pride and prejudice presentation

Pride and Prejudice: A 200-Year Affair


Goucher College Library Exhibit and Events

January 26, 2013 – July 27, 2013


Campaign Narrative

Needs Assessment & Planning In January 2013, the Goucher College Library launched a comprehensive marketing campaign for “Pride and Prejudice: A 200-Year Affair,” an extensive exhibit and event series in honor of the bicentennial anniversary of the beloved Jane Austen novel. The library serves the community of Goucher College, a private liberal arts institution dedicated to providing a multidisciplinary, international education to its approximately 2,000 students. The library has articulated its mission as supporting the intellectual efforts of the Goucher community and fostering creativity and collaboration across campus. In 2009, the library moved to its current campus home in the Athenaeum, the college's newly constructed flagship building, gaining significantly improved facilities to showcase Goucher's special collections. Once relegated to a subsection of the old library basement, Goucher’s special collections are now safe, secure, and well conserved in a space that allows for increased visibility and use. Perhaps foremost among these assets is the largest collection of works in North America by and about Jane Austen and her times. The 200th anniversary of the publication of Pride and Prejudice provided an extraordinary opportunity for the library to broaden recognition of this world-class collection and to increase the visibility of Goucher's special collections in general. Our campaign, “Pride and Prejudice: A 200-Year Affair,” was designed to meet the following goals:

Goal 1: Increase campus-wide awareness of Goucher's Jane Austen collection and its scope. • Objective 1: Advertise through all available campus venues: events calendars, posters, emails, etc. • Objective 2: Work with professors in related disciplines, such as English and Dance, to encourage interest in

their departments. • Objective 3: Collaborate with faculty members, the Development and Alumnae/i Affairs Office, and other

campus offices while planning events.

Goal 2: Increase awareness of Goucher's Jane Austen collection in greater Baltimore as well as nationally. • Objective 1: Receive significant, in-depth coverage from at least one national news outlet. • Objective 2: Identify key constituencies and individuals in Baltimore to invite to the opening reception and

subsequent events. • Objective 3: Disseminate communication materials to local libraries and bookstores.

Goal 3: Increase student involvement in Goucher College Library activities. • Objective 1: Market library events more aggressively to students, using marketing strategies to which students

tend to respond, such as Student Government Association emails and posters in high-traffic areas. • Objective 2: Meet with members of student clubs and the Office of Student Engagement to research the type of

events that are most popular with students. • Objective 3: Increase student participation in events from an average of 40 students per event to an average of

60 per event. The library’s Outreach Committee—comprising exempt and non-exempt employees as well as a volunteer from the Friends of the Library—was integral in establishing and carrying out these goals. Committee members were able to provide attendance figures and general feedback concerning content from previous library events, enabling us to set realistic goals for this campaign. The committee worked closely with Special Collections & Archives staff to plan events that would relate closely to the exhibit while appealing to our target audience. Our target audience included current students, faculty, and staff; alumnae/i; potential donors; local community members interested in books and literary topics; and the broader community of Jane Austen enthusiasts, especially members of the Jane Austen Society of North America (JASNA). To reach this wide, multigenerational audience, we endeavored to use a combination of traditional print media and digital social media.


