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Pricing developments in the Asia Pacific – does comparator- referenced pricing have a future? Educational Symposium: Monday 5 th September 2016 ISPOR AsiaPacific conference, Singapore

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Page 1: Pricing developments in the Asia Pacific – does comparator ... · • For HTA, focused approach will be specific aspects of HTA, e.g. pricing strategies, cost -effectiveness, setting

Pricing developments in the Asia Pacific – does comparator-referenced pricing have a future?Educational Symposium: Monday 5th September 2016ISPOR AsiaPacific conference, Singapore

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Proprietary and Confidential. Do not distribute. 2

Executive Vice President/Senior Scientist 

Optum, Australia MODERATOR: Adèle Weston

Strategic Adviser, Evaluation

Australian Government Department of Health, AustraliaAndrew Mitchell

Professor of Pharmacy

School of Pharmacy, Monash University, Malaysia

Prof Kenneth KC Lee

Area Market Access and Policy Director, Japan and AsiaPacific

Abbvie, AustraliaCammy Yuen

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Proprietary and Confidential. Do not distribute. 3

Pricing in AsiaPacific: quest for sustainability

Access Cost

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Proprietary and Confidential. Do not distribute. 4

Pricing in AsiaPacific: quest for sustainability

Access Cost

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Proprietary and Confidential. Do not distribute. 5

Are we all headed in the same direction?

Moving toward comparator-

referenced pricing Moving beyond (strict) comparator-referenced pricing

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Proprietary and Confidential. Do not distribute. 6

Comparator-referenced pricingDEFINITION in broad terms: – Comparator is the treatment most likely to be replaced– Both costs and benefits are considered relative to the comparator

Underlying principles: HTA evaluation uses the real (effective) price for the new drug this becomes the resultant price of the new drug this price is known, if/when new drug becomes a comparator itself

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Proprietary and Confidential. Do not distribute. 7

Executive Vice President/Senior Scientist 

Optum, Australia MODERATOR: Adèle Weston

Strategic Adviser, Evaluation

Australian Government Department of Health, AustraliaAndrew Mitchell

Professor of Pharmacy

School of Pharmacy, Monash University, Malaysia

Prof Kenneth KC Lee

Area Market Access and Policy Director, Japan and AsiaPacific

Abbvie, AustraliaCammy Yuen

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Pricing developments in Asia Pacific:does comparator‐reference pricing have a future?

A view from a current user

Andrew MitchellStrategic Adviser, Evaluation

Australian Government Department of Health

1

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Overview

• Application of principles• Some consequences• Some management options

2

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Health policy principles (1)

• Same health outcomes should require same costs for new proposal– same price for new medicine

• Improved health outcomes can justify increased costs for new proposal– increased price for new medicine

3

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Health policy principles (2)

• Better use of other health care resources may generate worthwhile cost offsets– increased price for new medicine

4

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Systematic consideration of cost‐effectiveness

• 1990s: Australia became the first jurisdiction in the world to systematically consider thecost‐effectiveness of new medicines

• Improved health outcomes– net clinical benefit = benefits > harms– QALYs = extension of life x quality of life

• Consequential changes in provision of health care resources

5

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Incremental cost‐effectiveness ratio

6

ICER =Costs new Costs old

Outcomes new Outcomes old

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Basic application of

• Pharmacoeconomics• Cost‐effectiveness analysis• Health technology assessment

7

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Experience

• Primary objective met– helps justify new subsidy decisions

• Secondary consequence– sets a ceiling price– better value to the payer if price is lower

8

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Some consequences

• Separating known and unknown costs

• Separating known and unknown health outcomes

• A need to negotiate on other aspects of value from a health policy perspective

9

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Managing unknown costs

• Mostly about budgetary implications• Risk‐sharing arrangements (RSAs)

– agree expected annual expenditure over 4 years– agree extent of rebate to be paid for any expenditure over a year’s expectation then

– measure expenditure each year and– pay agreed rebate for any expenditure beyond expectation

10

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Weighted price across indications$400

$300

$200

$100

Prostate cancer EndometriosisGoserelin: an early example of pricing across indications

Weighted price

Volume ofprescriptions

Price

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Managing risk by varying price$X

Acceptably c/e “Leakage”Price volume agreement

Price

Volume ofprescriptions

Price is varied inarrears

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Managing risk by paying rebates$X

Price isacceptablycost/effective

“Leakage”:rebate is paidin arrears 

Risk‐sharing arrangement

Expenditure

Year1 2 3 4

Cap

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Managing unknown health outcomes

• Mostly about immature trial evidence• Managed Entry Schemes (MESs)

– agree primary health outcome– agree generated new evidence will be more convincing and

– agree discounted price in the meantime then– reconsider at end of MES and adjust accordingly

14

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Managing pricing flexibility

• Lower price if kept confidential• Special Pricing Arrangements (SPAs)

