Goals & Objectives of MCOM 139 ❖Find a local business within

the Bay Area and create a social media campaign for that business

❖Utilizing Twitter & Facebook apply the skills and practices learned in MCOM 139 to best optimize the social media pages

❖From March 4th to May 13th track followers, user engagement and page influence

Challenge

and most importantly…

❖Present final findings from campaign to clients and class May 13th

ChallengeCreate Great

Content

Team

Adriana Solis

Client Liaisonfavorite move: RIP Dead Lifts

Charlene Gage

Copy Writerfavorite move: Extreme BMX

Diana Davila

Analyticsfavorite move: Crushing Hikes

Katelin Zweifel

Editorfavorite move:

Leg Lunges

Wes Winton

Graphic Designerfavorite move:

Dope Yoga Poses

Client A born athlete who wants nothing more but to educate people about fitness and get them in the shape they have always dreamt of being in.

Ceazar Agront

His Baby

Personal Training Gym in the heart of the Silicon Valley - dedicated to everything fitness from daily workouts, meal plans and fitness assements. Prime Fitness focuses on inspiring and stimulating body and soul in a safe and effective workout. Our goal is to help our clients reach their goal

Prime Fitness

Before

BeforeThat’s right before us social media for prime fitness was a big ol’ goose egg, nada, zip, zilch, zero. We had an empty slate to work with. So we got cracking and started doing our homework 0

DevelopmentPre-Workout

to create a better understanding of what type of people are going to Prime Fitness, and build a repore with the owner, Ceazar. We wanted to sit in on sessions to see how the sessions work and then have a better understanding in order to promote the business successfully.

DevelopmentArticle SearchArticles went hand in hand with the meal preparation, because of the step-by-step instructions on making the meal. Many articles were Google searched, and knowing Google’s algorithm, I know that the top hits (not in the yellow advertising space) were good articles because it’s credible with the search engine standards, and had comments because many different people went to the same site. I would make sure to the read the full article before posting to make sure what text I’m sending out matches the content in the article.

DevelopmentProtein PrepThe food you eat can have different roles depending on what the individual wants to do with their workout. They can choose what to eat in order to lose weight, build muscle, or become leaner. These meals that we’ve presented are also quick to make, and that is important because time is also a big part of working out because it requires certain types of commitment and time limits commitment because school and work takes a priority in many people’s lives.

DevelopmentMaking GainsWe wanted to build on the intensity of workouts, because starting small and sticking with it better than starting hot and giving up because it’s too hard. We also picked these workouts based on the fact that you can do them from anywhere, that you didn’t need a full-fledged gym to get in either cardio or strength building exercises. This allowed for anyone to do them, either the day they couldn’t make it to the gym or wanted a way to warm up and avoid injury during their main workout.

t

Trends#WeeklyChallengeHashtags

These allowed for a collection of posts to accumulate for easy searching to see if the hashtag did reach out to a greater audience. We also had clearly titled hashtags to inform the reader of either a contest (more to challenge oneself), or an informative tip to make better decisions to avoid injury when working out, and of course our name in a hashtag, so when shared – we can expose the brand name more and more each time.

#WarmUpWednesday #PrimeFitness

TrendsWeekly PostsWe had consistent weekly posts to maintain a particular brand image and start building a reputation at those topics. Consistent brand advocacy is incredibly important because it builds trust between a potential client and the business, and shows a strong track record that can build experience and expertise. Posting daily and weekly also shows that the brand is committed to staying open and connect to their audience, and is more trustworthy because content is being shared in ‘real time’ (especially on twitter) and if anyone was to ask questions, that individual knows they will be responded to in a timely manner, which also builds trust.

Meal TimeMeal Time posts give our followers different recipes that help to compliment a healthy lifestyle.

WarmUp

Every Wednesday our Warm Up posts show our followers a different ways to prepare for their work out. We wanted to encourage them to warm up in different ways so their pre work out doesn’t become a chore. We asked them to do things like “go for a run” or “try some yoga”.

MotivationEveryone needs a little motivation now and then. We used these post to inspire our followers to find the inner strength needed to reach their fitness goals.

Weekly ChallengeThese post challenged our audience every Monday to meet different fitness goals by the end of the week. Posts asked our followers to do things like “go for a hike or “do a a hundred squats this week”.

Fitness & TechWe understand that most of our audience loves tech. These posts help our audience find apps that will help them concur their fitness goals.

ArticlesWe sifted through a multitude of fitness articles and we recommended the best ones to our audience.

After

All our research, development and sweet content lead to a 189% increase in Prime Fitness’s social media following. 189

Content Reach

Organic

Paid

Collectively, the content on Prime Fitness reached its audience in an organic matter. Our posts were able to reach over 100 people.

People Like UsOver the course of about two and a half months, we were able to generate a following on Facebook. The Prime Fitness page accumulated a total of 156 likes.

People Like Us

We found that the majority of the Facebook fans were men between the ages of 25-34 years old. Women between the ages of 18-24 made up 46% of the total Facebook fans.

TwitterBy the end of our campaign our Twitter followers bulged from zero to over 30!!!!!

EngagementIn monitoring two social media profiles on two different social media channels, we discovered that Prime Fitness grew a total audience of 189. There was an average engagement of 4.1 per photo posted.

We found that photos were the most engaging content type.