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SWOT ANALYSIS

ON

EMAMI LTD.

Submitted To:-

Prof.Sadhana mandloi

Prof.Jetendra chowan

Submitted By:-

Omprakash verma

MBA-3rd Sem

Roll.10010110


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CONTENTS

Company Profile

Mergers/alliances/takeovers

Top Management

Location of manufacturing unit and Touch points

Current goals and objectives Financial Aspects

Stakeholders


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Emami ltd made FMCG and COSMATIC Product.

Like Navratna Oil.

Navratna Lite.

Navratna Extra Thanda.

Navratna Cool Talc.

Boroplus Antiseptic Cream


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Date of Establishment :- 1983

Revenue:-273.863 ( USD in Millions )

Market Cap :-69338.6076045 ( Rs. In Millions )

Corporate Address:-

687, Emami Tower Anandapur, E M BypassKolkata-700107, West Bengalwww.emamigroup.com

Management Chairperson - R S Agarwal
http://www.emamigroup.com/http://www.emamigroup.com/


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Mr. R S Agarwal, Executive Chairman,

Mr. R S Goenka, Director,

Mr. S K Goenka, Managing Director,

Viren J Shah , Director


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Headquarters- kolkata

Employees16586

Websitewww.emami ltd.com
http://www.emami/http://www.emami/


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18 R N Mukherjee Road , , KolkataWest Bengal

700001Tel : 91-033-

22482679/2748/4416/9602/5190 Fax : 91-033-

22482773/2106


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Making people healthy and beautiful ,naturally

We strive to continuously improve quality and

encourage innovation.


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Emami's mission of a contributing whole heartedlytowards the environment and society' attains a morehumane form with its approach of addressing varioussocial issues.

As a responsible corporate citizen, Emami continues toinvest in socially meaningful projects in West Bengaland adjoining states.

As a part of company's Corporate Social ResponsibilityEmami has devised various Self Employment schemeslike Emami Mobile Traders and Small Village Shopsschemes for the rural unemployment youth


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SKIN CARE TALCUM POWDER

HERBAL PREPARATION CREAM

HAIR OILS

COLD AND COUGH REMEDIES

TOILETRIES

DENTRIFRICES

TOILET SOAPHERBAL REMEDIES

YOUNG & BEAUTY RANGE OF PRODUCTS


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Navratna Oil.

Navratna Lite.

Navratna Extra Thanda.

Navratna Cool Talc.

Boroplus Antiseptic Cream.

Boroplus Prickly Heat Powder.

Fair and Handsome.

Himani Fast Relief.


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Mentho Plus.

Sonachandi Chyawanprash.

Sonachandi Amritprash.

Malai Kesar Cold Cream.

Hair life.

Baby Massage Oil.


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Operating margin (%) 20.88

Gross profit margin (%) 11.23

Net profit margin (%) 18.22

EPS (Rs) 15.04 crore 15.04

Return on net worth (%) 33.30Dividend payout ratio (net

profit) 27.14

PBDIT:- 298.35

Depreciation:- 14

PBIT:- 283.12

PBT:- 269.12

PAT:- 228.71

Net profit:- 213.86


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SWOT Analysis

Strategic Analysis

Recommendations/ Suggestions

Opinion about the company

Conclusion

References & Sources

Working Material


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Strengths:

1. Strong and well differentiated brands with leading sharepositions.

2. Distinctly placed products providing reach to every segment ofsociety.

3. Consumer understanding and systems for building consumerinsight.

4. Integrated supply chain and well spread manufacturing units.

5. Distribution structure with wide reach, high quality coverage.


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6.Young and dynamic team.

7. Celebrity brand ambassador

8.Strong financials

9. Low operational cost

10. Presence of established distribution network in urbanas well as rural areas.

11.9001:2008, ISO 14001:2004 and ISO 18001:2007


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1.Rise positioning in some categories allows for low

price competition.

2. Limited success in changing eating habits ofpeople.

3. Competitors focusing on a particular product and

eating up Emamis share

4.Low exports level.


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1. Untapped market in branded Ayurvedic medicines and othersuch consumer products.

2.Lots of opportunity as it is a aayurvedic with no side effect

3.Rising income level of consumers

4.Growing consumer base due to increasing income levelsand new consumers from lower strata

of the society.


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5.Export potential.

6.Large domestic market- 1 billion population

7. It can be a leader in exports by positioning itself

as a sourcing hub for Emami companies in

various countries .


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1. Unfavorable raw material prices due to inflation, reducing profitability.

2. Heavy onslaught of competition in the core categories from emerging players likeJohnson and

Johnson will result in higher advertising expenditure

3. Spurious/counterfeit products in rural areas and small towns.

4. Reduction in real income of consumers due to high inflation

5.Removal of import restrictions resulting in replacing of domestic brands.

Slowdown

6.Low in rural demand.

7.Tax & regulatory structure.


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Should be flow chapply chain management.

Quality should be increase in FMCG Product.

Company should be focused in media catagary ofcustomer

Greater participation in the value chain by

structured business arrangements with

suppliers and customers.


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In order to exploit the opportunities the company

should focus its efforts on the

following:

Exploit its core competencies in organic chemistryfor home and personal care

industry.

Participate and hold more events in order to

project its products more effectively to

its Target Customers


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Emami ltd. is good at a characteristic that is able to

give a very significant.

capability such as useful skill, valuable resource of

the organization, competitive capability, Training to the employees,

good relationship and

the giving the firm the market advantage with the

achievements.


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www.Emami ltd.

Annual report of Emami ltd
http://www.emami/http://www.emami/


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29/03/2010 23

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