We had a limited budget for the campaign, but were lucky enough to be able to draw from endowed funds specific to our Jane Austen collection to fill in budget gaps. The largest part of our budget went towards the exhibit itself, mostly for materials reusable in future exhibits. The second largest item was for the opening reception, to which we had invited many special friends and donors. We deployed students and volunteers in exhibit and event planning, and utilized free digital media sources to decrease printing costs. Implementation and Creativity Our implementation process involved a broad mix of library staff and other campus partners. The professional and student staff of Special Collections concentrated on the construction of the exhibit and its accompanying blog, and worked with the college librarian's office to coordinate group visits and events. The Library Outreach Committee focused on planning and carrying out events designed to engage the student body in our celebration. Primary among our campus partners was Dr. Juliette Wells, an associate professor of English and Goucher's resident specialist in Austen studies. An integral part of the planning, promotion, and implementation of this campaign, Dr. Wells also gave several talks in the Mid-Atlantic region, during which she was able to publicize and hand out bookmarks highlighting our campaign. We worked closely with Goucher's Office of Communications to create needed print media materials; with the Office of Development and Alumnae/i Affairs to engage potential donors and coordinate efforts in conjunction with college reunion events; and Goucher's Events and Conference Services to reserve spaces and cover audio-visual needs. The Library Outreach Committee collaborated with the Office of Student Engagement and the staff of Preface, our student literary magazine, in planning our movie-screening event, as well as determining the kinds of advertising to which students best respond. We also consulted Dance Professor Dr. Chrystelle Bond in planning our Regency dance event. In terms of identity and design, we retained the distinctive “Jane Austen at Goucher College” brand that has been used for materials related to the collection since 2000, maintaining the title “Pride and Prejudice: A 200-Year Affair” throughout the campaign. As a unifying background graphic for bookmarks, posters, and blog posts, we used the image of a fabric called “Elizabeth” from the 1983 Jane Austen Collection of textiles by G.P. & J. Baker Ltd., drawing on the “Elizabeth” fabric colors to keep our color motif consistent throughout our communications. We also selected a striking cover image from a Dutch translation of Pride and Prejudice (De Gezusters Bennet, Amsterdam: 1964) to be used consistently in our printed media. Both the fabric and the Dutch translation are items from the Henry and Alberta Hirshheimer ’28 Burke Jane Austen Collection. We utilized the following media to spread the word about our exhibit and festivities: posters (placed on campus and at strategic local venues such as the Ivy Bookstore, the Enoch Pratt Free Library Central Branch, and the Peabody Library), bookmarks, event calendars (digital and print), Facebook, Tumblr, Twitter, a Wordpress blog, emailed invitations and reminders, press releases, digital signage, and items in Focus: The Friends of the Library Newsletter and The Goucher Quarterly (the college alumnae/i magazine). Local and national media learned of the exhibit early in our advertising process and offered to write about our celebration; staff members were interviewed by the Washington Post and Mason-Dixon Arrive. As word of the exhibit spread, a number of events were added to the roster. Members of the Baltimore Bibliophiles who had attended the opening reception requested a special showing for their membership. Professors from Hood College and the University of Baltimore arranged private class visits for their students enrolled in Jane Austen seminars. The Maryland chapter of JASNA also requested to hold their summer meeting at Goucher during the final days of the exhibit. Evaluation Overall, we were very pleased with the results of our campaign. The media coverage and press recognition given to our exhibit far exceeded our expectations. There were 13,657 views of the exhibit website, for instance. In total, 228 people


signed our guestbook. Many others, including seminar classes and groups, viewed the exhibit while on library tours. In looking at our campaign goal by goal, we feel that we were able to meet the majority of our objectives. Goal 1: Increase campus-wide awareness of Goucher's Jane Austen collection and its scope. From our attendance numbers, we see that we engaged over 150 students in our outreach events. From our guest book and attendance lists, we know that more than 50 faculty and staff members saw the exhibit. As a result of working closely with the Friends of the Goucher Library and hosting our Alumnae/i Weekend event, we also know we were able to reach members of the greater Goucher community, incorporating former students and their families in our celebration. We were also covered by both of the college’s event calendars, the alumni magazine, the Friends of the Goucher College Library newsletter, the college blog, and the college’s Facebook and Twitter accounts. Goal 2: Increase awareness of Goucher's Jane Austen collection in greater Baltimore as well as nationally. We were very satisfied in our ability to engage the local and national Jane Austen community, especially through special visits from the Baltimore Bibliophiles and the Maryland chapter of JASNA. Our guest book reveals visitors from the Washington, D.C. chapter of JASNA, local library book groups, and patrons who had heard of our event through Dr. Wells’ talks or Washington Post coverage. We also know, having tracked down the digital/print footprint of our campaign, that we were mentioned by 14 different media outlets, including the Washington Post and The New York Times; 25 different blogs or newsletters, including entries in Portuguese and Spanish; and two LibGuides (Indiana University East and Arizona State University). There were also visits from Hood College (18 students) and University of Baltimore (10 students), with professors bringing Jane Austen seminar students to see the exhibit and learn about the Burke Austen Collection. Goal 3: Increase student involvement in Goucher College Library activities. We were able to increase student involvement in library-sponsored activities. According to the Outreach Committee, our events prior to this campaign usually amassed an attendance of about 40 students. We are happy to report that student attendance rose significantly during this campaign, with about 70 students attending both our Anniversary Cake event and our Film Night. Dr. Wells also brought one of her English classes in to talk about the exhibit. Lessons learned

