project on real estate by raman

7/30/2019 Project on Real Estate by Raman

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PROJECT ON

REALESTATEACL-1

MADE BY

RAMAN KUMARI
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ANSWER -1

INDIAN REAL ESTATE INDUSTRY

The real estate sector in India has come a long way by

becoming one of the fastest growing markets in the

world. It is not only successfully attracting domestic real

estate developers, but foreign investors as well. The

growth of the industry is attributed mainly to a largepopulation base, rising income level, and rapid

urbanisation.

The sector comprises of four sub-sectors- housing, retail,

hospitality, and commercial. While housing contributes to

five-six percent of the countrys gross domestic product

(GDP), the remaining three sub-sectors are also growing

at a rapid pace, meeting the increasing infrastructural

needs.

The real estate sector has transformed from being

unorganized to a dynamic and organized sector over the

past decade. Government policies have been

instrumental in providing support after recognizing the

need for infrastructure development in order to ensurebetter standard of living for its citizens. In addition to

this, adequate infrastructure forms a prerequisite for


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sustaining the long-term growth momentum of the

economy.

Market Size/ Growth

Prospects

The total revenue of the real estate sector was US$ 66.8

billion during 2010-11. By 2020, the sector is expected to

earn a revenue of US$ 180 billion. In fact, the demand isexpected to grow at a compound annual growth rate

(CAGR) of 19 per cent between 2010 and 2014, with tier I


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metropolitan cities projected to account for about 40 per

cent of this.

Growing infrastructure requirements from sectors suchas education, healthcare and tourism are providing

numerous opportunities in the sector. Further, India is

going to produce an estimated two million new graduates

from various Indian universities during this year, creating

demand for 100 million square feet of office and

industrial space. In addition, presence of a large number

of Fortune 500 and other reputed companies will attract

more companies to initiate their operational bases in

India thus, creating more demand for corporate space.


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Major segments


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Residential real estate development

Residential property in India is an emergingmarket. The growth in the residential realestate market in India has been largely

driven by rising disposable incomes, rapidlygrowing middle class, low interest rates,fiscal incentives on both interest andprincipal payments for housing loans,heightened customer expectations as well as

increased urbanisation and growing numberof nuclear families.

Residential real estate market in India hasseen mounting prices. India has beenthrough developments in residential plots,housing complexes and luxury housingunits. The residential real estate developersin India have started construction and


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development of residential property,township and housing projects in order to

cater to the demand of residential propertyfor sale. The residential propertydevelopments in India are not restricted tojust the metro cities now but also tosuburban areas, and villages. Indian

residential property is a big attraction for notjust the local real estate developers but alsothe foreign investors especially for the NRIs.

Commercial Real Estate Development

The growth of commercial real estatedevelopment in India has been fuelled byincreased revenue growth of companies inthe services businesses especially in the ITand ITES sectors. As these sectors continue

to grow and generate additionalemployment, it will result in increaseddemand for commercial space.


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Commercial real estate development israpidly taking place at all up growing cities

in India and in the developing tier- 2 cities.Most of the corporate houses involved in ITservices prefer to establish their offices insuch cities due to cheaper land rate. Onereason why commercial real estate market in

India is gaining pace is the internationalmarketing equation. According tointernational marketing equation, India is theprimary market in world. This is because ofthe huge population and wide consumption

of this population. Hence the companiesinterested in property investment in India areplunging into Indian market to set their footmark which has given a primary boost tocommercial real estate market.

Close to 37 million sq.ft office space wasabsorbed in 2011 surpassing the previouspeak of 33 million sq.ft in 2008. Major


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Indian cities underwent strong pre-leasingactivity in buildings under construction.

Occupiers chose to consolidate their officesby vacating multiple small offices in centralbusiness districts and taking up larger areasin secondary and suburban districts instead.

Overall, on pan-India basis, the demand foroffice space is expected to total 180 millionsq.ft by 2013, with seven major cities(Bangalore, Chennai, Hyderabad, Kolkata,Mumbai, the NCR and Pune) catering to75% of the total demand.

Retail Real Estate Development

Although the retail real estate segment has thesmallest pie in the real estate industry, it isgrowing rapidly and the demand for good

quality mall space is fuelled by the growth inorganised retail and the entry of internationalretailers into India. Over the past few years,retail has become one of the fastest growing


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industries in the country. Increasing disposableincomes, rising consumption and shopping

convenience have been driving the growth oforganised retail.

The US-based global management consultingfirm, A T Kearney, in its Global RetailDevelopment Index 2011, has ranked India as

the fourth most attractive nation for retailinvestment, among 30 emerging markets. Therapid expansion of Indias retail industry also

means there is great demand for real estate.Analysts say international hypermarket chainslike Walmart, Tesco and Carrefourapartfrom national chains such as Big Bazaar andMorewill absorb a large chunk of retail realestate in tier II and tier III cities.

The retail real estate industry is a market whichfocuses on the development of the retail assetsranging from the land assets to the ends ofmanaging the property for commercial purpose.There is an increase in the emergence of anumber of malls in India due to which the


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shopping lifestyle of people has changed. Thegrowth of organised retail is expected to be

driven by demographic factors, increasingdisposable incomes, changes in shopping habits,the entry of international retailers into themarket and the growing number of retail malls.

Organised retail in India is expected to grow to

$84 billion by 2016 at a CAGR of 26 per cent.As the sector grows, India will see moreorganised retail real estate supply as moreinternational retail stores open up and expand.

