price target: $5.00 systems poised for rapid growth initiation:...
TRANSCRIPT
Clean Technology
Plug Power Inc.
Equity Research Initiating Coverage
www.cowen.com Please see addendum of this report for important disclosures.
January 21, 2014
Price: $3.48 (01/20/2014)
Price Target: $5.00
OUTPERFORM (1)
Initiation: Fuel Cell Material HandlingSystems Poised for Rapid Growth
Robert W [email protected]
James Medvedeff, [email protected]
Key DataSymbol NASDAQ: PLUG
52-Week Range: $4.90 - 0.12
Market Cap (MM): $391.3
Net Debt (MM): $(4.0)
Cash/Share: $0.25
Dil. Shares Out (MM): 130.0
Enterprise Value (MM): $386.8
ROIC: NA
ROE (LTM): NA
BV/Share: $0.02
FCF Yield: NA
Dividend: NA
Short Interest: 14.4%
FY (Dec) 2013E 2014E 2015E
Earnings Per Share
Q1 $(0.13)A $(0.04) $0.01
Q2 $(0.10)A $(0.01) $0.02
Q3 $(0.09)A $(0.01) $0.03
Q4 $(0.08) $0.01 $0.04
Year $(0.39) $(0.05) $0.11
P/E NM NM 31.6xExcludes one-time items and non-cash warrant liabilities
Consensus EPS $(0.57) $(0.17) -Consensus source: Thomson ReutersIncludes non-cash warrant liabilities
Revenue (MM)
Q1 $6.4A $7.8 $25.9
Q2 $7.5A $16.1 $32.3
Q3 $4.6A $18.8 $37.0
Q4 $7.4 $24.7 $44.8
Year $26.0 $67.4 $140.0
The Cowen InsightFuel cell power systems boost customer productivity (vs. lead-acid batteries). Risingpenetration of a 1MM+ unit U.S. and European SAM and a new turnkey servicemodel, plus new applications, should drive a 68% 2013-18E sales CAGR. Expansioninto Asia could drive upside. We project profitability by Q4:14 and net marginsapproaching 14% in 2017-18E. Initiating with Outperform (1), PT $5.00.
Currently Addressing About 37% of 2.9MM Unit TAM in U.S. and Europe
Initial targets have been distribution and manufacturing locations with multi-shiftoperations and large numbers of forklifts and pallet trucks to spread the hydrogeninfrastructure cost. Customers gain productivity from fast refueling and stable poweroutput, save space by eliminating battery rooms, and reduce emissions. Low-cost H2
stations may be developed, allowing smaller sites to enjoy similar benefits.
Marquis Customer Base, New Turnkey Offering Should Drive Repeat Sales
PLUG has about two dozen customers in food distribution, retail and industrialsegments, including Walmart, Sysco, Kroger, Ace Hardware, Lowe's, Coca-Cola, CVS,P&G, BMW and Mercedes. Penetration into their installed base of 250K materialhandling units is about 2%. A new turnkey offering, including systems, hydrogeninfrastructure, fuel and 5-year service contracts should aid multi-site deployments.HyPulsion, a JV with Air Liquide, has recently started initial deployments in Europe.
New Applications In Trials in 2014, Should be Material in 2015
Transport refrigeration units offer reduced noise, emissions, and operating cost fora market of 300K trailers in the U.S., and could leverage hydrogen infrastructure atdistribution centers. Ground support equipment (~58K units in U.S. and Europe) couldhelp airports meet tighter emissions rules for diesel units. A $3MM, DOE-funded trialwith FedEx will develop range extenders for battery-electric delivery vehicles. FedExand UPS operate 150K+ trucks, and other retailer customers have expressed interest.
Strong BL Entering 2014; Scale and New Sourcing Should Drive GM
Following a May 2013 strategic investment by Air Liquide, orders began to ramp.Q4:13 bookings were $32MM and PLUG expects its 2014 target ($70MM productand service) to be in hand by the end of Q1. We model 2014E sales of $67.4MM(+160%), growing to $350MM by 2018E. Cash looks sufficient, due to two recentofferings and exercise of warrants. Greater scale, dual sourcing, and internal stackdevelopment should expand GM from 17.2% to 34.6%. A new partnership for Asiacould be announced this year. From a loss of 5c in 2014E, we project EPS to reach 31c(fully taxed) in 2018E.
At A GlanceOur Investment Thesis
PLUG is the leading provider of fuel cell power systems for material handling, offeringsuperior productivity compared to batteries. We model a 68% 2013-18E sales CAGR,driven by rising penetration of a 1MM+ unit SAM in the U.S. and Europe and a newturnkey service model, plus new applications. Expansion into Asia could drive upside.We project profitability by Q4:14 and net margins approaching 14% in 2017-18E.
Forthcoming Catalysts
■ Updates on second sourcing andinternal stack development
■ Q1:14 orders above Q4:13■ News on new applications■ European orders; partner for Asia
Base Case Assumptions
■ Product revenue $250MM by 2017■ New applications ~ 40% of products■ Service revenue ~$100MM (27%)■ GM ~34%, net margins ~14%
Upside Scenario
■ Product revenue $350MM by 2017■ New applications >50% of products■ Service revenue >30%■ GM high 30s, net margins high teens
Downside Scenario
■ Product revenue $200MM by 2017■ New applications ~25% of products■ Service revenue >25%■ GM ~30%, net margin ~10%
Price Performance
Jan-14Oct-13Jul-13Apr-13
$5
4
3
2
1
0
Source: Bloomberg
Company Description
PLUG designs and manufactures GenDrive fuel cell power systems for Class 1, 2, and3 forklifts and rider pallet trucks. Replacing lead-acid batteries improves productivitywith rapid refueling and steady power output, saves space by eliminating batterycharging rooms, and reduces emissions. GenFuel hydrogen infrastructure and fueland GenCare five-year maintenance contracts complete the GenKey turnkey offering.Second sourcing and internal stack development should help drive down cost.It serves three market segments, food distribution, retail, and manufacturing;customers include: Walmart, Kroger, Sysco, Wegmans, Ace Hardware, Lowe's, CVSPharmacy, CocaCola, P&G, Carter's, BMW, Mercedes, Ikea, and Stihl. HyPulsion, a JVwith Air Liquide, is developing the European market, and a partner for Asia could beannounced in 2014.New applications in development are: transport refrigeration units, ground supportequipment, and range extenders for battery-electric delivery vehicles.
Analyst Top Picks
Ticker Price (01/20/2014) Price Target RatingPlug Power Inc. PLUG $3.48 $5.00 OutperformCapstone Turbine Corporation CPST $1.73 $1.90 Outperform
www.cowen.com2
Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Extended Company Summary
PLUG was founded in 1997 and is headquartered in Latham, NY. A 150,000 square
foot facility houses engineering, sales, customer support and manufacturing, with
sufficient capacity to produce 10,000 units per year. It has over 150 employees.
The GenDrive® material handling power systems comprise a complete suite of
products: Series 1000 for sit-down counterbalance trucks, Series 2000 for Class 2
stand-up reach trucks, and Series 3000 for Class 3 rider pallet trucks. Each is offered
in multiple configurations to match the requirements of various OEM models.
