Property Marketing Proposal

The Strength of Berkshire HathawayWhy Berkshire Hathaway HomeServices Northwest Real Estate can do more to meet your home selling and buying needs:

• Reputation - Since 1948, our real estate professionals have been providing exceptional service to Oregon and Washington home buyers and sellers. The company’s long history is a testament to the quality of service we provide.

• Respect - Berkshire Hathaway is the No. 1 company in Barron’s annual ranking of the world’s most respected companies; it stands at No. 8 in fortune magazine’s 50 Most Admired Companies survey; and is No. 18 in Harris Interactive’s reputation study of the 60 Most Visible Companies.

• Global Reach - Berkshire Hathaway employs nearly 300,000 people and owns more than 55 companies, including GEICO, Dairy Queen, Benjamin Moore Paints and HomeServices of America.

• Network Strength - Our network is grounded in the financial strength and deep tradition of our HomeServices of America and Brookfield parent companies, which are immersed in residential real estate and understand transactions from every possible angle.

• High Standards - Not every company is invited to join the Berkshire Hathaway HomeServices network. It is a highly selective process, and only those companies that meet Berkshire Hathaway HomeServices’ demanding criteria may join the network. We are honored to be a member.

Berkshire Hathaway HomeServices Northwest Real EstateWhat distinguishes Berkshire Hathaway HomeServices Northwest Real Estate from other real estate companies? Our commitment to providing value and exceptional service to every client, and our resolve to continue to be the premiere provider of comprehensive home services in the Pacific Northwest.

A Legacy of Value and Service

Since it’s founding in 1948, Berkshire Hathaway HomeServices Northwest Real Estate has evolved into the region’s largest locally-owned real estate services company. A focus on excellent customer service has inspired our company to build an impressive combination of results-oriented professionals, superior technology and high ethical standards - all working to provide our clients the most positive real estate experience possible. From our HomeServices call center to our company-wide commitment to providing written service guarantees, we make serving our clients our number one priority.

The Strength of The Brand

Berkshire Hathaway HomeServices is a brand-new real estate brokerage network built for a new era in residential real estate. The brand, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of stability, strength, quality and innovation. It’s a combination that gives our clients advantages unmatched by any other real estate organization.

The Leader in Trends Analysis

No other real estate company provides the in-depth, interactive current trend reports we do. Market Watch™ is ideal for buyers and homeowners, displaying current listings, prices and trends in any market area we serve. Our HomeFinder™ scans the RMLS database several times per hour and delivers rapid updates of new listings and price changes on homes of interest.

Signage is a Powerful Marketing ToolDoes it make a difference which real estate company sign is in your front yard?

Yes, it certainly does.

When one of the world’s most admired companies entrusts you with its brand, it’s paying you the ultimate compliment. When the Berkshire Hathaway name appears on a yard sign, it’s a sign of exceptional real estate service.

Message from the President

Thank you for extending us the opportunity to earn the job of helping you buy or sell real estate. Being hired to market and sell your home, land or commercial property or navigate you through today’s increasingly complex buying process is a responsibility we take very seriously.

We appreciate the fact that this is one of your most significant financial investments. As a result, we deliver unparalleled services from the most skilled team of real estate professionals our industry has to offer, along with the most innovative technology solutions to keep you informed of market activity and property values, plus a concierge service for all your real estate needs. Deciding to hire us is a wise decision!

For over six decades, we’ve served the needs of hundreds of thousands of clients in the Pacific Northwest and around the world with a commitment to integrity, professionalism, accountability and competence. At Berkshire Hathaway HomeServices Northwest Real Estate, we are focused on one thing: creating a great real estate experience for you. Thank you again for the opportunity to do so. I am confident you will be glad you did.

Sincerely,

Jason WaughPresident & CEO

Three Agents in OneI am committed to delivering expert representation, from providing specialized market knowledge to negotiating in your best interest through the successful sale of your home.

Our Reputation Speaks for ItselfTestimonials from a few of our satisfied clients:

“Just a note to thank you for the excellent service you provide with the Market Watch report. I find it very helpful and interesting to be able to track real estate activity in my area with so little effort on my part!”

— Paul T., Beaverton, OR

“Our agent has the highest level of integrity we’ve ever seen in a Realtor. He proved he truly cared about our interests even before his own.”

— Ted & Anita W., Portland, OR

“I was very impressed by my agent and the seller’s agent, both with your company. I would have no hesitation to recommend either agent. I was intimidated at the idea of looking, buying and closing, but it was all made easy. Thank you.”