Hospitality industry

Of late, the growth prospect in Indian hotelindustry is transcending the boom to the Indianreal estate market. The land prices have beentouching new heights as hospitality giants, huntfor land to establish their new hotels. Given the

rapid economic development going on in thecountry, India is likely to become one of the topfive destinations for business travellers in theyears ahead, says London based World Travel


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and Tourism Council. The general increase inroom rates and occupancy rates is expected to

contribute significantly to the demand for newhotel developments.

The hospitality segment has also beenwitnessing a robust demand, primarily due to astrong growth in tourism, including business

and leisure travel. According to researchconducted by the World Travel & TourismCouncil, travel and tourism in India is expectedto grow at 12.7% till 2019. India is emerging asa major tourist destination for internationaltourists.

1.

DRIVERS OF GROWTH


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One has to understand why the Indian realestate sector has presented itself as an asset

class for international and institutionalinvestors. All the factors driving growthand investment in this sector are driven bythree key fundamentals.

Strong Economic Growth:The worldsfourth largest economy, growing at over 8%the last two years and forecast to grow atover 7% over the next five; Growthmeasures supported across the political

spectrum; a boom in the services sectorwith a strong revival of industry; powerfulinternal consumption and demand.

The Rise of the Middle-Class: 300 million

and growing with higher disposableincomes and even higher aspirations;educated, professional workforce drivingurbanization beyond the traditional metro


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cities.

Enviable Demographics:The worldssecond most populous nation of 1.09 billionwith 75% below the age of 50!

Factors that will drive growth in thissector

Robust economic growth is driving thedemand for commercial property.Urbanisation and growing householdincome is boosting demand for residentialreal estate.

Hospitality space is gaining from increasedflow of foreign tourists to the country(CAGR of 6.6 percent during 2005-10).

FDI in real estate and construction is on an

uptrend, accounting for 22 percent of totalFDI. 110 deals were closed in the sectorbetween 2001 mid 2011.


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Housing segment growth is leading tohigher demand for cement for

homebuilding. Governments 12th Five Year Plan focuses

on increasing infrastructure (upgradedairports, ports, railway expansion, etc.) todrive construction activity.

Rise in commercial and retail spaces,along with hotels in near future, willaccount for increased demand for cement.

The drivers of profitability in the Indian

Real Estate as follows:

Knowledge of the business: Though theprinciples of doing business are simple,over the many years of unregulateddevelopment, dealing in real estate in Indiahas its own peculiarities, often at a locallevel and particularly in the area oftransparency and legal documentation, and


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a thorough knowledge of these remainsvital. However, we find that the new, more

stringent documentation norms beingintroduced by the Government greatlyreassuring both at the time of investmentand in case of later disputes.

A wide network: There are developersand there are developers, and in a boommarket everybody has got into the act. It isimportant to quickly sift the wheat from thechaff when forming JVs and SPVs for

specific projects. We look to formpartnerships with a developer over severalprojects, which in themselves are ofconsiderable size and stature. This ensuresadequacy of resources in terms of raw

materials and project skills, timelyexecution and above all a final product withall the enabling licences in place. Onceagain, Government regulations enforcing


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the above are reassuring.

The longer-term approach: Real value toinvestors will accrue only on the sale of theend product in terms of its multiplier effect.Also longer-term investments are morelikely to weather the hiccups of short term

breaking news. Regulatory efforts to keepout hedge funds and such short termprofiteers will go a long way in ensuringthat this practice is sustained.

Focus on quality: This, more thananything, will derive the best value forinvestors, not just in monetary terms butalso lasting goodwill. This entails not justthe final product but also the totality of the

environment where the development islocated. Governments efforts to ensure thatresettlement and social development of the


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displaced form part and parcel of all largeprojects is the most encouragingway.

TOP REAL ESTATE COMPANIES FROMNORTHDLF Ltd

Headed by: Dr Kushal Pal Singh,ChairmanAbout: With a track record of 64 years,DLF is Indias largest real estate companyin terms of revenues, earnings, marketcapitalization and developable area. It

currently has pan India presence across 30cities with approximately 238 million sq ft ofcompleted development and 413 million sqft of planned projects, of which 56 million sqft of projects are under construction during

FY10.Project Spectrum: Residential, townships,commercial complexes, IT Parks, hotels,multiplexes, etc.


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Quick fact:Only listed real estate Companyincluded in the BSE Sensex, NSE Nifty,

MSCI India Index and MSCI EmergingMarkets Asia Index.Latest: Will take its luxury mall DLFEmporio (already operational in New Delhi)to other big cities such as Hyderabad andChennai.

OMAXE LTDHeaded by: Rohtas Goel, CMDAbout: Over the past 22 years, Omaxe hasestablished itself through diverse range of

residential and commercial projects. Thecompany at present has 53 projects underexecution and planning. Omaxe Ltd was thefirst Construction Company of northernIndia to receive an ISO 9001:2000Certification.Project Spectrum: Integrated townships,Group housing, SEZs, Shopping malls &commercial complexes and hotels.Latest: Has entered into infrastructure


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sector through Omaxe Infrastructure &Construction Ltd (OICL), a wholly owned

subsidiary. OICL has bagged the firstcontract to construct Highway and threehigh level bridges in Punjab. The contract isawarded by Greater Mohali AreaDevelopment Authority and its value ispegged at Rs704 million.UNITECHHeaded by: Ramesh Chandra, ExecutiveChairmanAbout: Established in 1972, Unitech istoday Indias leading real estate developer

in India. It is the first developer to havebeen certified ISO 9001:2000 in NorthIndia.Project Spectrum: Unitech offers diversifiedprojects across residential, commercial/ITparks, retail, hotels, amusement parks andSEZs segments. Unitech was the first realestate company to be part of the NationalStock Exchanges NIFTY 50 Index. Thecompany has over 600,000 shareholders.


