intro to google adwords - amazon s3...ad extensions - cont. review extensions - showcase positive,...
TRANSCRIPT
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Intro To Google AdWords
Tag us on social media!
+Overview
■ What is PPC?
■ Setting up an account
■ Creating accounts/ads
■ Tips & Tricks
■ AdWords Express
+Google AdWords
Traditional Advertising Advertising Through Google
+Ad Formats
■ Text
■ Ad Extensions
■ Image
■ Video
■ Call Only
■ Product Listings
+Pay Per Click
■ Advertisers do not pay to show ads
■ Pay only for clicks on ads
■ Set daily budget
■ Model used by other companies
■ Quality Score & SEO
■ Ads displayed with symbol
+Creating Account
■ Type■ Search Network Only
■ Search Network with Display Select
■ Devices
■ Location & Language
■ Budget
+Organizing Account■ Campaigns - set of ad groups
that share a budget, location targeting, and other settings.
■ Ad Group - a set of keywords, ads, and bids you manage together, in order to show ads to people likely to be interested in them.
■ Ad - a single ad attached to an Ad Group that is used to convey a message and market to user
■ Keyword - targeted search term for your ad
+Campaign & Ad Group
■ Settings and Structure
■ Hierarchy
■ Mainly one and done
■ Campaigns: Goals
■ Ad Group: Products/Services
+AdWords Ads
■ Unlimited for each Ad Group
■ Focus on different target markets
■ Mobile ads and desktop
■ Approval process
■ Quality Score
+AdWords Ads: Writing Ads
■ Character limit
■ Capitalization
■ Keywords in ads
■ Approval process
■ Punctuation Trick
■ Display URL
■ Destination vs Final URL
+Keywords
■ Cost is designated at keyword level and by competition
■ Unlimited
■ Match Type
■ Negative Keywords
■ Process
+Ad Extensions
■ Affects Quality Score■ Cost Extra■ Can improve interaction
and ad results
■ App extensions -Show a link below your ad text that sends people to the app store or begins downloading your app.
■ Call extensions - Let people click a button to give you a phone call.
■ Location extensions - Help people nearby find your nearest storefront or give you a call.
+Ad Extensions - Cont.
■ Review extensions - Showcase positive, third-party reviews from reputable sources.
■ Sitelink extensions - Add links to help people find what they’re looking for.
■ Callout extensions - Add descriptive text to your ad to help people learn more about what you have to offer.
■ Affects Quality Score■ Cost Extra■ Can improve interaction
and ad results
+AdWords Express
■ Slimmed down version of regular Google AdWords
■ Less Customization
■ Shows more on maps than search
■ For local businesses
■ well known service
■ location based
+Review
■ Pay Per Click System
■ Account Structure
■ Writing Ads
■ Ad Extensions
■ Quality Score & SEO
