problems and challenges in eradication of child labour

8/3/2019 Problems and Challenges in Eradication of Child Labour

1/19

Problems and Challenges in Eradication of Child Labour

CONDUCTED AT

BOSCO Mane (shelter for boys below 15 years,Non-formal education)

SIP project report submitted in partial fulfilment of the requirements

Of PGDM program

External Guide: - Internal Guide:-

Fr. George P.S. Prof. Hemalatha K. G.

(Faculty in Marketing)

SUBMITTED BY:-

Shah Intisar Alam

DSBSPGDMA1041

Dec, 2011

Dayananda Sagar Business SchoolShavige Malleswara Hills, Kumaraswamy Layout

Bangalore 560078


2/19

Problems and Challenges in Eradication of Child Labour

CONDUCTED AT

Bosco Mane (shelter for boys below 15 years, Non-formal education)

SIP project report submitted in partial fulfilment of the requirements

Of PGDM program

External Guide: - Internal Guide:-

Fr. George P.S. Prof. Hemalatha K.G.

(Faculty in Marketing)

SUBMITTED BY:-

Shah Intisar Alam

DSBSPGDMA1041

Dec, 2011

Dayananda Sagar Business SchoolShavige Malleswara Hills, Kumaraswamy Layout

Bangalore 560078


3/19

Guide Certification

This is to certify that the report titled Problems and Challenges in Eradication of

Child Labour has been prepared under my guidance and supervision. The report is

submitted in partial fulfilment of the requirement for the award of Post Graduate Diploma

in Management (Approved by AICTE) by student name Shah Intisar Alam, Reg No.

DSBSPGDMA1041 and this report / study have not formed a basis for the award of

any degree or diploma in any university / institution.

Place: Bangalore ....Date: Guide Name:

Prof. Hemalatha K.G.

Director (Faculty in Marketing)


4/19

Student Declaration

I hereby declare that the report/ study titled Problems and Challenges in

Eradication of Child Labour is prepared under the guidance ofFr. P. S. George

submitted in partial fulfilment of the requirement for the award of Post Graduates

Diploma in Management (AICTE) in Dayananda Sagar Business School is my original

work and has not been submitted for the award of any other degree/ diploma in any

university / institution.

Place:

Bangalore Shah Intisar Alam

Date: Reg.No:- DSBSPGDMA1041


5/19

ACKNOWLEDGEMENT

As a part of the curriculum at Dayananda Sagar Business School, the Social

Involvement Project aims at development of the students by involving them with anopportunity to gain knowledge through secondary research and understand the sense ofresponsibility towards society. No project can be successful without the support of thepeople who keep themselves closely involved with the students undergoing theprogram. The wealth of knowledge and guidance shared and provided to us by theseprofessionals is invaluable.

I express my gratitude to my Project Faculty Guide, Prof. Hemalatha K.G., for her

continuous encouragement, motivation and guidance throughout my Social Involvement

Program. Without her invaluable inputs and thoughts, my project would not have been

such a success.

My sincere regards to Prof. R.K. Vijyasarathi (Director, DSBS- Bangalore) for giving

me the privilege to carry out the research work. I am very thankful to him.

This project would not have been possible without the untiring support provided by my

family and friends. The inputs and guidance provided by my seniors, have been

invaluable. I would like to extend my gratitude to all these people.

Date:

Place Shah Intisar Alam


6/19

Executive Summary

The purpose of the study is to know the social responsibility of all individuals living in

society which will be more valuable to us. The study involves to the people in

understanding the problems faced by street children and reason why they put to labour

at the age of studying and enjoying their childhood. In addition it also helps to

understand the contribution made by the NGOs and what we could do to eradicate this

evil from the society.

This study first gives the brief introduction of the problems faced by the

government and other organization and challenges which they come across. Then it

gives the brief picture and position of children which is done through data collection and

data analysis. It also gives the necessary change that the Government hast o go for.

Finally through this project we came to know that there is a great scope for us and

corporate to help them for their better future which in turn not only help them but also

the country as a whole because as we know that childrens are the future of a nation

and if they will not have a right environment for the growth the nation cant expect to

grow.

Shah Intisar Alam


7/19

CONTENTS

SL. NO INTRODUCTIONPAGENO

Certificate from company.

Guide Certification. 3

Declaration. 4.

Acknowledgement. 5

Executive Summary. 6

Industry Profile 7

CHAPTER:1 PROFILE OF THE COMPANY.

