project report on fitness hub

Bringing Fitness, Fun & Friendship to life

Shwetanshu Gupta (49)Sidharth Gupta (50)

Ansh Saraf (08)Gagandeep Singh Ishar (14)

THE FITNESS HUBTHE FITNESS HUB


• There has been a continuing trend in India to quit good habits that lead to unhealthy lifestyles.

• Increasingly people are working to stay fit and healthy.

• This means, that there is a growing demand for work out facilities and health clubs.

• In order to maintain a membership status people have had to shell out small fortunes (over thousands of rupees) to maintain a healthy lifestyle.

• Many people have not been able to afford to pay the extensive fees and high monthly rates to maintain their membership.

• Fitness Hub is the solution to this need for affordable gym membership. Fitness Hub has all the essentials for a great workout and few necessary extras and benefits for members.


• Fitness Hub is a limited liability corporation that provides affordable gym memberships to average health---conscious consumers in the city and surrounding areas.

• Recognized for its innovative thinking, Fitness Hub will be known for many trademark attributes: Low prices and the Judgment Free Zone philosophy are all a part of what makes this gym successful.

• Members of Fitness Hub have the chance to relax, get in shape, and have fun without being subjected to the hard--- core, look---at---me attitude that exists at competitors’ gyms.


• Competitors of Fitness Hub attract customers by adding in extra benefits to

their gyms like having personal trainers, massage therapists and so on.

• Competitors cannot afford to lower their prices to match the value that Fitness Hub will provide.

• Fitness Hub is a gym available to anyone no matter their age, fitness level, or expertise in gym equipment.

• Members Of our gym can be comfortable knowing that whatever help they need when it comes to designing and implementing an exercise regimen, the staff will be there to help, or if all the member wants is to get in, complete their work out, and get out without being bothered by grunting muscle men we got that covered by the Judgment Free Zone policy.

VISIONVISION

“To create awareness about healthy lifestyle and its benefits and to encourage Fitness

Hub employees to supply quality service and facilities to its members and help them to

reach their fitness goals.”

“Our mission is to join together to create healthy proactive daily routines, and teach each other to make

health a priority. We will create a place not only for workout, but to form friendships that we would take

with us throughout our lives.”

MISSIONMISSION

Fitness Hub is a health service that helps individuals attain one of the greatest gifts of all- good health. Personal gains such as improved self-esteem, self-motivation combined

with measurable benefits will create tremendous advantages for the individuals.

BUSINESS BUSINESS PHILOSPHYPHILOSPHY

The Fitness Hub will build and provide the fitness facility truly dedicated to solving the fitness needs of our customers. This will be done through providing the highest quality

equipment available, constantly keeping our staff up to date on certifications, providing a

clean and crowd-free environment.

OBJECTIVES OF THE FITNESS HUB

•To provide opportunities to advance and maintain the health and wellness of the staff and the surrounding community.

•To offer a variety of exercise programs to encourage patrons to make changes for a healthier lifestyle.

•To provide individual attention to members encouraging wellness through fitness testing, evaluations, health screenings, exercise programming, and personal training instruction.

•To encourage the art and science of strength training and bodybuilding.

•To provide quality service to members with a distinguished reputation as being a superior training facility to any competitors in the area as well as in the industry.

• Seek a closer affiliation with members of the Fitness Hub and ensuring a positive experience to all members.

• Up-skill and mentor existing staff to increase knowledge of the business

• Consider the hiring of further Group Fitness Instructors in accordance with demand, ensuring all new staff members have a strong skill set in their field.

GENERAL STRATEGY PLAN OF THE FITNESS HUB

• Conduct, through the Fitness Hub Manager, regular reviews for casual and part time staff and for the Board to undertake at least annual performance reviews of management staff.

• Ensure membership fees affordable to members, competitive to the greater market and continue to be the Fitness Hub’s main source of income.

• Better utilize the services of administrative areas within the University to help promote and maintain the standard of the Fitness Hub.

GENERAL STRATEGY PLAN OF THE FITNESS HUB

Fitness Hub will provide following health related core services:

• Aerobics• Art of living classes• Yoga• Muscle Training• Diabetes & Obesity Control • Facilities for indoor games like badminton, snooker,

table tennis, chess, caroms, etc.

SERVICES OFFERED BY THE FITNESS HUB

SUPPLEMENTARY SERVICES

• Access to the livetofit.com community.• Health magazines • Retail products (coffee mugs)• Customized services

Members can seek customized advice or assistance from their circuit coaches during their workout sessions, or after-hours on the online community.

Fitness Hub has also developed “Fitness Smart,” an electronic coaching system that is programmed with your personal stats (height, weight, body mass index, etc.) and sets reasonable, customized goals to keep you motivated.

