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#BingAdsConnect @JMGagnon 1

Accelerate with Bing Ads


Bing Ads Roadmap

#BingAdsConnect @JMGagnon 3GA = Dark gray Pilot = Orange

Scale DataSimplicity

Auction Insights

Longer term

Delivered

Sitelink Scheduling

Coming soon

Application Extensions

Bing Ads Home Tab Product Ads

Top Movers

Enhanced Sitelinks Faster Reporting Data

Image Extensions

Search Remarketing—Bid Boost

Mobile Product Ads

Keyword Planner v1

Competitive Bid Opportunities

Campaign Planner v3

Import 1 million keywords &ads from AdWords

Manage 2 million keywordsin the Web UI

Global product roadmap

Dates subject to change – Updated 12/19/2014 Global* = Does not include TW/HK due to different roadmap


Let’s jump into the tool…

Click here to log into your account:

http://www.bingads.com/


Get smart about your competition

The new Campaign Planner pulls no punches. Not only does it show traffic, position by keyword and other campaign stats, it shows you the top competitors for any given keyword.


Marketplace insights all in one place


Product insights


Competition tab


Keyword ideas for your campaign


Keyword insights


Tracking your favorite products


Reach the most relevant customers

Create more informative and noticeable ads that get more clicks with Enhanced Sitelinks.


Enhanced Sitelinks create a bigger and bolder ad, allowing you to capture attention and drive more traffic to your site.

Enhanced Sitelinks let you create short description that gets the word out about sales and events.


Enhanced Sitelinks in action

Add up to two lines of descriptive text under your Sitelink Extension

Average 22% higher click-through rate compared to ads without Enhanced Sitelinks1


Getting started

Starting Point: updating existing Sitelink Extensions

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Step 1: Once logged into Bing Ads, navigate to the “Ad Extensions” tab;

You’ll see the list of ad extensions you’ve created

Step 2: Select the campaign you want to add Enhanced Sitelinks to by checking the box on the left-hand side

Step 3: In the “Edit” drop-down select “Edit an Extension”


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Step 4: Select the Sitelink you want to add a description to by clicking it• You’ll see the Sitelink information display on the

right-hand side

Step 5: Add the descriptions to your Sitelinks; add up to 35 characters each• You must add both lines of text for Enhanced

Sitelinks to be enabled• Enhanced Sitelinks will not display on mobile

due to real estate restrictions

• If you’re creating a new Sitelink Extension you can complete this step during that process

Step 6: Click “Save” and repeat as necessary and enjoy your richer ad experience!


Bull’s-eye

Improved Targeting allows you to find who you want, when you want, making your campaigns more effective.


Geo Targeting


Demo targeting


In the know

Get more data on your and your competitors keywords using the Keyword Performance Report in Bing Ads Intelligence.


Bing Ads Intelligence


Make a splash

Get tailored suggestions, plus in-depth data insights—check out the new Opportunities tab.


Giving you some time back

Process IO’s and track budget and payments easier with Online Insertion Orders.

Manage More Keywords in One View and edit up to 1 million keywords at a time.

Make changes in Bing Ads online to thousands of keywords, bids or URL’s at once with Bulk Keyword Edits.

View a snapshot of all your accounts together on the Accounts Summary page.


Tag, you’re it!

Track multiple goals across all your campaigns and accounts using Universal Event Tracking.


Universal Event Tracking

One tag for all your campaigns and accounts

Better campaign attribution

See how your customers interact and convert across devices, campaigns and accounts for better insights

Audience based buying

Enables you to perform Remarketing campaigns across search and display (e.g., Remarketing in Paid Search*)

*Remarketing in Paid Search will be available soon – Pilot is scheduled for Nov/Dec

Improved ROI

Measure and optimize campaigns more effectively by going beyond impressions and clicks

Saving time and effort

Tag your site once. No need to generate new tags each time a new account or conversion goalis added


One tag, multiple conversion goals

Understand what your customers are doing

Track goals such as:

Destination URL: User reached “Thank You for purchase” page after buying something

Duration per visit: User spent 10 min or more playing a game on your site

Pages per visit: User flipped through all 10 pages of a catalog

Custom event: User played a video for 10 seconds


New reporting metrics in Bing Ads

Optimize across your entire conversion funnel and make better decisions

Get enhanced insights with new performance metrics such as:• Total visits• Average duration per visit• Pages per visit • Bounce rates

Metrics available in the following reports• Keyword• Account• Campaign• Ad Group• *New Site Analytics


Cross device, cross campaigns, cross account attributionA common tag across all campaigns and accounts gives you the ability to better attribute your conversions

Cross campaigns

Cross accountsCross devices


Remarketing in Paid Search

Re-engage and remarket to value audiences with search ads!

TimingNow: Create goals and place tags on your site

Now: Remarketing in Paid Search pilot ongoing

February 2015: Remarketing in Paid Search goes live

Mock up. May not represent final product


Getting started with Universal Event Tracking

Implement directly on your webpages or utilize a supported Tag Management System

Place the tag in a supported tag

management provider template or copy/paste the

tag in their UI

Tag Management Systems

Place the Universal Event Tracking tags directly on your web

pages

Bing Ads

NOTE: The information contained in this deck is intended for agencies and advertisers that are self-managed or supported by Microsoft. If you are an agency or advertiser managed by Yahoo, please contact your account representative about Dot, Yahoo’s tag, which includes and supports the functionality of Bing Ads’ Universal Event Tracking


Supported Tag Management Systems

Out of box tested Template ready

Google Tag Manager

Adobe Tag Manager

Signal (BrightTag)

Ensighten

Tealium

QuBit


Tag, you’re it!

Universal Event Tracking

Giving you some time back

Agency Wins

Make a splash

Opportunities Tab

Gather insights and assess the trendsCampaign Planner

Features recap

Bull’s-eye

Improved Targeting

Reach the most relevant customersEnhanced Sitelinks

In the know

Keyword Performance Report


Bing Ads Connect Accelerate Recap

Road map andtop features

Spend a little more time with Bing Ads to see great results

Search will be even more powerful

29% of all searches are on Bing & Yahoo don’t miss out

Don’t miss mobile and local shoppers

Make sure you have mobile & local strategies in place


Here are some great resources to help you

Call us: 1-800-518-5689 or email us: [email protected]

Resources:Search InsightsMobile Site25 Reasons to Use Bing Ads NowGetting Started Blog (psst there’s a Getting Started guide in your folders!)

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mailto:[email protected]

http://advertise.bingads.microsoft.com/en-us/industry-insights

http://advertise.bingads.microsoft.com/en-us/blog?blogposttag=Mobile

http://www.ppchero.com/25-reasons-to-use-bing-ads-now/

http://advertise.bingads.microsoft.com/en-us/get-started-blog


Follow LearnEngage

@bingadslinkd.in/1evlGtD

facebook.com/bingads Instagram.com/bingads

slideshare.net/bingadsyoutube.com/bingads

blog.bingads.com

Click to:

#BingAdsConnect @JMGagnon

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