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Selling the Triple Bottom Line with Social Media Daniel Schutzmith

Post on 13-Sep-2014

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Organizations and companies that follow the mantra of the triple bottom line often do so with intense passion and enthusiasm to share what they stand for with their consumers and the community at large. But the catch 22 is that we can sometimes sound too stark and pompous. We’ll take a look at how some organizations and companies are sticking by their beliefs and gaining wide spread support through social media. This is not a buzzword session, rather, this is a practical session to learn how social media and a good message can make your cause marketing efforts successful.

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Page 1: Selling the Triple Bottom Line Through Social Media

Selling the Triple Bottom Line with Social Media

Daniel Schutzmith

Page 2: Selling the Triple Bottom Line Through Social Media
Page 3: Selling the Triple Bottom Line Through Social Media

We are built on the triple bottom line

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People Planet

Profit

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What is Social Media?

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a way of using the Internet to instantly collaborate, share information, or have a conversation ideas or causes we care

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Who UsesSocial Media?

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Brand managers can now use social media as an integral part of marketing campaigns.

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Product developers use social media for consumer intelligence.

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Customer service uses social media to decrease call volume and increase customer satisfaction.

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Human resources uses social media to convey what working at the company is all about.

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R & D use social media to gather customer opinions, trends, and watch how competitors are perceived.

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And.....

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You!You!

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Worksheet:Building an

Online Persona

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Use a Hub & Spoke Model

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Be Bold

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http://www.flickr.com/photos/chumpboy/

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Be Serious About Not Being Too

Serious

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http://www.flickr.com/photos/chumpboy/

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Support Other Initiatives

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Get on Facebook

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Get on Green Networks

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Leverage Biz Contacts

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Pictures Mean More

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

Page 44: Selling the Triple Bottom Line Through Social Media

http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Make it Fun!

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Have a Conversation

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Most Importantly...

HAVE FUN!

Page 60: Selling the Triple Bottom Line Through Social Media

Questions, Comments, Love?

[email protected]

mailto:[email protected]
mailto:[email protected]

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