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Unitech and Norway based Telenor Groupcame together to build Uninor - a

telecommunication services companyproviding GSM services across India.Latest: Has ventured into the infrastructurebusiness by launching Unitech Infra.ANSAL APIHeaded by: Sushil Ansal, ChairmanAbout: Established in 1967 as a familybusiness, Ansal API today is clearlyamongst the real estate leaders of India.Having established itself very strongly in theNCR region, Ansal API is now focusing on

ventures in cities like Bhatinda, Mohali,Amritsar, Ludhiana, Jalandhar, Jaipur,Jodhpur, Ajmer, Sonepat, Panipat, Karnal,Kurukshetra, Faridabad, Gurgaon, GreaterNoida, and Ghaziabad, Meerut, Agra,Lucknow, to name a few. Ansal API has tilldate, developed and delivered more than190 million sq ft. The company currentlyhas a land reserve of about 9,335 acres.


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Project Spectrum: Integrated Townships,Condominiums, Group Housing, Malls,

Shopping Complex, Hotels, SEZs, IT Parksand Infrastructure and Utility ServicesLatest: Raised Rs231.4 crore throughprivate placement of shares withinstitutional investors for reducing its debtand execute ongoing projects.PARSVNATH DEVELOPERS LTDHeaded by: Pradeep Jain, ChairmanAbout: Incorporated in July 1990 by MrJain in New Delhi, Parsvnath today has asubstantial pan India presence in over 45

cities across 16 states. The company hasemerged as one of the most progressiveand multi-faceted real estate andconstruction entities in India.Project spectrum: Housing (premium, mid-market as well as affordable), officecomplexes, shopping malls &hypermarkets, hotels, multiplexes, IT Parksand SEZs.


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Quick fact: First real estate company tohave integrated with ISO 9001, 14001 and

OHSAS 18001.Latest update: Has partnered with Red FortCapital to execute a ConcessionAgreement with DMRC for development ofa prime Grade A office project in NewDelhis Connaught Place.TOP REAL ESTATE COMPANIES FROMWESTGODREJ PROPERTIES LTDHeaded by: Milind Korde, MDAbout: Established in 1990, Godrej

Properties Ltd (GPL) brings the GodrejGroup philosophy of innovation andexcellence to the real estate industry. GPLaspires to be among Indias top three realestate companies while continuing to be themost trusted name in the industry. GPL hascompleted several landmark projects and iscurrently developing significant projects in11 cities across India. Godrej Properties Ltdis listed on the Bombay Stock Exchange


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(BSE) and The National Stock Exchange(NSE).

Latest: Sold over 200 apartments within 2days of launch of its project Godrej Frontierin Gurgaon. This is the companys firstresidential project in northern India.K RAHEJA CORPHeaded by: Chandru L Raheja, ChairmanAbout: Incorporated in 1956, this Mumbaibased real estate giant has been engagedin real estate development for more thanfour decades. K Raheja Corp has builtresidences, commercial buildings and

hotels throughout India. The Group alsodiversified in the hospitality sector in1981and in the retail sector in 1991. Thecompany has several landmark projects toits credits across cities.Quick fact: K Raheja Corp has given a firmcommitment to have all of its future projectsundertaken anywhere in India to be LeedCertified Green Building Projects.


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OBEROI REALTY LTDHeaded by: Vikas Oberoi, CMD

About: Founded in 1998, the company wasrecently in limelight for its IPO. TheCompanys consolidated total income andconsolidated net profit after tax and priorperiod items as restated were Rs8,054.95million and Rs4,576.20 million for the yearended March 31, 2010 and Rs 1658.27million and Rs797.96 million for the threemonths ended June 30, 2010. Thecompany has presence in Mumbai andPune.

Project Spectrum: Oberoi Realty focuses onpremium, single space and mixed useddevelopment across residential, officespace, retail, hospitality and socialinfrastructure segments.KALPATARU GROUPHeaded by: Mofatraj P Munot, PromoterAbout: Established in 1969, Kalpataru isone of the leading real estate developmentgroups in India. The Group has been active


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primarily in the Mumbai MetropolitanRegion (MMR) & Pune. It is also

undertaking projects in other key cities suchas Hyderabad, Surat, Nagpur, Jaipur andUdaipur.The Kalpataru Group has interests in realestate development, property and projectmanagement, engineering, procurementand construction (EPC) contracting forpower transmission and infrastructureprojects including road projects,warehousing and logistics.Project Spectrum: The focus has been on

the development of premium residential,commercial, retail, integrated townships,lifestyle gated communities andredevelopment projects.DB REALTYHeaded by: Vinod Goenka and ShahidBalwaAbout: It is one of Indias fastest growingreal estate companies headquartered inMumbai. The Company currently has more


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than 30 ultra premium projects undervarious stages of planning and also

completion in both Mumbai and Pune. Ithas 20.5 million sq ft of saleable area ofongoing projects with a projected area of40.5 million sq ft in forthcoming andupcoming projects. DB Realty is publiclylisted company both on BSE and NSE witha market capitalisation of more thanRs10000 crore.Latest: Few months ago, it bagged the rightto redevelop a large chunk of the 100-acrePWD government colony in Mumbais

Bandra suburb. This will be one of thebiggest redevelopment projects in the city.TOP REAL ESTATE COMPANIES FROMSOUTHSOBHA DEVELOPERS LTDHeaded by: PNC Menon, ChairmanAbout: The Company was founded in 1995by PNC Menon after he returned homefrom the Middle East where he wasacclaimed for quality interiors and


