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    HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 1 -

    GAUHATI UNIVERSITY

    A Training Report submitted in partial fulfillment of the requirements for the award of

    the Degree of the Master of Business Administration (Industry Integrated) Gauhati

    University on

    OPENING SAVING ACCOUNTS BY MEETING CUSTOMERS

    Standard Chartered Bank

    Under Organization Guidance Of: Under Institutional Guidance Of:

    Mr.Bhupesh harjai Dr. Robin Stevens

    Manager (ER) Director of the HIMS, Delhi

    Standard Chartered Bank, Gurgaon

    Prepared And Submitted By:

    Rizwan Husain

    Gauhati University Registration No. 003685 of 2009-10

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    HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 2 -

    CERTIFICATE

    This is to certify that Rizwan Husain a student of the Gauhatui University has prepared

    his Training Report entitled Opening Saving Accounts by meeting customers At

    Standard Chartered Bank(Gourgon)under my guidance he has fulfilled all

    requirements under the regulation of the MBA(IIP)Gauhati University leading to the

    MBA (IIP)degree. This work is the result of his own investigation and project; neither

    as a whole nor any part of it was submitted to any other University or Educational

    Institution for any research or diploma.

    I wish his all success in life

    Mr. Bhupesh Hrjai

    (Project Guide)

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    HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 3 -

    STUDENTS DECLARATION

    I hereby declare that the training report conducted at

    Opening Saving Accounts at Standard Chartered Bank, Gurgaon

    Under the guidance of

    Dr. Robin Stevens

    Submitted in partial fulfillment of the requirements for the Degree of

    MASTER OF BUSINESS ADMINISTRATION

    (INDUSTRY INTEGRATED)

    TO

    GAUHATI UNIVERSITY, GUWAHATI

    Is my original work and the same has not been submitted for the award of any

    other degree /diploma /fellowship or other similar titles or prizes.

    Place: Rizwan Husain

    Dated: Registration NO.003685

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    HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 6 -

    CHAPTER- 1

    INTRODUCTION

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    HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 7 -

    1.1 GENERAL INTRODUCTIO

    At Standard Chartered Bank I was assigned with the topic opening saving account by

    meeting customers for my project work .I joined the company as sales executive. The

    selection of the topic was to know how the company generate business from them. bank

    has two basic principle client segmentcustomer and asset management the bank has

    follows values such as - integrity, team work , respect professionalism,& mission .The

    segment of bank we are considering here is-corporate banking .The product out of

    which have chosen for research is saving account This research helps us to find out the

    customers views regarding the products and services offered by the standard chartered

    bank and awareness by promotion and also identify the market potential of the products

    offered by the standard chartered bank .

    LIST OF SERVICES OFFERED BY STANDARD CHARTERED

    The following is a list of services generally offered by banks and utilized by larger

    businesses and corporations:

    1. ACCOUNT RECONCILEMENT SERVICES

    2. RMORED CAR SERVICES

    3. AUTOMATED CLEARING HOUSE

    4. BALANCE REPORTING SERVICES

    5. CASH CONCENTRATION SERVICES

    6. P.O.BOX SERVICE

    7.

    POSITIVE PAY

    1- Account Reconcilement Services: Balancing a checkbook can be a difficult process

    for a very large business, since it issues so many checks it can take a lot of human

    monitoring to understand which checks have not cleared and therefore what the

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    HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 8 -

    company's true balance is. To address this, banks have developed a system which

    allows companies to upload a list of all the checks that they issue on a daily basis, so

    that at the end of the month the bank statement will show not Advanced Web Services:

    Most banks have an Internet-based system which is more advanced than the one

    available to consumers. This enables managers to create and authorize special internal

    logon credentials, allowing employees to send wires and access other cash management

    features normally not found on the consumer web site.

    2-Armored Car Services: Large retailers who collect a great deal of cash may have

    the bank pick this cash up via an armored car company, instead of asking its employees

    to deposit the cash.

    3-Automated Clearing House: services are usually offered by the cash management

    division of a bank. The Automated Clearing House is an electronic system used to

    transfer funds between banks. Companies use this to pay others, especially employees

    (this is how direct deposit works). Certain companies also use it to collect funds from

    customers (this is generally how automatic payment plans work).

    4-Balance Reporting Services: Corporate clients who actively manage their cash

    balances usually subscribe to secure web-based reporting of their account andtransaction information at their lead bank. These sophisticated compilations of banking

    activity may include balances in foreign currencies, as well as those at other banks.

    5-Cash Concentration Services: Large or national chain retailers often are in areas

    where their primary bank does not have branches. Therefore, they open bank accounts

    at various local banks in the area. To prevent funds in these accounts from being idle

    and not earning sufficient interest, many of these companies have an agreement set with

    their primary bank, whereby their primary bank uses theAutomated Clearing House to

    electronically "pull" the money from these banks into a single interest-bearing bank

    account.

    6-P.O.Box Service

    http://en.wikipedia.org/wiki/Automated_Clearing_Househttp://en.wikipedia.org/wiki/Automated_Clearing_House
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    HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 9 -

    Standard Chartered Bank, NRI Banking now offers P.O.Box services to

    customers residing in U.S.A., U.K., U.A.E., Singapore and Bahrain.

    7-Positive Pay: Positive pay is a service whereby the company electronically shares its

    check register of all written checks with the bank. The bank therefore will only pay

    checks listed in that register, with exactly the same specifications as listed in the register

    (amount, payee, serial number, etc.). This system dramatically reduces check fraud.

    1.2 INDUSTRY PROFILE

    A. Origin and development of the industry

    Banks are the most significant players in the Indian financial market. They are the

    biggest purveyors of credit, and they also attract most of the savings from the

    population. Dominated by public sector, the banking industry has so far acted as an

    efficient partner in the growth and the development of the country. Driven by thesocialist ideologies and the welfare state concept, public sector banks have long been

    the supporters of agriculture and other priority sectors. They act as crucial channels of

    the government in its efforts to ensure equitable economic development.

    The Indian banking can be broadly categorized into nationalized (government owned),

    private banks and specialized banking institutions. The Reserve Bank of India acts a

    centralized body monitoring any discrepancies and shortcoming in the system. Since the

    nationalization of banks in 1969, the public sector banks or the nationalized banks have

    acquired a place of prominence and has since then seen tremendous progress. The need

    to become highly customer focused has forced the slow-moving public sector banks to

    adopt a fast track approach. The unleashing of products and services through the net has

    galvanized players at all levels of the banking and financial institutions market grid to

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    HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 10 -

    look anew at their existing portfolio offering. Conservative banking practices allowed

    Indian banks to be insulated partially from the Asian currency crisis. Indian banks are

    now quoting al higher valuation when compared to banks in other Asian countries (viz.