DIMENSIONS OF THE FITNESS HUB

Reliability: Fitness Hub offers a full circuit workout that provides the results consumers are looking for. The services are dependable, accurate, and consistent.

Responsiveness: Fitness Hub is open from twelve in the morning until ten in the evening and on Saturday and Sunday seven to seven. Fitness Hub provides prompt feedback during the hours of operation. When a member is at the fitness center, they have access to staff members who are there to offer assistance, encouragement, and answer any questions.

Assurance: Fitness Hub employees convey trust by demonstrating the workouts, citing success stories that show results, and displaying a passion about the work they are doing.

DIMENSIONS OF THE FITNESS HUB

Empathy : Fitness Hub provides professional trainers to the consumers who need more attention and have need-specific requirements.

Tangible Cues: “Inside the facility, consumers will find workout equipment that will fulfill their needs.

WHY THE FITNESS HUB• There has been increase in number of health conscious

people in Jammu region and looking at Health care and fitness club individually, is a costly affair for most of the people, who want to have access of both the gym centres and club, but unable to do so because of smaller size of their wallet. This leaves a large segment of low-income customers with unmet needs. Fitness Hub will primarily exist to provide health care facility to the lower income class without compromising on quality of service.

• Three key features of the Fitness Hub will be – State of the art facility with latest equipment from

quality manufacturers– Low cost monthly subscription plans.– Qualified trainers to help our members achieving

results without wasting much time

INDUSTRY ANALYSIS

•According to INDIA RETAIL REPORT 2015 : Total retail market for fitness category is worth Rs. 4,579 Cr (US$ 0.76 bn) growing at 16-18 per cent and is expected to cross Rs. 7,000 crore (US$ 1.18 bn) by 2017. Modern retail is estimated at 28 per cent of this total market and is expected to grow by 22-27 per cent.

• Health care and fitness industry in India is still in the growing stage. With increasing health related consciousness among people and increasing level of stress in today’s life, demand of such health clubs is on the rise. This is the one sector which is not affected by cyclical trends. Health club business is not affected by different seasons and keeps running smoothly throughout the year.

MARKET ANALYSIS

Listed below are just some of the reasons that Jammu area is a good time to be starting any kind of new business

•The market area we will concentrate on is whole Jammu city. This includes surrounding towns and districts. •These areas have been growing rapidly the past several years and same growth is expected for the foreseeable future. Once the concept catches on locally, we feel the potential is huge.•Increasing health awareness among local community.•Jammu is getting modernised and this project would increase the standard of living of the people.•It will act as a magnet for people who want to de-stress their life.

MARKET TRENDS

• Health care market has always shown an upward trend.

• Individual usage of fitness and health care training equipment has increased.

• Body work out and exercise has become a daily life routine of many Indians in the last decade.

• There has been an increasing trend among senior citizen to be socialite than ever before.

Target MarketTarget Segment(s) Benefits Desired Demographics Fee per month (Rs)

General PublicTo start a fitness program to stay fit and

become healthier, delay aging, and feel better

living a healthier lifestyle.

Working Class

Scheme 1

(3000)

Teens

to

Adulthood

To learn a healthy fitness habit that they can

adopt and maintain. Students

Scheme 2

1500 (50 % off)*

Senior

Citizen

(above 62)

To help senior citizen to stay active and help

prevent the effects of aging. The seniors hope

to prevent illness or disease by living a

healthier lifestyle.

Retired

Scheme 3

2000 (33 % off)*

Women

FIT4MOM (11AM-

3AM)

To provide best timing possible for housewives

at low prices.

Housewives

Scheme 4

1000 (66% off)

SWOT ANAYSIS

Key strengths and opportunities

• Fitness’ Hub key strength is the price of our membership. Rs.3000 is the membership cost per month, for students, 50 % off is provided and for senior citizen 33% off is provided

• The gym is all about flexibility, which is important in our society. Fitness Hub offers Flexible hours for busy students, business professionals that makes up for the maximum percentage.

• FIT4MOM (11am-3pm) for the housewives.


• Another Key strength for Fitness is the Judgment Free Zone philosophy. This attracts the average person instead of the body builder type that typically dominates work out centers. By adopting this policy the gym can reach a larger demographic, since majority of the Jammu Population would be considered average in terms of work out usage.

• Other Key strengths that are associated with the Judgment Free Zone Are a free personal training, and easier to use machines so that members feel comfortable in the gym.

• As a part of the marketing mix we plan to implement a new member orientation to help members feel more comfortable when they come into the gym. This would greatly improve our product and is a key strength to Fitness Hub.

