Global Marketing – What We DoGlobal Marketing – What We Do

Market AnalysisMarket

AnalysisQuantitative

AnalysisQuantitative

AnalysisStrategic PlanningStrategic Planning

Product PlanningProduct Planning

Go To MarketGo To Market

Promotional Communications

Promotional Communications

Sales ToolsSales Tools

Life CycleManagement

Life CycleManagement

Market SizingBusiness

CasePositioning

ChannelReadiness

SpeakingEngagements

News Flash

CostJustification

White Papers

Distinctive Competence

Press

Advertising

Analysts

ProductDefinition

SalesAnalysis

Buy, Build orPartner

Sales Process DistributionLead

GenerationCompetitive

Write-UpMarket

Research

Product Profitability

Pricing Strategy

Roll-Out Process

ChannelsThought Leaders

Seminars andTradeshows

ProspectProblems

Win/LossAnalysis

Product Strategy

ProductContract

PresentationTechnologyAssessment

Demand Planning

Requirements DemonstrationCompetitive

ReviewCost of GoodsPricing Mgmnt

Release Milestones

Printed Collateral

Ongoing Requirements

Testing Interoperability

ElectronicCollateral

Product Support

Managing MarketsManaging MarketsManaging MarketsManaging Markets

Managing ProductsManaging ProductsManaging ProductsManaging ProductsICS

Market Strategy

Performance Testing

Global Marketing OrganizationGlobal Marketing Organization

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

Scott GenereuxGlobal Marketing

Business Development

Scott GenereuxGlobal Marketing

Business Development

Jeff GermanGlobal Support

Operations

Jeff GermanGlobal Support

Operations

Jack DommeStorage Management

Software

Jack DommeStorage Management

Software

Steve TenBargeProduct

Management

Steve TenBargeProduct

Management

Bill KostenOperationsBill KostenOperations

Chris WorrallOEM Operations and Development

Chris WorrallOEM Operations and Development

Global Marketing Organization

Global Marketing Organization

Global Marketing OrganizationGlobal Marketing Organization

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

Scott GenereuxGlobal Marketing

Business Development

Scott GenereuxGlobal Marketing

Business Development

Jeff GermanGlobal Support

Operations

Jeff GermanGlobal Support

Operations

Jack DommeStorage Management

Software

Jack DommeStorage Management

Software

Steve TenBargeProduct

Management

Steve TenBargeProduct

Management

Bill KostenOperationsBill KostenOperations

Chris WorrallOEM Operations and Development

Chris WorrallOEM Operations and Development

• Worldwide Labs• Interoperability testing• EBC support and remote,

repeatable demos• Partner self-certification • IDP

• Worldwide Labs• Interoperability testing• EBC support and remote,

repeatable demos• Partner self-certification • IDP

• Partner Management• Market Strategies• PR, IR, AR

Communications• Channel Marketing• Web Marketing• Internal Communications • Market and Competitive

Analysis • Sales Tools

• Partner Management• Market Strategies• PR, IR, AR

Communications• Channel Marketing• Web Marketing• Internal Communications • Market and Competitive