    Hong Kong, Singapore, Philippines etc.) that have major problems linked to huge Non

    Performing Assets (NPAs) and payment defaults. Co-operative banks are nimble footed

    in approach and armed with efficient branch networks focus primarily on the high

    revenue niche retail segments.

    The Indian banking has finally worked up to the competitive dynamics of the new

    Indian market and is addressing the relevant issues to take on the multifarious

    challenges of globalization. Banks that employ IT solutions are perceived to be

    futuristic and proactive players capable of meeting the multifarious requirements of

    the large customers base. Private Banks have been fast on the uptake and are

    reorienting their strategies using the internet as a medium The Internet has emerged as

    the new and challenging frontier of marketing with the conventional physical world

    tenets being just as applicable like in any other marketing medium.

    The Indian banking has come from a long way from being a sleepy business institution

    to a highly proactive and dynamic entity. This transformation has been largely brought

    about by the large dose of liberalization and economic reforms that allowed banks to

    explore new business opportunities rather than generating revenues from conventional

    streams (i.e. borrowing and lending). The banking in India is highly fragmented with

    30 banking units contributing to almost 50% of deposits and 60% of advances. Indian

    nationalized banks (banks owned by the government) continue to be the major lenders

    in the economy due to their sheer size and penetrative networks which assures them

    high deposit mobilization. The Indian banking can be broadly categorized into

    nationalized, private banks and specialized banking institutions.

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    B. Growth and present status of the industry

    The Reserve Bank of India acts as a centralized body monitoring any discrepancies and

    shortcoming in the system. It is the foremost monitoring body in the Indian financial

    sector. The nationalized banks (i.e. government-owned banks) continue to dominate the

    Indian banking arena. Industry estimates indicate that out of 274 commercial banks

    operating in India, 223 banks are in the public sector and 51 are in the private sector.

    The private sector bank grid also includes 24 foreign banks that have started their

    operations here.

    The liberalize policy of Government of India permitted entry to private sector in the

    banking, the industry has witnessed the entry of nine new generation private banks. The

    major differentiating parameter that distinguishes these banks from all the other banks

    in the Indian banking is the level of service that is offered to the customer. Their focus

    has always centered around the customer understanding his needs, preempting him

    and consequently delighting him with various configurations of benefits and a wideportfolio of products and services. These banks have generally been established by

    promoters of repute or by high value domestic financial institutions.

    The popularity of these banks can be gauged by the fact that in a short span of time,

    these banks have gained considerable customer confidence and consequently have

    shown impressive growth rates. Today, the private banks corner almost four per cent

    share of the total share of deposits. Most of the banks in this category are concentrated

    in the high-growth urban areas in metros (that account for approximately 70% of the

    total banking business). With efficiency being the major focus, these banks have

    leveraged on their strengths and competencies viz. Management, operational efficiency

    and flexibility, superior product positioning and higher employee productivity skills.

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    The private banks with their focused business and service portfolio have a reputation of

    being niche players in the industry. A strategy that has allowed these banks to

    concentrate on few reliable high net worth companies and individuals rather than cater

    to the mass market. These well-chalked out integrates strategy plans have allowed most

    of these banks to deliver superlative levels of personalized services. With the Reserve

    Bank of India allowing these banks to operate 70% of their businesses in urban areas,

    this statutory requirement has translated into lower deposit mobilization costs and

    higher margins relative to public sector banks.

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    HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 13 -

    CHAPTER -2 PROFILE OF THE

    ORGANISATION

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    2.1 ORIGIN OF THE ORGANISATION

    The Standard Chartered Group was formed in 1969 through a merger of two banks: The

    Standard Bank of British South Africa founded in 1863 and the Chartered Bank of

    India, Australia and China, founded in 1853.

    Both companies were keen to capitalise on the huge expansion of trade and to earn the

    handsome profits to be made from financing the movement of goods from Europe to the

    East and to Africa.

    The Chartered Bank

    Founded by James Wilson following the grant of a Royal Charter by Queen

    Victoria in 1853.

    Chartered opened its first branches in Mumbai (Bombay), Calcutta and

    Shanghai in 1858, followed by Hong Kong and Singapore in 1859.

    Traditional business was in cotton from Mumbai (Bombay), indigo and tea from

    Calcutta, rice in Burma, sugar from Java, tobacco from Sumatra, hemp in

    Manila and silk from Yokohama.

    Played a major role in the development of trade with the East which followed

    the opening of the Suez Canal in 1869 and the extension of the telegraph to

    China in 1871.

    In 1957 Chartered Bank bought the Eastern Bank together with the Ionian

    Bank's Cyprus Branches. This established a presence in the Gulf.

    The Standard Bank

    Founded in the Cape Province of South Africa in 1862 by John Paterson.

    Commenced business in Port Elizabeth, South Africa, in January 1863.

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    Was prominent in financing the development of the diamond fields of

    Kimberley from 1867 and later extended its network further north to the new

    town of Johannesburg when gold was discovered there in 1885.

    Expanded in Southern, Central and Eastern Africa and by 1953 had 600 offices.

    In 1965, it merged with the Bank of West Africa expanding its operations into

    Cameroon, Gambia, Ghana, Nigeria and Sierra Leone.

    In 1969, the decision was made by Chartered and by Standard to undergo a friendly

    merger. All was going well until 1986, when a hostile takeover bid was made for the

    Group by Lloyds Bank of the United Kingdom. When the bid was defeated, Standard

    Chartered entered a period of change. Provisions had to be made against third world

    debt exposure and loans to corporations and entrepreneurs who could not meet their

    2.2 Growth and Present status of the organization

    At Standard Chartered Bank, we have been building partnerships with generations of

    clients since we opened our first branches in Shanghai and Calcutta in 1853. We are one

    of the few financial leaders that combine an extensive global reach with the in-depth,

    specialised knowledge that comes from a history of being in local markets close to ourclients. Today, as one of the worlds leading international banks, we are dedicated to

    providing unsurpassed client service and are uniquely situated to provide customised

    solutions to meet all your wealth management needs.

