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Promoting Your Guide Promoting Your Guide Business Through Photos Business Through Photos
and Presentationsand PresentationsTom RosenbauerTom Rosenbauer
SandanonaSandanonaMarch 14, 2007March 14, 2007
FilmFilm
Pros• Still best image
quality if you need for brochures or magazines
• Better latitude between dark and light tones
• Less to go wrong
Cons• Have to wait a
week for images• Need to scan for e-
mail• No ability to
change ISO rating quickly
DigicamsDigicams
Pros• Small and light—
always with you• Very economical• Relatively rugged• Video capability
Cons• Little control in
difficult light• Shutter lag• Weak flash• No polarizer• Limited lens
coverage
Digital SLRsDigital SLRsPros• Any lens you want• Best digital image
quality • Filters• No shutter lag • Complete control• Faster autofocus• Much stronger (longer
range) flash
Cons• Expensive• Heavy and bulky• Less durable
VideoVideo
Pros• Very dynamic and
interesting• Easy to shoot
Cons• Expensive• Heavy and bulky• Less durable• Editing is very time
consuming• Limited use on e mail
or web sites
Getting the ShotGetting the Shot
• Get some shots early and late in day for best light
• Try to get into the shade for most shots• Shoot both wide and tight and macro if possible
Getting the ShotGetting the Shot
• Do some funny stuff• Learn the basics of
ISO rating, shutter speed, and f-stop (depth of field)
• Study your camera manual
Getting the ShotGetting the Shot
• Shoot fish porn while guiding
• Shoot all the rest on your day off—fish with other guides, follow another guide with client down the river.
• On these off days, shoot people rowing, netting fish, scenery, close-ups of flowers, bugs.
Editing and OrganizingEditing and Organizing• Picasa, available free
from Google or from Picasa.com
• Organizes all photos on your hard drive
• Basic editing functions are quite good
• Lets you set up a web album
• Very good e mailing option. Also try Snapfish.com or Flickr.com for web albums
Making ContactsMaking Contacts
• Rendezvous• Sport shows• Visits to cities for
other reasons• Cold call to fishing
manager—if you are ELOG they will listen
• Stores will contact newspaper writers, radio and TV shows
Putting Your Show TogetherPutting Your Show Together• Start with a bang—shocker
slide or something humorous• Make it logical—it’s as hard to
edit a good presentation as it is to edit a book chapter
• Always know what slide is up next
• Add drama• For eye relief, use a mix of
wide angle, normal, telephoto, macro, and ultra wide if you have the lenses.
Putting Your Show TogetherPutting Your Show Together• You are either selling to a
bunch of buddies or a couple. Emphasize camaraderie, type of lodging, other activities, shore lunches, wildlife, scenery
• But load on the fish porn• Be realistic in the
expectations you develop—you want return visitors and salesmen, not one-night stands
Putting the Show TogetherPutting the Show Together
• Show the different seasons
• Show all of your resources—you never know what might appeal to someone
Ideas of Things to Add for Variety Ideas of Things to Add for Variety
Making the PresentationMaking the Presentation• If you can’t be enthusiastic about your resource,
stay home and send someone else.• Call your clients in the area and use them as
shills• If there is an “expert” in the audience, eliminate
him• Look for the smiler and use him or her as home
base
Making the PresentationMaking the Presentation
• Arrive at least a half day early• Spend time with the store manager• Bring a photo album and brochures• Get comfortable with the surroundings• Check hardware and software three hours
before the show• Ask people how they like to fish
Follow UpFollow Up
• Bring a guest book. Get e-mail addresses!• Follow up with a thank-you note• Then send a few reports on your latest
trips• Save the names and send them a
reminder the following year