Figure 1 - PLUG: Cowen vs. Street Estimates
Source: Cowen and Company, Thomson
Q4:13E Q1:14E 2013E 2014E Q4:13E Q1:14E 2013E 2014E Q4:13E Q1:14E 2013E 2014E
R evenue $ 7.4 $ 7.8 $ 26.0 $ 67.4 $ 7.5 $ 7.9 $ 26.1 $ 60.0 -1% -1% 0% 12%
growth 160% 130%
Gross Profit (2.0) (0.4) (10.0) 11.6 (0.8) (0.2) (9.0) 6.2 132% 148% 12% 88%
Gross M argin -26.3% -4.8% -38.7% 17.2% -11.2% -1.9% -34.3% 10.3%
Expenses 4.6 4.2 17.5 17.7 4.8 4.8 17.6 19.2 -4% -14% -1% -8%
% of Sales 61.6% 53.3% 67.2% 26.2% 63% 61% 68% 32%
Operat ing Inco me ($ 6.5) ($ 4.5) ($ 27.5) ($ 6.0) ($ 5.6) ($ 5.0) ($ 26.6) ($ 13.0) 16% -9% 3% -54%
Operating M argin -88% -58% -106% -9% -75% -63% -102% -21.7%
Other Income (Exp) (0.1) 0.0 (0.4) 0.0 (0.2) (0.1) (13.4) (0.5) -50% -100% -97% -100%
P retax Inco me ($ 6.6) ($ 4.5) ($ 27.9) ($ 6.0) ($ 5.8) ($ 5.1) ($ 40.0) ($ 13.5) 14% -11% -30% -55%
% of Sales -89% -58% -107% -9% -77% -65% -153% -22.5%
Taxes and Preferred dividends(0.1) (0.1) (0.5) (0.2) - - (0.4) - NA NA 33% NA
% of Pretax Income 0.8% 1.1% 1.9% 3.4% 0.0% 0.0% 1.0% 0.0%
N et Inco me ($ 6.7) ($ 4.6) ($ 27.6) ($ 6.2) ($ 5.8) ($ 5.1) ($ 39.6) ($ 13.5) 15% -10% -30% -54%
Net M argin -90% -59% -106% -9% -77% -65% -152% -22.5%
EP S ($ 0.08) ($ 0.04) ($ 0.39) ($ 0.05) ($ 0.07) ($ 0.06) ($ 0.57) ($ 0.17) 13% -41% -32% -73%
Street VarianceC o wen
PLUG has more than 150 issued U.S. patents
GenDrive® is offered in over 40 different models
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Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Revenue Buildup and Gross Margin
Figure 2 - PLUG: Expansion Markets (Transport Refrigeration Units, Ground Support Equipment, Fleet Range Extenders) Grow to 34% of Sales by 2018E
Source: Cowen and Company
Figure 3 - PLUG: Annual Revenue Buildup ($MM) and Gross Margin
Source: Cowen and Company, company reports
$19
78%
$5
22%
2012
Material Handling
Service
Expansion Markets$92
67%
$24
17%
$22
16%
2015E
$132
38%
$94
28%
$118
34%
2018E
P ro duct R evenue 2012 2013E 2014E 2015E 2016E 2017E 2018E
M aterial Handling 19.0 17.9 53.5 92.3 107.2 119.5 131.8
Transport Refrigeration Units 0.0 0.0 0.0 7.0 20.0 30.2 40.1
Ground Support Equipment 0.0 0.0 0.0 5.0 9.7 15.4 19.5
Range Extender 0.0 0.0 0.0 5.0 20.4 36.6 43.8
Hydrogen Infrastructure 0.0 0.0 1.5 5.5 8.8 12.0 14.6
T OT A L $ 19.0 $ 17.9 $ 55.0 $ 114.7 $ 166.0 $ 213.7 $ 249.8
R evenue ($ M M )
Product 19.0 17.9 55.0 114.7 166.0 213.7 249.8
Service 5.4 6.4 10.8 23.7 42.4 65.9 94.2
HyPulsion M arkup 0.0 0.0 0.0 0.0 0.0 0.0 5.5
R&D Contracts 1.7 1.6 1.6 1.6 1.6 0.4 0.4
T o tal R evenue $ 26.1 $ 26.0 $ 67.4 $ 140.0 $ 210.0 $ 280.0 $ 350.0
R evenue Gro wth Y/ Y
Product 0% -5% 207% 109% 45% 29% 17%
Service 28% 18% 69% 119% 79% 55% 43%
R&D Contracts -61% -4% -2% 0% 0% -75% 0%
T o tal -5% 0% 160% 108% 50% 33% 25%
R evenue M ix
Product 73% 69% 82% 82% 79% 76% 71%
Service 21% 25% 16% 17% 20% 24% 27%
R&D Contracts 6.5% 6.3% 2.4% 1.1% 0.8% 0.1% 0.1%
P ro duct unit co sts (est imated)
M aterial cost/product sales 80% 75% 67% 58% 57% 57% 57%
Labor cost/product sales 10% 25% 9% 6% 6% 6% 6%
C ash Subto tal 90% 100% 76% 64% 63% 63% 63%
T o tal 101% 111% 79% 66% 65% 65% 65%
Gro ss P ro f it ($ M M )
Product -0.2 -1.9 11.3 39.0 58.7 75.5 87.6
Service -13.1 -7.3 1.1 5.9 12.8 19.8 28.2
Product and Service -13.3 -9.2 12.4 44.9 71.5 95.3 115.8
HyPulsion 0.0 0.0 0.0 0.0 0.0 0.0 5.5
R&D Contracts -1.1 -0.9 -0.8 -0.8 -0.8 -0.2 -0.2
T o tal Gro ss P ro f it ($ 14.4) ($ 10.0) $ 11.6 $ 44.1 $ 70.7 $ 95.1 $ 121.1
Gro ss M argin
Product -0.9% -10.5% 20.5% 34.0% 35.4% 35.3% 35.0%
Service -240.5% -113.8% 10.4% 24.9% 30.1% 30.0% 29.9%
Hypulsion 100.0%
R&D Contracts -64.9% -52.4% -50.0% -50.0% -50.0% -50.0% -50.0%
T o tal Gro ss M argin -55.0% -38.7% 17.2% 31.5% 33.7% 34.0% 34.6%
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Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Risk Factors
History of Losses
PLUG has never been profitable. Achieving profitability will require scale and an
improved cost structure. This hinges on successful execution in early adoption
markets, hydrogen infrastructure development and cost efficiency, improved product
reliability and performance, and successful reaction to competitive threats. Rapid
growth in production volume and service contract commitments could lead to product
quality control or staff management and training challenges.
Limited Manufacturing Experience; Early Product Quality Issues
After eleven years of R&D, commercialization began in H2:2008. Initial stationary
products were not well received. Next generation GenDrive mobile products were
introduced in October, 2011. Component quality issues on early units led to increased
warranty reserves, delayed order momentum, and drove high service costs.
Development of efficient, low cost manufacturing processes while meeting requisite
quality standards is critical for meeting commercialization targets.
Highly Competitive Markets
Relative cost, and the pace of technology development could affect the attractiveness
and/or viability of PLUG products. Larger competitors may have greater R&D,
manufacturing, marketing, and sales capabilities. Included are major electric, oil,
chemical, natural gas, battery, and specialized electronics firms, as well as universities,
research institutions and foreign GSEs. Competing technologies include reciprocating
engines, micro turbines, advanced batteries, and other fuel cells.
Customer and Supplier Concentration
Until the customer base is significantly broadened, any decline or unanticipated large
fluctuation in business with certain customers could have a material adverse impact
on operations and profitability. Moreover, large customers may leverage purchasing
power to demand lower prices and less favorable payment terms. Concentration of
accounts receivable represents an additional risk. PLUG is exposed to development
cycles, production schedules, cost, and quality of its key suppliers. Certain critical
components are single-sourced. To the extent suppliers use proprietary technology,
replacing them on short notice, if necessary, may present a challenge.
Potential Need for Additional Capital
In the 2012 10-K, the auditors cited recurring losses and declining working capital as
conditions that raise substantial doubt about the ability to continue as a going
concern. However, the financial condition has been much improved by a strategic
alliance in May, 2013, and equity placements in September 2013 and January 2014.
Nonetheless, the revenue ramp will likely require a significant working capital buildup.
If additional capital is needed for W/C or capex, this may be dilutive. There is no
guarantee that such capital will be available on attractive terms, or at all.
Risks Related to Intellectual Property
The ability to compete effectively partly depends on protecting proprietary system-
level technologies, systems designs, and manufacturing processes. PLUG relies on
patents, trademarks, and confidentiality agreements. Applications may not yield
additional patents, existing patents could be challenged, or PLUG could be accused of
infringing the IP of others. Loss of IP protection could lower competitive advantage;
litigation could be costly and distractive, and may not be successful.
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Equity ResearchPlug Power Inc.
January 21, 2014
Ramp, Margins, New Markets Should Drive Shares
In early 2013, we believe the share price was under pressure due to liquidity concerns,
which had also hampered order intake. Following a $6.5MM strategic investment by
Air Liquide in May 2013, orders began to ramp, reaching $32MM in Q4:13. The
January 7, 2014 announcement of a $3MM, DOE-funded project with FedEx and Smith
Electric Vehicles to develop range extenders for electric delivery trucks highlighted the
potential to develop adjacent markets for fuel cell power systems.
Valuation Looks Similar to Peers on Traditional Metrics
Fuel cell and alternative power generation comparable companies are mostly at an
emerging growth stage and not yet generating earnings. PLUG trades at the high-end
on EV/Sales, which we believe reflects substantially faster revenue growth. The P/E on
2015E EPS is in line, as is P/TBV, reflecting a business not yet at full earnings power.
Figure 4 – PLUG: Comparable Valuations
Cowen and Company Ratings: 1 = Outperform; 2 = Market Perform; 3 = Underperform; NR = Not Rated
Source: Cowen and Company, Thomson
Five-Year DCF Supports Our Price Target
We use a 12.5% discount rate, reflecting an established base of marquis customers,
strong backlog, and dominant market share. The $5.00 per share suggested equity
value is based on 150.5MM shares, which includes 20.5MM for options, restricted
stock, warrants and conversion of preferred shares. The implied P/E on 2018E EPS
discounted back to 2015 is about 23x, equating to a PEG ratio of <1x.
Figure 5 – PLUG: Five-Year DCF Analysis
Source: Cowen and Company
Triggers from New Applications and Markets, Partner Selection for Asia
In addition to strong shipment growth for material handling systems in 2014, we
expect further developments in new applications (TRUs, GSEs, range extenders), more
evidence of European market potential with orders from HyPulsion, and likely
formation of a strategic partnership to begin developing Asian markets.
17-Jan-14 P rice R ating M kt C ap
($ ) ($ M M ) 2014E 2015E 14-13 15-14 2014E 2015E 2014E 2015E 14-13 15-14 2014E 2015ET B V ($ ) P / T B V
Active Power Inc 3.55 NR 69 67 NA 9% NA 0.9 NA ($0.35) NA NM NA NM NA 1.21 2.9
Ballard Power Systems 2.33 NR 232 80 96 29% 19% 2.9 2.4 ($0.11) ($0.05) NM NM NM NM 0.18 12.9
Capstone Turbine Corp 1.73 1 536 180 217 32% 20% 2.9 2.4 ($0.01) $0.05 NM NM NM 35.4 0.12 14.8
FuelCell Energy Inc 1.40 NR 269 205 262 9% 27% 1.2 0.9 ($0.15) ($0.12) NM NM NM NM (0.12) NM
Hydrogenics Corporation 22.75 NR 204 54 74 27% 38% 3.6 2.6 ($0.18) $0.36 NM NM NM 63.2 0.35 64.2
Power Solutions Int'l 71.72 NR 736 322 408 36% 27% 2.3 1.8 $1.38 $2.04 55% 48% 52.0 35.2 5.00 14.3
P lug P o wer Inc 3.48 1 452 67 140 160% 108% 6.1 2.9 ($ 0.05) $ 0.11 N M N M N M 32.1 0.25 13.9
C Y R ev ($ M M ) P / EC Y EP S ($ )EV/ SalesR ev Gro wth T angible B o o kEP S Gro wth
Intrinsic Value (D C F ) 2014E 2015E 2016E 2017E 2018E T .V.