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construction since 1977. Today, this Rs10billion plus company is one of the largest

and only backward integrated company inthe construction arena. Its IPO in 2006 wasoversubscribed by 126 times that createdhistory, being the first event of its kind inIndian capital markets.Till date, Sobha has completed 47residential projects, 13 commercial projectsand 166 contractual projects covering about36 million sq ft area in 18 cities across India(as of 31 March 2010). The companycurrently has 21 ongoing residential

projects aggregating to 8.5 million sq ft,while 4.24 million sq ft of contractualprojects are under various stages ofconstruction.BRIGADE GROUPHeaded by: MR Jaishankar, CMDAbout: Established in 1986, Brigade is oneof South Indias leading propertydevelopers. It is headquartered inBangalore with projects extending across


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several major cities in South India likeChennai, Chikmagalur, Hyderabad, Kochi,

Mangalore and Mysore.Project Spectrum: Brigade has a multi-domain portfolio that covers propertydevelopment, property managementservices, hospitality and education.Latest: Brigade recently obtained thelicense from the World Trade CentersAssociation to classify and manage its onemillion sq ft office tower in its mixed useproject Brigade Gateway as World TradeCentre Bangalore.

PURAVANKARA GROUPHeaded by: Ravi Puravankara, Founderand CMDAbout: Established in 1975, the Group hasgrown to be one of the leading real estatedevelopers of the country, primarily in thepremium housing segment. It has projectsacross cities like Bangalore, Chennai,Kochi, Coimbatore, Hyderabad, Mysore,Kolkata and Colombo. The Group also has


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a presence in Dubai, UAE. With a landbank of over 125 million sq ft, the Group

has above 20 million sq ft of residential andcommercial space currently underconstruction.Latest: Recently launched Purva Veneziathat recreates the beauty of Venice atYelhanka in Bangalore.NITESH ESTATESHeaded by: Nitesh Shetty, MDAbout: Founded in 2004, Nitesh Estates isan integrated property developmentcompany headquartered in Bangalore.

Project Spectrum: In just six years, theCompany has brought more than ninemillion sq ft of space under developmentacross housing, hotels, office buildings andshopping malls.The company is growing even faster withplans to expand its operations in other citieslike Goa, Chennai, Hyderabad and Kochi.Nitesh Estates has to its credit a series offirsts: the first to win Indias largest


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corporate housing project (ITC Limited),one among the first few to attract FDI in real

estate (Och Ziff and Citigroup) and has thedistinction of bringing to India its very firstRitz Carlton. It has 27 ongoing andforthcoming projects in and aroundBangalore and Goa. It has land bank of 19million sq ft, which will be developed in thenext 4-5 years.PRESTIGE ESTATES PROJECTS LTDHeaded by: Irfan Razack, CMDAbout: Founded in 1986, Prestige hascompleted more than 142 projects and has

59 ongoing projects. The company haspresence in Bangalore, Chennai,Hyderabad, Kochi, Mysore as well as Goa.Project Spectrum: Develops projects acrosssegments like residential, commercial,integrated township, retail, leisure &hospitality and mixed-use.Latest: Prestige raised Rs12 billion rupeesthrough its IPO recently.


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TOP REAL ESTATE COMPANIES FROM

EASTAMBUJA REALTYHeaded by: Harshavardhan Neotia, CMDAbout: Ambuja Realty has been providinghousing in West Bengal, in a pioneeringjoint venture with West Bengal HousingBoard for the past 15 years under the nameBengal Ambuja. The first real estatecompany in Eastern India to get ISO: 9002Certification, in 1999, Bengal Ambuja hasalso earned them the highest developer

rating in India - DRI from ICRA, in 2003.Project Spectrum: The Group has adiversified presence across segments likeresidential, retail, commercial andhospitality. The company is also planningan aggressive pan-India growth strategy todeliver an unprecedented number of high-quality projects. Currently, it is buildingmore malls, hospitals, IT Parks, luxury


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resorts, business hotels and are evenaspiring to build a University.

Latest: To invest around Rs500 crore indeveloping three shopping malls under theCity Centre brand in Raipur, Haldia andPatna.MERLIN GROUPHeaded by: Sushil Mohta, MDAbout: Merlin Group is a recognized namein the realty business of Indias easternparts. The Group has grown over past threedecades with over 50 residential andcommercial complexes as well as several

standalone projects.Project Spectrum: Merlin Group hasinnovated with various formats and coreprojects including premium housing,essential housing, country homes andbungalows, specialty malls, office towers, ITbuildings, hotels new generation clubs, andresorts, serviced apartments stadium andtownships. It also has presence in otherparts of India with its various residential and


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commercial projects at Chennai,Chhattisgarh and Ahmedabad.

PS GROUPFounded by: Pradip Kumar Chopra &Surendra Kumar DugarAbout: Today, the original pair of foundershas grown into a group of seven players,with the second generation joining thebusiness in right earnest.Project Spectrum: PS Group is involved inthe development of premium residentialcomplexes, integrated townships,commercial buildings, hotels, IT parks and

a wide range of shopping malls.The company already has completed 100projects with Trinity Plush and intends tocomplete another 50 projects in the nexttwo years.HILAND GROUPHeaded by: Nayan Basu, CEOCredited with more than 50 multi-storeyedlandmark developments adorning theskyline of Kolkata, the Hiland Group has


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today emerged as one of the mostprominent developers in Kolkata.