– agree lower price– agree pivots recommendation from “no” to “yes”– agree kept confidential then– list in the Schedule of Pharmaceutical Benefits with note identifying existence of SPA

15

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Adding Special Pricing Arrangements$X

Hidden priceis acceptablycost/effective

“Leakage”:rebate is paidin arrears 

“Published versus effective” price agreement

Expenditure

Year

Proportionalrebate is paidin arrears

1 2 3 4

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Conclusions

Australian “comparator‐referenced pricing” gives incentives rewarding• improved health outcomes• better use of health care resources• confidence in the best available evidenceAustralian HTA manages and values• transparency

17

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Pricing developments in the Asia Pacific – does comparator-referenced pricing have a future? Kenneth KC Lee BSc(Pharm) MPhil PhD Professor of Pharmacy School of Pharmacy

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2

Outline

Recent trends of development in HTA in Asia

Comparator-referenced pricing from an academic point of view

Capacity building in HTA

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China • Universal coverage of health insurance as a major part of

health care reform • HTA still in process of development • Application of HE data used occasionally, a trend of

increase observed • Stable and rapid economic development which provides

the financial conditions necessary to operate and sustain an evidence-based system of decision making

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Korea - Threshold: implicit 1 GDP

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5

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Taiwan • In January 2011 HTA became an official requirement for

new drugs, new medical devises, and all kinds of new surgical and medical procedures approval processes for reimbursement by the NHI program

• The pricing principle is to set at median price of ten reference countries and if efficacy and safety can be established through clinical trials conducted in Taiwan with a reasonable scale(at least 80 people in phase III trial), a bonus mark up of 10% is allowed

• Very well developed capacity

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Japan

• Early 1990s recommendation for using HE data to new drug applications

• Demand for HE data began to surge in recent years due to the huge economic burden on government

• In April 2012, the Ministry created a new committee named “Cost-Effectiveness Evaluation Committee”

• Health economics assessment is only part of the overall HTA,

• Long term goal: capacity building

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The Philippines • A committee of HTA was established in 1999 for

development of reimbursement policies • HTA committee is also responsible for the appraisal

and dissemination of clinical practice guidelines as well as for the evaluation of the effectiveness and safety of medical and surgical procedures

• Capacity building is a main concern

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Thailand • Since 2007, government has been sponsoring the

Health Intervention and Technology Assessment Program (HITAP) for developing HTA to ultimately guide resources allocation decisions

• There is a national guideline for HTA and a guideline for HTA process intended to achieve good governance.

• Current health policy stresses the need for institutional capacity building to provide pharmacoeconomics evidence to guide decision making

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Singapore • Ministry of Health has an expert panel Drug

Advisory Committee responsible for recommendations of drugs to be included in the Standard Drug Lists (subsidized)

• Committee takes into consideration relevance and the cost-effectiveness of the medicament in its recommendations but MOH makes the final decision including other considerations such as budget impact, clinical value and policy priorities

• PE Evaluation and Drug Utilization (PEDU): an HTA Branch created by the Ministry of Health to evaluate the cost-effectiveness and budget impact of new drugs

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Malaysia • HTA has a role in the health care system in Malaysia

under the Health Technology Assessment Section (MaHTAS)

• Since 2001 the MaHTAS has the responsibility to develop and implement national evidence-based Clinical Practice Guidelines

• PE guideline developed in 2011, formal requirement for PE data (mainly budget impact) for new drugs implemented in 2016

• Threshold: 1 GDP • Building of capacity is imminent

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India and Pakistan

• Evidence-based decision-making is still developing • Awareness for HE data is growing • Research at university level began to appear at

international level in last 2-3 years • Much capacity building is needed

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Indonesia

• The Indonesia’s UHC/JKN was launched on 1 January 2014 to initially cover around 120 M population who are already engaged in various social health insurance (SHI) schemes under one fund-management agency called Health-BPJS. The targeted all population coverage is around 250 M people to be covered by 2019. With the targeted coverage, JKN will be the the world largest SHI.

• HTA not widely applied due to lack of capacity

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Mongolia

• The capacity in the Ministry of Health is too weak to generate strong economic and health outcomes that are evidence-based

• Contain health care costs by regulating prices of medicines, training of health manpower and use of high-cost medical equipment in hospitals.

• Apply cost-effectiveness criteria in defining health insurance benefits.

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Comparator-referenced pricing • HTA-based to ensure “value-for-money”

• Reimbursement is likely if ICER is within the acceptable range • Setting of prices by manufacturers will follow the range of ICER

threshold. Chance of abuse? • Strengths: more scientific and more flexible, addresses not only price

but also the appropriate indications and patient subgroups, evaluates the relationship between additional value and additional costs (i.e. cost effectiveness)

• Concerns: HTA agency does not have a mandate to implement its recommendation, hence access problem can arise; study design can be adjusted to favour a new drug, pricing up to threshold

• Limitations: 1. More costly and more resource intensive, hence difficult to be used on every pharmaceutical 2. Recommendations can be restrictive to certain indications and patient subgroups only 3. Favourable assessment outcomes do not automatically guarantee reimbursement

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What is the right price-tag? • Different levels of pricing data exist, such as ex-manufacturer price (EMP),

pharmacy purchasing price (PPP) or pharmacy retail price (PRP). The reference price can be set either at the lowest price in the basket, at the simple average of all prices, at the weighted average of all products, or a combination of the three.

