I`m an English teacher from Argentina. I love both teaching and using technology in my classes. I teach not only general but also specific English. I teach English at schools and in an English institute. I also teach at college English for Agriculture and Maritime Studies. I`ve got a degree in instructional design. I love writing.

This is a video with some quotes I`ve written for my facebook page.

This is my blog:

The Power of Advertising: pages and

Social media and the end of gender: pages and

Advertising: page

Review about the film “The Greatest Movie Ever Sold” pages

and

Read and listen to the text.

By Monita Rajpal, CNN.

London, England (CNN) -- Everywhere we go, everywhere we look, we are inundated with messages. We don't even have to think for ourselves. All we have to do is sit on our comfy couch and be told how to live our lives. From how to look, what to wear, what to eat, what our homes should look like, how to meet people, what to drive, practically every facet of our lives is taken care of. That is the power of advertising. A good advertisement tells us we need something even before we think we do. It offers us a look into the ideal life, the ideal body, the ideal mate, all wrapped in an ideal world. If I sound cynical I apologize. Really I'm not. I am amazed at the influence advertising has on our lives and the power these "ad men" (and women) have over us. On "icon" this month we look at this powerful world, both from the brand's perspective and from the perspective of the people behind the iconic commercials. We travel to Atlanta, Georgia, the home of Coca Cola. While we were editing this piece for the show, I saw the iconic hilltop Coke ad with the song, "I'd like to teach the world to sing." Remember that? Well, for the rest of the afternoon I couldn't get that song out of my head. That's the power of advertising. You need to know exactly what it is you want people to do. I headed to the Saatchi and Saatchi offices in London to seek expert guidance. And I got it. Richard Huntington, Director of Strategy of Saatchi & Saatchi, sat me down and helped me work through the thought process involved in creating an effective campaign. It comes down to the bare basics of identifying the issue or the problem (in my case, why do people not volunteer?) and then finding a solution to fix it. He said, "Be clear, be straightforward, be believable ... You need to know exactly what it is you want people to do ... Think what you want to think and then start to edit on the basis of does it sound motivating, does it sound credible."My brain started to think in a whole new way. It actually felt freer and more open. In this age of multiple mediums, advertising is everywhere -- whether it's a pop-up campaign with people dancing at the train station (T-Mobile) that serves a multitude of platforms from television to the web, or a home-video-type commercial that is posted on YouTube. We may not have to think for ourselves as much but we do have to be more discriminating to decipher what is credible and what isn't. Bottom line though, advertising is a part of our existence. The good news is we're the ones with the power to choose.

Answer the questions

To what extend does advertising influence our lives?

What does the author pay attention to?

What example of the power of advertising does he refer to?

What do you need to know to succeed?

What does the author advise people?

Record your answers.

Watch the video about “Social media and the end of gender”.

Decide whether the statements are TRUE or FALSE. Justify.

1.Media climate generally provides a real mirror of our lives and of our gender.

2.Age has a huge impact in media programming.

3. If you participate in social media networks you belong to the same old demographic categories.

4.Demographics doesn`t help to understand about consumers.

5.Media companies are going to use women to get data for their business.

Watch the video again and fill in the blanks.

Now watch the video with the subtitles and check your answers.

Listen to some American commercials and immerse in the world of advertising.

Now do the crossword.

Read the tutorial.

Watch the trailers of the film “The Greatest Movie Ever Sold”.

Write a review of the film in this Crocodoc. You can work in teams.