    Standard Chartered Bank has deep roots and a long heritage in international banking.

    We have an extensive history in some of the world's most dynamic and fast-growing

    markets, such as Asia and the Middle East. No one has a better understanding of the

    wealth management needs of clients across these markets.

    Standard Chartereda financial services gianthas top credit ratings and a 150-year

    history in banking, with a long-term commitment and financial investment in the

    Private Bank. The Standard Chartered Private Bank offers a full range of customised

    wealth management products and services, including those offered by our award-

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    winning commercial bank. We use a broad architecture approach to investment

    management to bring you some of the worlds leading money managers and financial

    products.

    Some key facts about Standard Chartered Bank:

    Over 150 years in banking

    Total assets of US$329 billion (as of March 2009)

    Ranked 56th in size among top 1000 world banks (The Banker,July 2007)

    70,000+ employees

    A+/A3/A+ credit rating (S&P/Moodys/Fitch respectively, as of March 2008)

    Listed on both London & Hong Kong exchanges

    Ranks among the top 25 companies in the FTSE-100

    2.3 PRODUCT AND SEVICE PROFILE OF THE ORGANIZATION

    Personal Banking

    Arrange of features are included for the customers ranging from accounts to insurances

    and investments needs. Following are the personal services provided by the Standard

    Chartered Bank:

    Accounts

    o

    Help me choose an account

    o Term Deposits

    o Savings Accounts

    o aXcessPlus Account

    http://www.standardchartered.co.in/personal/accounts/en/accounts-landing.htmlhttp://www.standardchartered.co.in/personal/accounts/en/accounts-landing.htmlhttp://www.standardchartered.co.in/personal/accounts/en/accounts-landing.htmlhttp://www.standardchartered.co.in/personal/accounts/en/accounts-landing.htmlhttp://www.standardchartered.co.in/personal/accounts/en/accounts-landing.htmlhttp://www.standardchartered.co.in/personal/accounts/en/term-deposit.htmlhttp://www.standardchartered.co.in/personal/accounts/en/term-deposit.htmlhttp://www.standardchartered.co.in/personal/accounts/en/axcessplus-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/axcessplus-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/axcessplus-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/term-deposit.htmlhttp://www.standardchartered.co.in/personal/accounts/en/accounts-landing.htmlhttp://www.standardchartered.co.in/personal/accounts/en/accounts-landing.html
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    o SuperValue Account

    o Parivaar Account

    o No Frills Account

    o aaSaan Account

    o 2-in-1 Account

    o Depository Services

    o Corporate Salary Account

    o Current Accounts

    o

    Business Plus Account

    o Enhanced Business Plus Account

    Credit Cards

    o Choose your Credit Card

    o

    o Emirates Platinum Card

    o Platinum Card

    o Emirates Titanium Card

    o Super Value Titanium Card

    o Gold Card

    http://www.standardchartered.co.in/personal/accounts/en/super-value-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/super-value-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/parivaar-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/parivaar-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/no-frills-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/no-frills-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/aasaan-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/aasaan-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/two-one-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/two-one-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/depository-services.htmlhttp://www.standardchartered.co.in/personal/accounts/en/depository-services.htmlhttp://www.standardchartered.co.in/personal/accounts/en/corporate-salary-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/corporate-salary-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/business-pl-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/business-pl-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/enhanced-business-pl-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/enhanced-business-pl-acc.htmlhttp://www.standardchartered.co.in/personal/credit-cards/en/cc-landing.htmlhttp://www.standardchartered.co.in/personal/credit-cards/en/cc-landing.htmlhttp://www.standardchartered.co.in/personal/credit-cards/en/cc-landing.htmlhttp://www.standardchartered.co.in/personal/credit-cards/en/cc-landing.htmlhttp://www.standardchartered.co.in/personal/accounts/en/enhanced-business-pl-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/business-pl-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/corporate-salary-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/depository-services.htmlhttp://www.standardchartered.co.in/personal/accounts/en/two-one-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/aasaan-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/no-frills-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/parivaar-acc.htmlhttp://www.standardchartered.co.in/personal/accounts/en/super-value-acc.html
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    HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 19 -

    o Smart Credit Overdraft

    o Loan Against Property

    o Calculators

    NRI Banking

    o Which account is right for me?

    o NRE Account

    o NRO Savings Account

    o FCNR Account

    o Accounts for Returning Indians

    o NRI Service Centers

    Exclusive Banking

    o Excel Banking

    o Priority Banking

    o Private Banking

    http://www.standardchartered.co.in/personal/loans-mortgages/en/smart-credit.htmlhttp://www.standardchartered.co.in/personal/loans-mortgages/en/smart-credit.htmlhttp://www.standardchartered.co.in/personal/loans-mortgages/en/loan-against-property.htmlhttp://www.standardchartered.co.in/personal/loans-mortgages/en/loan-against-property.htmlhttp://www.standardchartered.co.in/personal/loans-mortgages/en/calculators.htmlhttp://www.standardchartered.co.in/personal/loans-mortgages/en/calculators.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nri-banking-landing.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nri-banking-landing.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nri-banking-landing.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nri-banking-landing.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nri-banking-landing.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nre-account.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nre-account.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nro-account.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nro-account.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/fcnr-account.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/fcnr-account.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/accounts-for-returning-indians.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/accounts-for-returning-indians.htmlhttp://www.standardchartered.co.in/_documents/nri-banking/nri_centers.xlshttp://www.standardchartered.co.in/_documents/nri-banking/nri_centers.xlshttp://www.standardchartered.co.in/personal/exclusive-banking/en/exclusive-banking-landing.htmlhttp://www.standardchartered.co.in/personal/exclusive-banking/en/exclusive-banking-landing.htmlhttp://www.standardchartered.co.in/personal/exclusive-banking/en/exclusive-banking-landing.htmlhttp://www.standardchartered.co.in/personal/exclusive-banking/en/excel-banking.htmlhttp://www.standardchartered.co.in/personal/exclusive-banking/en/excel-banking.htmlhttp://www.standardchartered.com/in/cb/pb/index.htmlhttp://www.standardchartered.com/in/cb/pb/index.htmlhttp://www.privatebank.standardchartered.com/http://www.privatebank.standardchartered.com/http://www.privatebank.standardchartered.com/http://www.standardchartered.com/in/cb/pb/index.htmlhttp://www.standardchartered.co.in/personal/exclusive-banking/en/excel-banking.htmlhttp://www.standardchartered.co.in/personal/exclusive-banking/en/exclusive-banking-landing.htmlhttp://www.standardchartered.co.in/_documents/nri-banking/nri_centers.xlshttp://www.standardchartered.co.in/personal/nri-banking/en/accounts-for-returning-indians.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/fcnr-account.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nro-account.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nre-account.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nri-banking-landing.htmlhttp://www.standardchartered.co.in/personal/nri-banking/en/nri-banking-landing.htmlhttp://www.standardchartered.co.in/personal/loans-mortgages/en/calculators.htmlhttp://www.standardchartered.co.in/personal/loans-mortgages/en/loan-against-property.htmlhttp://www.standardchartered.co.in/personal/loans-mortgages/en/smart-credit.html
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    HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 20 -