13

1.1 Profile of the company. 14

1.2 Founder of the Company 17

1.3 Mission & vision.17

1.4 Companys Product profile. 18-19

1.5 Channels of Distribution. 20

1.6 Importance of the study. 21

1.7 Objectives of the study. 22

1.8 Scope & Limitation of the study. 23

CHAPTER:2 BRAND BUILDING AND PROMOTION

24

2.1 Introduction. 25

2.2 Marketing Strategy of the company. 26

2.3 Marketing Communication 27

2.5 Marketing mix. 29

2.6 Various products for Indian Market. 30

CHAPTER:3

TOOLS & TECHNIQUES OF BRANDPROMOTION.

33

3.1 Distributers promotional tools. 34

3.2 Retailers promotional tools. 34

3.3 Consumers promotional tools. 34

3.4 Brand Building and Promotionaltechnique ofsalesman.

35

3.5 Advertising specialities. 35-36


8/19

SL. N0 INTRODUCTIONPAGENO

3.6 Purpose of Brand promotion. 37

3.7 Objectives of Brand promotion. 37

CHAPTER: 4 RESEARCH METHODOLOGY. 38

4.1 Research Methodology 39

4.2 Research Objective 40

4.3 Research Design 41

4.4 Method of Data collection 42

CHAPTER: 5 FINDINGS, DATA ANALYSIS &INTERPRETATION. 45

5.1 Techniques Used. 46

5.2 Data interpretation. 46-64

5.3 Swot analysis. 64

5.4 Profile of the Respondent 65-66

CHAPTER:6 FINDINGS AND RECOMMENDATION

67-69

CHAPTER:7 ANNEXURE 70-73

CHAPTER:8 CONCLUSION

74-75

CHAPTER:9 BIBLIOGRAPHY.

76


9/19

LIST OF TABLES

Sl No. CONTENTS PAGENO.

1. Current mobile brand owned? 46

2. Satisfaction with current mobile phone? 47

3. Mobile phone mostly used for? 48

4. The most popular mobile O.S.? 49

5. Most frequently used mobile application? 50

6. From where did you get information about your current mobile phone? 52

7. Are you satisfied with the amount of services provided by your mobilephone?

53

8. The number of service centre in your city is enough? 54

9. How is the customer service in terms of response and hold time? 55

10. Satisfaction with mobile service provider? 56

11. If you are allowed to retain your current mobile number, but change yourservice provider, would you do it?

57

12. Given a chance to change your mobile phone, your future mobile could

be Micromax?

58

13. If yes? Reason for choosing Micromax. 59

14. Most desirable feature in Micromax mobile phone? 61

15. Frequency of changing mobile phones? 62

16. Typical budget for a mobile phone? 63


10/19

LIST OF GRAPHS

Sl No. CONTENTS PAGENO.

1. Current mobile brand owned? 46

2. Satisfaction with current mobile phone? 47

3. Mobile phone mostly used for? 49

4. The most popular mobile O.S.? 50

5. Most frequently used mobile application? 51

6. From where did you get information about your current mobile phone? 52

7. Are you satisfied with the amount of services provided by your mobilephone?

53

8. The number of service centre in your city is enough? 54

9. How is the customer service in terms of response and hold time? 55

10. Satisfaction with mobile service provider? 56

11. If you are allowed to retain your current mobile number, but change yourservice provider, would you do it?

58

12. Given a chance to change your mobile phone, your future mobile couldbe Micromax?

59

13. If yes? Reason for choosing Micromax. 60

14. Most desirable feature in Micromax mobile phone? 61

15. Frequency of changing mobile phones? 62

16. Typical budget for a mobile phone? 63

17 Age of Respodents. 65

18 Respdents by Profession. 66


11/19

CHAPTER-1

y Introduction

y About BOSCO Mane

y Organisation Profile

y Working Strategies

y Target Groups

y Management Constitution

y Awards and Achievments

y Introduction of child Labour

y Child Labour in India

y Problem Statement


12/19

INTRODUCTION

Non-governmental organization, or NGO:- NGO is a legally constituted organization

created by natural or legal persons that operates independently from any government.

The term originated from the United Nations (UN), and is normally used to refer to

organisations that do not form part of the government and are not conventional for-profit

business. In the cases in which NGOs are funded totally or partially by governments,

the NGO maintains its non-governmental status by excluding government

representatives from membership in the organization. The term is usually applied only

to organizations that pursue some wider social aim that has political aspects, but that

are not overtly political organizations such as political parties. Unlike the term

"intergovernmental organization, the term "non-governmental organization" has no

generally agreed legal definition. In many jurisdictions, these types of organization are

called "civil society organizations" or referred

to by other names.

