privacy v's personalisation - sagittarius travel marketing masterclass

DPHR07

Privacy and PersonalisationOil:Water

Copyright iCompli Limited 2015Customer Contact Compliance - the EssentialsCopyright Duncan Smith 20061

Personalisation Privacy

Copyright iCompli Limited 2015

DPHR07: Copyright iCompli Ltd. 2007www.icompli.co.uk +44(0)1327 856 2002

20 immiscible minutes ;-)

Copyright iCompli Limited 2015Be afraid....

Whats in Pandoras Jar?

Copyright iCompli Limited 2015e-tattoo reads your thoughts by listening to unvocalised words in your throat


0100100010100101010110100011101010010000100111111010010010100100100100ME01001001110100100THEM101000101011010101001001010010010001011110YOU1101010010110100100100010010010110011001110010101Digital Exhausthttp://www.icompli.co.uk/books-on-privacy/


Thats No Phone. Thats My TrackerRole of monitoring in in the exploitation of user generated contentPrediction is the data-fuelled fantasy of interactive marketing

Javier Jan Benavides


Allow your phone to learn places you frequently visit in order to provide useful location-related information


Copyright iCompli Limited 2015Subtle change the words; Still happy?Allow your phone Retailers, law enforcement agencies and insurers to learn places you frequently visit in order to provide useful location-related information marketing

TransparencyIntervenability

Copyright iCompli Limited 2015YOUMI SDK

Private APIsIDFAsAd trackingApple pulls 250 Apps

Copyright iCompli Limited 2015ad networks charge advertisers based on installs that are run by end users, the advertiser passes the identifier to the ad network for tracking purposesDPHR07: Copyright iCompli Ltd. 2007www.icompli.co.uk +44(0)1327 856 20011

Copyright iCompli Limited 2015Group action against Google 2012 Google caught-out circumventing cookie privacy settings on Apple Safari browser2012 Google pay US FTC fine $22.5M UK: Vidal-Hall & Others v Google Inc [2015] EWCAUK: Group (Class) action litigation

Copyright iCompli Limited 20153 new UK threats were helping marketers avoidVidal-Hall case damage claims for misuse of browser generated information even when no pecuniary loss (over-the-shoulder-distress)Unlimited fines in the Magistrates courts for breaches ofData Protection Act 1998 Privacy and Electronic Communications (EC Directive) Regulations 2003 Consumer protection from unfair trading regulation 2008From 6th April ICO no longer required to show substantial damage or substantial distress to impose fines of up 500,000.

Copyright iCompli Limited 2015The 2018 General Data Protection Regulation: Profiling 'profiling' means any form of automated processing of personal data intended to evaluate certain personal aspects relating to a natural person or to analyse or predict in particular that natural persons performance at work, economic situation, location, health, personal preferences, reliability or behaviourWithout prejudice to the provisions in Article 6 every natural person shall have the right to object to profiling in accordance with Article 19. The data subject shall be informed about the right to object to profiling in a highly visible manner.Trilogue ends 2015

Copyright iCompli Limited 2015Garante Italy

Must inform.. that the website uses profiling cookies to send advertising messages in line with the user's online navigation preferences;

Copyright iCompli Limited 2015Belgium just ruled against Facebook for cookie placementDPHR07: Copyright iCompli Ltd. 2007www.icompli.co.uk +44(0)1327 856 20016

Whatever!PRIVACY awareness PROTECTS lead generation investment



Source: The Bio Agency



Data Value ExchangeOne bout of form filling could satisfy all regulatory requirements from airline to hotelTravellers would have to TRUST companies to handle data sensitively and securelyThe argument for the data value exchange is still not convincingOnly 3% of the poll said this was highly desirable 44% were in the not sure campSource: The Bio Agency

Copyright iCompli Limited 2015How do I build trust?Only asking your customers for information you need, and will use to improve their experience;Clearly explaining to your customers why they should share this info with you and what benefits they stand to gain by doing so;Creating a secure environment/path for them to share this information;Delivering on these promises.Source: ICEF Monitor

Copyright iCompli Limited 2015General Data Protection Regulation view of consentthe data subject's consent' means any freely given specific, informed and explicit indication of his or her wishes by which the data subject, either by a statement or by a clear affirmative action, signifies agreement to personal data relating to them being processed.TRANSPARENCYNOTIFIED or EXPRESSEDCONTROL


MTS Outbound Emails23All leads and contacts have opt-in tracked and managed

There is a requirement to prove HOW this consent was obtained and maintain records




How can we can help you comply

Copyright iCompli Limited 2015 DPHR07: Copyright iCompli Ltd. 2007www.icompli.co.uk +44(0)1327 856 20025

The Give-Get take awayWhen consumers feel they're getting a tangible benefit for their personal information, their resistance to data collection fadesConsumer surveillance has the power to move the needles, but it is critical that you first understand.. the psychology of privacy your legal responsibilitiesthe technical challenges

Copyright iCompli Limited 2015About your speaker and iCompliiCompli LimitedKemp House, London EC1V 2NX

Duncan S SmithMain: 0203 291 3415email: [email protected]: www.icompli.co.ukBlog: www.icompli.co.uk/the-blogTwitter: @icompli



privacy v's personalisation - sagittarius travel marketing masterclass

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