• Explore partnerships. Working with the student literary magazine did not lead to student government sponsorship of our film night, as we had hoped, but it was a useful exercise in determining how best to promote activities and events to our student body, and may encourage future collaboration.

• Create a unified exhibit and event identity early in the process. A clear, recognizable identity branded at every opportunity makes it easier for the public to recognize that the events and the exhibit are linked; and partnering early with campus communications allows more lead time for strategic promotion.

• Use the marketing identity across more advertising venues. Students in particular get their information from multiple sources—including campus posters and recommendations from professors. As we saw with “Pride and Prejudice: A 200-Year Affair,” a broad mix of channels yields better audience awareness.


Creating a Brand

Fig. 1 We based our marketing color palette upon the fabric “Elizabeth” from the 1983 Jane Austen Collection of textiles by G.P. & J. Baker Ltd.

Fig. 2 (right) The cover image from a Dutch translation of Pride and Prejudice (De Gezusters Bennet, Amsterdam: 1964) that we chose to feature prominently our print media.

Fig. 3 (below) Our “Jane Austen at Goucher College” brand that was created in 2000 for printed materials related to our Austen Collection by the Office of Communications.


Advertising for the Exhibit

Fig. 4 Official poster, by the Goucher College Office of Communications team, advertising the exhibit and related events. This poster was distributed on and off campus, and features the Dutch cover art and the “Elizabeth” fabric pattern to cultivate the brand, as well as the color scheme of rose, blue, and gold. At the top of the poster is the “Jane Austen at Goucher College” type treatment that has been part of the collection brand since 2000. Please note that the first two events, which occurred in early Feburary, are not listed because they were targeted directly to students. The actual poster is 11” by 17”.


Fig. 5 Bookmark designed by the Office of Communications to advertise the exhibit. Distributed at events and to exhibit visitors in Special Collections & Archives. This bookmark proved to be so popular that we had to do a second printing.


Fig. 6 An article about the exhibit and events in Focus: The Friends of the Goucher College Library Newsletter. Focus is distributed to members of the organization, which include alumnae and alumni from all over the country and the world. The Dutch cover art is again featured.

http://cdm16235.contentdm.oclc.org/cdm/compoundobject/collection/p16235coll3/id/749/rec/1


Fig. 7 A screenshot of the front page of the exhibit website, created especially to promote the exhibit and related events. Please see the website, located at http://gouchercollegejaneausten.wordpress.com, to view all content. Note the use of the “Elizabeth” fabric pattern as the background, the rose, blue, and gold color scheme, and the use of the Dutch cover art as the “events” icon.

Fig. 8 Announcement of exhibit in “In the Loop” email, sent to the campus community. The “In the Loop” email is a digest version of the online campus events calendar.

http://gouchercollegejaneausten.wordpress.com/


Fig. 9 A screenshot of the press release by the Goucher College Office of Communications, describing the exhibit and upcoming events. The press release appeared in the College’s online events calendar “In the Loop,” as well as in the College’s newsfeed, which is linked from the front page of the website.

http://blogs.goucher.edu/intheloop/5045/pride-and-prejudice-a-200-year-affair/

http://blogs.goucher.edu/intheloop/5045/pride-and-prejudice-a-200-year-affair/


Fig. 11 A screenshot of the Special Collections & Archives blog post about the exhibit.

