BostonSWOT Analysis 2010

Boston: City Overview

Founded September 17th 1630 making Boston one of the oldest cities in America.

Boston population is an estimated 620,545

Greater Boston- 4.5 million people City's economy is based on research,

electronics, engineering, finance, and high technology—principally biotechnology

Greater Boston

SURROUNDING CITY

Includes Metro areas Providence Rhode Island, Worcester Massachusetts

Home to over 4.4 million people

U.S. CENSUS BUREAU MAP

SWOT Overview

As a Senior Consultant hired by the Municipal Government …

Our goal is to develop the tourism sector by encouraging further

investment

Strengths- Attributes of the city that are helpful in achieving our objective Weaknesses- Attributes that may be harmful to our objectiveOpportunities- external conditions that are helpful in achieving our objectiveThreats- external conditions which could do damage to our objective

Goal

Strengths

“Walking City” Boston is a center

of higher education and a center for medicine

Neighborhoods- 21 different communities

Climate- Summer months comfort level

Crime Rate

Ability to walk to most of the attractions

Great college town Comfortable

temperatures averaging mid 70’s June through October

Crime Rate has dropped

Weaknesses

“Walking City” -4th most densely populated city in America

Climate- Hits lows of 20’s and 30’s with a lot of snow in winter months

Gentrification- wealthier people buying housing property in a less prosperous community

Opportunities

In 2004, tourists spent $7.9 billion and made the city one of the ten-most-popular tourist locations in the country

One of the Top Financial Cities due to Fidelity Investments, Bank of America and Sovereign Bank all being based in Boston

Transportation is rated on of the best and accessibility on foot gives Boston the term “Walking City”

Threats

The Cities rising Gentrification factor could produce limiting barriers coming from the local Government

Possible regulations and laws could lead to stunt growth in our movement to expand

Closer Look at Economy

Education & Health, Business and Professional Services, Trade and Transportation lead Boston’s Economic growth

Leisure and Hospitality has room for growth

Solution: Make Intelligent First Wave Construction Choices

WHY

Instead of the wealthy building closed off housing in communities that are hurting we must build houses that are able to house a middle class to improve the community as a whole

REASON

Boston possesses very good public transportation and nearly 1/3 of the city commutes daily and by taking advantage of the leading economic attributes Transportation and Business and Education

Diversity to Improve Tourism Gentrification is

hurting Boston as a whole and if this densely populated city expands to support the average citizen the city will reap the benefits

With expansion of the housing market Boston can appeal to new groups of people increasing tourism revenue

New Look, Further Reach