Latest: The Group has also entered into a50:50 joint venture with West BengalHousing Board to form Bengal UnitedCredit Belani Housing Ltd. Hiland Woods isthe key project of this joint venture. It is aresidential development catering to a mix ofdemographic profiles across LIG, MIG andHIG.BELANI GROUPHeaded by: Nandu BelaniAbout: The Company commenced

operations in Kolkata in 1967 and haspioneered the business of building,promoting and developing high-riseapartments and commercial buildings in thecity over the last four decades.Some of the key projects done by thisGroup are Metro Towers, IDBI Building,British Deputy High Commission, BelmontApartments, East End Gardens, Neelkamal, Shakespeare Court, Greenwoods and


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Palacio. The Group has presence acrosssegments like integrated townships,

residential, commercial, retail andhospitality.TOP REAL ESTATE COMPANIES TOWATCH OUT FORWe wind up our feature with five names towatch out for.TATA HOUSING DEVELOPMENTCOMPANYHeaded by: Brotin Banerjee, MD & CEOAbout: Tata Housing is a closely heldPublic Limited Company and a subsidiary of

Tata Sons Ltd. Since its revival in 2006,Tata Housing has been focused ondeveloping and transforming real estatedevelopment in India. With the primarybusiness being the development ofproperties in residential, commercial andretail sectors, the companys operationsspan across various aspects of real estatedevelopment. With existing presence inMumbai, Goa, Chandigarh, Bengaluru,


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Gurgaon, Pune, Lonavala, Talegaon andKolkatta, the Company is in the process of

expanding its projects to other parts of Indiaacross tier I and II cities.Latest: Has announced aggressive growthplans to invest over Rs2500 crore in theaffordable and value homes segment by2011.SUNIL MANTRI REALTY LTDHeaded by: Sunil MantriAbout: With substantial presence acrossresidential, retail, commercial, office, ITparks and SEZ development, this Company

is poised on the cusp of rapid growth andexpansion into newer territories. Thecompany is now poised to diversify intohospitality and financial services sector in asignificant way. With 300% growth recordedin the past three years, the company is oneof the fastest-growing real estatecompanies in India. From a presence in 2cities, it has grown miraculously to 14 cities


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in India and is venturing into Malaysia tobuild an ICT centre in Johor.

LODHA DEVELOPERSHeaded by: Abhisheck Lodha, MDAbout: Founded in 1980, LodhaDevelopers are primarily Mumbai basedwith some presence in Pune andHyderabad. Lodha Developers providescomprehensive residential and office spacesolutions across real estate categories anddiverse consumer segments - from luxurygarden residences in South Mumbai tolarge integrated townships in the suburbs,

from thoughtfully designed officeenvironments to private villa retreats. Thegroup has extended this philosophy tooffice spaces as well, where it was one ofthe first in India to introduce the concept ofbranded office spaces.Latest: Announcement of World One, alandmark development on a 17 acre site,slated to be the tallest residentialdevelopment in the world.


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AKSHAYA PRIVATE LTDHeaded by: T Chitty Babu, Chairman &

CEOAbout: Headquartered in Chennai,Akshaya has successfully completed over148 landmark projects in a short period of15 years. Akshaya is one of the few CRISILrated organizations in Chennais real estatespace. Akshayas excellence in itsendeavours has also resulted in theIntegrated ISO 9001:2008, ISO14001:2004, OHSAS 18001:2007Management System. The Integrated

Management System Certification,incidentally, has been conferred on only 11companies in India.Akshaya also achieved the feat of beingone of the two companies in our country towin the SA 8000:2008 Certification (theglobal social accountability standard forcreating employee-friendly workplace).Akshaya is now foraying into commercialand IT space while envisioning state-of-the-


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art shopping malls and diversifiedoperations in other parts of South India.

Latest: Recently launched its luxury project,36-Carat, which became the only project inChennai to get the coveted Chennai-5 Starrating.

Government initiatives

Introduction of few policies by theGovernment is allowing the growth ofthe real estate and construction sector:

Housing finances are becomingfeasible with the housing loan limit

being raised to US $52080 for prioritysector lending.

US$ 625 million have been allocated forthe Rural Housing Fund to providehomes to economically weaker

sections. FDI up to 100 per cent is allowed with

government permission for developingtownships and settlements. FDI up to


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100 per cent is also allowed in hoteland tourism sector through automatic route.

ANSWER NO-2
http://www.eldecogroup.com/http://www.eldecogroup.com/http://www.eldecogroup.com/http://www.eldecogroup.com/


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ELDECO ALIGANCE IN GOMTI NAGAR.

Eldeco Group

Eldeco Group

The Eldeco Group has been at the forefront ofReal Estate development in North India since

1975. The group is synonymous with timelyand quality delivery in a number of cities likeLucknow, Kanpur, Agra, Noida, Greater Noida

and other parts of NCR of Delhi. Carryingmore than 35 years of expertise in
http://www.eldecogroup.com/projects/residential/up-/lucknow/eldeco-elegance.html


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construction and real estate development,Eldeco has delivered more than 200 projects

spanning townships, high-rise condominiums,industrial estates, malls and office complexes.In addition, 30 projects are in various stagesof active execution. The aggregatedelivered area stands at more than 40 million

sq.ft with more than 25000 satisfiedcustomers. Currently apart from the towns

mentioned above, Eldeco is developingprojects in Panipat, Sonepat, Ludhiana,Jhansi, Neemrana and Jalandhar. The unique

1200 acres state-of-art Eldeco SidculIndustrial Park at Sitarganj, Uttarakhand is

Eldeco's flagship project in the industrial

sector.

