principles of tourism ii

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A project of the course Principles of Tourism II

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Page 1: Principles of tourism ii

A project of the coursePrinciples of Tourism II

Page 2: Principles of tourism ii

"As you walk and eat and travel, be where you are. Otherwise you will miss most of your life." -BUDDHA

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Accommodation sector

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Traders Hotel Conveniently located along Roxas Boulevard, overlooking the picturesque

Manila Bay and its radiant sunsets.

Traders Hotel, Manila is just a mere 20 minutes away from the international airport,

and close to the city's premier exhibition and conference centers, entertainment and shopping centre.

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For breakfast, lunch or dinner savour a wide variety of Asian and International cuisine at Latitude

–Casual dining restaurant–Serves a la carte menu –Specialty of the house, Steaks

Service

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Lobby Lounge offers an ideal place to unwind.

coffee.com offers delicious menu of pastries, salads, sandwiches, pasta paired with coffee as well as other refreshments. Other services:

–Wi-Fi internet access–Computer stations–Printing and scanning services

–The hotel can also host all types of functions from large corporate events, business meetings or intimate gatherings with the 620 sqm.

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Internal Factor Evaluation (IFE) Matrix determines the strengths and weaknesses of Traders Hotel. The High standard Facilities weighted most important strength of the company. Having the score of 2.65, the company is responding in an above average way to existing strengths and weaknesses in the industry.

Strength and weaknesses

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Splash Island Spa &Resort

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Splash Island Spa and resort, located at the Southwood Ecocentrum in Biñan, Laguna, is known as the largest waterpark in the Philippines. Splash island sits on a vast piece of real estate where more than 12water attraction can be found . The park is so vast so it can accommodate 6,000 guest at any given time.

Patterned after the famous water theme park in the United States, Splash island has a myriad of slides, pools and other water attraction for guest for all ages. Add to these the assurance of security ,the management has set up height and capability restriction for some attraction.

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Motel

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Compare

- In US, Motel is a hotel designed for motorists, and usually has a parking

 area for motor vehicles.- but later on the Motel in the

Philippines made for a short term accommodation for Sexual purposes.

(prostitution) - In Philippines, Motel usually locating

at Urban area while in other country Motel locate along highway.

Contrast

-Motels almost by definition included a parking lot.

-room service may or may not be there

-Cheaper/less expensive

-offer only room service and housekeeping and none of the other specialized services.

-has a single story building and basic hygienic rooms.

-can either be short term accommodation or long term accommodation motels.

-Single or double storied building with connected rooms; has open walkways, exterior entrances.

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Travel Agency

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- the IATA scheme protects consumers from losing their flights/holiday booking if a company involved in the holiday were to o bankrupt.An IATA agent will provide cover in such a situation.

- An IATA agency is one that has a license to operate and has access to airlines booking and ticketing.

- it also has an IATA number. - while non IATA cannot issue tickets as

they do not have accreditation.

Differentiate each one of them

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Benefits- IATA provides a powerful, unified and experienced voice to support and promote its airlines' operations and aspirations.- Environmental responsibility. IATA is driving the industry towards carbon-neutral growth and ultimately a carbon-free future.- Members have the opportunity to help drive the industry' s priorities on key initiative such as Simplifying the Business, which aims to improve passenger convenience while reducing costs and improving efficiency.  - IATA offers a number of financial services at reduced fees to help contain costs, improve cash flow and maximize efficiency.- IATA is also helping members achieve cost reductions related to ATC charges, fuel and taxation.- Participation in member conferences, committees and groups offers unprecedented access to a variety of airline and industry partners.- The IATA Annual General Meeting and World Air Transport Summit bring together representatives from leading international airlines.- IATA helps members gain influence with the travel agent community through the IATA Agency Program. - IATA provides training in major fields such as passenger, cargo and safety.- IATA programs help to strengthen the capabilities of aviation industry professionals.- IATA members can receive discounts up to 30% on a number of IATA products and services.

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- IATA offers comprehensive training and professional development services among which the IATA/UFTAA (Int’l Travel and Tourism Training Programme) is globally recognized as the best and most complete travel and tourism qualification.

- you have more access to inside information and also more credibility.

Advantages

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The disadvantages of non-regulated companies include lack of guarantee of a return flight if the company ceases trading; the destination country receives a very small share of the profits; the destination country receives low-spending tourists; and charter companies do not participate in the promotion of tourism in weak resorts, preferring to fly to established tourist areas, which then become saturated.

Disadvantages

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Airlines

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Philippine Airlines The Philippine Airlines (PAL)

is the national airline of the Philippine and Asia’s first airline. Philippine Airlines has been the dominant air carrier in the Philippines since its creation in 1941. Philippine Airlines rebranded itself as “Asia’s sunniest airline” to cap its new marketing and advertising trust.

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- In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996.- In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft.- In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong.- On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul.- In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones.- In late May, 2008, Cebu Pacific was named as the world's number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. - On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal.- In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media.- The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board.

Cebu Pacific

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Target market/ contrast

Flight Routes

Marketing Strategy

-Business and leisure travelers

- PAL now operates A330s on seven of Cebu's international routes - Bangkok, Hong Kong, Jakarta, Osaka, Seoul, Singapore and Shanghai

- “class” - Product development

- Business and leisure travelers who travel frequently, or during vacation/holidays, and demand an affordable, fun, and “no frills” airline service

Singapore, Hong Kong, Seoul and Bangkok are four of Cebu’s five largest international destinations (the other is Kuala Lumpur, which is currently not served at all by PAL). Manila to Cebu and Davao are Cebu’s two largest domestic routes (PAL does not serve Davao with A330s but does operate 747s on some flights to Davao).

