PROMOTIONAL KIT

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Travelers Worldwide Look to TripAdvisorWith more than 320 million reviews and opinions of hotels, restaurants and attractions worldwide, TripAdvisor is the world’s largest travel site1 — giving your business unparalleled exposure to a global audience.

48 COUNTRIES

28 LANGUAGES350 MILLION

UNIQUE MONTHLY USERS2

200 NEW CONTRIBUTIONS

POSTED EVERY MINUTE

290+ MILLION DOWNLOADS

OF TRIPADVISOR APPS3

1. Source: comScore Media Metrix for TripAdvisor sites, worldwide, November 2015 2. Source: TripAdvisor log files, average monthly unique users, Q3 2015 3. As of February, 2016

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You’ve Been Recognized for Great ServiceYour Certificate of Excellence alerts travelers – both around the corner and across the globe – that you’re committed to delivering a superior customer experience. It’s a statement that resonates strongly with consumers, and one that instantly sets you apart.

“I always know I’ll get great service when I see the Certificate of Excellence.”

TEACHERMARJ, GEORGIA, USA - TRIPADVISOR MEMBER

“I discovered this taverna by chance — just was passing by from the beach and saw the Certificate of Excellence granted by TripAdvisor on their wall.

I decided to go there for dinner and was not disappointed.”

SPORTLOTO, MOSCOW, RUSSIA - TRIPADVISOR MEMBER

“Wonderful. It was just noon when we bumped into this place, rather uninteresting from the outside, but then we saw the Certificate of Excellence and started feeling hungrier.”

REVIEWER71, BARCELONA, SPAIN - TRIPADVISOR MEMBER

“Both tours were great. It is very good price/quality. Because this tour operator has a Certificate of Excellence, my expectations were high.”

STOFFKE, ANTWERP, BELGIUM - TRIPADVISOR MEMBER

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Travelers Prefer Standout PropertiesThe Certificate of Excellence signifies that you’ve consistently achieved great reviews from travelers worldwide. It’s the kind of acclaim that motivates travelers to choose one business over another — so be sure to promote your Certificate everywhere you can.

85%of travelers are more likely to

book a hotel that wins a “best of” award from TripAdvisor

75%of travelers are more likely

to visit attractions that win awards from TripAdvisor

Source: “Custom Survey Research Engagement,” Phocuswright on behalf of TripAdvisor, April 2015

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Start Promoting Your Achievement Online Put your Certificate of Excellence where it will influence travelers most: Online. Simply add the logo to your website and social media pages, or make a big announcement in a press release.

Top: Website promotionsBottom left: Social media promotion – Facebook Bottom right: Social media promotion – Instagram

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Get Creative with Offline Marketing Capitalize on your achievement by getting creative offline. From brochures, direct mail, banners and signage to billboards, print ads, TV and beyond, businesses who earn a Certificate of Excellence find dynamic and engaging ways to let travelers know they’re something special.

“Perfect as always!”

Taj Lake Palace Udaipur

TripAdvisor traveler review

2,221 Reviews

“Incredible Service. Great Location.”TripAdvisor traveler review

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Make a Strong Statement Be creative and find unexpected ways to spotlight your Certificate of Excellence – like door hangers, customized key cards, posters, vehicle magnets and more – and capture the imagination of potential customers. Remember: The more unique your promotion, the more heads you’ll turn.

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Don’t Wait! Certificate of Excellence recipients will be announced to the public on May 24th. Be ready to capitalize on valuable travel-planning opportunities in June, July and August by getting a head start on your promotional plans — and you can even win up to $500 in credit at the TripAdvisor Certificate of Excellence store!

Participating is easy: Just send us photos of your promotions in the following four categories. One winner will be selected from each category:

• Surprise & Delight ($500 Store Credit)

• Traditional Advertising ($250 Store Credit)

• On Your Property ($100 Store Credit)

• Social Media ($50 Store Credit)

Submit all materials to COE@tripadvisor.com for review by August 1st.

Now start promoting!

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Thank you andcongratulations!