Fig. 10 Library news story about the exhibit, which features the Dutch cover art that was selected to be part of the campaign’s brand. Library news stories appear on the library’s homepage, in the newsfeed.

http://gouchersca.tumblr.com/post/41714874003/today-marks-the-200th-anniversary-of-the

http://www.goucher.edu/the-library/pride-and-prejudice-exhibit


Fig. 12 Post on the college’s Tumblr about the exhibit and linked to the exhibit website.

Fig. 13 The Ivy Bookshop in Baltimore placed the poster in their front window. They contacted us to investigate the possibility of a partnership and we were able to arrange an appearance by Dr. Juliette Wells.


Fig. 14 (above) The Special Collections & Archives exhibit case, filled with items from the collection, as well as images and informational panels.

Fig. 15 (above) Some of the international editions on display as part of the exhibit.

Fig. 16 (left) The first and second editions of Pride and Prejudice on display.


Figs. 17 & 18 Article by Julie Steinbacher about the exhibit and events in the Summer/Fall 2013 issue of the Goucher Quarterly, the alumni magazine that is available on campus and mailed to Goucher alumnae and alumni.

Fig. 17

Fig. 18

http://issuu.com/gouchercollege/docs/quarterly_summerfall_2013?e=1291559/4507448


Pride and Prejudice Anniversary Cake and Craft Event, February 5, 2013 Early in the semester, close to the day of the publication anniversary, the Committee arranged a cake celebration with a craft element, since both food and “craftivities” had been successful in the past at encouraging student attendance. The early-in-the-semester date allowed us to promote upcoming events and activities to the student body. We promoted this event with multiple types of media, including printed posters, digital signage, posts on the campus events calendar, and social media. About 70 students attended, with an overall attendance of 75 people.

Fig. 19 The post for the cake event from the college’s online events calendar, “In the Loop.” Note the use of the “events” icon, featuring the Dutch cover art, from the exhibit website, tying this piece of advertising to the overall event brand.

http://events.goucher.edu/event/pride_and_prejudice_cake_celebration#.Uvvu07SGeAE


Fig. 20 (left) The initial announcement of the cake event on Facebook, with a link to the “In the Loop” post.

Fig. 21 (right) The reminder Facebook post, on the day of the event.

Fig. 22 Email from the Provost’s Office to the Goucher community, notifying everyone about the upcoming cake and film events, as well as the exhibit.


Fig. 24 Library news story advertising the cake event, which also used the “events” image from the exhibit website.

Fig. 23 An email from the student-run SGA, notifying students of the week’s events, which include the cake and film events. We learned from our students that the student body tends to respond to the SGA notices, rather than emails from college departments.

http://www.goucher.edu/the-library/pandp-cake


Fig. 26 (clockwise from top) Dr. Jean Baker, History, and College Librarian Nancy Magnuson compare their temporary tattoos; A student applies her temporary tattoo; temporary tattoo display.

Fig. 25 The proof of our custom tattoo design. On the left is the signature; to the right is a quote about dancing.


Fig. 28 This image shows how busy the event was, with students, staff, alums, and professors joining in the fun.

Fig. 27 The cake, featuring the title of the exhibit, and decorated in royal blue to match the Dutch cover art.


Fig. 29 An example of a cuff bracelet, made by one of our library volunteers.

Fig. 30 Some students visiting the craft table to make their own cuff bracelets. Note the copies of Pride and Prejudice; pages from the novel were some of the most popular items used to decorate the bracelets.


Pride and Prejudice Film Event, 2-7-2013 For this event, we wanted to include as much student participation as possible. After several meetings with members of Preface, the student literary magazine, the Committee put together a poll of Pride and Prejudice movie adaptations and allowed students to vote on a favorite, to be screened on a pre-selected night. We did both a paper ballot, available at our Service Desk, and an online poll through SurveyMonkey, to elicit feedback for which film the students would most want to see. A total of 89 votes were submitted through both platforms, with the winning film receiving 60 votes. After the winning film was selected, we partnered with the Office of Student Engagement to borrow a popcorn machine, enabling us to serve snacks during the movie. This event was heavily marketed via social media, with some printed posters and digital signage used as well. About 70 students attended, with an overall attendance of 82.