Free Cash Flow $5 $37 $37 $40 $55 $1,075
PV of FCF $5 $29 $26 $25 $31 $597
Enterprise Value (Sum of PVs) $712
+ Net Cash (Q1:14) 41.0 discount rate 12.5% 2018E EPS $0.31
Suggested Equity Value $ 753 terminal growth rate 7.0% 2018E discounted to 2015 $0.22
per share $ 5.00 terminal FCF multiple 19.5 Suggested P/E (cross check) 22.7
We model positive EBITDAS in Q3:14
and GAAP profitability in Q4:14
The market for transport refrigeration units could
be as large as the material handling opportunity
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Equity ResearchPlug Power Inc.
January 21, 2014
Serving About 37% of 2.9MM Unit TAM in N. America and Europe
We estimate the total addressable market in North America and Europe is about
2.9MM units. Of these, we estimate the type of sites served by PLUG may account for
about 37% on a combined basis (40% plus in N. America and about 30-35% in
Europe). Experience and penetration are greater in large and medium-sized sites,
where larger populations of lift trucks can better support the cost of hydrogen
infrastructure and where multi-shift operations increase productivity savings.
Figure 6 – PLUG: Material Handling Market Size and Segmentation
Segment Experience Hydrogen Solutions Market Size
percent (units)
Market Size
USD
N. America Large 6 years
(1 year on-site
generation)
Delivery, on-site liquefied storage
Large on-site generation,
gaseous storage
15% (~180K) $4.2B
Medium 6 years
(1 year on-site
generation)
Delivery, on-site liquefied or gaseous
storage
Small on-site generation, gaseous storage
25% (~300K)
Small 1-3 Years Delivery with gaseous storage
Small on-site generation,
gaseous storage
20% (~240K)
Retail Under development Under development 40% (~480K)
Europe All 1 Year Air Liquide
advanced hydrogen fueling stations
100% (~1.7MM) $5.7B
Japan & China All N/A N/A $7.8B
ROW All N/A N/A $2.1B
Source: PLUG presentation
Lower-Cost Hydrogen Solutions Key to Expanding Into Smaller Sites
At larger sites, customers benefit from productivity savings (up to 15%), because of
reduced refueling time (less than 3 minutes) compared to changing batteries (10-20
minutes) and uniform operating performance (battery powered lift trucks lose about
14% of their speed over the last half of a charge). Personnel and space required for
battery charging rooms can also be eliminated. At retail sites which may have a few
units that are used infrequently, a common problem is that batteries are not properly
charged, so lift trucks may not be operable when they are needed. PLUG is developing
simple, low-cost, refueling solutions to address this segment.
Figure 7 – PLUG: Types of Hydrogen Infrastructure Solutions
Large On-Site Liquid Storage On-Site Generation Small Retail Solutions
Source: PLUG presentation
Opening channels for Asia and ROW could
roughly double the potential market
In 2014, Ace Hardware will deploy Nuvera
on-site generation to fuel 65 GenDrive units
at a new retail support center in Wilmer, TX
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Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Target Segments: Food Distribution, Retail, Industrial
PLUG serves three market segments, food distribution, retail, and manufacturing;
customers include: Walmart, Kroger, Sysco, Wegmans, Associated Wholesale Grocers,
Ace Hardware, Lowe's, CVS Pharmacy, CocaCola, P&G, Carter's, Bridgestone, BMW,
Mercedes, Ikea, and Stihl. The current customer base operates 250,000 forklift trucks.
GenDrive deployments (approximately 5,000 units) represent about 2% penetration.
Figure 8 – PLUG: Customer Installation Examples
P&G
Deployed in CA, PA, LA, and NC
342 GenDrive units
Operates 34 U.S. plants and nearly
100 WW
Modified products for P&G fleet
strengthening relationship for
future sales
Sustainability initiative announced
in 2010, targeting 100% renewable
energy for plants
Kroger
Deployed 160+ units in
Compton, CA for over a year
New contract for Stapleton, CO;
will deploy 200+ units in 2014
Long-term service contract for
both sites
First customer for GenKey
turnkey offering
Mercedes-Benz
Tuscaloosa, AL
2012:
72 units for vehicle assembly plant
2013:
123 units for new warehouse
Vance, AL
2013: 100 units
BMW
Spartanburg, SC
205 units in assembly hall
118 units in logistics, body, and
paint shop
World’s largest users of fuel
cells on a single site
Walmart
Deployed in Ohio, Alberta and
Ontario; more than 500 units total
Operates 100+ distribution centers
with close to 20K forklift trucks
and 15K units in stores
PLUG designed and built hydrogen
piping and dispensing system;
generating service revenue
GHG reduction up to 72% in OH vs.
batteries charged from the grid
Sysco
Three sites on 100% hydrogen
in 2011: Houston, Front Royal,
and Philadelphia
Multi-site commitment
Opportunity to deploy fuel cells
for transport refrigeration units
Operates 100+ distribution
centers with over 11,000 forklift
trucks
Source: PLUG presentations
GenDrive can reduce the customer’s material
handling carbon footprint by up to 80%
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Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
GenDrive Suite Includes Over 40 Different Products
GenDrive fuel cell units are configured as drop-in battery pack replacements to match
the size, weight, and power requirements on various OEM models. Weight must often
be added to fuel cell designs, which serves as a counterbalance. The 1000 series
covers Class 1, 3- and 4-wheel, sit-down models. The 2000 series covers Class 2,
stand-up reach, stand-up counterbalanced, and turret trucks. The 3000 series covers
Class 3, end- and center-rider pallet trucks, man-up order pickers, and tow tractors.
ASP Varies by Class, Mix of Lift Truck Classes Depends on Type of Customer Facility
Class 1 and 2 units are higher power (8kW and 10kW), with an ASP around $28K.
Class 3 units are smaller (1.8kW and 3.2kW), with an ASP around $12K. At a typical
food distribution or retail customer, two-thirds of units are Class 3, while at industrial
customers, 90% tend to be higher-power units. Our model assumes a 50/50 mix of
high/low power units, with a blended 2014E ASP of $20K and 2.5% annual erosion.
Figure 9 – PLUG GenDrive Models Cover Class 1, 2, and 3 Forklift Types
Series 1000 Series 2000 Series 3000
Source: PLUG presentation
New GenDrive 1900 Expands 1000 Series with Highest Capacity Fuel Cell
In 2013, the 1000 Series was extended to offer double the power capacity and output
for six-ton, counterbalanced forklifts. It is the first unit to feature an optional, second
hydrogen tank, with storage up to 3.4kg of hydrogen and 50kWh of energy capacity.
The target application is for manufacturers such as P&G, who need to handle very
heavy loads. This is a niche product, but should command an attractive ASP and
rounds out the series to cover all types of Class 1 lift trucks.
We model a blended 2014E ASP of $20K
and 2.5% annual erosion
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January 21, 2014
Figure 10 – PLUG: GenDrive Series 1000 Product Specifications
Model 1500 1600 1700
Nominal Voltage (VDC) 36 36 48 36 48
Maximum Continuous Power (kW) 8 8 10 8 10
Dimensions (inches) 38.3 x 24.7 x 22.6 38.5 x 27.2 x 22.75 38.6 x 32.82 x 23.0
Weight (pounds) 2,150 2,250 3,000
Operating Temperature (°F) -22 to 104 -22 to 104 -22 to 104
Connector SB 350 SB 350 SB 350
Hydrogen Storage (kg) 1.5 1.6 1.8
Pressure (bar) 350 350 350
Fill Time (minutes) <3 <3 <3
Source: PLUG product literature
Figure 11 – PLUG: GenDrive Series 2000 Product Specifications
Model 2300 2400
Nominal Voltage (VDC) 36 48 36 48
Maximum Continuous Power (kW) 8 10 8 10
Dimensions (inches) 38.3 x17.75 x 30.75 48.1 x 19.6 x 30.7 38.3 x 20.25 x 30.75
Weight (pounds) 2,300 2,736 2,600
Operating Temperature (°F) -22 to 104 -22 to 104
Connector SB 350 SB 350
Hydrogen Storage (kg) 1.2 1.2
Pressure (bar) 350 350
Fill Time (minutes) <2 <2
Source: PLUG product literature
Figure 12 – PLUG: GenDrive Series 3000 Product Specifications
Model 3300 3300-D
Nominal Voltage (VDC) 24 24
Maximum Continuous Power (kW) 1.8 3.2
Dimensions (inches) 12.9 x 31.0 x 30.8 12.9 x 31.0 x 30.8
Weight (pounds) 590 590
Operating Temperature (°F) -22 to 104 -22 to 104
Connector SB 175 SB 175
Hydrogen Storage (kg) 0.72 0.72
Pressure (bar) 350 350
Fill Time (minutes) <1.5 <1.5
Source: PLUG product literature
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Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
GenKey Turnkey Solution Adds Service, Hydrogen Infrastructure, and Fuel
PLUG launched GenKey as a branded solution in January 2014. However it has already
been offering turnkey service at selected sites for some time. A turnkey deal with
Kroger was booked in Q4:13 to deploy over 200 units in Q2:14. Two more GenKey
deals should be booked in Q1:14 with two customers. By managing the entire solution,
lead time for hydrogen infrastructure can be reduced to less than four months (vs. 6-7
months previously). We conservatively model hydrogen infrastructure growing from
3% of material handing product sales ($1.5MM) in 2014E to 11% ($14.6MM) in 2018E.
Figure 13 – PLUG: GenFuel Hydrogen Infrastructure
Source: PLUG presentation
Service Costs Improving with Customer Training, Service Personnel Experience
Past systematic issues (such as stacks and compressor pumps) have largely been
addressed, with a 75% Y/Y reduction in breakdowns by Q1:14. Uptime is now typically
98%. Staff experience and training also have a significant impact, since less
experienced technicians may unnecessarily replace parts. Aided by higher utilization
of fixed costs, we model service GM of ~10% in 2014E, expanding to ~30% in 2016E.