— Carole Z., Portland, OR

“My agent was outstanding in his careful attention to all aspects of this sale. He was responsive to my telephone calls, which was important since I do not live in Oregon. He was knowledgeable about local contractors and took the extra effort to meet them at the property. I felt confident with him in charge of the sale. Thank you!”

— Patrick F., San Francisco, CA

“We appreciate the additional service you offer with the HomeServices program. We used discounted home & carpet cleaners and movers and we changed utilities without any hassle. We’ll be happy to recommend you any time!”

— Karen & John T., Portland, OR

Technology Designed for YouAt Berkshire Hathaway HomeServices Northwest Real Estate, we recognize the importance of providing the most user-friendly, up-to-date and accurate information to our clients. We are fully committed to providing the industry’s leading technology solutions.

Our interactive Market Watch displays current listings, sold prices and trends in any market area you wish to search, making it ideal for buyers and homeowners alike. Cusomize your criteria and hone in on the latest activity in an area of interest, then schedule periodic automated email updates to stay informed. Visit our website at bhhsnw.com and try it out today.

Our exclusive Property Investment Profile(PIP) report keeps you consistently apprised ofthe approximate value of your home, even in achanging market. A PIP can help you instantlygauge the value of your home and evaluatewhat degree of return you may expect on thesale of your home.

This confidential email report is delivered toyour Inbox as often as you would like—monthly,quarterly or annually. By using current MLS market data, it allows you to not only track your home’s estimated market value, but also keep apprised of trends in neighborhoods throughout your market area.

As you consider a move, Berkshire Hathaway HomeServices Northwest Real Estate also offers our helpful HomeFinder service, which allows clients to register for automated email notification of properties that meet their search criteria as soon as they become available.

HomeFinder provides you with unique tools for locating and viewing homes of interest, including:

• An interactive search system, with detailed features from which to select.

• Saved searches to review at a later time.

• Automated email notification of properties that meet your search criteria.

• Property addresses (where available), driving directions, satellite street maps, additional photos, and much more...

Mobile Technology Benefits My SellersBerkshire Hathaway HomeServices Northwest Real Estate agents have access to an advanced mobile technology platform. That mobility is your advantage.

I have access to everything I need to serve my clients from anywhere, at any time. That includes all the current RMLS properties, photos, maps, forms, showing instructions and more. If someone drives by your home and wants more information, I have the tools to provide everything they need, from any location, on the spot.

Our mobile office platform brings together many critical communication elements.

• You can view, sign and engage with any of my forms and reports on your smart phone or tablet.

• I can access email, faxes, voicemail messages and scanned documents at any time.

• My phone system transfers important calls to me, so I never miss an important communication related to you or your transaction.

• My GPS-enabled mobile website enables your property details to be viewed by potential buyers on any mobile device, 24/7. Using the ‘Map My Location’ feature, your listing will appear on a map on the mobile device of any potential buyers in the vicinity.

• I receive instant notification of showings and interest on your home.

How the Process WorksWhat are the steps involved in selling your home? Even if you are an experienced home seller, the process can still be daunting. The chart below is designed to help you better understand the many steps involved and how we work to tie them all together.

TIMETO

MOVE

Establish price and time frame

Develop and implement a marketing strategy

O�er is submitted

Negotiation process begins

DECIDETO MAKEA MOVE

List with your Berkshire Hathaway HomeServices Northwest Real Estate professional

O�er is accepted

Buyers submit a loan application

Home inspections are scheduled

Loan is approved

Coordinate all activites required for closing

Review closing documents

Finalize and close transaction

Discuss how Berkshire Hathaway HomeServices Northwest Real Estate can

assist you in �nding your new home

Your Trusted AdvisorOf all the decisions you’ll face when selling your home, there is none more important than the person you choose to represent you.

When you select me for representation I will do the following:

• Explain our written Service Guarantee

• Connect you to HomeServices

• Assist and guide you in determining the most marketable price for your home

• Suggest improvement tips to enhance the positive aspects of your home

• Provide a professional marketing strategy targeted to buyers for your specific property

• Arrange immediate installment of the Berkshire Hathaway HomeServices Northwest Real Estate yard sign

• Saturate the real estate community with information about your home

• Quickly post your listing (with photos) on the Internet

• Bring you qualified buyers, informed of financing options

• Represent your best interests and consult with you regarding negotiation of all offers

• Discuss the sales advantages of a home warranty and register you for no-obligation coverage while your home is on the market

• Oversee the entire closing process

• Assist you with calculating your proceeds after the sale

• Stay in constant communication with you

• Assist you in relocating

• Maintain contact for all your future real estate needs

Your HomeServices CoordinatorWhen you buy or sell a home with Berkshire Hathaway HomeServices Northwest Real Estate, you gain exclusive access to HomeServices, our concierge service for all your homeownership needs.

