@PSFK | #EntertainmentDebrief

SUMMARY PRESENTATION

MEDIA IN THE AGE OF OMNIPRESENT TECH

#9 ENTERTAINMENT DEBRIEF

- 7 trends showcasing best-in-class examples of pioneering entertainment platforms, tools and experiences

- 21 best-in-class examples showcasing the latest developments in the entertainment industry

- Lessons for content creators, brand content supervisors, and entertainment creatives

- Insights and statistical support from industry leaders

- Plus a 35-page full presentation deck

PSFK’s Entertainment Debrief examines the vast ecosystem of

omnipresent media, where content can be found anywhere in any

form. In this new age of entertainment, developers need to create

malleable platforms that can adapt to fan’s changing preferences,

while providing the tools to turn viewers into creative collaborators

and casual users into curators.

The 25 page report includes :

Download the Full Report at: psfk.com/report/entertainment-debrief Access all Reports and Debriefs as a PSFK Member: psfk.com/membership

Get The Full Report @PSFK #EntertainmentDebrief

Version 1.0 | Published January 2017

How do we re-imagine the cinema, living room, music studio or

production house for the next generation of omnipresent tech?

In 2015-2016, VR and AR manifested the arrival of increasingly

interactive and immersive content. Today, an evolving network of AI,

autonomous assistants and ambient ecosystems are introducing

entertainment that is not only interactive, but also contextually-

aware, always present, and malleable in its plot.

Download the Full Report at: psfk.com/report/entertainment-debrief

About This Report

Founder & President

Piers Fawkes

LABS

@PSFK #EntertainmentDebrief

Shifts In Content Culturew

Static Content Immersive Experience Seamless Integration

Spectators Participants Influencers

Consumption Curation Creation

One Screen Multiple Screens Fluid Screens

LABS

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Integrate AI Algorithms

So You Want To Make A Movie...w

01Involve The Audience

Engage All Senses

Produce For Multiple Mediums

Capture The Emotion

02 03

04 05

LABS

@PSFK #EntertainmentDebrief

The Future Of Branded Entertainment

w

Integrate Environmental Triggers

Bring Audiences Together

Curate Media Libraries

Celebrate Consumer Content

03

04

01

02

LABS

@PSFK

#EntertainmentDebrief

LABS

@PSFK

#EntertainmentDebrief

7 Emerging Trends Directing The Entertainment Experience

• Contextual Playlists

• Conversational Curation

• Remote Synchronization

• Migrating Content

w

• Responsive Home Theater

• AI Directors

• Remix: You

LABS

@PSFK #EntertainmentDebrief

Today’s entertainment landscape consists of content creators, platforms for distribution and social sharing, and hardware for media consumption.

As hardware technologies sync into connected ecosystems and platforms move into the background of everyday living, brands are hedging risk by expanding, acquiring or partnering across categories—creating leaders that touch all aspects of the entertainment industry.

Mapping The Entertainment Landscape

w

About PSFK Labs

PSFK Labs 42 Bond Street, 6th Floor

New York, NY 10012

PSFK Labs is an innovation consulting firm. Since 2004, our agency team has helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands.

In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work.

LABS

- 7 trends showcasing best-in-class examples of pioneering entertainment platforms, tools and experiences

- 21 best-in-class examples showcasing the latest developments in the entertainment industry

- Lessons for content creators, brand content supervisors, and entertainment creatives

- Insights and statistical support from industry leaders

- Plus a 35-page full presentation deck

PSFK’s Entertainment Debrief examines the vast ecosystem of

omnipresent media, where content can be found anywhere in any

form. In this new age of entertainment, developers need to create

malleable platforms that can adapt to fan’s changing preferences,

while providing the tools to turn viewers into creative collaborators

and casual users into curators.

The 25 page report includes :

Download the Full Report at: psfk.com/report/entertainment-debrief Access all Reports and Debriefs as a PSFK Member: psfk.com/membership

Get The Full Report @PSFK #EntertainmentDebrief

PSF K M EMB ERSH IP

The best insights paired with the best tools to discover, save and share them.

Get all the reports with a

PREMIUMPURPLEBASIC

PSFK.COM/MEMBERSHIP

@PSFK | #EntertainmentDebrief

SUMMARY PRESENTATION

MEDIA IN THE AGE OF OMNIPRESENT TECH

#9 ENTERTAINMENT DEBRIEF