Figure 14 – PLUG: GenCare Service Covers Parts, Labor, Fueling Infrastructure
GenCare five-year contracts cover:
Parts
Labor
Hydrogen Infrastructure
Knowledge acquired by on-site support drives
continual product improvement
Targeting 99% uptime at every site
(vs. 98% currently)
GenCare improves utilization of PLUG
technicians at various sites
Source: PLUG Presentation
Hydrogen infrastructure and fuel revenue may
total 25-30% of a typical 5-year turnkey deal
We expect service GM to turn positive in Q2:14E
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HyPulsion JV Starting Deployments in Europe
To develop the European material handling market, PLUG formed the HyPulsion JV
with Axane, S.A, a subsidiary of Air Liquide in February 2012. Axane contributed cash
and PLUG contributed rights to use technology for an initial 55/45 split. In April 2013,
Axane purchased another 25% for $3.3MM in cash. PLUG has the right to purchase a
60% interest in January 2018 at a formula price, and if exercised, Axane may require it
to buy out the remaining 20% between February 1, 2018 and December 31, 2021.
Figure 15 – PLUG: HyPulsion Revenue Estimate ($MM)
Source: Cowen and Company
Market Development Work, OEM Collaborations Largely Complete
During the first year, the JV completed necessary regulatory work, such as obtaining
CE certification for products. It has seven collaboration projects in place with forklift
OEMs, including: Jungheinrich, Linde/Fenwhich, Still, Crown, NACCO, and Toyota
Material Handling Equipment. Initial deployments have started with BMW and IKEA.
Existing customers such as BMW and Mercedes have significantly larger operations in
Europe, and penetration should be aided by their positive experience at U.S. sites.
We Project a Modest Contribution to 2016-17E Other Income from HyPulsion
We model HyPulsion total sales (including service) of $6.6MM in 2014E, growing to
$62.3MM in 2018. PLUG should recognize revenue on product shipments, but not
service, until it buys a majority stake in 2018. In 2014-17E, we model cumulative
shipments of about 3,700 units. The JV is accounted for under the equity method, and
PLUG’s investment had a zero basis at 9/30/13. We assume the JV recovers
accumulated losses during 2015 and contributes a total of $900K in 2016-17E.
A Strategic Partnership for Asia Could Be Announced In 2014
A key rationale for forming the HyPulsion JV was to leverage localized expertise,
cultural and language skills. Air Liquide is present in 25 countries in Europe. PLUG is
planning to the same approach to enter Asian markets. Japan and China together
account for about 39% of potential global material handling revenue, compared to
49% for North America and Europe combined. PLUG has been in contact with large,
international companies as well as financial players who are interested in Asia, and
expects to focus on determining the right strategic approach in H1:14.
$6.6$18.3
$30.3$44.7
$62.3
2014E 2015E 2016E 2017E 2018E
Our model assumes PLUG buys out Axane’s
interest in the JV for $10MM in January 2018
The JV should also benefit by deploying Air
Liquide advanced hydrogen fueling stations
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Cowen and Company
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January 21, 2014
New Application Opportunities in Three Adjacent Markets
Refrigerated Trailers Could Utilize Distribution Center Hydrogen Infrastructure
In August 2013, PLUG was awarded a two-year, $650K contract to demonstrate fuel
cells as a replacement for diesel on TRUs (transport refrigeration units). In November,
it received $500K from NYSERDA for a similar, one-year project. There are about 300K
TRUs in the U.S. A typical diesel generator consumes about 10 gallons of fuel per day.
In some locations, deliveries during overnight hours are restricted due to generator
noise. The test will run at a Sysco distribution center on Long Island. We expect TRUs
to carry a higher ASP (about $40K), due to a large size (8kg) hydrogen tank.
Figure 16 – PLUG: Market Expansion Applications
Transport Refrigeration Units (TRU) Ground Support Equipment (GSE) Range Extenders
Source: PLUG presentations
Ground Support Equipment Development Funded by $2.5MM DOE Grant
In November 2012, PLUG won a competitive DOE solicitation for a three-year project
to study the productivity, efficiency and the environmental benefits of using hydrogen
to power electric airport ground support equipment. PLUG will modify 15 tow tractors
to be used by FedEx Express at hubs in Memphis and Oakland. There are about 26K
units in N. America, and the European market is perhaps 20-30% larger. In Europe in
particular, airlines and airports are seeking to reduce emissions. We estimate GSEs
may have an ASP of about $30K, and we expect commercial revenue starting in 2015.
Doubling Range Should Enlarge Market for Electric Delivery Vehicles
In January 2014, PLUG announced a $3MM, DOE-funded project to develop fuel cell
range extenders for 20 FedEx Express electric delivery trucks together with partners
FedEx and Smith Electric Vehicles. The HEV units will be powered by lithium-ion
batteries and a 10kW fuel cell system based on the PLUG Series 1000, which is
expected to double the driving range to about 160 miles. FedEx and UPS operate over
150K delivery vehicles, and other retailers have also expressed interest. We estimate
an ASP of $22K and expect commercial sales starting in 2015.
We model 2015E TRU sales of $7MM,
growing to $40MM in 2018E.
We model 2015E GSE sales of $5MM,
growing to $19.5MM in 2018E
We model 2015E range extender sales of $5MM,
growing to $44MM in 2018E
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Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Productivity Drives Lower Total Cost of Ownership vs. Batteries
Higher Capital Cost of Fuel Cells Offset by Productivity, Operating Expense Savings
Fuel cell power systems for material handling equipment cost more than lead-acid
battery packs, but this premium is more than offset by improved labor productivity,
reduced floor space, and lower operating expenses. Lead-acid batteries for forklifts
cost $2,500-$5,500 per battery pack and must be replaced about every four years.
Multi-shift operations may use 2-3 packs per forklift due to charging and cooling time.
Li-ion batteries offer better performance vs. lead-acid, but cost about 3x more.
Fuel Cells Offer Rapid Refueling, Stable Performance across Operating Conditions
It typically takes 10-20 minutes to swap out a battery pack, compared to less than
three minutes to refuel with hydrogen. Battery rooms consume valuable floor space
and peak demand charges can significantly impact electric rates when charging. Over
the last half of a charge, battery powered units lose about 14% of their speed.
Similarly, batteries deplete faster in freezers, where fuel cells are stable to -22°F.
Second Sourcing and Internal Stack Development Should Boost GM
As annual volume ramps toward about 3K units in 2014, PLUG is evaluating second
source options for key components. Stacks are currently sole-sourced from Ballard
Power Systems, and PLUG is considering second source and internal development
options. It will deploy a potential alternative stack as part of the GSE test with FedEx in
Q1:14. PLUG has visited 4-5 membrane and plate suppliers around the world and may
partner with Air Liquide to develop an internal stack solution.
How a PEM Fuel Cell Works
Figure 17 – PEM (Proton Exchange Membrane) Fuel Cell Schematic
PEM Cell Structure and Operation:
At the center of a PEM cell is the MEA (membrane electrode assembly). This consists of two electrodes
(anode and cathode), each coated with a catalyst layer, placed on either side of the proton exchange
membrane (PEM). On either side of the MEA, flow-field plates direct hydrogen fuel to the anode and
oxygen (from air) to the cathode.
Hydrogen reacts with the catalyst, separating into protons (hydrogen ions, H+) and electrons (e-).
Free electrons are conducted from the anode over the external circuit as usable current. At the
cathode, they recombine with oxygen and protons from the membrane to produce water and heat.
Fuel Cell Stack:
Individual cells are assembled into a stack to produce the required electrical power. Increasing the
number of cells in a stack raises the voltage. Enlarging the cell surface area boosts the current.
BOP (balance of plant):
The BOP consists of electronic control systems to manage current and the interface to other
equipment, and the mechanical subsystems to manage the flow of gases, water and heat.
Source: DOE, Cowen and Company
PLUG has over 90% share in fuel cells for
material handling equipment
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Cowen and Company
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January 21, 2014
Early Years Spent on R&D Led to Today’s Strong Commercial Offering
June 27, 1997. Organized as a J.V between Edison Development Corp. and
Mechanical Technology Inc
1997-2010. Continued as a development stage company, with substantially all
resources and efforts aimed at R&D into fuel cell reliability and durability, and the
establishment, expansion, and stability of markets for fuel cell products
2007. Acquired Cellex Power Products Inc. and General Hydrogen Corp. and
became the first supplier of a full suite of fuel cell power solutions for class 1, 2, and
3 material handling equipment
April 1, 2010. Commercial operations had provided enough revenue from multiple
customers, and the backlog had grown such that PLUG was no longer considered a
development stage company
October, 2011. Introduced next generation GenDrive products, with a simplified
architecture featuring 30% fewer components. By Q3:12 the majority of units
produced and shipped were based on this simplified architecture
February 29, 2012. Formed the HyPulsion J.V. with Axane, S.A., a subsidiary of Air
Liquide, with a principal purpose to develop and sell fuel cell systems to the
European material handling market. Axane later increased its ownership from 55%
to 80%
May 8, 2013. Sale of securities to Air Liquide, which became a 14% owner and
obtained the right to name one board member. We believe this represented an
important validation of the technology and concept, and resulted in renewed
confidence on the part of customers
January 16, 2014. Launched turnkey solution for material handling sites; Kroger is
the initial customer. GenKey is all inclusive package, comprising GenDrive power
units, GenCare maintenance, and GenFuel hydrogen fuel and infrastructure
www.cowen.com 15
Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Management Profiles
Figure 18 - PLUG: Management Profiles
Andrew J. Marsh
President and CEO
Board Member
Mr. Marsh has been President and CEO since April 2008. Previously, Mr. Marsh was co-founder, CEO
and Board Member of Valere Power. Prior to Valere, he spent almost 18 years with Lucent Bell
Laboratories in a variety of sales and technical management positions. Mr. Marsh is a member of the
board of directors of the California Hydrogen Business Council, a non-profit group comprised of
organizations and individuals in the business of hydrogen. He holds a Bachelor of Science in Electrical
Engineering Technology from Temple University, a Master of Science in Electrical Engineering from
Duke University and a Masters of Business Administration from Southern Methodist University.
