Influence of Psychological process onConsumer response

4 Key Psychological Processes

THEORIES OF MOTIVATION

1. Freud’s theory2. Maslow’s theory

3. Herzberg’s theory

Sigmund Freud emphasized the importance of the unconscious mind, and a primary assumption of Freudian theory is that the unconscious mind governs behaviour to a greater degree than people suspect. Indeed, the goal of psychoanalysis is to make the unconscious conscious. Iceberg Analogy

Perception

Created by Sameer Agarwal, NIT Jalandhar during an

internship by Prof. Sameer Mathur, IIM Lucknow.