Promotional Tools Analysis

This is a presentation on the promotional tools used by producers to connect the different promotional

aspects such as poster and magazine cover. And how they tie in aspects and convey of the narrative.

Sherlock Holmes

Characters images highlight the characters that feature in this film.

Position of the characters highlight the importance of them for example Sherlock in front of the other character highlighting his importance. This is also shown through the positions and size of the other characters show that they are not as important highlighting Sherlock is main character.

The image of the Villain is positioned separate form the other characters to highlight his role as the villain.

His facial expression conveys aspects of his personality.

Clothing highlights the era of the film Victorian.

Vault/ Prison door suggest something/someone is locked up

‘Holmes for the Holiday’ Highlighting the release date of the film through the tagline.

Star names entice the audience into seeing the film for example if they know the actor this could be main reason for seeing the film.

Positioning of the character in comparison to the masthead. Showing this characters position in the film. Highlighting he’s the main character.

Typography links in with typography on the films poster.

He’s facial expression conveys another side to his personality . Of this hard serious man compared to the film poster.

Star names of the actor and director to entice the audience. For example people who are fans of Guy Richie’s films will be likely to appeal to this.

Use of emotive words to highlight this characters personality to the audience.

Evaluation :Overall I feel that the use of magazine cover and Poster an ways in which they can be interlinked to convey aspects of the narrative has been done really well. For example they use the image of the main character to convey aspects of his personality. Also the use of star names in the poster and the magazine cover has be used successfully. I finally the link in typography works well as this makes us associate the typography with the film.