David Waldek
Interim CFO
(Principal Financial
Officer)
Mr. Waldek resumed this position with Plug Power in 2013, having previously served as interim CFO in
2007. He co-founded CFO Advisory Group in 2004, to provide strategic financial and business advisory
services for high-growth companies. Prior to CFO Advisory Group, Mr. Waldek was CFO of Albany
Molecular Research, Inc. (international drug discovery and development). Prior to AMRI, he served as
VP of Finance for Boston Scientific/NAMIC (cardiovascular medical devices). Mr. Waldek holds a B.S.
degree in Economics from the University of Rochester and an M.B.A. in Finance from the William E.
Simon Graduate School of Business Administration.
Gerard L. Conway, Jr.
Senior Vice President
General Counsel
Corporate Secretary
Mr. Conway has been General Counsel and Corporate Secretary since September 2004 and SVP since
March 2009, having previously served as Associate General Counsel and Director of Government
Relations since July 2000. He also serves as Compliance Officer for securities matters. Prior to PLUG,
Mr. Conway was an Associate at Featherstonhaugh, Conway, Wiley & Clyne, LLP, where he
concentrated in government relations, business and corporate law. He holds a Bachelor of Arts degree
in English and Philosophy from Colgate University and a Juris Doctorate from Boston University School
of Law.
Erik J. Hansen
Vice President –
Business Development
Mr. Hansen joined Plug Power Inc. as Vice President of Business Development in 2008 and was
appointed Senior Vice President in October of 2009. In this role, he directs sales. Prior to PLUG, he was
General Manager of Sales and Systems Engineering for Cobasys LLC in Orion, Michigan (advanced
energy storage for transportation and uninterruptible power systems). Mr. Hansen holds a Bachelor of
Science degree in Electrical Engineering and a Bachelor of Science degree in Computer Engineering,
both from West Virginia University.
Adrian Corless
Senior Vice President
Chief Technology Officer
Mr. Corless joined Plug Power in April 2007 as Vice President of Technology and was appointed CTO
in June 2008, and SVP in February 2010. In this role, he is responsible for product development, and IP
strategy. Prior to PLUG, he was CTO of Cellex Power Products, and prior to that he worked for Ballard
Power Systems and Excellsis Inc. He participates in the Industrial Truck Association, is an executive
board member of the Canadian Hydrogen and Fuel Cell Association, a Technical Advisory Board
member for the NRC Institute for Fuel Cell Innovation, and a member of both UL and CSA standards
development committees. Mr. Corless holds a Masters of Applied Science degree in Mechanical
Engineering from the University of Victoria and is a Registered Professional Engineer in British
Columbia.
Source: Cowen and Company, company reports
www.cowen.com16
Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Strong Revenue Growth and Expanding Gross Margin
Since 2011, material cost as a percent of product ASP has declined from 100% to 75%;
we model further improvement to 67% in 2014, 58% in 2015 and 57% in 2016-18. This
should drive product GM to about 35%. In-field repairs were reduced by 50% in 2013;
further improvements should help drive service margins to about 30%.
Figure 19 – PLUG: Product GM to Stabilize Around 35%
Figure 20 – PLUG: Service GM To Stabilize Around 30%
Source: Cowen and Company Source: Cowen and Company
Figure 21 - PLUG: Revenue Buildup ($MM) and Gross Margin
Source: Cowen and Company, company reports
$19 $18 $55$115
$166
$214$250
-0.9%-10.5%
20.5%
34.0% 35.4% 35.3% 35.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
$0
$50
$100
$150
$200
$250
$300
2012 2013E 2014E 2015E 2016E 2017E 2018E
Product Revenue
GM
$5 $6 $11 $24$42
$66
$94
-240.5%
-113.8%
10.4% 24.9% 30.1% 30.0% 29.9%
-300.0%
-250.0%
-200.0%
-150.0%
-100.0%
-50.0%
0.0%
50.0%
$0
$20
$40
$60
$80
$100
2012 2013E 2014E 2015E 2016E 2017E 2018E
Service Revenue
GM
P ro duct R evenue 2012 2013E 2014E 2015E 2016E 2017E 2018E
M aterial Handling 19.0 17.9 53.5 92.3 107.2 119.5 131.8
Transport Refrigeration Units 0.0 0.0 0.0 7.0 20.0 30.2 40.1
Ground Support Equipment 0.0 0.0 0.0 5.0 9.7 15.4 19.5
Range Extender 0.0 0.0 0.0 5.0 20.4 36.6 43.8
Hydrogen Infrastructure 0.0 0.0 1.5 5.5 8.8 12.0 14.6
T OT A L $ 19.0 $ 17.9 $ 55.0 $ 114.7 $ 166.0 $ 213.7 $ 249.8
R evenue ($ M M )
Product 19.0 17.9 55.0 114.7 166.0 213.7 249.8
Service 5.4 6.4 10.8 23.7 42.4 65.9 94.2
HyPulsion M arkup 0.0 0.0 0.0 0.0 0.0 0.0 5.5
R&D Contracts 1.7 1.6 1.6 1.6 1.6 0.4 0.4
T o tal R evenue $ 26.1 $ 26.0 $ 67.4 $ 140.0 $ 210.0 $ 280.0 $ 350.0
R evenue Gro wth Y/ Y
Product 0% -5% 207% 109% 45% 29% 17%
Service 28% 18% 69% 119% 79% 55% 43%
R&D Contracts -61% -4% -2% 0% 0% -75% 0%
T o tal -5% 0% 160% 108% 50% 33% 25%
R evenue M ix
Product 73% 69% 82% 82% 79% 76% 71%
Service 21% 25% 16% 17% 20% 24% 27%
R&D Contracts 6.5% 6.3% 2.4% 1.1% 0.8% 0.1% 0.1%
P ro duct unit co sts (est imated)
M aterial cost/product sales 80% 75% 67% 58% 57% 57% 57%
Labor cost/product sales 10% 25% 9% 6% 6% 6% 6%
C ash Subto tal 90% 100% 76% 64% 63% 63% 63%
T o tal 101% 111% 79% 66% 65% 65% 65%
Gro ss P ro f it ($ M M )
Product -0.2 -1.9 11.3 39.0 58.7 75.5 87.6
Service -13.1 -7.3 1.1 5.9 12.8 19.8 28.2
Product and Service -13.3 -9.2 12.4 44.9 71.5 95.3 115.8
HyPulsion 0.0 0.0 0.0 0.0 0.0 0.0 5.5
R&D Contracts -1.1 -0.9 -0.8 -0.8 -0.8 -0.2 -0.2
T o tal Gro ss P ro f it ($ 14.4) ($ 10.0) $ 11.6 $ 44.1 $ 70.7 $ 95.1 $ 121.1
Gro ss M argin
Product -0.9% -10.5% 20.5% 34.0% 35.4% 35.3% 35.0%
Service -240.5% -113.8% 10.4% 24.9% 30.1% 30.0% 29.9%
Hypulsion 100.0%
R&D Contracts -64.9% -52.4% -50.0% -50.0% -50.0% -50.0% -50.0%
T o tal Gro ss M argin -55.0% -38.7% 17.2% 31.5% 33.7% 34.0% 34.6%
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Cowen and Company
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January 21, 2014
Improvements Started in 2013 to Drive Profits by FY2015
After GM stabilizes in the low-mid 30% range, strong revenue growth should yield
operating leverage, a low-20% operating margin, and rapidly expanding EPS. We
model J.V. contribution from HyPulsion from 2016; consolidation in 2018.