Your HomeServices Coordinator assists me and serves as your complimentary personal concierge, a resource for all the services you’ll need during your real estate transaction and beyond.

Your HomeServices Coordinator:

• Is available via telephone or email to guide and support you

• Ensures services provided meet your satisfaction

When selling your home, your HomeServices membership gives you access to many discounts and services you may need when listing your home, including:

• Handyman and contractor services

• Landscaping companies

• Cleaning assistance

• Moving van and storage services

When buying a home, you receive assistance with:

• Mortgage pre-qualification and approval

• Insurance products

• Utility information

• Inspection services

• Plus much more...

Once you’ve finished unpacking, the great benefits and services you receive with HomeServices membership are available as long as you own your home!

Home Warranty CoverageEvery home listed for sale with Berkshire Hathaway HomeServices Northwest Real Estate receives no obligation, complimentary home warranty coverage the first six months the property is listed for sale with our company.

A home warranty helps give prospective buyers peace of mind by providing repair-or-replace coverage on many major home operating systems and appliances.

An American Home Shield home warranty may help you:

• Sell your home faster - it may provide a competitive edge over other homes on the market and instill confidence in buyers

• Sell for a higher price - when a buyer has confidence in your home it can discourage downward price bargaining

• Sell with less inconvenience - after you have moved out and the buyer has a mechanical or systems problem, they will call AHS, not you, offering you potential after-sale liability protection

With so many of a home’s vital systems hidden from view, it’s easy to take them for granted until something goes wrong. A home warranty may help shield you from unexpected and costly repair bills and is a benefit for both buyers and sellers.

Quality Service Certified®Quality service is a priority at Berkshire Hathaway HomeServices Northwest Real Estate.

We raised the bar in client service by being the first company in the Pacific Northwest to implement QSC®, a program that ensures our company’s real estate sales professionals and staff deliver the best service possible to every client.

Quality Service Certified® designated professionals:

• Commit to higher standards of service

• Communicate a defined service process to every buyer and seller

• Create greater professional accountability for their service delivery

In implementing the QSC® program, Berkshire Hathaway HomeServices Northwest Real Estate is:

• Providing a written service guarantee

• Asking our clients to rate us via an independent survey

• Posting our ratings online for the world to see

Immediately after every closing, home buyers and sellers have the opportunity to assess overall service satisfaction as well as satisfaction with each of the key points of service related to the transaction through the Quality Service Assurance Survey© , which is administered by an independent research company. Those ratings are then posted online at www.qualityservice.org for the world to see.

How does this benefit you? We guarantee you’ll receive accountable, professional service to meet your expectations. Our reputation is on the line and we want to show our clients they made the right choice in choosing Berkshire Hathaway HomeServices Northwest Real Estate.

Getting the Word Out What methods will I use to attract the right buyer for your home?

• Online marketing

• Regional Multiple Listing Service (RMLS) systems

• Email marketing

• Networking

• Direct mail

• Distinctive signage

• Local, national and global advertising

• Relocation and referral services

• Industry-leading technology

Extensive Online Exposure Billions of online property searches are performed in the U.S. each month.

Since nearly all buyers use the Internet to search for homes, my marketing plan entails extensive online exposure for your property.

In addition to the exposure your listing receives through www.bhhsnw.com and a host of other sites, Berkshire Hathaway HomeServices, interactive media initiatives leverage traffic from web alliances and traditional media to drive consumers to our listings. Your home will be exposed to millions of potential buyers.

When you list with me, your home will be visible on all the dominant real estate sites in addition to other local brokerage sites (such as johnlscott.com, windermere.com, cbseal.com, etc).

BerkshireHathawayHS.com

Your Home on BHHSNW.comWith most prospective homebuyers starting their search for real estate online, you need the expertise of a Realtor® and brokerage that possesses the tools to effectively market your home on the Internet.

Our site sets a new standard for Internet-based marketing. Providing a user-friendly design and the latest technologies, bhhsnw.com will prominently showcase your property to millions of potential buyers, locally and worldwide. In addition, Berkshire Hathaway HomeServices’ site, www.berkshirehathawayhs.com, links people throughout the world to the Pacific Northwest and your property.

When you list with us, your home will be featured on a unique page, equipped with prominent options for viewers to schedule an appointment, save your home to their “favorites” file, or request more information.