    Insurance & Investments

    o General Insurance

    o Life Insurance

    2.4 MARKET PROFILE OF THE ORGANIZATION

    Emerging markets

    If you are looking for a correspondent banking partner you can trust, Standard

    Chartered can help you. We are in an excellent position to design the clearing service

    that meets your needs. We have offices in every Asian country, with the exception of

    North Korea and with almost 150 years of on-the-ground experience, we make this

    potentially complicated process much easier for you.

    Asia

    Standard Chartered's well established local franchise delivered throughout Asia is well

    placed to meet your needs. We have offices in every Asian country with the exception

    of North Korea.

    We provide a full range of services, which includes execution of payments, reporting,

    liquidity management, billing and account services. This includes US dollar and euro

    clearing (which commenced in April 2003 and for which Standard Chartered is the

    settlement agent) in Hong Kong.

    Your benefits from Standard Chartered:

    Dedicated customer service and extensive local knowledge

    Value-added reporting capabilities (including via the internet)

    http://www.standardchartered.co.in/personal/insurance-investments/en/insurance-investment-landing.htmlhttp://www.standardchartered.co.in/personal/insurance-investments/en/insurance-investment-landing.htmlhttp://www.standardchartered.co.in/personal/insurance-investments/en/insurance-investment-landing.htmlhttp://www.standardchartered.co.in/personal/insurance-investments/en/general-insurance.htmlhttp://www.standardchartered.co.in/personal/insurance-investments/en/general-insurance.htmlhttp://www.standardchartered.co.in/personal/insurance-investments/en/life-insurance.htmlhttp://www.standardchartered.co.in/personal/insurance-investments/en/life-insurance.htmlhttp://www.standardchartered.co.in/personal/insurance-investments/en/life-insurance.htmlhttp://www.standardchartered.co.in/personal/insurance-investments/en/general-insurance.htmlhttp://www.standardchartered.co.in/personal/insurance-investments/en/insurance-investment-landing.html
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    Consistent service levelsall our offices offering clearing services are ISO accredited

    Automated service deliveryinquiries / matching / cancellations; auto repair and

    detailed STP reporting

    Africa

    Standard Chartered is the experienced partner you can rely on to take care of your

    African clearing requirements. You can entrust us with your clients' needs throughout

    the region, offering them the same high level of service that they expect from you.

    Africa is the latest region where Standard Chartered offers its clearing services,

    complementing the coverage already provided in Asia, the Arabian Gulf, the eurozone

    and the United States.Our wide clearing network in Africa is managed as one business

    with a consistent approach to transactional services and service quality that is unique in

    Africa.

    GATEWAY BANKING

    When was the last time you were offered a continent and more?

    Need to expand your network to support your clients? Standard Chartereds Gateway

    Banking makes all the right connections.

    Your clients gain: Immediate access to comprehensive corporate banking services in

    over fifteen key countries in Asia andthe Middle East, including core growth markets

    such as China, India, UAE, Thailand, Malaysia, Hong Kong and Singapore.

    You gain:Broader client relationships, client retention and the ability to support your

    clients wherever they want to go in Asia and the Middle East.

    Global trends

    Corporations that were once focusing only on domestic markets are now going

    international. Your clients, who once only dealt with suppliers and customers in your

    network territory, now deal with trading partners in dozens of countries around the

    world, especially in the high-growth, resource-rich zones of Asia, Africa and the Middle

    East.

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    We have the answer

    Standard Chartereds Gateway Banking programme gives your network an immediate

    extension into the most active regions on the global trade map. Today, our programme

    delivers premium services in:

    Bahrain

    Bangladesh

    China

    Hong Kong

    India

    Indonesia

    Jordan

    Malaysia

    Pakistan

    Philippines

    Qatar

    Singapore

    South Korea

    Sri Lanka

    Taiwan

    Thailand

    United Arab Emirates

    With a whole range

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    CHAPTER 3

    DISCUSSIONS ON

    TRAINING

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    3.1 STUDENTSWORK PROFILE ( ROLES RESPONSIBILITY)

    The work profile of the student or the roles and responsibilities that are being handledby the student on his internship programmed at Standard Chartered Bank

    1.

    I am working with Standard Charted Bank as sales executives & my major

    responsibilities are as follows:-

    2.

    My Major responsibility is to increases the revenue of the company by increasing the

    sales of saving a/c.

    3.

    As a sales executive we are required to ensure that all the documentation/ Account

    opening formalities are completed by the customer in our presence.

    4.

    We help the customer in completing the documentation & application form.

    5.

    To verify the authenticity of the documents and identify of the customer.

    6.

    We ensure that all mandatory fields are entered properly.

    7.

    Must educate the clients about risks and various possible scenarios so that the clients

    dont harbor unrealistic expectations.

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    3.2 Description of live experiences

    Standard chartered bank is the only mnc bank of india who

    completed 150 yrs in india and the Indian government issue a

    postal stamp for this bank only this a great achievement and I feel

    honored to be a part of scb.

    I knew how to work in extreme pressures.

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    CHAPTER -4 STUDY OF

    SELECTED RESEARCH

    PROBLEM

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    4.1 Statement of research problem

    The research methodology that I undertook for the purpose of this study is enumeratedbelow-

    PRIMARY RESEARCH:

    This consisted questionnaire and interaction from various people. A focus group study,personal interview was conducted to design the customer survey questionnaire with a

    sample size of 50 respondents. The survey was conducted in DELHI.

    Personal Interviews

    Conducted on a one-on-one basis

    Uses an unstructured survey

    Uses open-ended questions

    Extensive probing questions

    Usually recorded on audio tape

    Interview typically lasts one hour

    Usually no more than 50 persons are interviewed

    SECONDARY RESEARCH:

    Sources of secondary data were primarily the Internet , journals , newspaper, annualreport, database available in the library and presentations.