Fig. 32 We used Facebook to advertise the online poll, with a link to the SurveyMonkey site.

Fig. 31 The paper ballot used in the vote.


Fig. 33 The library news story advertising the SurveyMonkey poll.

Fig. 34 The initial Facebook post announcing the film event, with a link to the exhibit website and again using the “events” icon.

http://www.goucher.edu/the-library/pride-and-prejudice-survey


Fig. 37 The Facebook post reminder about the evening’s event, with a link to the film information on the Internet Movie Database (imdb.com).

Fig. 35 The film event listing in the college’s printed events calendar, snipped from the rest of the mailer. The printed events calendar is mailed to over 7,000 people off-campus, including local alums (who live within 30 miles), trustees, and anyone who has attended Goucher events; it is an excellent tool for advertising off-campus. The calendar is also emailed to all current Goucher faculty, staff, and students.

Fig. 36 The event listed in “In the Loop,” the online events calendar.

http://events.goucher.edu/event/pride_and_prejudice_film_showing#.UvvvnbSGeAE


Opening Reception, 2-20-2013 Our third event was an upscale exhibition opening to which we invited Friends of the Library, other donors, local librarians and book collectors, and Janeites. A Goucher College student provided lovely, live music, and Special Collections & Archives staff and students created additional displays to supplement the standing exhibit.

Fig. 38 The opening reception was advertised largely through the exhibit poster and this invitation, which was sent to various targeted groups via email. The invitation was designed by the college’s communications department. It matches the campaign’s brand in the use of the “Elizabeth” fabric, the type treatment, and color palette.


Fig. 39 (above) The invitation as it appeared in the email.

Fig. 40 (left) A Facebook post, which served as a reminder about the evening’s reception event, with a link to the exhibit website.


Fig. 41 The advertisement for the reception in the online events calendar, “In the Loop.”

Fig. 42 Library news story advertising the opening reception.

http://events.goucher.edu/event/exhibit_opening_reception_pride_and_prejudice_a_200_year_affair#.UvvwGbSGeAE

http://www.goucher.edu/the-library/exhibit-opening-reception


Fig. 43 (above) The digital sign that advertised the reception on the library’s digital screens.

Fig. 44 (left) Two students, an alumna, and a professor at the reception.


Fig 45 (above) Two guests looking at the exhibit.

Fig. 46 (right) We expanded the exhibit into the hall for the reception; here are some of the additional items on exhibit for the evening only.


Fig. 47 (clockwise from top) A view of the crowds at the opening reception; President Sanford Ungar gives a few remarks; President Ungar chatting with a student and another guest.


Regency Dance and Activities, 3-7-2013 A final collaborative event was a “Regency Dance Night” (and craft activity) in the Forum, featuring a Goucher-affiliated dance troupe and a fan-decorating event. We had about 107 attendees, including 28 students.

Internal Advertising

Fig. 48 (left) The entry in the college’s online events calendar “In the Loop” for the Regency Dance and Activities event.

Fig 49 (below) The library news story about the event.

http://events.goucher.edu/event/pride_prejudice_regency_dance_and_activities#.UvvwfbSGeAE

http://www.goucher.edu/the-library/regency-dance


(Clockwise from left)

Fig. 50 The entry in the College’s printed events calendar, which is distributed on and off campus. The printed events calendar is mailed to over 7,000 people off-campus, including local alums (who live within 30 miles), trustees, and anyone who has attended Goucher events; it is an excellent tool for advertising off-campus. The calendar is also emailed to all current Goucher faculty, staff, and students.

Fig. 51 The Goucher Twitter feed mention of the dance event.

Fig. 52 The email about the dance event to the College community from the Provost’s office.


Fig. 53 The email reminding the students about the dance event from the SGA.

Fig. 54 The announcement of the event in the “In the Loop” email, the college’s events digest.