In addition, your home will be showcased through multiple photos, and buyers will have an option to print or email flyers, access street maps, community information and personalized mortgage information.

Exclusive Online Seller Advantage Berkshire Hathaway HomeServices Real Estate’s Online Seller Advantage distinguishes your property from competing listings and maximizes exposure to qualified buyers.

Through our Online Seller Advantage program, you have the benefits of daily emails about Web activity on your property and those in your neighborhood, including:

• The number of Web viewers• The number of buyers who searched for homes in your neighborhood• Home tour requests• Price changes on properties in your area• New competing listings• Instant alerts to registered buyers who have targeted a home just like yours

Listing with Berkshire Hathaway HomeServices Northwest Real Estate provides the best exposure the Internet has to offer. Take advantage of our extensive knowledge of local online buyer activity today.

Global AdvertisingBerkshire Hathaway HomeServices exposure will help sell your home.

Berkshire Hathaway HomeServices leverages both traditional and online media, creating millions of impressions with potential home buyers and sellers and reinforcing our brand in the minds of consumers. Our national marketing and advertising programs drive consumers to www.berkshirehathawayhs.com, where all our listings are featured.

Combining the strength of our network with the regional resources of Berkshire Hathaway HomeServices Northwest Real Estate, we have all the tools needed to successfully market your home to the world of interested buyers, ultimately finding the perfect buyer.

Our global exposure helps create a large buyer pool, because clients moving from across the country and across the world already know and trust the Berkshire Hathaway name.

Regional Multiple Listing Service What is the RMLS and how does it work?

The Regional Multiple Listing Service is a constantly evolving database of properties that are currently on the market in any given area. Berkshire Hathaway HomeServices Northwest Real Estate is a member of all major RMLS systems in the Oregon and Washington markets we serve, so all of our listings get full exposure.

An RMLS listing generally includes all the important information on a home, such as square footage, number of bedrooms and baths, special features, and the listing price.

Quite often, the RMLS is the first place a buyer’s real estate agent will go to find a home for their client, making this one of the most visible and valuable mediums for selling a home.

All RMLS property listings in the greater Portland and southwest Washington areas, as well as Central Oregon and the Oregon coast, are accessible directly through the Berkshire Hathaway HomeServices Northwest Real Estate website, www.bhhsnw.com; this includes homes listed for sale with other area brokerages.

Berkshire Hathaway HomeServices Progressive Value Range MarketingSM

Progressive Value Range Marketing (PVRMSM) can be an effective pricing strategy and may give you an advantage over others on the market.

Instead of the traditional manner in which homes are listed and marketed at one price, PVRMSM properties are marketed within a specified range.

Range pricing is a unique marketing approach:

The program introduces your home to more buyers than a traditional fixed-price listing, and creates a comfortable atmosphere for negotiations to begin earlier in the sales process. With the popularity of Internet auctions, consumers are becoming accustomed to dealing in price ranges for the products and services they purchase and sell.

PVRMSM gives you the opportunity to use a proven method to generate greater buyer interest, and in some cases helps attain a sale price that is higher than expected.

Showing Your HomeWhen the time comes to show your home, these suggestions will help make the process go smoothly:

• Maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth. Then, you’re always ready for a showing as soon as you get the phone call.

• Showcase your home as if you are receiving guests - turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.

• During a showing, try to step out for a cup of coffee or run a few errands. The prospective buyer will feel much more relaxed if allowed to view your home without any distractions.

• Make sure your pets are confined to a safe and out-of-the-way place, or take them with you.

• If you are present for the showing, it’s best to reserve comments until the buyer has left your home.

• For safety purposes, it is wise to show the home to a buyer only if the agent working with them is present. You should also put away valuable items such as jewelry and collectibles.

As always, I will be available should you have questions, concerns, ideas or suggestions.

The Seller’s RoleWhen preparing your home for sale, remember the importance of first impressions.

The correct staging of your home goes a long way toward achieving a successful sale at the highest price. Appearance and overall condition play a major role, so stand across the street from your home and review its curb appeal.

Here are some tips:

• Enhance drive-up appeal by removing clutter, cleaning stains off the driveway and touching up the exterior paint where needed.

• A nicely trimmed and edged lawn always makes a good first impression.

• Remove dead and dying flowers and consider adding color with hanging baskets or pots of flowers.

• Sparkling clean windows let the sun shine through.

• Give the carpets a good cleaning to remove stains and odors, or even re-carpet if you feel it is appropriate.

• Cracked or peeled paint and smudges on walls are easy fixes that, once taken care of, can give your home a fresh, new look.