    Libraries and other public information centres- et.

    Books and business publications

    Magazines and newspapers

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    4.2 Statement of research Objective

    During this student internship program period we have to achieve something which is

    helpful to the development of ourselves and some value addition to the company.

    Getting more to the company because of recruitment and selection program is themain objective. It gives us good exposes of ourselves and creating good impression.

    Customer & potential agents perceptions about insurance as a product

    TYPES OF QUESTIONS:

    OPEN ENDED:

    They give the respondents complete freedom to decide the form , length and detail ofthe answer. Open questions are preferred when the researchers is interested in knowingwhat is upper most in the mind of respondents.

    DICHOTOMOUS:

    This type of questions have only two type of answer, yes or no. true or false etc.

    MULTIPLE CHOICE QUESTIONS:In the case of multiple choice question the respondents is offered two or more choices.The researcher exhausts all the possible choices and the respondent has to indicatewhich one is applicable in this case.

    Primary Research

    Sometimes, the information need doesn't exist anywhere! You've searched the

    Internet; you scoured the library, journals and databases all to no avail. That's

    when you may need to conduct primary research, or research conducted for a

    specific purpose. FYI, the secondary research you may have used was probably

    someone's primary data once.

    Primary Research Activities

    Conducting surveys to create market data or using other research instruments

    such as questionnaires, focus groups, interviews, etc.

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    Noting first-hand observations

    Conducting experiments

    Primary Research Methods

    Each methodology uses "sampling" which allows the researcher to reach

    conclusions about a population within a certain degree of accuracy without

    having to survey everyone. It is not necessary to have a large sample size.

    Samples as few as one percent of a target market can often provide reliable

    results, under the direction of experienced researchers.

    Primary research can be either qualitative or quantitative.

    1.

    Qualitative research provides definitive market information regarding theopinions and behaviours of the subjects in the market research study.

    Qualitative research is used to achieve a variety of objectives:

    Obtain helpful background information on a market segment.

    Explore concepts and positioning of a business or product.

    Identify attitudes, opinions and behaviour shared by a target market.

    Prioritize variables for further study.

    Fully define problems.

    Provide direction for the development of questionnaires

    Personal interviews and focus groups are the most common qualitative research

    techniques.

    Personal Interviews

    Focus Groups

    2.

    Quantitative research creates statistically valid market information. Some

    common uses for quantitative research include:

    Personal Survey

    Merits Demerits

    1. Interviewer can observe reactions, 1. Costly

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    probe and clarify answers.2. Technique usually nets a high

    percentage of completed surveys.2. Time consuming

    3. Flexibility with location and timefor gathering information.

    3. May contain interviewer biases

    4.

    Interviewer can use visual displays.5. Allows for good sampling control.

    Telephone Surveys

    Merits Demerits

    1. Fast 1. Survey length is limited.2.

    Lower cost than personal surveys 2.

    Difficult to reach busy people3. Small response bias 3. Difficult to discuss certain topics4. Wide geographic reach compared

    to personal surveys

    Mail Survey

    Merits Demerits

    1. Wide distribution and low cost 1. Accurate lists are not alwaysavailable.

    2. Interviewer bias is eliminated 2. Response is not necessarilyrepresentative of the targetpopulation.

    3. Anonymity of respondents 3. Limited to length of survey.

    4.

    Respondent can answer at leisure 4.

    Not timely.5. Clarifying and probing of answers

    is not possible.6. Question order bias

    Secondary Research

    Usually the easiest and least expensive, secondary research is information that

    already exists somewhere. It may be a study, a group of articles on a topic, or

    demographic or statistical data gathered by someone else. For example, the

    demographic data about car owners in your county available from your Chamber

    of Commerce may be just the information you need- and it's already gathered!

    Secondary Research Activities

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    Review and analyze the existing data on your target markets available from

    magazines, books, published research studies, government publications, etc.

    Evaluate the competition.

    Assess environmental factors such as social, economic, political, etc.

    Secondary Research Methods

    Because secondary research already exists, no specific scientific method or

    technique is needed to collect information. Instead, your efforts are spent

    locating and gathering market information from reliable sources. Many of the

    resources such as magazines, trade associations and government resources now

    have materials available online.

    Some resources for gathering secondary research information include:

    Libraries and other public information centres-.

    Books and business publications

    Magazines and newspapers- Trade associations

    Banks, real estate and insurance companies

    Wholesalers and manufacturers-

    Indian government

    Media representatives-

    Competition

    Customer identification studies:This type of study seeks to identify the general

    attributes of the target market. Customer identification studies answer questions

    such as:

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    Purchasing power and buying habit studies:This type of study is more specific

    than a customer identification study and focuses on the financial strength and

    economic attributes of the target market. These studies answer questions such

    as:

    Opinion research studies: Opinion research studies attempt to discover the

    psychological aspect, or the inner workings, of the target market. They answer

    questions such as:

    Competitive analysis studies: These studies investigate the competitive

    marketplace within a company's target market. They answer questions such as:

    Environmental studies:These studies intend to reveal the economic and political

    circumstances that influence the marketplace. They answer questions such as:

    Discrete choice modeling: A more advanced type of marketing research is

    discrete choice modeling (DCM). As inferred by its name, marketing researchers

    use DCM mainly to predict the choices that consumers will make between

    discrete alternatives or courses of action. This technique investigates price

    elasticity, product feature preferences, brand equity, and the share effects of

    marketing mix changes. DCM answers questions such as:

    Conjoint analysis: Another advanced marketing research technique is conjoint

    analysis, which examines various alternatives to determine the combination of

    attributes that will best satisfy the consumer. Researchers use this technique to

    predict what products or services consumers will choose, to assess the weight

    given to various factors that underlie these decisions, and to determine what

    trade-offs people are willing to make. Conjoint analysis answers such questions

    as:

    Sampling

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    Sample

    A sample is the set of observations obtained from experimental unit that were

    selected from a larger group (the population). By studying the sample it is hoped

    to draw valid conclusions about the larger group. If the conclusions drawn from

    a sample are to be meaningful the sample must be obtained in a random fashion.

    This means that each member of the population has an equal chance of being

    included in the sample. This ensures that the sample is unbiased. Unfortunately,

    it is not always easy to obtain a truly random sample from sampling units that

    are widely dispersed. A representative sample is only possible if, before

    collecting the sample, the researcher has carefully and completely defined the

    population, including a description of the members to be included.