Figure 22 – PLUG: 2013-18E Revenue CAGR of 68% Enables Strong Improvement in Operating Metrics
GM Positive in 2014E Declining Opex/Sales Drives Op. Mgn. to 22%+ EPS Positive in 2015E, Grows to 31c by 2018E
Source: Cowen and Company
Figure 23 - PLUG: Annual P&L Forecast ($MM)
Source: Cowen and Company, company reports
-55.0%-38.7%
17.2%
33.7% 34.6%
2012 '13E '14E '15E '16E '17E '18E
Gross Margin
85.5%
67.2%
26.2%
12.0% 11.9%
2012 '13E '14E '15E '16E '17E '18E
Opex/Sales
$26 $26 $67$140
$210$280
$350($1.07)
(39c)(5c)
11c 18c 25c 31c
($1.25)
($0.75)
($0.25)
$0.25
$0.75
$0
$50
$100
$150
$200
$250
$300
$350
$400
2012 '13E '14E '15E '16E '17E '18E
Revenue ($MM)
EPS
F Y = D EC EM B ER 2012 2013E 2014E 2015E 2016E 2017E 2018E
Product and Service 24.4 24.4 65.8 138.4 208.4 279.6 344.1
R&D Contracts 1.7 1.6 1.6 1.6 1.6 0.4 0.4
N et R evenues $ 26.1 $ 26.0 $ 67.4 $ 140.0 $ 210.0 $ 280.0 $ 350.0
% Change Y/Y -5% 0% 160% 108% 50% 33% 25%
Cost of Revenue $32.4 $36.0 $55.8 $95.9 $139.3 $185 $229
Gro ss P ro f it ($ 14.4) ($ 10.0) $ 11.6 $ 44.1 $ 70.7 $ 95.1 $ 121.1
Gross M argin -55.0% -38.7% 17.2% 31.5% 33.7% 34.0% 34.6%
R&D 5.4 3.2 4.2 8.3 12.1 15.4 18.6
% of Sales 20.8% 12.5% 6.2% 5.9% 5.8% 5.5% 5.3%
SG&A 14.6 11.9 11.2 12.2 13.2 16.4 22.9
% of Sales 55.8% 46.0% 16.6% 8.7% 6.3% 5.9% 6.5%
Amortization of Intangibles 2.3 2.3 2.3 0.7 - - -
% of Sales 8.8% 8.7% 3.3% 0.5% 0.0% 0.0% 0.0%
Operat ing Expenses $ 22.3 $ 17.5 $ 17.7 $ 21.2 $ 25.3 $ 31.8 $ 41.5
% of Sales 85.5% 67.2% 26.2% 15.1% 12.0% 11.4% 11.9%
Operat ing Inco me ($ 36.7) ($ 27.5) ($ 6.0) $ 22.9 $ 45.4 $ 63 $ 80
% Operating M argin -140.5% -105.9% -9.0% 16.4% 21.6% 22.6% 22.7%
Interest income (expense) (0.0) (0.4) - - 0.2 0.4 0.5
Other Income (expense) - - - - 0.3 0.6 -
P retax Inco me ($ 36.7) ($ 27.9) ($ 6.0) $ 22.9 $ 45.9 $ 64.3 $ 80.1
% of Sales -140.6% -107.3% -9.0% 16.4% 21.9% 23.0% 22.9%
Taxes - (0.4) - 6.4 18.4 25.7 32.0
% Tax Rate 0.0% 1.5% 0.0% 28.0% 40.0% 40.0% 40.0%
Preferred stock dividends - (0.1) (0.2) (0.2) (0.2) (0.2) -
N et Inco me ($ 36.7) ($ 27.6) ($ 6.2) $ 16.3 $ 27.3 $ 38.4 $ 48.1
% Net M argin -140.6% -106.2% -9.3% 11.6% 13.0% 13.7% 13.7%
EP S* ($ 1.07) ($ 0.39) ($ 0.05) $ 0.11 $ 0.18 $ 0.25 $ 0.31
Average Shares Outstanding 34.4 71.4 135.4 150.5 151.3 152.1 152.9
EPS Growth NM NM NM 67% 40% 25%
* Excludes one-time items and non-cash warrant liabilities
EB IT D A S ($ 30.3) ($ 21.2) $ 0.5 $ 28.1 $ 50.4 $ 69 $ 87
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Equity ResearchPlug Power Inc.
January 21, 2014
We Model Positive EPS Exiting 2014E
As noted above, 2014 and2015 are expected to be years of strong revenue growth and
GM expansion. The core material handling business should benefit from introduction
of the GenKey turnkey solution and the contribution of HyPulsion deployments in
Europe. Expansion markets in transport refrigeration, ground support equipment, and
fleet range extenders should begin to contribute meaningfully in H2:15.
Figure 24 – PLUG: Expansion Markets 26% of Q4:15E Product Sales
Figure 25 - PLUG: GM Positive in Q2:14; Net Income Positive in Q4:14
Source: Cowen and Company Source: Cowen and Company
Figure 26 - PLUG: Quarterly P&L Forecast ($MM)
Source: Cowen and Company, company reports
0
2013E 2014E 2015E
Material Handling Units
Hydrogen Infrastructure
Transport Refrigeration Units
Ground Support Equipment
Range Extenders
($10)
$15
2013E 2014E 2015E
Gross Profit Net Income
F Y = D EC EM B ER Q1:13A Q2:13A Q3:13A Q4:13E Q1:14E Q2:14E Q3:14E Q4:14E Q1:15E Q2:15E Q3:15E Q4:15E
Product and Service 6.045 7.130 4.165 7.013 7.405 15.671 18.413 24.338 25.497 31.885 36.616 44.402
R&D Contracts 0.400 0.368 0.462 0.400 0.400 0.400 0.400 0.400 0.400 0.400 0.400 0.400
T o tal R evenue $ 6.4 $ 7.5 $ 4.6 $ 7.4 $ 7.8 $ 16.1 $ 18.8 $ 24.7 $ 25.9 $ 32.3 $ 37.0 $ 44.8
% Change Y/Y -17% -2% -3% 25% 21% 114% 307% 234% 232% 101% 97% 81%
% Change Q/Q 9% 16% -38% 60% 5% 106% 17% 31% 5% 25% 15% 21%
Cost of Revenue 8.6 9.5 8.5 9.4 8.2 13.5 15.1 19.0 18.0 22.2 25.1 30.6
Gro ss P ro f it ($ 2.2) ($ 2.0) ($ 3.9) ($ 2.0) ($ 0.4) $ 2.6 $ 3.7 $ 5.7 $ 7.9 $ 10.1 $ 11.9 $ 14.2
Gross M argin -34% -27% -85% -26% -5% 16% 20% 23% 31% 31% 32% 32%
R&D 0.8 0.8 0.8 0.9 0.9 1.0 1.1 1.2 1.5 2.0 2.3 2.5
% of Sales 12% 11% 17% 12% 12% 6% 6% 5% 6% 6% 6% 6%
SG&A 2.9 3.2 2.8 3.1 2.7 2.7 2.8 3.0 3.0 3.0 3.0 3.2
% of Sales 45% 43% 60% 42% 35% 17% 15% 12% 12% 9% 8% 7%
Amortization of Intangibles 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.1 - -
% of Sales 9% 8% 12% 8% 7% 4% 3% 2% 2% 0% 0% 0%
Operat ing Expenses $ 4.2 $ 4.6 $ 4.1 $ 4.6 $ 4.2 $ 4.3 $ 4.5 $ 4.8 $ 5.1 $ 5.1 $ 5.3 $ 5.7
% of Sales 65% 61% 88% 62% 53% 27% 24% 19% 20% 16% 14% 13%
Operat ing Inco me ($ 6.4) ($ 6.6) ($ 8.0) ($ 6.5) ($ 4.5) ($ 1.7) ($ 0.8) $ 1.0 $ 2.8 $ 5.0 $ 6.6 $ 8.5
% Operating M argin -99% -88% -173% -88% -58% -11% -4% 4% 11% 16% 18% 19%
Interest income (expense) (0.1) (0.1) (0.1) (0.1) - - - - - - - -
Other income (expense) - - - - - - - - - - - -
P retax Inco me ($ 6.4) ($ 6.7) ($ 8.1) ($ 6.6) ($ 4.5) ($ 1.7) ($ 0.8) $ 1.0 $ 2.8 $ 5.0 $ 6.6 $ 8.5
% of Sales -100% -90% -175% -89% -58% -11% -4% 4% 11% 16% 18% 19%
Taxes - - (0.4) - - - - - 0.8 1.4 1.8 2.4
% Tax Rate 0% 0% 5% 0% 0% 0% 0% 0% 28% 28% 28% 28%
Preferred stock dividends (0.0) (0.1) (0.1) (0.1) (0.1) (0.1) (0.1) (0.1) (0.1) (0.1) (0.1)
N et Inco me ($ 6.4) ($ 6.7) ($ 7.7) ($ 6.7) ($ 4.6) ($ 1.8) ($ 0.8) $ 0.9 $ 2.0 $ 3.6 $ 4.7 $ 6.0
% Net M argin -100% -90% -167% -90% -59% -11% -4% 4% 8% 11% 13% 13%
EP S* ($ 0.13) ($ 0.10) ($ 0.09) ($ 0.08) ($ 0.04) ($ 0.01) ($ 0.01) $ 0.01 $ 0.01 $ 0.02 $ 0.03 $ 0.04
Average Shares Outstanding 48.567 68.662 84.151 84.200 130.000 130.500 131.000 150.000 150.200 150.400 150.600 150.800
EPS Growth
* Excludes one-time items and non-cash warrant liabilities
EB IT D A S ($ 4.8) ($ 5.1) ($ 6.4) ($ 4.9) ($ 2.9) ($ 0.1) $ 0.9 $ 2.6 $ 4.5 $ 6.2 $ 7.7 $ 9.6
www.cowen.com 19
Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Model Should Begin to Generate Cash in 2014
We believe PLUG can exit the year having generated about $5MM of cash, largely in
H2. More working capital will likely be required to support the strong revenue growth
we expect. However, improved DSOs and inventory turns, plus a growing deferred
revenue balance should provide a partial offset.
Figure 27 – PLUG: FCF Positive in 2014E, $55MM+ in 2018E
Figure 28 - PLUG: Strong Conversion of Net Income into Free Cash Flow
Source: Cowen and Company Source: Cowen and Company
Figure 29 - PLUG: Annual Cash Flow Forecast and Free Cash Flow ($MM)
Source: Cowen and Company, company reports
($20.2)($23.6)
$5.2 $36.8 $37.1 $39.5 $55.2
2012 2013E 2014E 2015E 2016E 2017E 2018E
Net Income D&A + SBC + Def. Rev.
