professionel profileringviasocialemedier
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Professionel profileringvia sociale medier
Twitter: @mariannesteen
Linkedin: linkedin.com/in/mariannesteen
Web: mariannesteen.dk
Slideshare: slideshare.net/mariannesteen
Quora
Facebook: facebook.com/Soegjob
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Synlig via sociale medierv./ Marianne Steen & Co.
Fra betalt til fortjent omtale1. Hvilke medier skal jeg vælge?2. Brug API’er og skab dit eget økosystem3. Social media personaer/ typologier
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Forarbejde: Formål, forventning, forberedelse
Social media gardening
Sæt et mål (hvad vil du opnå/ høste)Læg en plan (hvor mange medier/ bede) Hold fokus (hvilke emner/ afgrøder)Vær vedholdende (gentag/ gød, vand og lug ud)Hav tålmodighed (3 – 6 mdr.)
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Kontaktflade
Image/ brand
Produkt
Mål
• IRL (1:1)• Virtuelt (1:mange)
• Autoritet• Troværdighed• Tillid
• Det vi sælger
• Det vi vil opnå
Fra ukendt til kendt (af de rigtige)
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SMV Professionel
Mål Salg Identitet/ opgaver/ job
Produkt ”forretningen” kompetencer
Det digitale Brand(søgbar- og synlighed)
Google søgninger på emneord (købers behov)
= hvad finder man om dig på google ”Your Google resume”
Kontaktflade 1:1 Opsøgende salg: Canvas + salgsmøder
Eget netværk
1:mange Digitale og sociale medier
Fra ukendt til kendt til kunder
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Hvilke medier skal jeg vælge?Sammensætning af medier i forholdt til
behov og tid
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Medier, formål og egnethedLinkedin Twitter FB Slides YouTube Quora Blog
Målgruppe B-2-B B-2-BB-2-C
B-2-C B-2-B B-2-BB-2-C
B-2-B B-2-BB-2-C
Broadcast- hurtige nyhederSkabe trafik - til hjemmesidenBranding
Google juice- SEORelationsopbygning- connect/followersLanding Page- i stedet for webTidsforbrug
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Sociale mediers økoAPI-system
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API’er presser google juice
Der linkes til og fra relevant indhold
De sociale medier er store medmange opdateringer
Nøgleord gentagesi links, kategorier, tags, tweets mv.
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HJEMMESIDE/ BLOG
LINKED-IN
Synergi på tværs af medieplatforme skaber synlighed
”Google juice”
#søge-ord
kategorier
emner
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AggregeringstjenesterSamlesider for data fra sociale medier
Visuel/ grafisk præsentation (visitkort/ hjemmeside) Data analyse (score, benchmark
Tidslinie (long data) Content mashup
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”Husk dit navn med en customised URL vanity URL
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Kredhttp://kred.com API loginLong data => TidslinieMåler ”indflydelse” og ”outreach”
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Personificeret ”avis”/ nyhedsbrev & kuratering Paper.li: http://paper.li/mariannesteen/1327832243 Scoop.ithttp://www.scoop.it/t/digitale-fodspor
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Social media personaerTypologier, roller og karakteristika for
brugere af sociale medierHvem er din målgruppe
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Forrester:
Creators (dig)ConversationalistsCritics (ambassadører)CollectorsJoinersSpectators (potentielle kunder)Inactives
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Kilde: http://www.aimia.com/English/Home/default.aspx
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Social Media Team RolesProfile /
prescence
Connect• Follow• Fan• Subscriber
Distribute• Share• Like• Favorite• Retweet
Contribute• Comment
Publish• Post• Update• Tweet
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Social Media Type Indicator
CREATORPUBLISHER• Produces• Creates• makes updates
OBSERVER RESEARCHER• View• Read/ study
PARTICIPATOR• Participates• Adds value• Comments
SHARER• Likes & Shares• Spreads the word
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OBSERVER(Joiner, Explorer, Spectator, Onlooker)
Available
For studying, learning and research purposes
May have a large group of friends/connections
Cautious about sharing on social media
Prefers to read and follow other peoples updates rather than interact or publish
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SHARER/ distributørcollector, cliquer, the good soldier and socializer
Encourages other peoples updates on social
Shows appreciation by liking and sharing
Helps spreading the word; without sharers ”virality” wouldn’t exist!
Valuable for publishers
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PARTICIPATOR(Networker, commenter, critics, mix-n-mingler and engaged
believer)
Comments on other peoples updates
Brings life to the content published. Likes may spread the word, however, comments adds value and enables ongoing discussions.
Grow their networks faster than sharers; comments will be read by the publisher, hence the person behind the comment becomes visible
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CREATOR(Publisher, producer, conversationalist, sparks, curator,
broadcaster)
Publishes pictures, blogpoasts and updates
Enjoy communicating – and even more when other people respond on their updates – making sharers and participators their new best friends
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Målet: Den gode cirkel:..En elefant kom marcherende…
SYNLIG
TILLIDKONTAKT
DELING
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NQ: ”betalt omtale erstattes af fortjent omtale”
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Du kan læse mere om Psykologkampagnen på Psykologkampagnen.dk
Vi er også på LinkedIn med gruppen Psykologkampagnen
Psykologkampagnen er sat i verden af Dansk Psykolog Forening
Hjemmeside: Dp.dk
Facebook: Dansk Psykolog Forenings Side
LinkedIn: Dansk Psykolog Forening
Slideshare: Dansk Psykolog Forenings kanal