    Benefits of Sampling:

    Types of Samples

    There are a number of different methods that might be used to create a sample.

    These are as follows:

    Simple Random Sampling

    The most widely known type of a random sample is the simple random sample

    (SRS). This is characterized by the fact that the probability of selection is the

    same for every case in the population. Simple random sampling is a method of

    selecting n units from a population of size N such that every possible sample of

    size n has equal chance of being drawn. An example may make this easier to

    understand. Imagine you want to carry out a survey of 100 voters in a small

    town with a population of 1,000 eligible voters. With a town this size, there are

    "old-fashioned" ways to draw a sample. For example, we could write the names

    of all voters on a piece of paper, put all pieces of paper into a box and draw 100

    tickets at random. You shake the box, draw a piece of paper and set it aside,

    shake again, draw another, set it aside, etc. until we had 100 slips of paper.

    These 100 form our sample. And this sample would be drawn through a simple

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    random sampling procedure - at each draw, every name in the box had the same

    probability of being chosen.

    Stratified Random Sampling

    In this form of sampling, the population is first divided into two or more

    mutually exclusive segments based on some categories of variables of interest in

    the research. It is designed to organize the population into homogenous subsets

    before sampling, then drawing a random sample within each subset. With

    stratified random sampling the population of N units is divided into

    subpopulations of units respectively. These subpopulations, called strata, are

    non-overlapping and together they comprise the whole of the population. When

    these have been determined, a sample is drawn from each, with a separate drawfor each of the different strata. Systematic Sampling

    This method of sampling is at first glance very different from SRS. In practice, it

    is a variant of simple random sampling that involves some listing of elements -

    every nth element of list is then drawn for inclusion in the sample. Say you have

    a list of 10,000 people and you want a sample of 1,000. Creating such a sample

    includes three steps:

    1. Divide number of cases in the population by the desired sample size.

    2.

    Select a random number between one and the value attained in Step 1.

    3. Starting with case number chosen in Step 2, take every tenth record (7,

    17, 27, etc.).

    Cluster Sampling

    In some instances the sampling unit consists of a group or cluster of smaller

    units that we call elements or subunits (these are the units of analysis for your

    study). There are two main reasons for the widespread application of cluster

    sampling. Although the first intention may be to use the elements as sampling

    units, it is found in many surveys that no reliable list of elements in the

    population is available and that it would be prohibitively expensive to construct

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    such a list. In many countries there are no complete and updated lists of the

    people, the houses or the farms in any large geographical region.

    Methodology used while conducting the survey

    Type of research: Quantitative research

    Sampling Plan:

    Population: It includes peopleof differentoccupation like:

    Business class

    Service class

    Professionals

    Any other occupation

    having a savings bank account with different banks.

    Sampling Type:

    Simple Random Sampling: As research was done from the respondents who have a

    savings bank account as mentioned in the objective of the project.

    Data Source:

    Primary Data collected by conducting face to face personal interviews.

    Research instruments:

    Questionnaire was used to extract the information from the chosen sample. Questions in

    the questionnaire were:

    Close ended

    Multiple choice

    4.3 RESEARCH DESIGN AN METHODOLOGY

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    Problem formulation

    EXPLORATORY

    RESEARCH

    Research design

    Design of data collection methods

    and forms

    Sample design and data collection

    Analysis and interpretation of data

    Research report

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    4.4 ANALYSIS OF THE DATA

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    SEX RATIO

    The above pie chart shows the ratio of respondents taken in the survey.

    The survey was having 70% male and 30% female respondents.

    30%

    70%

    Male

    Female

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    AGE GROUP

    The above bar graph shows the age group of the respondents taken in the survey.

    Out of the total percent of females i.e., 30%, 70% females lies in the age groups of 20-

    30 yrs, 25% lies in 30-40 yrs, 3% and 2% in the age groups of 40-50 yrs and 50yrs-

    above respectively.

    The male percent in the above bar graph is 49% in 20-30 age group; 31% in 30-40; 14%

    in 40-50; and 6% in 50-above age group.

    49%

    31%

    14%

    6%

    70%

    25%

    3% 2%

    0%

    10%20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    20-30 30-40 40-50 50-above

    Male

    Female

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    MONTHLY INCOME

    The above multiple bar graph gives the information about the income of the respondents

    in a month.

    Major portion of the respondents lies in the income slab of Rs.10,000-Rs.30,000 per

    month.

    Out of the total 70% percent of males 74% are in the income slab of Rs.10,000-

    Rs.30,000 per month; 11% in the income slab of Rs.30,000-Rs.50,000 per month; 9%

    and 6% in the income slab of Rs.50,000-Rs.70,000 per month and Rs.70,000-above per

    month respectively.

    The percent of females in the above graph is 57%, 33%, 7% and 3% in the income slab

    of Rs.10,000-Rs.30,000; Rs.30,000-Rs.50,000; Rs.50,000-Rs.70,000 and Rs.70,000-

    above per month respectively.

    74%

    57%

    11%

    33%

    9% 7% 6%3%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%100%

    10,000-30,000 30,000-50,000 50,000-70,000 70,000-above

    Male

    Female

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    OCCUPATION

    The above graph gives the information about the occupation of the respondents.

    From the survey 26% of males and 27% of females were professionals; 51% of males

    and 20% of females were from service class however 23% of males and 53% of females

    turned out to be businesspersons.

    26% 27%

    51%

    20% 23%

    53%

    0%

    10%

    20%30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Professional Service Businessman

    Male

    Female

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    DO YOU HAVE A BANK ACCOUNT?

    The above pie chart shows the ratio of respondents having a bank account.

    The survey was having 96% people with a saving bank account whereas 4%

    respondents were not having any type of bank account; they were mainly having a Post

    Office Account.

    4%

    96%

    Yes

    No

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    WHICH BANK DO YOU PREFER?

    The above graph gives the information about the bank preferred by the respondents in

    the survey.

    From the survey, 50% of respondents were having a Saving Bank Account with

    Standard Chartered Bank; 22% were having account with HSBC Bank and 28% were

    having account with other banks like SBI, PNB, ICICI Bank etc.

    50%

    22%28%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Respondents

    Standard

    Chartered Bank

    HSBC Bank Other

    Name of Banks

    Standard

    Chartered Bank

    HSBC Bank

    Other

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    WHAT DO YOU LIKE IN YOUR BANK?