Change in W.C. Free Cash Flow 63% 54%
NM
226% 136% 103% 115%
-500%
300%
($25)
$25
$75
2012 2013E 2014E 2015E 2016E 2017E 2018E
Net Income Free Cash Flow FCF/NI
F Y = D EC EM B ER 2012 2013E 2014E 2015E 2016E 2017E 2018E
Net Income (Loss) (31.9) (40.4) (6.0) $16.5 $27.6 $38.6 $48.1
Depreciation & amortization 2.1 1.9 2.0 $2.3 $2.8 $3.6 $5.0
Amortization of intangible asset 2.3 2.3 2.3 $0.7 $0.0 $0.0 $0.0
Stock-based Compensation 2.0 2.1 2.2 $2.2 $2.2 $2.2 $2.2
Charges, Impairments 0.1 (3.3) - $0.0 $0.0 $0.0 $0.0
Other Adjustments (4.8) 16.2 - $0.0 $0.0 $0.0 $0.0
Working Capital Changes:
Receivables 9.4 (1.7) (10.7) ($13.4) ($11.5) ($11.7) ($11.6)
Inventories (1.3) (3.3) (21.1) ($11.8) ($17.3) ($17.5) ($17.4)
Other assets (0.7) (0.2) (5.1) ($6.0) ($5.1) ($5.2) ($5.2)
A/P, accrued & other liabilities 0.9 (0.8) 17.3 $20.2 $17.6 $18.3 $17.9
Deferred revenue (ST and LT) 1.8 3.8 26.0 $30.1 $25.9 $26.2 $26.1
Total Working Capital Decr (Incr) 10.1 (2.2) 6.3 19.2 9.6 10.2 9.8
C ash F lo w F ro m Operat io ns ($ 20.2) ($ 23.4) $ 6.7 $ 40.8 $ 42.1 $ 54.5 $ 65.1
Capital Expenditures (0.0) (0.2) (1.5) (4.0) (5.0) (15.0) (9.9)
Other Investing Activity - 3.2 - - - - (10.0)
T o tal C ash F ro m Invest ing ($ 0.0) $ 3.1 ($ 1.5) ($ 4.0) ($ 5.0) ($ 15.0) ($ 19.9)
Change in Debt and Capital Lease (0.0) (0.8) - - - - -
Restricted Cash - (0.5) - - - - -
Proceeds Issuance of Shares 15.8 18.2 28.1 - - - -
Principal payments on capitalized leases - (0.7) (1.3) - - - -
Changes in Equity (0.1) (0.1) 14.5 (0.4) (0.4) (0.4) 0.0
T o tal C ash F ro m F inancing $ 15.7 $ 16.1 $ 41.3 ($ 0.4) ($ 0.4) ($ 0.4) $ 0.0
Effect of Exchange Rate Changes 0.00 0.00
Change in cash position (4.5) (4.3) 46.5 36.4 36.7 39.1 45.2
Beginning cash 13.9 9.4 5.1 51.6 88.0 124.7 163.8
Ending cash $ 9.4 $ 5.1 $ 51.6 $ 88.0 $ 124.7 $ 163.8 $ 209.0
Cash Flow from Operations ($20.2) ($23.4) $6.7 $40.8 $42.1 $54.5 $65.1
Capital Spending ($0.0) ($0.2) ($1.5) ($4.0) ($5.0) ($15.0) ($9.9)
F ree C ash F lo w ($ 20.2) ($ 23.6) $ 5.2 $ 36.8 $ 37.1 $ 39.5 $ 55.2
www.cowen.com20
Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Cash No Longer a Constraint
The balance sheet should be significantly strengthened in Q1:14. Negative equity
exiting 2013 was reversed by a $30MM offering on January 10, 2014, and warrant
exercises should add $15MM; we believe this should fund losses and working capital
until profits and positive cash generation are reached in H2. A growing cash balance
should be able to fund additional growth initiatives as they become available.
Figure 30 – PLUG: Cash No Longer A Constraint
Figure 31 – PLUG: 50% CAGR in Tangible BV (2012-18E)
Source: Cowen and Company Source: Cowen and Company
Figure 32 - PLUG: Annual Balance Sheet Forecast ($MM)
Source: Cowen and Company, company reports
$4 $1 $49 $86 $123
$162
$207 24%
14%
44% 47% 48% 48% 48%
0%
10%
20%
30%
40%
50%
60%
$0
$50
$100
$150
$200
$250
2012 2013E 2014E 2015E 2016E 2017E 2018E
Net Cash ($MM) Cash/Assets
$0.28
($0.10)
$0.25 $0.35
$0.55
$0.81
$1.15
($0)
$0
$0
$0
$1
$1
$1
$1
$1
2012 2013E 2014E 2015E 2016E 2017E 2018E
Tangible BV/Share
F Y = D EC EM B ER 2012 2013E 2014E 2015E 2016E 2017E 2018E
A ssets:
Cash and cash equivalents 9.4 5.1 51.6 88.0 124.7 163.8 209.0
Accounts receivable 4.0 5.8 16.5 29.9 41.4 53.1 64.7
Inventory 8.6 11.9 33.0 44.8 62.1 79.6 97.0
Other current assets 2.0 2.2 7.4 13.4 18.6 23.9 29.1
C urrent A ssets $ 23.9 $ 25.0 $ 108.5 $ 176.2 $ 246.9 $ 320.4 $ 399.8
Restricted cash - 0.5 0.5 0.5 0.5 0.5 0.5
PP&E, net 6.7 5.5 5.5 7.8 10.5 22.5 27.8
Property under capital lease, net 3.0 2.5 1.9 1.4 0.9 0.4 -
Note receivable and other assets 0.6 0.5 0.5 0.4 0.3 0.3 0.2
Intangibles, net 5.3 2.9 0.7 - - - 10.0
T OT A L A SSET S $ 39.5 $ 36.8 $ 117.6 $ 186.2 $ 259.1 $ 344.0 $ 438.3
Liabilit ies:
ST Debt 3.4 - - - - - -
Accounts payable 3.6 4.2 8.5 13.6 18.2 23.4 28.2
Accrued expenses 3.8 2.2 7.4 13.4 18.6 23.9 29.1
Product warranty reserve 2.7 2.2 7.4 13.4 18.6 23.9 29.1
Deferred revenue - ST 3.0 3.7 12.4 22.4 31.0 39.8 48.5
Obligations under capital lease 0.7 0.7 - - - - -
Other current liabilities - 1.1 3.7 6.7 9.3 11.9 14.5
C urrent Liabilit ies $ 17.0 $ 14.1 $ 39.4 $ 69.6 $ 95.8 $ 122.9 $ 149.5
Obligations under capital lease 1.3 0.6 - - - - -
Deferred revenue - LT 4.4 7.4 24.7 44.8 62.1 79.6 97.0
Common stock warrant liability 0.5 12.9 12.9 12.9 12.9 12.9 12.9
LT Debt - 2.5 2.5 2.5 2.5 2.5 2.5
Other liabilities 1.2 0.8 0.8 0.8 0.8
T o tal Liabilit ies $ 24.4 $ 38.3 $ 80.3 $ 130.6 $ 174.1 $ 217.8 $ 261.8
C o nvert ible P referred Sto ck - 2.5 2.5 2.5 2.5 2.5 -
Sto ckho lder's Equity: 15.0 (3.9) 34.8 53.2 82.5 122.9 175.6
T OT A L LIA B ILIT IES A N D EQUIT Y $ 39.5 $ 36.8 $ 117.6 $ 186.2 $ 259.1 $ 344.0 $ 438.3
www.cowen.com 21
Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Key Financial Metrics
As a system integrator, PLUG should be able to operate with very little fixed capital
and little or no debt. It should also be able to enjoy good inventory turns, especially as
a broadening customer base helps smooth out demand. ROE still looks negative in a
2014 that is pivotal for operations, but should sustain strong double digits from 2015.
Figure 33 – PLUG: Low Financial Leverage
Figure 34 – PLUG: High Financial Returns
Source: Cowen and Company Source: Cowen and Company
Figure 35 - PLUG: Key Financial Metrics
Source: Cowen and Company, company reports
26%
NM
7%4%
3% 2% 1%
2012 2013E 2014E 2015E 2016E 2017E 2018E
Debt/Capital
-167%
NM
-40%
37% 40% 37% 32%
2012 2013E 2014E 2015E 2016E 2017E 2018E
ROE
F Y = D EC EM B ER 2012 2013E 2014E 2015E 2016E 2017E 2018E
T urno ver:
Assets 0.5 0.7 0.9 0.9 0.9 0.9 0.9
Non-Cash Assets 0.7 0.8 1.4 1.7 1.8 1.8 1.7
Inventory 2.8 2.5 3.0 3.6 3.9 4.0 4.0
A/R DSO 122 69 60 60 62 62 61
A/P Days Payable 46 39 41 42 42 41 41
Leverage:
LT Debt/Equity 29% -188% 71% 84% 75% 65% 55%
Total Debt/Capital 34% 214% 42% 46% 43% 39% 36%
Debt-Cash/Equity -11% -59% -77% -81% -76% -69% -64%
Assets/Equity 263% -934% 338% 350% 314% 280% 250%
Cash/Assets 24% 14% 44% 47% 48% 48% 48%
R eturns:
ROA -77% -72% -8% 11% 12% 13% 12%
Non-Cash ROA -102% -89% -13% 20% 24% 24% 23%
ROE -167% -498% -40% 37% 40% 37% 32%
ROIC NA NA -76% 370% 192% 118% 88%
P er Share
Operating Cash Flow ($0.59) ($0.33) $0.05 $0.27 $0.28 $0.36 $0.43
Depreciation $0.06 $0.03 $0.01 $0.02 $0.02 $0.02 $0.03
Cash $0.27 $0.07 $0.38 $0.58 $0.82 $1.08 $1.37
Working Capital $0.20 $0.15 $0.51 $0.71 $1.00 $1.30 $1.64
Book Value $0.44 ($0.06) $0.26 $0.35 $0.55 $0.81 $1.15
Tangible Book Value $0.28 ($0.10) $0.25 $0.35 $0.55 $0.81 $1.15
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Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Synopsis of Comparable Public Companies
Active Power, Inc. (ACPW, $3.55, NR)
ACPW designs, manufactures and services flywheel systems and modular
infrastructure solutions, with installations in over 50 countries. Its products provide
battery-free continuous power conditioning (adjusts for voltage sags and surges,
frequency fluctuations, etc.) for datacenter and other mission critical applications.
During outages, they temporarily supply instantaneous transition power until the grid
is restored or other backup can be engaged.