The number of internationally operating

NGOs is estimated at 40,000.National

numbers are even higher: Russia has 277,000

NGOs; India is estimated to have around 3.3

million NGOs in year 2009, which is one NGO

for less than 400 Indians, and many times the

number of primary schools and primary healthcenters in India.

Bangalore Oniyavara Seva Coota (BOSCO):-

BOSCO is a Non Governmental Organisation (NGO) working with the Young at Risk in

the city of Bangalore since 1980. Of paramount concern is the growing phenomenon of

street and working children in all major cities in India. The alarming pace of urbanization

and the proportionately weakening fabric of our social structure and policies are forcing

a large number of such children into cities every day.


13/19

BOSCO ManeThis centre acts as a halfway home to street children below 15 years who arepersuaded to come away from the streets. At this centre, boys enjoy maternal/paternal

care, affection, concern and true fellowship.

Some of the them are referred to other institutions for formal education while others

attend training in carpentry, welding, two wheeler repairs, tailoring, electrical and

bookbinding. At present there are about 80 boys residing in the centre. Besides, Mane

serves as a convalescing centre from 1986 for the sick boys from the areas that require

special care.

The major services of the centre

y Child & Family Counselingy Enrollment into Formal Educationy Awareness on Health & Hygieney Recreational Activitiesy Home Integration and Repatriationy CHILDLINEy Special Juvenile Police Unit (SJPU)y Don Bosco Festy Prayer Servicesy Childrens Day Celebration

y Craft Worksy Value Imparting Programsy Orientation Programsy Various Religions Celebration


14/19

Organization profile

Bangalore Oniyavara Seva Coota (BOSCO), more commonly known as BOSCO is aproject of the Salesians of Don BOSCO (SDB). BOSCO is a registered Non ProfitableCharitable Organization under the Society's registration Act of 1960 (No.184/86-87).

Constituted in 1980, we offer service to the Young at Risk like - children living on thestreets, child labourers, abandoned / orphaned children, victims of drug abuse, victimsof child abuse, begging children, rag pickers etc. Now, BOSCO has spread its wingsacross the city of Bangalore through 7 rehabilitation centres & 6 street presencelocations

Vision

To build a community that will unreservedly care for its children through a preventiveand promotional approach which supports children and activates forces in the societythat favour them.

Mission

To encourage the young at risk to join the mainstream of society as educated and

productive citizens by partnering with the children in their daily struggle to grow off the

streets.

Working Strategies of BOSCO

y At the level of young at risky At the level of community and Society

Target Groups of BOSCO

y Unaccompanied Children living on streetsy Children who do laboury Abandoned / Orphaned Childreny Runaway / Missing childreny Victims of Substance Abuse

y Victims of Child Abuse / Violence / exploitationy Children who do beggingy Children who do Rag Pickingy Children whose Rights are violated


15/19

Management Constitution of the Organisation

Fr. Jose Kuttianimattathil : President

Fr.Joe Fernandez : Vice-President

Fr.EdwardThomas : Secretary Fr. GeorgeP.S. : Member

Fr. Joseph Elavanal : Member

Mr. T. J. Thomas : Member

Ms.Sheeba Thomas : Member

BOSCO Achievements:-

Awards & Recognitions to BOSCO

y Rotary award, 2009y Bharat Jyoti Award, 2008y Kempe Gowda Award, 2007y Makkala Mitra Award, 2004 & 2005y Best Child Artist Award, 2001(BOSCO Inmate)y Makkala Kalyana Rajya Prashasthi Award, 2000y Rotary Community Service Award, 1998y Bravery Award, 1994 (BOSCO Inmate)y Bheedhi Bhagya Award, 1992y Special Police Officer's Badge, 1992y

Rotary Community Service Award, 1990


16/19

Introduction to Child Labour

Child labour refers to the employment of children at regular and sustained labour. This

practice is considered exploitative by many international organizations and is illegal in

many countries. Child labour was employed to varying extents through most of history,

but entered public dispute with the advent of universal schooling with changes in

working conditions during the industrial revolution and with the emergence of the

concepts of workers and children rights.

In many developed countries, it is considered inappropriate or exploitative if a child

below a certain age works (excluding household chores, in a family shop, or school-

related work. An employer is usually not permitted to hire a child below a certain

minimum age. This minimum age depends on the country and the type of work involved.