Fig. 55 A Facebook post reminding the community about the dance event.


External Coverage

Fig. 56 & 57 (left and below) We received some free, off-campus advertising via the local news station Fox 45 News and a community events calendar from City Paper.

Fig. 56

Fig. 57

http://events.foxbaltimore.com/Pride_and_Prejudice_Regency_Dance_and_Activities/269539083.html

http://weekly.citypaper.com/Events/e163217/Pride_and_Prejudice_Regency_Dance


Fig. 58 The dancers of Chorégraphie Antique during the performance.


Fig. 59 A collage featuring a fan decorated by a library volunteer, and an image of the guests busily decorating their own fans. This particular craft activity was wildly popular; we bought over sixty fans from Oriental Trading and ran out very quickly.


Fig. 60 & 61 The printed program for the dance event, designed to match the rest of the campaign materials by a library staff member.

Fig. 60 Outside, front and back, featuring the “Elizabeth” fabric.

Fig. 61 Inside of the program, featuring the dance list and some information about Chorégraphie Antique.


Lecture by Dr. Juliette Wells

Alumnae/i Weekend, 4-27-2013

Working with the Office of Development and Alumnae/i Affairs, the exhibit and a companion talk by Dr. Juliette Wells were a featured activity during Alumnae/i Weekend. This activity was also made possible by the sponsorship of the Friends of the Library.

Fig. 62 The entry in the online events calendar “In the Loop” for the Alumnae/i Weekend 2013 events.

Fig. 63 Dr. Wells’ lecture entry in the printed alumnae/i weekend booklet, given out to every registrant.

http://events.goucher.edu/event/alumnaei_weekend_2013#.Uvvw-LSGeAE


Fig. 64 The Goucher College Alumnae/i association posted a photo of some alumnae checking out the exhibit.


Fig. 65 (clockwise from top) Dr. Wells taking questions from the guests; some event attendees purchasing Dr. Wells’ book and other related items; alumna Lynne Lyon handing out promotional materials while Dr. Wells signs books; a couple of attendees looking at the exhibit.


Special Visit by the Baltimore Bibliophiles, 6-8-2013

Fig. 66 The special invitation sent to a group of local book enthusiasts, the Baltimore Bibliophiles, inviting them to a private viewing of the exhibit, complete with additional exhibit items.

Fig. 67 Additional exhibit items, brought out for the Bibliophiles’ visit.


Summer Meeting of the Maryland Chapter of JASNA, 7-20-2013

Fig. 68 The Maryland Chapter of JASNA (The Jane Austen Society of North America) held their summer meeting and “flash” book club at Goucher in order to view the exhibit. Here are several images of JASNA members examining the exhibit.


Dr. Juliette Wells

Dr. Wells heavily promoted the Burke-Austen Collection and the exhibit during her speaking engagements and interviews during the spring and summer of 2013.

Fig. 69 Dr. Juliette Wells’ lecture, “Everybody’s Jane: Austen in the Popular Imagination,” at Enoch Pratt Library Central Branch, Baltimore, MD, in March 2013.

More lectures included (with links to event postings and podcasts):

“Everybody’s Jane: Austen in the Popular Imagination,” invited lecture, American Association of University Women, Burke, VA: Jan. 2013

Leader, Pride and Prejudice book discussion, Enoch Pratt Library Light Street Branch: Jan. 2013

“Reading Pride and Prejudice from Afar: Americans Approach Austen’s Most Popular Novel,” invited lecture, Jane Austen Society of America, Washington, DC region: May 2013 “An Afternoon with Jane Austen,” invited presentation, The Ivy Bookshop, Baltimore, MD: June 2013

“Everybody’s Jane: Austen in the Popular Imagination,” invited lecture, Hamilton Street Club, Baltimore, MD: July 2013

http://www.prattlibrary.org/booksmedia/podcasts/index.aspx?id=79157

https://www.facebook.com/events/441729629254274/?ref=5

https://www.facebook.com/events/441729629254274/?ref=5

http://www.theivybookshop.com/upcomingevent/3561


Fig. 70 Dr. Wells did an interview in Baltimore Magazine, which appeared online and in print, in which she discussed the collection, exhibit, and events.

