profile of scientica life sciences private limited

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Presentation Overview

1. Team

2. Expertise

3. Case Studies


Expert

Expert

Dr. Ashutosh Pradhan Experienced Healthcare Domain Expert

Healthcare Experience of total 19 years Founder Director (9 years) of Adroit Insights and now

Scientica Life Sciences Private Limited 3 years of Healthcare Communication Agency Experience - agencies such

as GoodhealthNYou (Now Oxygen), Indegene 2 years of Medical College experience as a Lecturer Successful track record of projects including medical writing, visualization,

KOL interactions for organizing focused doctor meets Successfully handled functional tasks such as Lecturer, Medical Adviser,

Project Manager and now Director Rich experience of cross-functional co-ordination and interaction with

KOLs to achieve healthcare communication goals

The Companies

In business since:2003 - 2008 – Adroit Insights Lifesciences Pvt. Ltd. CRO

2004 – Scientica Life Sciences Private Limited Medical Communication Patient Education

Scientica Advisory Board

OrthosDr. Suresh VengsarkarDr. Nirad VengsarkarDr. K. H. SanchetiDr. Parag SanchetiDr. Sanjay Londhe

OBGsDr. Shirish DaftaryDr. Anish Sabnis

EndocrinologistsDr. Shaukat SadikotDr. Shashank Joshi

NephrosDr. Bharat ShahDr. Ramesh Rao

Consulting PhysiciansDr. S. R. TungareDr. Shailaja Sabnis

DentistsDr. Rohit Karnik


Expertise

Core Expertise

Post-MarketingSurveillance

Print / CDs / DVDs

Advisory BoardMeets

Conferences Website / AppDevelopment

Brand Strategy

Strategic medico-marketing… Support, Planning & Execution

Brand Strategy

Design and positioningRe-engineering Planning Communication

Strategic Approach

Strategy- Medico-Marketing

Assessment - The big idea

Data Validation- MEDLINE- IndMed

- KOL Interviews- Focused Dr Meets

Client Brief - SWOT

- Scientific data- Marketing data

Stage 1 Stage 2 Stage 3

Evolution

Implementation >>>>>

Strategic Approach

DeliveryExecution - Design

- Production

Stage 1 Stage 2 Stage 3

Implementation

Approval - Medical

- Marketing

Deliverables

Sr Competencies Deliverables

1. • Brand Strategy• Medical Writing - Content Sourcing

Medical and Health Awareness along with Content validation from doctors

• Medical Visualization • Script writing, direction and

production of scientific and health awareness documentaries

• Quality of Living – Periodical

Brand Strategy:• Design and positioning• Re-engineering • Planning • CommunicationMedical Publishing: • Interactive CME CDs / Video CDs / DVDs / DVD Video• Medical Conference – audio / video coverage and post-production• Review Articles / Manuscript / Scientific writing for MEDLINE-indexed

journals• Books authored by doctors on clinical conditions • Case Studies contributed by doctors• Newsletter content• Medical Education Brochures & Leaflets • Patient Education & Awareness Campaigns• Post-Marketing Surveillance • Training Manuals • Designing research protocol, informed consent • Compiling research reports• Quarterly English Health Magazine

2. Web Programming – PHP, MySQL. • Booking domain names / Hosting web sites• Installing web applications such as Content Management Systems (CMS),

Shopping Cart, Payment Gateways, Managing mailing lists

3. Audio-visual Production & Replication CDs / DVDs (1000 & above) Normal & copy protected


Case Studies

Clients

Cosme HealthcareA Division of CFL Pharma

Case Studies - Patient Education

Case Studies – Patient Education

Problem Challenge Solution Input

Obstetrician spend time answering queries on normal pregnancy

Obstetrician too busy to find time. Need to create an educational tool for self-viewing by patients

Patient Education Video

Joyful Motherhood Documentary



Launching a new Product in an over-crowded market with a positioning differential

Create promotional tool to create a “feel good” positioning for an iron preparation

Patient Education Booklet on Feel Good Therapy – Yoga during pregnancy


Problem Challenge Solution InputLow Patient Compliance for Calcium

Help Orthos to increase patient awareness to improve compliance to therapy

Demonstrate Patho-Physiology of Osteoporosis and its Consequences

Osteoporosis Animated Desktop Demo Aid


Segment Derma


In-clinic Patient education

Keeping Physicians interested in use of computers for patient education. “Keep It Simple”

3-D Animation Patient Education CD

Derma Desk – Desktop Demo Aid Software



Low Patient Compliance for Calcium

Help Nephros to increase patient awareness to improve compliance to therapy

Demonstrate Patho-Physiology of Renal Osteodystrophy and its Consequences

Renal Osteodystrophy Desktop Demo Aid

Case Studies - Medical Education

Case Studies – Medical Education

Problem Challenge Solution InputsExplaining Mechanism of Action (MOA) in Acute Spinal Cord Injury too Complex for Sales Force

Converting full text articles in a easy to detail format

Illustrated MOA

• Animated MOA CD• Illustrated Catalogue of

MOA



Fetal anomalies are missed by obstetricians during regular Ante-Natal Checkup (ANC)

Create a referral tool for obstetricians to improve diagnosis based on USG in ANC

3D Atlas of Fetal Anomalies

Atlas of Imaging Techniques in Obstetrics


Problem Challenge Solution InputDifferentiate a Me too brand

Create a niche position to penetrate a crowded metformin market

Review article written to focus on Increasing risk of diabetes in women


Problem Challenge Solution InputCoverage of 9th Annual Conference of Asia Pacific Arthroplasty Society

Converting video footage of 120 hours into 9 hours of video

Edit the lectures to create set of three DVDs



Strengthen company image within orthopaedicians

Non-branded promotion

Latest Updates in the field of surgery

Hip Resurfacing Arthroplasty Procedure Atlas


Problem Challenge Solution InputGenerate Indian Consensus on Rational Use of Antibiotics

Co-ordination to get Multiple KOLs across Multiple Specialities focused to reach a consensus

Focused Group Doctor Discussions across 2 metros.

Consensus document with video CD


Problem Challenge Solution InputLaunch a new combination product for dyslipidemia

No Indian guidelines for use of combination products containing statins

Consensus Document based on Focused Group Doctor Discussion across 4 metros.

Consensus Document with Video CD

Case Studies - Web Development

Case Studies – Web Development

Case Studies – Web Development

Now Offline

Case Studies – Miscellaneous

Case Study – Android App


Detailing on new product

Converting print media detailing aid into android device-based detailing aid

App compatible to current OS - Android 4.0.4 Ice Cream Sandwich

.apk installer compatible with Samsung Galaxy Tab 10.1

Case Study – Conference Game


Doctor education through engaging activity to improve Brand recall at Dermacon 2004

Driving traffic to company booth at a crowded conference

Touch screen “Spot the Treatment” Game

Conference Game

Case Study – Basic Medical Education


Help RMPs in peripheral markets understand nuances of RA

Simplifying medicine for improving patient care in RA

Series of booklets on basics of RA – incidence, prevalence, clinical features, diagnosis, management, etc.


Thank you

Contact:Dr. Ashutosh PradhanM – [email protected]

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