• Concentrating on some basic advertising strategies in the campus area is a great opportunity to expand the Fitness Hub Customer base.

• Another Opportunity for Fitness Hub is that getting fit is currently a very big trend. Health Consciousness is extremely influential in our society and can greatly help our business.


• A key weakness that we will have to assess Is the fact That Fitness Hub has limited

options in the types of workout equipment and facilities they offer compared to other gyms in the Jammu area.

• To help minimize this threat, we will be offering group exercise classes to help make up some of the things that we are lacking.

• Another weakness that could affect Fitness Hub is the registration fee. Many people would consider this as a hidden fee and could label it deceiving to the low price that we advertise. To help minimize this we will be providing gym kit to our members out of this fee and to clear each member about this in the beginning.

Key weakness and threats

• A major threat to the business is the customers already a member of competitor’s gym. It is important that we do everything possible to promote Fitness Hub and draw this group in. We will minimize this threat by offering special discounts initially and gearing our promotions towards the younger demographic.

• Major threat is from :

Local gymsAmar Singh club Jammu Club999 fitnessGold gym

Key weakness and threats

But we have an edge over all these gyms and clubs in terms of low price and combination of both

CLUB and GYM facilities

MARKETING MIX

Product

• Fitness Hub is a fitness club geared toward improving the health of the average health conscious person in the community .

• The club’s slogan of being a Judgment Free Zone embodies the culture of its members; these are the people who are looking to work out in non---intimidating atmosphere , which is part of the perceived value.

• Fitness Hub offer a variety of fitness equipment for both strength training and cardio(treadmills ,elliptical machines ,bikes).

• There are TV s on the ceiling in front of the cardio machines ,and a box on the side of each machine allows the members to plug in headphones and tune into any of the TV’s or radio stations.

• There is two of each kind of strength training machine to assist in the flow of members working out during peak hours (5pm---7pm Monday through Thursday).

PLACE

• We will be implementing customer surveys to improve the quality of service expected of our trainers and other representatives of Fitness Hub. There will always be someone available to help answer any question the member may have.

• The locker rooms feature toilet facilities, sinks and showers for the customer. When a member joins they are given a guided tour and any questions they have are answered by our thoroughly trained employees. As an added perceived benefit (and free on person advertising) new members also receive a free t---shirt with the Fitness Hub logo on it.

• To add more value to our service, and not alienate the core customers, we will add fitness classes in yoga and interval strength training. We will offer each class in the evening during the week. We will also add a non---mandatory orientation day to help new members get familiar with the facilities and equipment. We will offer two sessions every Saturday, one in the morning and one in afternoon.

PRICE

• Fitness Hub is by far a low price leader in the fitness industry, and they can do this because they cut out all the frills that are not necessary for most fitness customers.

• Our competitors just can’t match the value we bring to our members. When we look at what members can get at Fitness Hub we see how Fitness Hub blows the competition out of the water.

PROMOTION

• Fitness Hub will be using television and radio advertising as their main method of

promotions. Local radio stations (92.7 FM and AIR) give away free memberships during Competitions as well as run Fitness Hub advertisements.

• The promotions, as well as the physical layout do not target the hardcore fitness elite who can make the gym atmosphere more intimidating. Fitness Hub is targeting the average person, who wants an easy solution to getting in shape in an inviting and relaxing atmosphere .

• Fitness Hub will also offer a Friday Friend Day every Friday, so current members can bring a friend exposing more people who are on the edge about joining Fitness Hub.

PROMOTION

• We believe these simple advertising tactics will be highly successful increasing market share both among current targeted segments and our expanded segments

• Another way we plan to reach more people is through improving Fitness’ Hub use of internet marketing tools.

• We must update these sites with current promotions on Facebook and Twitter to increase awareness and brand loyalty.

• These low cost advertising methods will be a big helping in reaching the awareness objective.

MARKETING STRATEGY• Constant internet support and blogging• Email advertising to current members and

potential leads• Free park exercises to grow community

awareness and new customers• Sponsorship of local athletes and

students in sporting events• Participation in fitness and charity events• Our website livtofit.com will give our

customers an opportunity to view current information on special events, schedule training, buy products and participate in an online fitness community.

• livtofit.com will be promoted on all of our flyers, business cards and promo pieces. We will maintain a simple and classy site. The website logos and graphics share the same artwork found on our signage and marketing materials. Our managers will maintain the website.

PROMOTION STRATEGY

• Fitness Hub promotion strategy consists of word of mouth, email promotions and local advertising (newspaper, school flyers and non-profit organizations). We will also do regular lead-generating exercises in local parks.

• We will make presentations to athletic directors and coaches of the local high schools and colleges. Since our background is in public safety, we will also present this program to our local public safety officers, such as police and fire personnel.