Analysis • Sales Tools

Global Marketing OrganizationGlobal Marketing Organization

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

Jeff GermanGlobal Support

Operations

Jeff GermanGlobal Support

Operations

Bill KostenOperationsBill KostenOperations

Chris WorrallOEM Operations and Development

Chris WorrallOEM Operations and Development

Scott GenereuxGlobal Marketing

Business Development

Scott GenereuxGlobal Marketing

Business Development

Jack DommeStorage Management

Software

Jack DommeStorage Management

Software

Steve TenBargeProduct

Management

Steve TenBargeProduct

Management

Global Marketing OrganizationGlobal Marketing Organization

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

Jeff GermanGlobal Support

Operations

Jeff GermanGlobal Support

Operations

Bill KostenOperationsBill KostenOperations

Chris WorrallOEM Operations and Development

Chris WorrallOEM Operations and Development

• Product Support• e-Services• TRC• Contact Center

• Product Support• e-Services• TRC• Contact Center

Scott GenereuxGlobal Marketing

Business Development

Scott GenereuxGlobal Marketing

Business Development

Jack DommeStorage Management

Software

Jack DommeStorage Management

Software

Steve TenBargeProduct

Management

Steve TenBargeProduct

Management

Global Marketing OrganizationGlobal Marketing Organization

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

Jeff GermanGlobal Support

Operations

Jeff GermanGlobal Support

Operations

Bill KostenOperationsBill KostenOperations

Chris WorrallOEM Operations and Development

Chris WorrallOEM Operations and Development

• Architecture• Strategy • Product Management

• Architecture• Strategy • Product Management

Scott GenereuxGlobal Marketing

Business Development

Scott GenereuxGlobal Marketing

Business Development

Jack DommeStorage Management

Software

Jack DommeStorage Management

Software

Steve TenBargeProduct

Management

Steve TenBargeProduct

Management

Global Marketing OrganizationGlobal Marketing Organization

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

Jeff GermanGlobal Support

Operations

Jeff GermanGlobal Support

Operations

Bill KostenOperationsBill KostenOperations

Chris WorrallOEM Operations and Development

Chris WorrallOEM Operations and Development

• Supply Chain Management• Inventory Management • COGS• Price Management• Business Planning and

Analysis

• Supply Chain Management• Inventory Management • COGS• Price Management• Business Planning and

Analysis

Scott GenereuxGlobal Marketing

Business Development

Scott GenereuxGlobal Marketing

Business Development

Jack DommeStorage Management

Software

Jack DommeStorage Management

Software

Steve TenBargeProduct

Management

Steve TenBargeProduct

Management

Global Marketing OrganizationGlobal Marketing Organization

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

Jeff GermanGlobal Support

Operations

Jeff GermanGlobal Support

Operations

Bill KostenOperationsBill KostenOperations

Chris WorrallOEM Operations and Development

Chris WorrallOEM Operations and Development

• Product Requirements• Product Strategy• Demand Planning• Phase Review• Documentation• Tools

• Product Requirements• Product Strategy• Demand Planning• Phase Review• Documentation• Tools

Scott GenereuxGlobal Marketing

Business Development

Scott GenereuxGlobal Marketing

Business Development

Jack DommeStorage Management

Software

Jack DommeStorage Management

Software

Steve TenBargeProduct

Management

Steve TenBargeProduct

Management

Global Marketing OrganizationGlobal Marketing Organization

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

Jeff GermanGlobal Support

Operations

Jeff GermanGlobal Support

Operations

Bill KostenOperationsBill KostenOperations

Chris WorrallOEM Operations and Development

Chris WorrallOEM Operations and Development

• Manage Relationship• Supply Chain

Management• Inventory Management• Forecasting • Technical Support and

JTA

• Manage Relationship• Supply Chain

Management• Inventory Management• Forecasting • Technical Support and

JTA

Scott GenereuxGlobal Marketing

Business Development

Scott GenereuxGlobal Marketing

Business Development

Jack DommeStorage Management

Software

Jack DommeStorage Management

Software

Steve TenBargeProduct

Management

Steve TenBargeProduct

Management

Lightening 9900TM VLightening 9900TM VCentralized/EnterpriseCentralized/Enterprise

Lightening 9900TM V Centralized/EnterpriseLightening 9900TM V Centralized/Enterprise

• More Text and Bullets about Lightening

• Another Bullet point• More Text

– Sub Text here– More sub text here

• Another thing and some more text here.

Lightening 9900TM V Centralized/EnterpriseLightening 9900TM V Centralized/Enterprise

Thunder 9500Thunder 9500TMTM V VDistributed/ModularDistributed/Modular

Thunder 9500TM V Distributed/ModularThunder 9500TM V Distributed/Modular

• More Text and Bullets about Thunder

• Another Bullet point• More Text

– Sub Text here– More sub text here

• Another thing and some more text here.

Thunder 9500TM V Distributed/ModularThunder 9500TM V Distributed/Modular

NAS ProductsNAS Products

NAS ProductsNAS Products

• More Text and Bullets about NAS Products

• Another Bullet point• More Text

– Sub Text here– More sub text here

• Another thing and some more text here.

NAS ProductsNAS Products

SoftwareSoftware

SoftwareSoftware

• More Text and Bullets about Software

• Another Bullet point• More Text

– Sub Text here– More sub text here

• Another thing and some more text here.

SoftwareSoftware

Global Global ServicesServices

Global ServicesGlobal Services

• More Text and Bullets about Global Services

• Another Bullet point• More Text

– Sub Text here– More sub text here

• Another thing and some more text here.

Global ServicesGlobal Services