Phase II

OPEN

Measuring Our Performance

Our campaign will deliver results locally and nationally

FDOT District Six is expected to deliver

– “U.S. looks to FDOT District Six as the model of a successful managed lanes project” – Angela Jacobs, Value Pricing Pilot Program Manager, FHWA

– “The state’s bold, innovative roadmap for the future will provide the most advanced and effective transportation system in the country” – Ananth Prasad, FDOT State Secretary

– “We are only as good as the last managed lanes project we delivered” – Debora Rivera, Director of Operations, FDOT District Six

The Stakes Are High

Measuring our effectiveness via ongoing communication– Customer surveys

• Cost-effective way to gauge public feedback

• Will be conducted both electronically and in the field

• Identify areas of interest and improvement

• Using existing resources through partnerships with SFCS, FTE and MPO to disseminate surveys

– Website reports• Monthly visitor analytics reports

• Identify public’s interest

• Ability to get information quickly and stay engaged

– Questionnaires• Provide direct feedback on preferred alternative and project issues

• Will help us fine-tune our delivery method for project messages while remaining in contact with the community

Performance Measures

Ongoing and trusted communication is key

MRG ensures delivery and results • Deliverables timeline

• 3-month and 6-month look-aheads

• Budget analysis and review

• Master meeting roster • Keeps track of community presentations, media events, briefings, etc.

• Monthly status report to management

• Bi-weekly “Express News” emailed to project team summarizing latest issues and events to ensure all information is clear, consistent and current

Management Tools

• MRG has the experience and proven record of success in District Six, with managed lanes projects and on the Palmetto Expressway corridor specifically

• Qualified bilingual personnel to conduct first-rate public relations/public involvement/advertising services

• MRG has been educating the community on new initiatives for years and can guide them through the process

• Knowledge of Construction Department/Public Information Office procedures

• MRG has the relationships having worked with the key stakeholders along the corridor for more than 15 years

• Our firm has the experience to carry a P3 project through construction

• 100% DBE participation

• PM and PIS are on corridor today and ready to start

Why MRG?

• Lower costs and higher quality is the MRG way

• Proposed savings based on:– Our knowledge of corridor is second to none and will erase any

delays learning the nuances of the job

– Established contacts will save paying for a new firm to develop them

– Our media plan will be more effective and will cost thousands less

– Partnership with URS/Corradino allows us to use existing financial resources more effectively and saves needed finances for later stages of contract

– Logos and collateral materials are drafted and ready to present

– Experience developing collateral and populating website content

Why MRG?

MRG is simply the most cost-effective choice for this contract

Our Approach Guarantees Success!

Your Reliable Choice

For 826 Express

public communications consulting services for sr 826/palmetto expressway from sr 836 to sr 93/i-75...

Documents

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