Eldecos transparent and principle driven

business philosophy has been widely

recognized. The groups business activitiesrest on the principle of high quality, superior

construction technology and high consumersatisfaction. Eldeco stands firm in itscommitment to creating value and cementing

trust and is headed towards ever-greatersuccess.


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The Group has two main companies

Eldeco Housing and Industries Ltd.

(EHIL): Incorporated in 1985, EHIL has heldan uninterrupted market leadership positionin most major towns of UP, most notablyLucknow and Kanpur. EHIL is listed on the

Bombay Stock Exchange and has had anuninterrupted dividend paying record since

inception.

Eldeco Infrastructure and Poperties Ltd.(EIPL): Incorporated in 2000 toprofessionally undertake projects in the NCR,

EIPL in recent years has had rapid growth inother regions as well. EIPL is a closely held

unlisted company that also acts as thepromoting company for many projects specificspecial purpose companies.


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PROJECTS

Vrindavan Colony, Raibarelly Road New Hyderabadi, Lucknow

3 BR + Servant Room, 4BR, Servant Room

& 4BR Duplex Pent Houses

Eldeco City Breeze ,IIM ROAD,LKO


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Eldeco Elegance Eldeco

Eden Park Estate

Vibhuti Khand, Gomti Nagar

2BR, 3BR, 4BR Apartments

3BR, 4Br, & 5BR Duplex Pent

House

Awards & Achievements

Best Builder Excellence Award 1987 byShri K.C. Pant, Former Defence

Minister, instituted by BuildersInformation Bureau.

An award for the Best Entrepreneur ofthe decade in construction business


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instituted 'by Chitpanshi a culturalorganisation of AGRA in 1986,

presented by renowned Film ActressSmt. Shabana Azmi.

Lok Shree Award for excellence insocial commitment towards society byShri Vasant Sathe, former Energy

Minister, instituted by-Institute of

Economic Studies. Lok Shree Award for excellence in

social commitment towards society by

Shri Vasant Sathe, former EnergyMinister, instituted by-Institute of

Economic Studies Udyog Ratan Award for outstanding

performance in economic developmentby Hon'ble Giani Zail Singh, FormerPresident of India.

Honoured by His Excellency Mohd.

Usman Arif, the Governor of U.P. forexcellence in designing andconstruction of U.P. Stock ExchangeBuilding at Kanpur at the time of


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inauguration of the building by thePresident of India.

Public Honour by U. P. Vaish Sabhaduring 1990 at the gracious hands ofChairman, U.P. Vidhan Sabha,Lucknow.

Rajiv Gandhi Memorial Award for

promoting creative, inventive,

constructive and productive talents,by Hon'ble Gulam Nabi Azad, Ministerof Parliamentary Affairs, on 22.8.91.

Pride of India Gold Medal forinternational excellence by N.R.I.

Institute (U.S.A.) at New York on 12thJuly 1991.

Public Honour given by Hon'ble ShriSatya Prakash Vikal, Minister, U.P.Government, for his contribution to,social cause and giving free land for

old age home, at a function organizedby Baradhjan Samitee (International).

Secular India Harmony Award -1991sponsored by United Children's


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Movement (Inter-continental) NewDelhi presented by Shri Shivraj V.

Patil, Hon'ble Speaker, Lok Sabha, inrecognition of outstanding servicesrendered in upholding the cause ofnational irrigation and promotion ofcommunal harmony

Action Award -1991 by Hon'ble Smt.

Girija Vyas, Dy. Minister ofInformation and Broadcasting atKanpur on 29 October 1992,

sponsored by "ACTION", an Englishdaily of Kanpur, for improvement and

development of Kanpur. Given a prestigious award of

Sewashree sponsored by Shreeparv,Lucknow in November 1992 forcontinuous individual devotion anddistinguished achievement, by His

Excellency the Governor of Punjab. Given an award (1994-95) in

recognition of his professionalexcellence, at a ceremony performed


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under the auspices of Rotary Club,Lucknow Rajdhani at Vivek Vihar,

Kapoorthala Complex, Lucknow on24.10.94 through the gracious handsof Shri Moti Lal Vohra, His Excellencythe Governor of U.P.

Granted "Agra Ratna Award" on

6.11.94 by Agra Social and Cultural

Society

MARKET SIZE OF ELDECO REAL

ESTATE

Eldeco Housing & Industries-

Market Cap (Rs Cr.):324

EPS - TTM (Rs):43.51

P/E Ratio (x):3.79

Face Value (Rs):10.00


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Latest Div. (%):80.00

Div. Yield (%):N.A.

Book Value / sh. (Rs) :335.64

P/B Ratio (x):0.49

Competitors for Eldeco Housing & Industries Ltd.

Company CurrentPrice

BookValue

P/ERatio

MarketCap

(Rs. Cr.)

ArihantSuperstructuresLtd.

37.50 12.92 31.45 154.35

ExelonInfrastructureLtd.

2.38 11.95 1.31 3.17

Roman TarmatLtd. 8.60 97.42 0.00 9.43

MBLInfrastructuresLtd.