States ratifying the minimum age conventions adopted by the International Labor

Organization in 1973, have adopted minimum ages varying from 14 to 16.Child labour

laws in united states set the minimum age to work in an establishment without

restrictions and without parents' consent at age 16except for the agricultural industry

where children as young as 12 years of age can work in the fields for an unlimited

number of non-school hours.

The incidence of child labour in the world decreased from 25 to 10 percent between

1960 and 2003, according to the World Bank.


17/19

Child Labor in India

Child labor in India is a human right issue for the whole world. It is a serious and extensive

problem, with many children under the age of fourteen working in carpet making factories, glass

blowing units and making fireworks with bare little hands. According to the statistics given by

Indian government there are 20 million child laborers in the country, while other agencies claim

that it is 50 million.

Carpet weaving industries pay very low wages to child laborers and make them work for long

hours in unhygienic conditions. Children working in such units are mainly migrant workers from

Northern India, who are shunted here by their families to earn some money and send it to them

Their families dependence on their income, forces them to endure the onerous work conditions

in the carpet factories. The situation of child labourers in India is desperate. Children work for

eight hours at a stretch with only a small break for meals. Children in rural families who are aili

with poverty perceive their children as an income generating resource to supplement the family

income. Parents sacrifice their childrens education to the growing needs of their younger siblinin such families and view them as wage earners for the entire clan.

Bonded labour traps the growing child in a hostage like condition for years. The importance of

formal education is also not realized, as the child can be absorbed in economically beneficial

activities at a young age. Moreover there is no access to proper education in the remote areas

rural India for most people, which leaves the children with no choice.

Child Population in IndiaAs per 2001 Population Census, children in the age group of 0-14 constituted about 360 millionand accounted for 35.3 percent of total population. Children in the 5-14 age group constitutedabout 251 million and accounted for 24.6 percent of the population. Though there is an increasin the absolute number of children, the proportion of children in the total population is decliningbetween 1991 and 2001. By Census of India projections, the proportion of children (0 to 14)has further come down to 32.1 percent during 2010. Elementary school age children (5 to 14) ithe total population constituted 241.7 million accounting for 21.7 percent of the total population.The reduction in the proportion of children is attributed to drastic reduction in the Total FertilityRate (TFR) in many of the major states, especially in Kerala, Andhra Pradesh, and Tamil NaduMaharashtra and Gujarat. On the other hand TFR remains high in some of the major states likeUttar Pradesh, Bihar, Rajasthan and Madhya Pradesh. Thus the segment of child populationvaries across states depending on the TFR.

2001Census of India,(2010) including J & K

Age Group 1991 2001 2010

0-4 12.0 10.7 10.45-9 13.2 12.5 10.7

10-14 11.9 12.1 11.05-14 25.1 24.6 21.7

0-14 37.2 35.3 32.1


18/19

Causes of Child Labour

Some common causes of child labor are poverty, parental illiteracy, social apathy, ignorance,lack of education and exposure, exploitation of cheap and unorganized labor. The family practicto inculcate traditional skills in children also pulls little ones inexorably in the trap of child labor,

they never get the opportunity to learn anything else. Some major reasons are:-

Absence of compulsory education at the primary level.Parental ignorance regarding the bad effects of child laborThe infectivity of child labor laws in terms of implementationNon availability and non accessibility of schools.Boring and unpractical school curriculum.Cheap child labor .Poverty and over populationParents greed for money for survival due to unemployment

Monetary constraints and the need for food, shelter and clothingOver population in some regions creates paucity of resources.Limited means and more mouths to feed leads to commercial activities. Adult unemployment and urbanization also causes child labor. Adults often find it difficult to find jobs because factory owners find it more beneficial to

employ children at cheap rates.The industrial revolution has also had a negative effect by giving rise to circumstances

which encourages child labor.Sometimes multinationals prefer to employ child workers in the developing countries due

less pay. They are forced to work for survival when there are no adults and relatives to support th

Livelihood considerations can also drive a child into the dirtiest forms of child labor like cprostitution and organized begging.


19/19

Conclusion

The future of a community is in the well being of its children.

The above fact is beautifully expressed by Wordsworth in his

famous lines child is father of the man. So it becomesimperative for the health of a nation to protect its children from

premature labor which is hazardous to their mental, physical,

educational and spiritual development needs. It is urgently

required to save children from the murderous clutches of social

injustice and educational deprivation, and ensure that they are

given opportunities for healthy, normal and happy growth.

problems and challenges in eradication of child labour

Documents