    The above pie chart shows the reason for having a bank account in their preferred bank.

    Most of the respondents i.e. 45% like their bank because of the availability of bank

    branch; 30% prefer their bank because of having ATM near their place; 10% for better

    services like issuing cheque books whenever required etc; however rate of interest,

    convenience and other reason is been preferred by only 5% of the respondents.

    45%

    30%

    5%10% 5%

    5%

    More branches

    More ATMs

    Better ROI

    Better services

    Convenience

    Other

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    ARE YOU COMFORTABLE WITH THE AQB AMOUNT?

    The above pie chart gives the information about whether the average quarterly balance

    of their chosen bank is suitable for them or not.

    The responses show that 60% of respondents were comfortable; 30% were not

    comfortable however 10% cant say whether the AQB is fine for them or not.

    30%

    10%

    60%

    Yes

    No

    Can't Say

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    RESPONDENTS ASSOCIATION WITH ORGANISATIONS

    The above pie diagram shows the organisations with which the respondents are

    associated for their savings bank account.

    From above 32% of the respondents prefer having account with public sector banks out

    of which SBI holds 15% of respondents, PNB with 10%, UTI 5% and Bank of Baroda

    is with the least of 2% of respondents.

    However there are 68% of respondents who have association with private sector banks

    out of which 19% is for ICICI Bank, 13% for Standard Chartered Bank, 10% for HSBC

    Bank, 8% for HDFC Bank and remaining 18% is with other banks like Kotak Mahindra

    Bank, Bank of Maysore etc.

    15%

    10%

    5%2%

    8%

    19%

    13%

    10%

    18%SBI

    PNB

    UTI Bank

    Bank of Baroda

    HDFC

    ICICIStandard Chartered

    HSBC

    Others

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    LIMITATIONS

    Following are the limitations faced by me during this project:

    1. The allotted time period of 6 weeks for the study was relatively insufficient,

    keeping in mind the long duration it can take at times, to close a particular

    corporate deal.

    2. The study might not produce absolutely accurate results as it was based on a

    sample taken from the population.

    3. It was difficult getting time and access to senior level Finance/HR managers

    (who had to be talked to, to get required information) due to their busy

    schedules and prior commitments.

    4. A few of the managers refrained from giving the required information as he

    considered I to be from their confidential domains.

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    CHAPTER -5 SWOT ANALYSIS OF THE

    ORGANIZATION

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    Swot Analysis of Standard Chartered Bank

    Strengths Weakness

    Support of its parent company and promoters viz

    .standard chartered bank.

    RM. Doesnt give much importance on small

    companies.

    Competitive rates.

    Account access problem of customers.

    Good and divers products.

    Network of branches.

    Flexible spread margin.

    Highly qualified research team.

    Strong network throughout India strong presence in

    West, North and South.

    Opportunities Threats

    The growing interest in the derivative and foreign

    exchange market.

    Competition from major players like ICICI

    BANK,KOTAK MAHIDRA BANK,HDFC

    BANK,SBI BANK,HSBC BANK,AXIS BAN

    ETC.

    Recovery of Indian stock market The downfall in the export market due to glob

    recession. Speculation in the derivative market.

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    CHAPTER-6 SUMMARY

    AND CONCLUSIONS

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    6.1 Summary of learning experience

    These are the conditions and facts of the organisation. Now, what the bank will do? I

    have taken the case of STANDARD CHARTERED BANK CMS. This is regarding

    how the bank makes deal with the company.

    The STANDARD CHARETERED BANK will analyses the location of the

    company. The ABC Ltd. have sixteen locations in the country. This is not alwayspossible to have the branches at each location of the client for the banks. In this case,

    we are taking the assumptions as follows:

    In 10 locations of the company, the bank has its own presence.

    In 2 locations of the company, the bank has tie-up with correspondent bank

    And in remaining 4 locations, the bank has no presence as well as no tie-up with any

    other bank.

    How the bank makes allocation of the different instruments?

    The bank broadly categorized the instruments into two types:

    Local Cheque Collections (LCC)

    LCC are the cheques, which are drawn and deposited at the same location. Eg. A

    Cheque drawn at Jaipur and deposited at Jaipur only.

    The LCC is again categorised into two types:

    LCC BRN:

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    A local Cheque which is drawn and deposited at the same location where the bank has

    its own presence.

    LCC COR:

    A local Cheque which is drawn and deposited at the same location where the bank

    doesnt have its own presence but has tie up with correspondent Bank.

    Upcountry Cheque Collections (UCC)

    The UCC are the cheques, which are drawn and deposited at different locations. Eg. A

    Cheque drawn at Jaipur and deposited at Delhi.

    The UCC is again categorised into two types:

    UCC BRN:

    A upcountry Cheque which is drawn at one location and deposited at another location

    where the bank has its own presence.

    UCC COR:

    A upcountry Cheque which is drawn at one location and deposited at another location

    where the bank has tie-up with correspondent Bank.

    UCC ONW:

    A upcountry Cheque which is drawn at one location and deposited at another location

    where the bank neither have its own presence nor have tie-up with correspondent bank.

    PRICING:

    Pricing is competitive; varies from centre to center. It also varies from instruments to

    instruments.

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    Special pricing can be worked out taking into account the volume of funds & the

    centres. The pricing part of the CMS is very complex. Normally, the STANDARD

    CHARTERED bank takes into account the following factors while going for pricing:

    Bank In Funds/ Out of Funds & Correspondent Bank Charges:

    When Cheque is deposited in the bank it passes through the clearing house. In India,

    clearing is done through RBI, SBI and PSU banks. The RBI has presence in 15 cities in

    India while SBI has 938 locations in India including its associates. other cities where

    clearing house is not there, the clearing is done through Correspondent Bank, mostly

    these are PSU Banks or Co-operative Banks.

    Suppose I deposit the Cheque on day 0, then the time taken by the clearing houses to

    debit the bank account would be different. The SCB has to debit its customers account

    on the next day basis irrespective of days to clear.

    Day when the

    Cheque will be

    credited

    Clearing Bank Days for which

    bank is out

    fund

    Bank In Fund/Out

    of Fund

    Day1 RBI 0 Not out of fundsDay2 SBI 1 1 Day out of funds

    Day3 Correspondent Bank 1 1 Day out of funds

    In this case, the bank charges interest on the money which it gives in form of

    Credit Against Uncleared Cheque, to the company. When it comes to the

    Correspondent bank, the bank has to pay extra charges to these banks.

