proximity tech media kit
TRANSCRIPT
PROXIMITY-TECHIS A 100% LOCAL PUBLICATIONEDITORIAL CONTENT: Focused on technology and the business of technology in the greater Washington DC-Baltimore region. What makes us unique? Content produced by Proximity Fellows in Journalism: local high school students earning $15/hour and working under the tutelage of experienced media professionals. Content is 100% focused on businesses located and based out of Baltimore, so we’re further collaborating on having young people get involved in their neighbor-hood and business community. High-impact editorial photography augments in every issue.
TECHPROXIMITY
DISTRIBUTION: Magazine format - A glossy, 8.5”x11” publica-tion insert in the most respected publications in the Baltimore/DC corridor – Baltimore Business Journal (BBJ), Washington Business Journal (WBJ), and Afro News. This format houses all content – paid and unpaid, as well as advertising partners, and serves as the “presentation piece.” Circulation: 30,806
In-paper content distribution – This insert format, in Baltimore City Paper and The Baltimore Times, distributes student-written and sponsored content. Circulation: 75,500
Digital distribution: Digitized version of the magazine will be found on ISSUU.com, as well as on our website at www.proximitytechmag.com
HOW THIS MAGAZINE DIFFERS FROM OTHER PUBLICATIONS
AUDIENCE PROFILES: BBJ & WBJ: 65% of subscribers are upper management; 80% influence purchasing decisions at their company; 85% of readers are college graduates; average household income: $275,000
BALTIMORE TIMES*: 51% of readers are 18 to 49 years old; 58% have household income of $40,000 or greater; 47% have professional employment
CITY PAPER*: 52% of readers have average household income of $50,000 or greater; 52% of readers are college educated; 54% of readers are between the ages of 25 and 54.
*Due to space limitations, only editorial and sponsored content will be included in these products
Proximity-Tech Magazine is a technology magazine produced by The Proximity Project, Inc., a local non-profit organization with a succinct mission: To showcase and promote Baltimore’s intellectual, creative, and economic assets, and to create conditions for economic growth and improved quality of life for all
About our Sponsored Content Units Product spotlight – 250 words; product spotlight with photo and business contact informationExecutive Q&A – 10 question Q&A with member of your executive staff (full page)Company Profile – 400-600 word profile on your organization (full page)Thought Leader – 400-600 words; Written by a member of your upper level executive staff, their perspective on something important in the technology community of Baltimore/DC corridor Sub Feature – 2 page article on the editorial direction of your choice.
**All sponsored content is written by a member of our staff, with the exception of “Thought Leader” and “Product Spotlight.” All sponsored content is reviewed by the editorial board prior to publishing. Accompanying photography should be approved by editorial board prior to booking.Photography services available at additional fee.
TRADITIONAL AD UNITS
2015 ISSUE CALENDAR
SPONSORED CONTENT UNITS
• All advertising requires payment with order unless credit terms established with Publisher.• Publisher has the right to reject, cancel or terminated orders.
• Advertising positioning at Publisher’s discretion unless booking premium positions, then is on first come, first serve and first right or refusal basis.
• All agency placed advertising (on behalf of an advertiser) is the responsibility of both agency and advertiser.
Issue to Issue$2,500.00$8,500.00$8,500.00$8,500.00
$12,500.00
Product SpotlightExecutive Q&A (FP)Company Profile (FP)Thought Leader (FP)Sub Feataure (2 page)
*Only one per issue in each unit. First come, first serve.**10% discount for ea. additional sponsored content unit
purchased within 4 issues. Includes writer but not photography.
4 Issue Buy*$7,500.00$7,500.00
$11,000.00$7,500.00$8,500.00$6,500.00$4,500.00
Inside FrontPage 3Center SpreadInside BackBack CoverFull PagesHalf Pages
*Prices listed are per issue.**Premium positions available for annual commitment only. ***Rates above are based on camera ready advertisements. Advertising design services are available tor additional fee.
Issue to IssueN/AN/AN/AN/AN/A
$8,450.00$5,850.00
Space CloseDecember 15May 15August 15November 15
2015 MEDIA KIT
7.375”x 9.875”Full Page
7.375”x 4.833”Half Page
Bleed area
Half Page 7.375”x4.833”Full Page 7.375”x9.875”
Full Bleed area .5” around all sides
*Camera Ready Files for Printing should be 300dpi, pdf format.
IssueSpring 2015Summer 2015Fall 2015Winter 2015
Publish DateFebruary 25June 30September 30December 30
Final ArtJanuary 1June 1September 1December 1