Profit club card

Presented by-Manisha KakkarSupriya KhajuriaJiten SinglaHitesh Kumar

Profit club card is a loyalty card for customer to increase a brand loyalty.To gain a membership of profit club card a customer has to spend 10000 or 5000 .In return a customer gets a shopping for 12000 or 6000 for 12 months or 15 months.

About Profit ClubA customer has a limit to redeem 1000 or 400 each month from their profit club card.A customer also gets M- coupons for INR 500 which can be redeemed in 5 installments 100 each.This card is basically to retain the customer.

ContdA member of profit club card gets additional discounts on various products frequently.This card is valid till 18 monthsRegistration fee for profit club is 100.

ContdIn case a customer is not able to shop in any month or concluding months , balance of each month is carried forward to their next shopping.Apart from various benefits provided to profit club members, they also get a benefit to get there amount refunded in case they are not satisfied with this loyality card.Contd

Customer InteractionRetention of customersAssured regular visits of customerAcquisition of new customers Brand imageCustomer satisfactionHealthy relationships with customersProfit to organizationStrengths of Profit Club CardHigh cost of promotion and implementation.Offer is confusingConvincing the customer to pay 10000 is quite difficult on the spot.Registration fee is not acceptable to customers.

WeaknessIf the result is good we can offer profit club card for higher amount.We can also offer profit cards for longer period.To achieve Higher customer baseTo achieve Customer loyaltySmall scale merchants can be increased.

OpportunityCompetitors.Customer information may be partial or misleading.If scale , customer benefits other requirements are not achieved then scheme may be an expensive failure.Customer satisfaction can be threatened.

Threats

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