• launch vs. current price • Product names, packaging and dosage forms also contribute to pricing

decisions • When a product is new to the market and there is no pricing information

available in the majority of the reference countries, a preliminary price can be determined based on available countries

• Although countries do determine a target price from the reference countries, in reality, the reference price rarely becomes the actual market price. Furthermore, the price of the same product in a reference country tends to vary over time because of price adjustments and re-evaluations by local authorities

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Capacity building

• General concepts and basic theories • Decide on whether taking a focused or general approach • For HTA, focused approach will be specific aspects of HTA, e.g.

pricing strategies, cost-effectiveness, setting of priorities. For general approach, they can do complete HTA on selected categories of drugs

• Select a topic (e.g. oncology, diabetes etc) and a study method (modeling, database analysis etc)

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Challenges for embarking on Post-graduate training in HE

• Career prospects unclear • Scope of research in HE and HTA is very wide • Focused approach: too specific in one aspect • General approach: not enough overall depth • Insufficient qualified supervisors • Data availability issue

Regional collaboration in training • Attachment of students to universities in other Asian countries for training in

specialized areas in HE through MOUs • Advantages: - producing graduates who have wider exposure - platform-building for exchange and enhance research collaboration between countries - enhance standard of knowledge and experience in the region

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Regional collaboration in training • PhD students are usually focused in specific areas in HE • Attachment of students to universities in other Asian

countries for training in specialized areas in HE through MOUs

• Advantages: - cost-effective use of manpower for training - producing graduates who are relatively more comprehensive in experience - platform-building for exchange and enhance research collaboration between countries - enhance standard of knowledge and experience in the region

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Looking ahead

• Over the last decade, HTA has been implemented in a number of Asian countries

• However, a number of obstacles are not without concern • These include: lack of trained human resources, limited

availability and accessibility of reliable local cost data, inability to turn research output into policy and practice

• Possible solutions: improved infrastructures—including electronic medical records, outcomes database

• Clarity, fairness, flexibility and transparency are important • Alternative access schemes such as outcome-based

agreements , MEAs, risk-sharing should be further explored

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THANK YOU

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Comparator referencing pricing – The Industry Perspective Cammy Yuen

Area Market Access and Policy Director

Japan, Asia Pacific

AbbVie

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Challenges for Industry

1. What does comparator mean? Selection of comparator

2. Developing the required data vs. the ‘right’ comparator

3. Analysis of the comparative data – use of HTA.

4. Impact of comparator pricing on access – how does it relate to risk sharing?

5. The future opportunity

2

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Definition of comparator differs between countries

Use of comparators in price setting and price maintenance vary in the Asia Pac region

Australia: “most likely to replace” “lowest cost”

Japan

Different treatments available in each country and different standards of care.

3

Is there any drug in the market which has similarity in the following aspects? a. Indication and effects b. Pharmacological action c. Composition and chemical structural formula d. Dosing form, formulation category, formulation and administration

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Developing the required data to meet needs for all countries is challenging

Developing evidence, running clinical trials against the most appropriate comparator is becoming more complex and costly:

• Comparator for Regulatory maybe be different to reimbursement

• Comparator varies from one country vs. another not only because of treatment patterns but also due to pricing rules.

• SOC may change between starting the trial and filing P&R dossier

Consequence – delay to Patient access

4

Sources: Tufts CSDD; PhRMA, 2014 Industry Profile

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Use of HTA methodologies - analyses vs. comparator

• Lack of local data (e.g. standard costs) in majority of Asian markets for economic modelling

• Request for review of economic analysis developed for US/EU to assist with local decision making

• ICER threshold can vary by disease e.g. HCV and oncology • Still limited experience with HTA in Asia

5

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Risk sharing arrangements – understanding varies across region

6 Source: Garrison et al. ISPOR Taskforce. VALUE IN HEALTH 16 (2013) 703 – 719

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Limited experience with risk sharing outside of Australia

7 Source: Lu et al. J Pharm Policy Pract. 2015; 8(1): 6.

Very few countries and examples of risk sharing being integrated into HTA process - used to assist patient access. Experience with risk sharing even price volume agreements are very limited in Asia – opportunity?

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The Future – affordability and pricing

How to set a price which helps the Government in that country maximise health outcomes for their set budget?

8

Case study – HCV: • For DAAs, HTA has not been the barrier to access, with almost 100% SVR “cure” the treatments

are highly cost-effective but the problem is affordability

Affordability is vastly different across the region.

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The Future - accelerated registration process and parallel reimbursement processing

9

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