If you would like to discuss a professional stager, please let me know.

Determining the Right PriceMarket-sensitive pricing may be the key to maximum market exposure and ultimately a satisfactory sale.

The real estate market is constantly fluctuating, so pricing is not an exact science. It is a reasonable figure derived from a number of different components, such as:

• The status of the current real estate market.

• The expertise and market knowledge of your real estate professional.

• Hard facts such as lot size, square footage and location of your home.

• Desirability factors, including condition, special amenities and property attributes.

• Selling and listing prices of comparable homes.

• A sophisticated real estate marketing plan.

• Your level of motivation.

It is important to note that the following conditions do not affect the pricing of your home:

• The profit you wish to make from the sale.

• The amount of money you’ve spent on improvements.

• What other sources, such as friends or neighbors, have told you it is worth.

• What you originally paid for the home.

Homes priced within market range generate more showings and offers, and sell in a shorter period of time.

Comparative Market AnalysisThe following pages provide information on current market values in your area. This real-world data will enable us to make a sound decision in the pricing of your home.

The Danger of OverpricingWhen setting a price, use current market data to make a prudent decision. An asking price that is beyond market range can adversely affect the selling of your home.

Make no mistake; we want you to get the best possible price for your home. However, when a home is priced too high for the market:

• It attracts lookers, not legitimate buyers.

• It implies that you aren’t motivated to sell.

• It reduces the number of showings.

• It makes the other homes on the market look more appealing.

• If it doesn’t appraise at the higher price, a buyer may not be able to secure a loan.

• You may ultimately have to drop your price below market value in order to sell.

Historically, the best offers often come when a home is newly listed. If priced too high, it is difficult to create the momentum necessary to sell your home at the highest price in the least amount of time for the most amount of money.

NegotiationNaturally, we will market your home and bring you quality leads. But it is when an offer is submitted that you’ll realize the importance and value of my expert negotiation skills. At this point, you’ll understand the power of having a strong advocate on your side.

As your representative, I will:

• Immediately present all offers to you.

• Explain what the buyer is offering and expecting.

• Review all offers with the office broker, to further protect your interests.

• Advocate your interests during the negotiation process with the potential buyer and their real estate representative.

• Help create a sense of calm and maintain a tone of courtesy and respect for all parties concerned.

• Always provide you with a professional, objective point of view.

• Bring the final offer to you for your signature.

The ClosingThe closing process, one of the more complex elements of selling your home, begins once the offer is accepted.

As your representative, I will:

• Make sure all documents are ordered and accurately completed.

• Provide preliminary title reports.

• Keep you apprised of the buyer’s loan approval.

• Review the sales price with a professional appraiser.

• Meet deadlines to eliminate any contingencies.

• Keep you informed of all inspection reports.

• Manage any home corrections and ensure that deadlines are met.

• Personally review all closing documents and make sure both parties have copies.

• Coordinate the closing dates with all parties.

• Promptly deliver the closing check to you and the keys to the new owner.

Exceeding ExpectationsAt Berkshire Hathaway HomeServices Northwest Real Estate, it’s all aboutdelivering excellent service.

We’re here to make the process of selling your home as easy and convenient for you as possible.Our mission remains constant: to continue to be the premiere provider of comprehensive homeservices in the Pacific Northwest.

We guarantee:

• convenient communication

• personal attention

• problem-solving, negotiation and marketing expertise

• excellent service

We pride ourselves in offering unparalleled service to each of our home buyers and sellers,because we want you to be a customer for life.

Mortgage Protection Plan CoverageMake your home more attractive to potential home buyers by offering them confidence and peace of mind in the event of an involuntary interruption in employment.

Berkshire Hathaway HomeServices Northwest Real Estate and the SAVE Program offer you an opportunity to provide mortgage payment coverage for your potential home buyer. With this coverage in place, if your buyer loses their job due to economic factors within two years of purchasing your home, they may receive up to $1,500* per month toward their mortgage payment.

Payments are made for up to six months, and provide as much as $9,000 in mortgage assistance.

Mortgage Protection Plan coverage may:

• Make your home more appealing to buyers -- knowing the purchase of your home comes with a potential $9,000 “rainy day fund” adds a tremendous advantage

• Give your home an advantage over comparable homes on the market

• Increase the number of showing

• Strengthen your asking price

• Give potential buyers peace of mind when making an offer on your home

See eligibility details for more information. Certain conditions and

requirements apply.

*Optional coverage of up to $2,000 per month is available for an additional fee.

An Independently owned and operated franchisee of BHH Aliates, LLC.

www.BHHSNW.com