PROMOTING YOUR VIDEO ONLINE

Btec National Certificate in Media Hackney Community College

Introduction

What I am going to teach today:

- Using the internet to promote your work- YouTube effect- Top 10 YouTube Videos of All Time, 2008 Edition- Some YouTube statistics- Other languages video sites- Technical information and software- Viral Promotion/Marketing- Other digital video sharing websites- Short film festivals in the UK

Using the internet to promote your work

• Once you have created your video don’t leave it lurking on your hard drive. The online video is one of the best and fastest ways to promote your work.

• The most popular online video website is (obviously) YouTube (www.youtube.com )

YouTube effect

• “Like so many web phenomena, the idea started as a personal project between two friends (February 2005) and grew into a service so easy to use that it helped make online video mainstream. And among the swaths of pirated material, home videos of kittens and skateboarding accidents, it has opened up a thriving independent film scene.” – Guardian, Jemima Kiss

Top 10 YouTube Videos of All Time, 2008 Edition

• Source: http://www.readwriteweb.com/archives/top_10_youtube_videos_of_all_time_2008.php

• Other very famous clips:- Star Wars (viewed an estimated 900m times)

http://in.youtube.com/results?search_query=star+wars+kid&search_type=&aq=f

- Numa numa http://in.youtube.com/results?search_query=star+wars+kid&search_type=&aq=f

- Diet Coke + Mentoshttp://in.youtube.com/watch?v=hKoB0MHVBvM – two film-makers under the name Eepybird, in one year have earned $50,000 (£33,4101) from the same videoclip published at www.revver.com/user/EepyBird

Some YouTube statistics• Total video uploads as of January 28th 2008- 70 million, March 13th

77.4 million and March 17th 78.3 million - suggesting that 150,000 to 200,000 are uploaded each day.

• The time to watch all content, as of 17 March would be 412.3 years.

• Amateur content - 80.3%

• Uploads probably in violation of copyright - 12%

• Average age of uploader 26.57Source: http://lisavalentine.wordpress.com/2008/03/22/youtube-statistics/

Other languages video sites• Think Spanish

Chinese YouTube style sites : • www.youku.com • www.tudou.com • http://v-56.com

• Russian:• http://rutube.ru/

Technical information and software

• YouTube Help Center: http://help.youtube.com/support/youtube/ • YouTube Downloader:

http://www.download.com/YouTube-Downloader/3000-2071_4-10647340.html

• YouTube various video tutorials

Free Software:- Audacity (All-purpose audio editor)- MediaCoder (Convert files between many media formats)- HandBrake (Easily grab and convert video and audio from a variety

of different sources)- More free software:- http://www.internetvideomag.com/FreeVideoTools101.htm#Free%

20Video%20Editing%20Programs

Viral Promotion/Marketing

• “Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses” – source: Wikipedia (www.wikipedia.org)

• Facebook, (www.facebook.com )• Bebo (www.bebo.com)• MySpace (www.myspace.com )• Email lists (Yahoo and Google groups)

Other digital video sharing websites

• www.revver.com - the “viral video network that pays” connects video-makers with sponsors, splitting ad revenue 50/50

• www.blinkbox.com - edit and personalise your videos, watch, buy and rent movies and TV shows

• www.blinkx.com – home to over 20 millions of easily searchable videos• www.blip.tv - Blip broadcast videos you should see on TV but don’t• www.metacafe.com – this site specialises in short-form original content

and entertaining footage• www.videos.myspace.com – A musician’s dream, MySpace is home to

thousands of music videos of all genres

Short film festivals in the UK• www.babelgum.com (Global online festival)• www.birds-eye-view.co.uk (A festival screening the best features,

documentaries and shorts from women film-makers)• http://www.nationalmediamuseum.org.uk/btm/ (Bite The Mango, Bradford)• http://www.nationalmediamuseum.org.uk/baf/ (Bradford Animation Festival)• www.cine-city.co.uk (Cinecity Brighton)• www.youngfilm-makers.coop (One of the few non-competitive young people’s

film festival)• www.eastendfilmfestival.com (A celebration of the diversity of London’s East

End)• www.edfilmfest.org.uk (Edinburgh International Film Festival)• www.encounters-festival.org.uk (Encounters, Bristol)• www.futureshorts.com (Future Shorts London, monthly; submissions open all

year)

Questions?

Next week

• Machinima – from machine cinema (pronounced /məˈʃiːnəmə/ or /məˈʃɪnəmə/),

is a collection of associated production techniques whereby computer-generated imagery (CGI) is rendered using real-time, interactive 3-D engines instead of professional 3D animation software. Engines from first-person shooter and role-playing simulation video games are typically used.