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2019 MARKETING AND ADVERTISING EXCELLENCE AWARDS

Property Managment Association

Honoring the national capital area property management industry’s most extraordinary communications.

Entries Due October 4, 2019

Awards will be presented at the Marketing and Advertising Excellence and Leasing Professional Awards Breakfast in December 2019.

bit.ly/MAEAwards

019CATEGORIES

PMA’s Marketing and Advertising Excellence Awards program recognizes creativity and innovation in 15 different categories.

• Public Website: Best overall design, content and user experience.• Social Media Campaign: Best overall interactivity and functionality

in one or more social media channel(s) (e.g., Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter).

• Video: Best video promotion featuring relevant and engaging content.• Reputation Management Campaign: Best campaign to generate and

promote positive press and reviews, handle negative press and reviews, and amplify positive brand awareness.

• Advertisement: Best writing, content and design of a print or digital advertisement of any size.

• Brochure: Best writing, content, design and overall presentation of a printed or digital brochure.

• Direct Mail: Best writing, content and design of direct-mail promotion.• Marketing Campaign: Best campaign using at least three

communication vehicles, such as print, direct mail, social media, website and/or video, and featuring a common message, mission and/or theme to promote a single property, portfolio of properties or company.

• Promotional Item: Best content, design and overall packaging and presentation of a promotional item (e.g., move-in gift, renewal gift, event give-away).

• Event: Most creative and successful portfolio or company event (e.g., resident pool party or car wash, employee team-building initiative or community fundraiser).

• Corporate Communication/Internal Public Relations: Best writing, content, design and overall packaging of an internal property and/or company communication (e.g., HR piece, training brochure or 401K brochure).

• Signage: Most attractive, creative and effective signage (e.g., interior or exterior property, office building, retail, event signage).

• Resident/Tenant Communication: Best writing, content, design and overall presentation of a property communication vehicle (e.g., print newsletter, flyer, e-newsletter, portal).

• Model Apartment: Best use of furniture, accessories, color, texture and window and wall treatments to create an effective model apartment.

• Leasing Center: Best use of furniture, accessories, color, window and wall treatments to create functional, organized, clean and welcoming leasing-center environment.

• OTHER: Did your company launch an innovative marketing campaign that doesn’t fit neatly in one of the existing categories? Enter it in the ‘Other’ category, tell us all about it and explain why you think it’s award-worthy!

JUDGESEntries will be evaluated by a panel of advertising experts who are associated with some of the leading advertising agencies in the national capital area. Judges will evaluate entries based on creativity, innovation and effectiveness. Multiple awards may be presented in each category.

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2019 MARKETING AND ADVERTISING EXCELLENCE AWARDS

Property Managment Association

ELIGIBILITY AND REQUIREMENTSPMA’s MAE Awards program is open to property management companies and Associate companies (i.e., any company that provides products or services to property management professionals). Entries will be evaluated based on who developed materials:

In-House: Materials developed by a company’s internal communications, marketing and/or design professional(s). For example, ABC Management Company staff designs Awesome Apartment’s e-newsletter, or Perfect Painting Company staff creates a direct-mail postcard to promote Perfect Painting Company. Pieces developed by a property management company in tandem with an apartment locator service will be considered in this category.

By Agency: Materials developed by an outside entity for a property management company or Associate. For example, ABC Management Company hires Marvelous Marketers, Inc. to develop Awesome Apartment’s e-newsletter, or Perfect Painting Company hires Marvelous Marketers, Inc. to design a direct-mail postcard to promote Perfect Painting Company.

All work that is entered must have been in general use for at least part of the current calendar year. Entries do not, however, need to have been created this year. Prototypes may not be submitted. Please note, entry materials will not be returned. PMA reserves the right to publish entries in its publications and other media.

DEADLINES AND FEESAll entry forms, materials and payments must be postmarked and/or emailed by Friday, October 4, 2019.

PMA Member (Entry created for and/or submitted by PMA member)

Nonmember (Entry was neither created by or for PMA member)

1 - 5 Entries $75 per entry $120 per entry

6 - 10 Entries $65 per entry $110 per entry

11+ Entries $55 per entry $100 per entry

To be eligible for Property Management Association member rates, the property management company, Associate company and/or agency must have paid 2019 dues in full at the time of entry. Membership applications are available online at www.pma-dc.org. Entry fees must accompany entry form. Entries may be withdrawn or transferred. Entry fees are nonrefundable.

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PMA 2019 MAE AWARDS ENTRY FORMProperty Managment Association

Please submit separate form for each entry. Each entry MUST include a brief description (approximately 150 words) that includes explanation of intended audiences and outcomes achieved in addition to materials specified below.

Contact Information (Company Submitting Entry)

Company Name:

Company Address:

Contact Person Name:

Phone: Email

Entry Information

Entry Name: Entry Developed:

○ In-House○ By Agency for

(Indicate name of company that entry was developed for)Award Category:

○ Public Website (SUBMIT: URL)○ Social Media Campaign (SUBMIT: URL(s) and/or

screenshots)○ Video (SUBMIT: URL or video file)○ Reputation Management Campaign (SUBMIT:

URL(s) and/or screenshots and any relevant printed/physical materials)

○ Advertisement (SUBMIT: URL, PDF or tear sheetof advertisement)

○ Brochure (SUBMIT: URL, PDF or printed copy of brochure)

○ Direct Mail (SUBMIT: Direct-mail piece)○ Marketing Campaign (SUBMIT: Three to five

communication vehicles, e.g., URL, printed/physical materials)

○ Promotional Item (SUBMIT: Promotional item)○ Event (SUBMIT: Event communications/

marketing materials and photographs of event)○ Corporate Communication/Internal Public

Relations (SUBMIT: Corporate communication)○ Signage (SUBMIT: Three photographs of signage)○ Resident/Tenant Communication: (SUBMIT:

Resident/Tenant communication)○ Model Apartment (SUBMIT: Three photos of

model apartment)○ Leasing Center (SUBMIT: Three photos of

leasing center)○ Other (SUBMIT: Relevant URL(s), PDF(s),

photograph(s) and communication(s))

Property/Community Name: (Indicate name of property/community that entry was developed for if applicable)

Property/Community Type:○ Stabilized Apartment Community○ Lease-Up Apartment Community○ Mixed-Use Community○ Condominium○ Commercial Office Building

○ Retail/Shopping Center○ Hotel○ Other ○ Not Applicable

Payment Information

Payment Enclosed: $ Payment Type: Check Credit CardCredit Card Number Expiration Security Code

Return entry form with fees to PMA, 7508 Wisconsin Avenue, 4th Floor, Bethesda, MD 20814, fax 301-907-9326 or email info@pma-dc.org.

Questions

Visit www.pma-dc.org, email info@pma-dc.org or call 301-657-9200.