Fig. 71 Dr. Wells’ syllabus, in which she mentions the exhibit; the students visited the exhibit on January 31, 2013, as part of their class.

http://www.baltimoremagazine.net/people/2013/06/cameo-juliette-wells

http://www.baltimoremagazine.net/people/2013/06/cameo-juliette-wells


Fig. 72 Dr. Wells wrote about the exhibit for the JASNA newsletter for spring 2013.


Reactions to Exhibit and Events

Fig. 73 Reactions to the exhibit from our guestbook. Those who left comments were very enthusiastic. A number of out of town visitors, from as far as San Francisco and Boston referred to the Washington Post or JASNA article they had read.


Fig. 74 Two screen shots from the JASNA-MD website about the meeting they held at Goucher College, during which they visited the exhibit. This meeting was also mentioned on the website of the Jane Austen Society of North America.

http://www.jasna.org/regions/events/md-jul.html

http://www.jasna.org/regions/events/md-jul.html


Fig. 75 One of the guests at the Regency Dance and Activities event wrote about the experience on her personal blog, complete with photographs, which she also posted on the Avon Romance blog.

Fig. 76 The same blogger posted a video of the dancers to YouTube.

http://nickypenttila.com/tag/goucher-college/

http://www.avonromance.com/post/austen-dance-party-at-goucher

http://www.avonromance.com/post/austen-dance-party-at-goucher

http://www.youtube.com/watch?v=GZX_olZAYhI


Media Mentions: Coverage in Blogs and Articles

Fig. 77

Fig. 77-80 The Washington Post article, by Ray Lane, that began our media campaign.

(The rest of the article is included in the next three images.)

http://www.washingtonpost.com/entertainment/books/pride-and-prejudice-turns-200--with-events-to-mark-the-occasion/2013/01/17/418f2f60-5f2a-11e2-b05a-605528f6b712_story.html


Fig. 78


Fig. 79


Fig. 80

Fig. 81 The College tweeted about the Washington Post article about the exhibit and events.

http://www.washingtonpost.com/entertainment/books/pride-and-prejudice-turns-200--with-events-to-mark-the-occasion/2013/01/17/418f2f60-5f2a-11e2-b05a-605528f6b712_story.html


Fig. 82 The library shared a link to the New York Times mention of Goucher and the exhibit, as part of the international festivities surrounding the 200th publication anniversary of Pride and Prejudice.

Fig. 83 The College also tweeted about the New York Times article.

http://artsbeat.blogs.nytimes.com/2013/01/28/austen-fans-to-celebrate-200-years-of-pride-and-prejudice/?_php=true&_type=blogs&_r=1


Fig. 84 Jane Austen’s World blog post mentioning the exhibit and collection.

Fig. 85 The blogger of Rita Loves to Write visited the collection and mentioned her visit in her personal blog; she also wrote an article in Mason-Dixon Arrive (in print).

http://janeaustensworld.wordpress.com/2013/02/16/pride-and-prejudice-celebration-at-goucher-college-baltimore/

http://janeaustensworld.wordpress.com/2013/02/16/pride-and-prejudice-celebration-at-goucher-college-baltimore/

http://ritalovestowrite.com/2013/03/04/jane-austen-at-goucher/

http://ritalovestowrite.com/2013/03/04/jane-austen-at-goucher/

http://www.mdarrive.com/pdf/MDA0313BCbt.pdf

http://www.mdarrive.com/pdf/MDA0313BCbt.pdf


Fig. 86 Hamden Public Library mentioned our exhibit on their website.