71.15 195.38 1.76 124.61
http://www.indianotes.com/research-analysis/company/company-price.php?cc=MTcwMjQxMTQuMDA=&companyname=Arihant-Superstructures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTcwMjQxMTQuMDA=&companyname=Arihant-Superstructures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTcwMjQxMTQuMDA=&companyname=Arihant-Superstructures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTExMjAwMjguMDA=&companyname=Exelon-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTExMjAwMjguMDA=&companyname=Exelon-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTExMjAwMjguMDA=&companyname=Exelon-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTUyMTAwMzguMDA=&companyname=Tarmat-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTUyMTAwMzguMDA=&companyname=Tarmat-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MDAzNjEuMDA=&companyname=MBL-Infrastructures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MDAzNjEuMDA=&companyname=MBL-Infrastructures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MDAzNjEuMDA=&companyname=MBL-Infrastructures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MDAzNjEuMDA=&companyname=MBL-Infrastructures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MDAzNjEuMDA=&companyname=MBL-Infrastructures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MDAzNjEuMDA=&companyname=MBL-Infrastructures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTUyMTAwMzguMDA=&companyname=Tarmat-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTUyMTAwMzguMDA=&companyname=Tarmat-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTExMjAwMjguMDA=&companyname=Exelon-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTExMjAwMjguMDA=&companyname=Exelon-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTExMjAwMjguMDA=&companyname=Exelon-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTcwMjQxMTQuMDA=&companyname=Arihant-Superstructures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTcwMjQxMTQuMDA=&companyname=Arihant-Superstructures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTcwMjQxMTQuMDA=&companyname=Arihant-Superstructures-Ltd


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AsahiInfrastructure &

Projects Ltd.

1.69 12.30 2.89 5.93

PuravankaraProjects Ltd.

62.70 75.69 11.92 1,338.17

Trinethra InfraVentures Ltd.

0.35 5.52 0.20 1.26

Proto

Developers &TechnologiesLtd.

0.27 3.91 5.21 10.67

EPSOMProperties Ltd.

6.08 1.36 0.00 4.53

Diamant

InfrastructureLtd.

2.26 6.04 3.63 7.96

To provide better servicesAlways maintain better quality.
http://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MTAwMTIuMDA=&companyname=Asahi-Infrastructure--Projects-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MTAwMTIuMDA=&companyname=Asahi-Infrastructure--Projects-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MTAwMTIuMDA=&companyname=Asahi-Infrastructure--Projects-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MjAwODUuMDA=&companyname=Puravankara-Projects-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MjAwODUuMDA=&companyname=Puravankara-Projects-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTIyMTAwMDMuMDA=&companyname=Trinethra-Infra-Ventures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTIyMTAwMDMuMDA=&companyname=Trinethra-Infra-Ventures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyNjMuMDA=&companyname=Proto-Developers--Technologies-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyNjMuMDA=&companyname=Proto-Developers--Technologies-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyNjMuMDA=&companyname=Proto-Developers--Technologies-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyNjMuMDA=&companyname=Proto-Developers--Technologies-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyOTQuMDA=&companyname=EPSOM-Properties-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyOTQuMDA=&companyname=EPSOM-Properties-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyOTQuMDA=&companyname=EPSOM-Properties-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTUxMDAwMTYuMDA=&companyname=Diamant-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTUxMDAwMTYuMDA=&companyname=Diamant-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTUxMDAwMTYuMDA=&companyname=Diamant-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTUxMDAwMTYuMDA=&companyname=Diamant-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTUxMDAwMTYuMDA=&companyname=Diamant-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTUxMDAwMTYuMDA=&companyname=Diamant-Infrastructure-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyOTQuMDA=&companyname=EPSOM-Properties-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyOTQuMDA=&companyname=EPSOM-Properties-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyNjMuMDA=&companyname=Proto-Developers--Technologies-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyNjMuMDA=&companyname=Proto-Developers--Technologies-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyNjMuMDA=&companyname=Proto-Developers--Technologies-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTI1NDAyNjMuMDA=&companyname=Proto-Developers--Technologies-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTIyMTAwMDMuMDA=&companyname=Trinethra-Infra-Ventures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTIyMTAwMDMuMDA=&companyname=Trinethra-Infra-Ventures-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MjAwODUuMDA=&companyname=Puravankara-Projects-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MjAwODUuMDA=&companyname=Puravankara-Projects-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MTAwMTIuMDA=&companyname=Asahi-Infrastructure--Projects-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MTAwMTIuMDA=&companyname=Asahi-Infrastructure--Projects-Ltdhttp://www.indianotes.com/research-analysis/company/company-price.php?cc=MTE2MTAwMTIuMDA=&companyname=Asahi-Infrastructure--Projects-Ltd


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Reasonable/affordable price of thehouses

Govt supportive environment towardour company

management power skill is strong.

govt. restriction and unfavourableenvironement toward company.

competions

innovative changes in technologies.demographic factors

Key growth drivers and optimism for thereal estate sector encompass a vibranteconomy, better employment prospects,


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improving salary structures, improvingsentiment among potential buyers, potential

for increasing urbanisation andfavourable demographics. It is expectedthat India's GDP growth will gain andmaintain a high growth momentum movingforward. The economic growth is visible,with hiring plans increasing across variousindustries, rising salaries and improvingeconomic sentiment. Several servicesectors are also witnessing a revival, withthe IT/ITES sector, which accounts forabout

50-70% of demand in India's propertysector, ramping up hiring plans and raisingsalaries. The pan India residential demandisestimated to be over 7.5 million units by2013 across all categories, includingEconomically Weaker Sections (EWS),affordable, mid and luxury segments.


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The opportunity matrix across construction& infrastructure segments, into which the

Company has recently forayed, alsooffers an attractive demand proposition.

STRESS ON EXPERIMENTATION AND

INNOVATION BY INTRODUCING BOLDER AND

NEWER PRODUCTS.

FOCUS ON AFFORDABLE HOUSING FOR ALL.


