The magazine I propose to create is an indie-rock (rock, alternative and indie) magazine called InD. The name is relatable, short and catchy. I plan to have a very bold and specific logo, enabling the audience to instantly familiarise themselves when they see it. My magazine will cover both fun and uplifting style along with a darker side, depending on the band or artist the magazine is focused on, rather than the band or artist working around the magazine, the magazine will work around the band/artist. Relating to the audience more, which widens the target audience.

Proposal

This is my initial logo design

Proposal

feature article along with articles with interviews with the audience’s favourite bands and artists to enable them to engage with my magazine. Q magazine includes a lot of context in comparison to Kerrang and NME magazine, therefore Q is much more expensive than Kerrang, Q being £15, Kerrang being only £2.20. However, I will be combining the styles and ideas from Q, NME and Kerrang magazines to create a much wider target audience, making it accessible for many more people.

Proposal

magazines include similar fonts and images that I would like to use, as well as the genre of the magazines. I would like to style my magazine like Q magazine as it is very well organised, neat, professional and eye catching. Just like Q, I will include an eye catching front cover, a subscriber’s front cover, double page contents page, and a

The combination of the two music magazines NME and Q are what I aspire my magazine to be like as they are both very popular and successful magazines and both

My magazine deserves a place in the shops today as my magazine unique and different to the usual music magazine. My USP will be that my magazine will include indie bands and artists which are mainstream and at the same time, I will include new upcoming artists for the individualists in my target audience. By including upcoming artists, this will enable the audience to discover new bands and artist that they have never heard about and this will make my readers feel like they are the first people who are getting this new information first before anyone else. My readers will have limited information on these artists, knowledge about the upcoming gigs, tracks and events. I will also have competitions for my readers to win exclusive and exciting prizes such as signed merchandise or VIP tickets for their favourite artists.

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I will release my magazine every month, as I feel like there would not be enough content in a weekly magazine and I would

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want my magazine to be the best quality with time spent into it as opposed to rushing it to get it done each week. Q magazine and NME magazine are both monthly magazines. This is the usual choice for a music magazine. Therefore I shall make my magazine a monthly magazine to ensure it is very professional.

My target audience is aimed at adolescent young adults. The typical age range for this is 15-17, although my target audience would be widened

Proposal

to 15-25. I will include young models to relate the young target audience. I will include bright colours which engages the younger audience and I will also include dark, subtle and neutral colours to entice the older section of my target audience. I will use gels to create bold, vibrant colours and I will use a soft box or umbrella lights fora more subtle, natural look.

Social media is extremely important to my magazine. This engages the audience, giving them

Proposal

the world. Now the majority of teenagers and young adults depend on social media therefore this is a very easy and interesting way to interact with them. The social networking sites I will be using will be Twitter, Instagram and Facebook.

more even more information the magazine couldn’t include such as videos and tracks. This expands my target audience, spreading and promoting the magazine fast and easy reaching target audiences all around