- Low Cost

Cebu

Pacific

Philippine Airlines

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Passengers must personally report to dedicated Web Check-In Counter at the airport for the applicable visa and travel document checks.

If the guest has any check-in baggage, the bags will have to be presented to the Web Check-In Counter at least 45 minutes prior to scheduled flight departure to tag their baggage.

All check-in timelines followed currently at the airport will be applicable for passengers who undergo the Web Check-in process.

Passengers should present a valid photo ID and the Web Check-in Boarding Pass for security clearance as well as for boarding. Valid IDs for this purpose are a Company ID, Driver's License, Passport, School ID, SSS Card, TIN Card. The name in the valid photo ID should match the guest name that was entered upon booking.

Should the Passenger fail to show up at the dedicated Web Check-in counters or at the boarding gate within the prescribed period or board the aircraft at the appointed boarding time, Cebu Pacific will proceed with the flight without him and without incurring any liability to him.

In that event, the flight will be considered flown and the Passenger will not be entitled to refund the fare or rebook the flight or apply for the creation of a Travel Fund.

Guidelines and procedure

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Important details needed in an E-ticket

•E-tickets, like their paper counterparts, will contain an official ticket number (including the airline's 3-digit ticketing code, a 4-digit form number, a 6-digit serial number, and sometimes a check digit).•Carriage terms and conditions, (or at least a reference to them)•Fare and tax details, including fare calculation details and some additional data such as tour codes. The exact cost might not be stated, but a "fare basis" code will always identify the fare used.•A short summary of fare restrictions, usually specifying only whether change or refund are permitted but not the penalties to which they are subject.•Form of payment.•Issuing office.•Baggage allowance.

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10% cheaper than the Paper ticket

Flexible, which can be changed easily

Secured/ it can’t be lost

Very useful for the passengers and airlines

More convenient

Environmentally Friendly

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(3)Airports in the Philippines

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MANILA has four (4) airport terminals, located on four (4) different locations :

a) a) Ninoy Aquino International Airport (NAIA), also called Terminal 1 = for all international flights, except Philippine Airlines and Cebu Pacific.

b) b) Centennial Airport, also called NAIA Terminal 2 = all international + domestic of Philippine Airlines only.

c) c) Terminal 3 = all international + domestic of Cebu Pacific, Air Phil Express & code share flights for Philippine Airlines.

d) d) Terminal 4 ( formerly Manila old Domestic Airport ) = flights of Seair / Tiger Airways and Zest Air airlines.

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1. Terminal Fee corruption2. Incompetence of so called 'experts', government and aviation authorities3. No direct rail/metro connection or even the prospect of one4. Smelly dirty toilets 5. Widespread bribery at all staffing levels6. Very low standard of airport design7. Airport taxi drivers - dishonest and cheating, foreign visitors especially targeted8. Very poor signage9. Hiring very poor airport staff - awful management, rubbish planning, no vision10. Terminal 3 dispute still not fully resolved, costing millions of more dollars.

Compare and criticize the 3 airports in Manila?

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Tourism Attraction

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Landmark, Historical &Cultural sites

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Sta. Rosa Arch "The Lion City of the South" since 1994 – is a famous landmark in Sta. Rosa, Laguna which is the significant of the revolutionizing and civilizing area

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The 200-year-old ancestral home of Jose Rizal's mother Built in the 1800s, the two-storey house with a floor area of about 600 square meters was owned by the family of Jose Alberto Alonzo, the father of Rizal’s mother Teodora Alonzo. The property has been passed down to his heir, Gerardo Alberto.

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The parish  of Sta. Rosa de Lima originated in 1792 with the arrival of Fray Francisco Favie of the Dominican Order. Both the church and the convent were completed within 12 years, and the church was inaugurated on August 30, 1792 with SANTA ROSA DE LIMA as its patron saint. And instead of “Bucol”, the residents chose to name the town “Santa Rosa.”

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An image of St. Rose (holding an infant Jesus) of Lima, Perú. The town

(now a city) of Santa Rosa was named after her.

Paintings of the four gospel (New Testament) chroniclers underneath

the cupola.

•Gravestones in Spanish. Gravestones are a usual

sight inside old Philippine churches. They are installed

inside the sidewalls in honor of a church's

patron/donor.

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Largest shopping malls in the Philippines with 390,193 square meters and consists of four buildings interconnected by walkways; the main mall, the entertainment mall, and the north and south carpark buildings.

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The Mall of Asia Eye is a 55-metre (180 ft) tall Ferris wheel which opened to the public at the SM Mall of Asia complex on December 18, 2011 It has 36 air-conditioned gondolas, each able to carry up to six persons, giving a maximum capacity of 216 passengers. It operates from 10:00 until 01:00 on Fridays and Saturdays, and from noon until midnight the rest of the week  Food, drinks, animals, and pregnant women are not permitted, and children under 42" must be accompanied by an adult.

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Natural Resources

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Taal Volcano, in the Philippines,  was originally   a huge volcano, that towered 18,000 feet up into the sky. It has been called the smallest active volcano, because it seems small now, but many people don't realize that it is one of the largest volcanoes in the world.  It is located about 70-km south of Manila on "volcano island" inside a lake called Taal Lake, or Lake Taal.  

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How do they preserved cultural and historical attraction?

“Sta.Rosa Arch”

-well maintained because this landmark is a significance of the

city of Sta. Rosa, laguna

“Ancestral Home of Rizal’s”

- They do not preserved this cultural

sites.

“Sta. Rosa de Lima Church”

- Well maintained

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