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FOSTERING OF CLOSER AND MORE

MEANINGFUL RELATIONSHIPS WITH THE

CUSTOMERS. DIFFERENTIATION THROUGH QUALITY AND

EXECUTION SKILLS. STRICT ADHERENCE TO INDUSTRY STANDARDS. PUTTING IN PLACE CORPORATE GOVERNANCE

ARRANGEMENTS THAT ARE ROBUST AND

DURABLE. FOCUS ON OPERATIONAL EXCELLENCE. LEVERAGING COMMUNICATION, TECHNOLOGY

AND INFORMATION TO MANAGE THE COMPANY

BETTER.


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ANSWER NO-3

Omaxe Residency II- Gomti Nagar, Lucknow

UNDER CONSTRUCTION

LocationSector 7, Gomti Nagar Extension, Shaheed Path, Lucknow, UP.

Size1575,1775 sq. ft.

Type3BHK,3BHK+Servant Apartments
http://www.omaxe.com/upload/Projects/Left/LImage_51_37_residency_big.jpghttp://www.omaxe.com/upload/Projects/Left/LImage_51_37_residency_big.jpg


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advantages- Omaxe Residency II is a new residential propertythat has been launched by the Omaxe Group in Lucknow.OmaxeResidency II Lucknow offers a comfortable living experience at

affordable prices, which comprise of 2 and 3 BHK apartments forsale. Omaxe Residency II come equipped with a host ofmodernistic comforts and conveniences such as power back up,lift and reserved parking.

ALL THESE ADVANTAGES FULLFILL A EXPECTATION THAT AN OUR

SPEECIAL CUSTOMER WANTS.YOU FEEL A FULL COMFORTABLE

MENTALLY AS WELL AS PHYSICALLY.

STRENGTH

All necessary facilities are available which are important for goodresidency.

All innovative technologies like wi- fi ,networking and electricalfacilities.

Quality of a residency houses materials standard and good.

eco-friendly environment available.

human resources management are well qualified.
http://www.uniconproperty.com/Lucknow-Gomti_Nagar-Omaxe-Omaxe_Residency_II.htmlhttp://www.uniconproperty.com/Lucknow-Gomti_Nagar-Omaxe-Omaxe_Residency_II.htmlhttp://www.uniconproperty.com/Lucknow-Gomti_Nagar-Omaxe-Omaxe_Residency_II.htmlhttp://www.uniconproperty.com/Lucknow-Gomti_Nagar-Omaxe-Omaxe_Residency_II.htmlhttp://www.uniconproperty.com/Lucknow-Gomti_Nagar-Omaxe-Omaxe_Residency_II.html


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WEAKNESS

competiton environment.

geographic factors promotional activites are less effective.

time management problems.

OPPORTUNITIES

competition govt. favorable polies.

new technology adaptable benefits.

THREATS

govt. unfavorable environment.

more competition

customer behavior channel of distribution problems.


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PAIN AREAS OF CUSTOMER


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ANSWER NO-4


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OPEN A SALES CALL WITH THE VP HR.

FOR PROBING WITH VP HR

salesperson: how can I help you?

prospect: I just take information of your

real estate residency property.

sales person: WHAT TYPE OF BUSINESS YOU HAVE?

prospect: I AM A VB MANAGER OF XYZ COMPANY.MANY

EMPLOYEES WORK UNDER MY CONTROL.

SALES PERSON:OUR COMPANY MAY BE PROVIDING A

HOUSES TO EMPLOYEES.


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PROSPECT:ACTUALLY PROBLEM IS THAT EMPLOYEES REQUEST

FOR HOUSING FACILITIES PROVIDING BY COMPANY.

SALES PERSON : OK.SIR I WILL SOLVE YOUR PROBLEM WITHIN

TAKING A SOME SHORT PERCIOUS TIME.WE HAVE A

AFFORTABLE PLAN THAT HELP YOUR FULLFILL YOUR NEED .

PROSPECT:TELL ME

SALES PERSON: SIR PLEASE TELL ME ABOUT DECISION

MAKING PROCESS?WHAT FACTOR YOU TAKE IN MIND WHILESELECTING OF ANY PRODUCT.

PROSPECT: REASONABLE PRICE, QUALITY STANDARD AND

FUTURE BENEFITS.

SALES PERSON : I HAVE A PROPERY THAT SATISFIED YOUR

ORGANIZATIONAL NEED AND YOUR EMPLOYEES ALSO FEEL

COMFORTABLE.

PROSPECT: OK..I THINK IS GOOD PLAN.

misconceptVB manager have negative concept

toward my real estate poperty.I am solve this


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problem by again using fabing statement better

way.

disinterest- after putting my all effort but vb

manager not interest in my deal.

In this situation my work is that to find out

uncover need and using again sales process start

like..probing ,fabing and objection handling.

he has a objection on price value is to high.

I have solve this problem my telling better

beenfits than competitor and extra benefits that

is available in reasonable price.

he has a confused about that he is taking right

decision or wrong decision?

here I give assurance that in future you have anyproblem in residency houses I will always ready

to help you.


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Misconception is present in a mind of VB HR

manager. Here I am using a technique of tell a

Better benefits than competitor. And also show

old customer testimonials.

Assumption close technique-VB HR

manager already have taken decision in

their mind to accept this deal but he is

not ready to tell in verbal form .

here I ask a question sir when you will

prefer to see a place.


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Active close technique-VB HR manager

feel happy inside to this deal i know this

by their asking lots of question that show

he is interested. And I am also asking

question that when you will visit to see

a site


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project on real estate by raman

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