Presented By:

Upashna

Topic: To study the Customer response & Brand awareness

of Pride of Cows in Pune region.

INTRODUCTION AND HISTORY OF

COMPANY

Pride Of Cows is a Sister Concern Company of Gowardhan and a brand of Parag

Milk & Milk products Pvt. Ltd.

One of the India’s largest private dairy.

Owns the largest Cow farm in India.

ISO 9000 and AGMARK certified company

INFRASTRUCTURE AND TECHNOLOGY

Huge investments in infrastructure and technology.

Commitment to quality and innovation.

Dairy plant is fully automated.

No- human- contact through the entire

manufacturing process.

Objective

To study the Customer response & Brand awareness of Pride of Cows in Pune

region.

Secondary objective:

To check the brand awareness of Pride of Cows.

To study the buying behavior.

To check the customer response for Pride of Cows product & service.

Research methodology

Research type : Descriptive Research & Exploratory Research

Sample method : Simple Random Sampling

Sampling frame : Societies, Joggers Park, Gyms in PCMC area

Sample size : 50, since the time was limited & the area for the research

was limited to PCMC area.

Source of Data : Primary & Secondary data

Primary tools: Questionnaire, Interview

Secondary tools : Internet

Promotional activities

Societies

66%

Kiosk

10%

Gyms

7%

Joggers park

8%

Retail Outlets

6%

Schools

3%

Area Percentage No. of activities

Societies 66% 1250

Joggers park 8% 150

Kiosk 10% 200

Gyms 7% 130

Retail Outlet 6% 120

School 3% 50

Sales Report

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5/7/2014 10/05/2014

customer

LPD

Date 5th July 2014 12th May 2014

customer 4000 2500

LPD 1700 1000

After SIP Before SIP

Consumer Buying behavior

Particular Percentage Response

Quality 44% 22

Taste 36% 18

Service 14% 07

Price 6% 03

Total 100 50

What characteristics of this brand makes it recognizable?

Taste

36%

Quality

44%

Price

6%

Service

14%

Limitations

Project has limited time only for 45 days.

Our Project was limited only to Pune region.

Lack of Brand Visibility & advertisement so low awareness.

Because of premium product they have low customer base.

Findings

It is a pure, hygienic and fresh cow’s milk and the process they are

using is totally organic.

The customers are highly satisfied with the quality, supply and

service of the product.

10% of the sample size were aware about Pride of Cows milk.

The Pride of Cow’s customers faces only problem with the pricing as

compare with the competitors.

Pride of Cows is completely unadulterated & high nutritional value.

Suggestions

To have very effective logistics and distribution channel.

Availability of milk in half liter.

More promotional activity should be done.

To come up with some variety in products.

To come up with Customer Relationship Management Program.

Company should come up with various schemes, offers, monthly &

annual subscriptions.

Learning

Enhanced Convincing skill

Customer Management

How to make good relationship with customers

Co-ordination among team members