Professional Marketing Involved in Social Media and Networking

Lecture by:

Dr. Neeti Mathur

What is Marketing?

Marketing is the process by which companies create

value for customers and build strong customer relationships

in order to capture value from customers in return.

Phillip Kotler

Marketing Process

Marketing Mix

Service

Types of marketing in service industry

What is networking?

• Interact with others to exchange information and develop professional or social contacts.

Social Media Universe

Facebook

945 million monthly active users who used Facebook mobile products as of December 31, 2013.

757 million daily active users on average in December 2013.

(source: https://newsroom.fb.com/key-Facts)

linkedin

•

The world's largest professional network with 250 million members in over 200 countries and territories around the globe.

• Twitter usage• 241 million monthly active users• 500 million Tweets are sent per day• 76% of Twitter active users are on mobile• 77% of accounts are outside the U.S.• Twitter supports 35+ languages

Youtube

Good start to be followed by Facebook, Linkedin, Twitter and Youtube

Its all about the

Global audience

No movers and shakers in Government

Global Connect!

Why to start Blogging?

• Increase in brand awareness• Global opportunities• Networking opportunities• Position yourself and the brand as leader and

expert• Rank higher in search engines• Learn about your business and yourself

Why to start blogging (contd..)

• Build an online asset that doesn’t sleep• Grow as an individual and business• Provide lifestyle freedom

Its your Blog!

• Your content foundation• Googleable• visible

For the success of your blog

• Connect into your power source• Create a memorable brand• Design a simple marketing plan that works• Build a strong blog foundation• Publish contagious content• Market your blog for free with social media

and other powerful strategies

For the success of your blog (contd..)

• Have something to sell• Maintain the momentum of success

Social Media Marketing

• It is an art and science of applying the power of global social networks to increase brand awareness, share your content and increase sales through “crowd sourced” marketing

Jeff Bullas

Google thinks social networks are important!

Choice in building social media brand

• Facebook• Twitter• Google plus• Youtube• linkedIn• Pinterest• Instagram

Choices in building social media brand (contd..)

• Slideshare• vine

Steps to starting with Facebook

• Brand your facebook page• Customize it with an app• Grow your facebook community• Engage with your fans• Sell your facebook community• Measure and monitor your facebook page

For social media marketing success

• Create a clear focused vision and plan• Obtain commitment from management• Determine target market and customer profile• Outline and prioritize goals• Develop tactics to achieve goals• Resources allocated to achieve goals• Create and plan content publishing schedule

For social media marketing success (contd…)

• Publish and promote content on social networks

• Measure, monitor and manage• Modify, rinse and repeat

future

Sources:

• http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-why-your-strategy-may-be-working-better-than-you-think/• http://www.jeffbullas.com/get-started-with-blogging-and-social-media-marketing/• Kotler P., Armstrong, G: Principles of

Marketing (New Delhi, India: Prentice Hall of India, 2006)