Fig. 87 A blog entry from Brazil, Jane Austen em Portugues

http://www.hamdenlibrary.org/node/316

http://www.janeausten.com.br/2013/01/comemorando-o-bicentenario-pride-and-prejudice-a-200-year-affair/


Additional Media Mentions

Cullman Times, Cullman, Alabama

Charlotteobserver.com

Bmore Media posted

Baltimorefunguide.com

Baltimorecollegetown.org

Ames Tribune

Keystone Edge

Examiner.com

Examiner.com

Arizona State University LibGuide

Indiana University East, LibGuide

Jane Austen Society of North America – Metropolitan DC Region Facebook (specific to the reception)

ie Humanities Center blog

Goshtv.com blog

Jane Austen.co.uk

No Charge Bookbunch blog

Free Library of Philadelphia blog

Pine Cones and Acorns blog

Aye, I’m tellin’ ya blog

Pride and Prejudice 200 years blog

Two Teens in the Time of Austen blog

Nineteen Teen blog

Memphis Reads blog

Minuteman Press blog

Book View Café blog

http://www.cullmantimes.com/features/x1633456835/Pride-of-Jane-Austen-is-worth-a-celebration

http://www.charlotteobserver.com/2013/01/18/3797083/pride-of-jane-austen-is-worth.html#.UuLHffYo41h

http://www.bmoremedia.com/inthenews/janeausten012913.aspx

http://www.baltimorefunguide.com/index.cfm?method=calendar.event&event_id=33464

http://events.baltimorecollegetown.org/event/pride_and_prejudice_regency_dance_and_activities#.UuLMTPYo41g

http://amestrib.com/sections/entertainment/books/%E2%80%98pride%E2%80%99-jane-austen-worth-celebration.html

http://www.keystoneedge.com/inthenews/philadelphiaprideandprejudice0131.aspx

http://www.examiner.com/article/jane-austen-s-pride-and-prejudice-celebrates-200-years

http://www.examiner.com/article/pride-and-prejudice-bicentennial-celebrations-begin-jan-2013-u-s-u-k

http://libguides.asu.edu/content.php?pid=508393&sid=4202473

http://iue.libguides.com/content.php?pid=543881&sid=4474152

https://www.facebook.com/JASNA.DC/posts/441245725949435

http://humanities.blogs.ie.edu/2013/01/austen-fans-to-celebrate-200-years-of-pride-and-prejudice.html

http://www.goshtv.com/2013/01/28/celebrate-pride-and-prejudice-published-200-years-ago-today/

http://www.janeausten.co.uk/forum/topic/goucher-college-events-calendar-2013-pride-and-prejudice-a-200-year-affair

http://nochargebookbunch.com/2013/01/28/jane-austens-pride-and-prejudice-is-200-year-old/

http://libwww.freelibrary.org/blog/index.cfm?postid=1651

http://pineconesandacorn.blogspot.com/2013/01/pride-and-prejudice-celebrating-200.html

http://ayeimtellingya.blogspot.com/2013/01/jane-austens-pride-prejudice-turns-200_31.html

http://prideandprejudice200years.blogspot.com/2013/02/goucher-college-baltimore-20feb.html

http://smithandgosling.wordpress.com/2013/05/04/jane-austen-news/#comments

http://nineteenteen.blogspot.com/2013/01/happy-birthday-pride-and-prejudice.html

http://memphisreads.blogspot.com/2013_01_01_archive.html

http://www.shop.minutemanpress.com/news/mid-atlantic/maryland/towson/towson-celebrates-anniversary-of-jane-austen-classic-28329.html

http://bookviewcafe.com/blog/2013/01/28/the-many-incarnations-of-pp/


Grand Rapids Community Library blog

Extensive Reading SIG blog

Copies of Pride and Prejudice Tumblr

The Royal Oak Foundation newsletter

The Anchor, Hope College newspaper, Holland, Michigan (page 5)

http://grcclibrary.wordpress.com/tag/jane-austen/

http://www.ersig.org/drupal-ersig/romance

http://copiesofprideandprejudice.tumblr.com/post/54235220610/gouchersca-today-marks-the-200th-anniversary-of

http://www.royal-oak-events.org/pdf/ROF_Spring2013_Newsletter.pdf

http://anchor.hope.edu/126-14.pdf

pride and prejudice presentation

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