• Our biggest promotional tool besides word of mouth will come from our website. When customers are looking for fitness programs, they will usually find themselves going through the live to fit main page and then searching for a gym near them. And the website will give the customer everything they need to join our club.

LAYOUT

LEGAL REQUIREMENTS

FINANCIAL ANALYSISSNO. PARTICULARS AMOUNT (IN

LACS)1 Building 50

1 Equipments 10.00

2 Furniture and fixture 15.00

3 Investment outside business* 15

4 Advertisement expenditure (non-recurring)

2.5

4 Cash in hand (working capital) 7.5

TOTAL 100

*Note1: Rs. 15, 00,000 will be invested in fixed income securities earning an interest @ 8-10% per annum, so far the business is infancy. Once the business is established, this income may be used to bridge the gap between the proposed income and proposed expenditure. Thenceforth the investment may be liquidated for the purpose of expansion of business.

EQUIPMENTSSNO PARTICULARS DIMENSIONS QUANTITY PRICE OF EACH AMOUNT(total 10 lakh)

1 DUMBELL 5 KG 5 PAIRS 1000 0.057.5 KG 5 PAIRS 1400 0.0710 KG 5 PAIRS 1600 0.0812.5 KG 3 PAIRS 2000 0.061 KG 9 PAIRS 300 0.0273 KG 9 PAIRS 700 0.063

2 WEIGHING MACHINE 2 1000 0.023 BODY SOLID FITNESSS 7 IN 1 4 35000 1.44 HEADLY 150 KG

MULTIPURPOSE BENCH2 15000 0.30

5 TWISTERS 2 2000 0.046 ENERGIE INDIA

TREADMILL4 70,000 2.80

7 CALIBAR GYM CYCLE 3 12000 0.36

8 MUSIC SYSTEM 2 15,000 0.309 YOGA MATS 40 400 0.1610 TABLE TENNIS TABLE 2 60,000 1.2011 CARROM BOARDS 4 2000 0.8012 BILLARD TABLE 2 65,000 1.3013 GYM BALLS 2 4500 0.0914 Others 0.88

FURNITURE AND FIXTURE

SNO. PARTICULARS AMOUNT (IN LACS)

1. AC ‘S 4.00

2 LOCKER 1.0

3 BOOKS STAND 0.5

4 SOFA 0.25

5 TABLE & CHAIRS 1.5

6 ALMIRAH 1.15

7 RECEPTION TABLE 0.50

8 MIRROR SETTING 2.00

9 FLOORING & WALL PANELING 4.10

TOTAL 15.00

MONTHLY SALARIES AND WAGES

SNO. PARTICULARS AMOUNT (IN Lacs)

1. 4 gym master 0.60 @15000 each

2 1 Dietician 0.12 @ 12000 each

3 2Security guard 0.12 @ 6,000 each

4 2 Yoga expert 0.30 @ 15,000 each

5 2 Sweeper 0.09 @ 4,500 each

6 1 Office assistant / Receptionist

0.08 @ 8,000 each

7 2 Auxiliary staff 0.12@ 6,000 each

8 1Aerobic master 0.12 @ 12000 each

TOTAL 1.55

DEPRICIATION PER ANNUM

Amount In lacs Amount (in lacs)

SNO PARTICULARS

1 FURNITURE AND FIXTURE

15*10% 1.50

2 EQUIPMENTS 10*15% 1.50

TOTAL

DEPRICIATION 3.00

INCOME AND EXPENDITURE PER ANNUMSNO PARTICULARS NO. OF CUSTOMERS * FEES AMOUNT (IN LACS.)

INCOME

1 Income from FIT4MOM hours 50*1000*12 6.00

2 Fee from students 50*1500*12 9.00

3 Working class 50*3000*12 18.00

4 Senior citizens 50*2000*12 12.00

5 Income from investment 15lac*8% 1.20

a) GROSS INCOME 46.20

EXPENDITURE

1 Water and electricity 1.20

2 Salary of employees 1,55,000*12 18.60

3 Repair and maintenance and contingency 1.20

4 Depreciation 3.00

5 Advertisement 2.50

6 Books, journals coffee 1.00

7 Lease of building 5.00

b) TOTAL expenditure 32.50

(a-b) NET INCOME 13.70

BEP

GROSS REVENUE A 46.20 lac

VARIABLE COST B 20 lac

FIXED D 12.50 lac

CONTRIBUTION C = A-B 26.20 lac

P/V RATIO E= (26.20/46.20)*100 56.70%

BEP D/E= 12.50/56.70)*100 22.05 lac

Bringing Fitness, Fun & Friendship to life

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project report on fitness hub

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