    Overheads:

    The bank takes into account the o/hs charges, which it occurs in the process. The o/hs

    charges includes salary, administration charges, maintenance etc.

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    Margin:

    After including the transaction and other o/hs charges, the bank gets the cost of

    transaction. On this the bank adds its margin for being in the business.

    In pricing, other elements like courier charges, return cheques etc. also considered.

    Pricing in CMS in generally negotiable between the company and the Bank.

    Features of STANDARD CHARTERED Bank CMS:

    Exclusive CMP desks with infrastructure

    Debit Transfers

    Courier pick-up at branches

    No collection a/cs needed at branches

    Customised Reports

    Transmission of data through Internal LAN system

    Direct credit to accounts

    Benefits to Customers:

    Centralised Control of cash

    Cost reduction

    Enhanced Liquidity

    Interchange of Information between treasury & operating units

    Reduced excess cash balance

    Cash forecasting & scheduling

    Effective control over disbursements

    Timely & effective investments

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    LIMITATIONS

    Following are the limitations faced by me during this project:

    The allotted time period of 6 weeks for the study was relatively insufficient, keeping in

    mind the long duration it can take at times, to close a particular corporate deal.

    The study might not produce absolutely accurate results as it was based on a sample

    taken from the population.

    It was difficult getting time and access to senior level Finance/HR managers (who had

    to be talked to, to get required information) due to their busy schedules and prior

    commitments.

    A few of the managers refrained from giving the required information as he considered

    I to be from their confidential domains.

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    6.2 Conclusions and Recommendations

    Conclusions

    The study allowed us get answers regarding the service awareness among people and

    the problems it faces. The key findings and analysis of the survey shoed the following

    A large number of clients and customers call the branch frequently to handle banking

    issues , this shows the keenness of the customers to call the branch for almost every

    small issue. The service Straight2bank does provide an answer to the problem of the

    customers.

    The service provided by staright2bank does offer the main requirements of the

    customers for which they visit or call the branch

    All the respondents wanted to carry out the banking needs at their convenience. This

    means the service caters the banking needs that customers generally require and its

    main benefit of banking while sitting at office is desired by one and all, thereby proving

    that the service does have the potential usage.

    Few of the respondents were aware about the service which was desired by 100%

    respondents clearly showing that there has been a falter in its promotion and awareness

    strategies.

    Customers were not aware that the service was a free one, this is clear that almost all

    the attributes of the services are favorable to the customers still customers are not using

    the service and are not even aware of it.

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    Almost all customers once educated about the service readily enrolled for it whereas a

    mere portion did not trust the bank and thought that the bank would have some hidden

    charges that they are not putting forward

    Many clients who enrolled for the staright2bank service would have problems using it

    as the drop boxes are not strategically placed many areas do not even have drop box

    facility; Standard chartered Bank must look into the policies of installing the drop box.

    They should assign it to the regional office or allow branches to put up boxes where the

    branch thinks it would be optimally utilized no matter which area of the city as of now

    that branches are allowed to put up drop boxes in a radius which falls in close by areas

    to the branch. A customer who lives close by to the branch would not use this service

    whereas customers who are far of require the service, however the branch cannot

    provide them with the facility as they cannot install the boxes in that area and it is the

    duty of the local branch of that area to put up boxes which is not happening they hardly

    know where customers of the other branch are located

    RECOMMENDATIONS

    We suggest following measures, which Standard chartered Bank could take so as to take

    on heavy competition from HSBC Bank and ABN AMRO Bank:

    To identify regions where promotions are required. SCB lacks visibility in western

    region where as it is a well known name in western region. Even then, its promotional

    campaign focuses on western region where as northern region is still waiting for

    promotional campaigns.

    Try to reduce cost, so that benefits can be passed on to customers. Senior managers at

    SCB keep on telling that it is difficult to reduce cost, because of services we provide.

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    APPENDIXES

    QUESTIONNAIRE

    (SAVING BANK ACCOUNT)

    Please tickyour responsewherever appropriate.

    1. Name:_______________________________ Contact: __________________

    2.

    Location: _______________________________________________________

    3. Sex: Male Female

    4. Age: 20-30 yrs. 30-40 yrs. 40-50 yrs. 50 yrs above

    5. Income (Monthly):10,000-30,000 30,000-50,00050,000-70,000 70,000 and above

    6. Occupation:

    Professional BusinessmanService Any other,

    Please specify______________________

    7. Do you have a bank account?Yes No

    8. With which bank do you prefer having your account?Standard Chartered Bank HSBC Bank Other

    9. Why do you prefer the bank chosen above?It has more branches of the bank More ATMsBetter Rate of Interest Better services provided by yourbankConvenient Banking Other

    10.Do you think that the Average Quarterly Balance is convenient for the aboveoption?

    Yes No Cant Say

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    11.With which organization you are associated with?Public: SBI PNB UTI Bank Bank of Baroda

    Private: HDFC ICICI HSBC Standard Chartered

    Any Other:________________________

    THANKING YOU

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    BIBLIOGRAPHY

    www.scb.com

    www.scb.co.in

    www.hsbc.co.in

    www.hsbc.com

    www.google.com

    www.axisbank.com

    www.abnamro.com

    www.hdfc.com

    www.lic.com

    www.inc.com

    www.treasurymanagement.com

    www.business.ml.com

    http://www.scb.com/http://www.scb.com/http://www.scb.co.in/http://www.scb.co.in/http://www.hsbc.co.in/http://www.hsbc.co.in/http://www.hsbc.com/http://www.hsbc.com/http://www.google.com/http://www.google.com/http://www.axisbank.com/http://www.axisbank.com/http://www.abnamro.com/http://www.abnamro.com/http://www.hdfc.com/http://www.hdfc.com/http://www.lic.com/http://www.lic.com/http://www.inc.com/http://www.inc.com/http://www.treasurymanagement.com/http://www.treasurymanagement.com/http://www.business.ml.com/http://www.business.ml.com/http://www.business.ml.com/http://www.treasurymanagement.com/http://www.inc.com/http://www.lic.com/http://www.hdfc.com/http://www.abnamro.com/http://www.axisbank.com/http://www.google.com/http://www.hsbc.com/http://www.hsbc.co.in/http://www.scb.co.in/http://www.scb.com/
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