Ballard Power Systems Inc. (BLDP, $2.33, NR)
Vancouver-based BLDP is a global leader in proton exchange membrane (PEM) fuel
cell technology. It designs, develops, manufactures, sells, and services fuel cell stacks,
modules and complete systems for buses and material handling equipment, stationary
distributed generation applications, and backup power. Ballard has designed and
shipped nearly 150 MW of hydrogen fuel cell technology.
Capstone Turbine Corporation (CPST, $1.73, Outperform)
CPST is the worldwide volume leader in microturbines, which are used for on-demand
or continuous distributed generation and transportation power. Exhaust heat can be
used for cogeneration (CHP) and cooling (CCHP), providing more efficient use of fuel
and lower emissions. Sizes and configurations range from 30kW to 10MW. Fuel
flexibility includes: high- or low-pressure natural gas, biogas, sour gas, propane,
diesel, and kerosene.
FuelCell Energy, Inc. (FCEL, $1.40, NR)
FCEL designs, manufactures, sells, installs, operates and services stationary fuel cell
power plants for distributed baseload power generation. Its Direct FuelCell (DFC)
power plants can operate on a range of available fuels, including methanol, diesel,
waste gases, and propane, to produce both electricity and heat. Founded in 1969, it
has shipped more than 300MW of capacity to approximately 50 installations
worldwide.
Hydrogenics Corporation (HYGS, $22.75, NR)
HYGS designs, develops and provides (PEM) based fuel cell products for OEMs,
system integrators, and end users. Stationary applications include backup power;
mobile applications include material handling equipment such as forklifts. It also
provides hydrogen generation products for renewable energy, industrial, and
transportation markets. Based in Canada, it also has operations in Belgium and
Germany.
Power Solutions International, Inc. (PSIX $71.72, NR)
PSIX provides integrated turn-key engine and power solutions. It is a leading supplier
of alternative fuel engines, serving industrial OEMs across a range of industries,
including material handling, aerial work platforms, industrial sweepers, arbor, welding,
airport ground support, turf, agricultural, construction, and irrigation, stationary
electricity power generation, and oil and gas. It also distributes Perkins and Caterpillar
diesel power systems.
www.cowen.com 23
Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Valuation Methodology And RisksValuation Methodology
Clean Technology:Our primary inputs to valuation are earnings and earnings growth (P/E and PEG) forthe next two years. In cases where GAAP net income includes large, non-cash items(e.g., SBC or intangible amortization), we may use non-GAAP EPS. For companies withan emerging business model, we may use future-year earnings discounted back. Asa cross check to an earnings multiple, we may also use a DCF analysis. For situationswhere earnings are not visible within our forecast horizon, we may use asset values(P/Book, P/TBV).
Investment Risks
Clean Technology:Demand may be strongly influenced by government regulations, subsidies, andmandates. Share prices and financial results may be sensitive to policy changes andoutcomes may be difficult to predict, due to the political nature of the process.The solar industry has experienced wide swings in input costs and selling prices.There have been shortages of a key raw material, polysilicon, and excess productioncapacity during periods of declining subsidies. The global nature of the supply chainand end markets creates exposure to currency fluctuations and potential distortion bytariffs and trade disputes.Biomaterials players face technology, scale-up, and financing risks. Success maydepend on product development by downstream partners and upstream supplyarrangements, as well as timely construction of large production facilities. Businessmodels are typically characterized by early stages of commercial revenue, fundedR&D, operating losses and need for financing.Pollution control and resource management serve capital-intensive projects withlong sales cycles. Revenues and margins may fluctuate seasonally with the timing ofproject construction. Longer term, they are also sensitive to economic and capacitycycles in various end markets.
Risks To The Price Target
Our price target may be too high if material handling shipments do not grow aswe project, if product and service cost reduction and scale economies do notexpand margins toward the target model, or if expansion into European and Asianmarkets and new applications beyond material handling fails to contribute expectedincremental sales.
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Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
AddendumStocks Mentioned In Important Disclosures
Ticker Company Name
CPST Capstone Turbine Corporation
PLUG Plug Power Inc.
Analyst CertificationEach author of this research report hereby certifies that (i) the views expressed in the research report accurately reflect his or her personal views about any and all of the subjectsecurities or issuers, and (ii) no part of his or her compensation was, is, or will be related, directly or indirectly, to the specific recommendations or views expressed in this report.
Important DisclosuresCowen and Company, LLC and or its affiliates make a market in the stock of Plug Power Inc. and Capstone Turbine Corporation securities.Plug Power Inc. has been client(s) of Cowen and Company, LLC in the past 12 months.Cowen and Company, LLC and/or its affiliates expect to receive, or intend to seek, compensation for investment banking services in the next 3 months from Plug Power Inc..Plug Power Inc. is or was in the past 12 months a client of Cowen and Company, LLC; during the past 12 months, Cowen and Company, LLC provided IB services.Cowen and Company, LLC and/or its affiliates received in the past 12 months compensation for investment banking services from Plug Power Inc..Cowen and Company, LLC and/or its affiliates managed or co-managed a public offering of Plug Power Inc. within the past twelve months.Cowen and Company, LLC compensates research analysts for activities and services intended to benefit the firm's investor clients. Individual compensation determinations forresearch analysts, including the author(s) of this report, are based on a variety of factors, including the overall profitability of the firm and the total revenue derived from all sources,including revenues from investment banking. Cowen and Company, LLC does not compensate research analysts based on specific investment banking transactions.
DisclaimerThis research is for our clients only. Our research is disseminated primarily electronically and, in some cases, in printed form. Research distributed electronically is availablesimultaneously to all Cowen and Company, LLC clients. All published research can be obtained on the Firm's client website, https://cowenlibrary.bluematrix.com/client/library.jsp.Further information on any of the above securities may be obtained from our offices. This report is published solely for information purposes, and is not to be construed as an offerto sell or the solicitation of an offer to buy any security in any state where such an offer or solicitation would be illegal. Other than disclosures relating to Cowen and Company, LLC,the information herein is based on sources we believe to be reliable but is not guaranteed by us and does not purport to be a complete statement or summary of the available data.Any opinions expressed herein are statements of our judgment on this date and are subject to change without notice.
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Price Targets: Cowen and Company, LLC assigns price targets on all covered companies unless noted otherwise. The price target for an issuer's stock represents the value thatthe analyst reasonably expects the stock to reach over a performance period of twelve months. The price targets in this report should be considered in the context of all priorpublished Cowen and Company, LLC research reports (including the disclosures in any such report or on the Firm's disclosure website), which may or may not include pricetargets, as well as developments relating to the issuer, its industry and the financial markets. For price target valuation methodology and risks associated with the achievement ofany given price target, please see the analyst's research report publishing such targets.
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© 2013 Cowen and Company, LLC. Member NYSE, FINRA and SIPC. All rights reserved. This research report is prepared for the exclusive use of Cowen clients and may not bereproduced, displayed, modified, distributed, transmitted or disclosed, in whole or in part, or in any form or manner, to others outside your organization without the express priorwritten consent of Cowen. Cowen research reports are distributed simultaneously to all clients eligible to receive such research reports. Any unauthorized use or disclosure isprohibited. Receipt and/or review of this research constitutes your agreement not to reproduce, display, modify, distribute, transmit, or disclose to others outside your organizationthe contents, opinions, conclusion, or information contained in this report (including any investment recommendations, estimates or price targets). All Cowen trademarks displayedin this report are owned by Cowen and may not be used without its prior written consent.
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COWEN AND COMPANY RATING DEFINITIONS
Cowen and Company Rating System effective May 25, 2013
Outperform (1): The stock is expected to achieve a total positive return of at least 15% over the next 12 months
Market Perform (2): The stock is expected to have a total return that falls between the parameters of an Outperform and Underperform over the next 12 months
Underperform (3): Stock is expected to achieve a total negative return of at least 10% over the next 12 months
Assumption: The expected total return calculation includes anticipated dividend yield
Cowen and Company Rating System until May 25, 2013
Outperform (1): Stock expected to outperform the S&P 500
Neutral (2): Stock expected to perform in line with the S&P 500
Underperform (3): Stock expected to underperform the S&P 500
Assumptions: Time horizon is 12 months; S&P 500 is flat over forecast period
Cowen Securities, formerly known as Dahlman Rose & Company, Rating System until May 25, 2013
www.cowen.com 25
Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Buy – The fundamentals/valuations of the subject company are improving and the investment return is expected to be 5 to 15 percentage points higher than the general marketreturn
Sell – The fundamentals/valuations of the subject company are deteriorating and the investment return is expected to be 5 to 15 percentage points lower than the general marketreturn
Hold – The fundamentals/valuations of the subject company are neither improving nor deteriorating and the investment return is expected to be in line with the general marketreturn
Cowen And Company Rating DefinitionsDistribution of Ratings/Investment Banking Services (IB) as of 12/31/13
Rating Count Ratings Distribution Count IB Services/Past 12 Months
Buy (a) 415 59.20% 68 16.39%
Hold (b) 270 38.52% 4 1.48%
Sell (c) 16 2.28% 1 6.25%
(a) Corresponds to "Outperform" rated stocks as defined in Cowen and Company, LLC's rating definitions. (b) Corresponds to "Market Perform" as defined in Cowen and Company,LLC's ratings definitions. (c) Corresponds to "Underperform" as defined in Cowen and Company, LLC's ratings definitions.
Note: "Buy", "Hold" and "Sell" are not terms that Cowen and Company, LLC uses in its ratings system and should not be construed as investment options. Rather, these ratingsterms are used illustratively to comply with FINRA and NYSE regulations.
Apr 2011 Jul 2011 Oct 2011 Jan 2012 Apr 2012 Jul 2012 Oct 2012 Jan 2013 Apr 2013 Jul 2013 Oct 2013 Jan 2014
10
8
6
4
2
0
Closing Price Target Price
Plug Power Inc. Rating History as of 01/20/2014powered by: BlueMatrix
Apr 2011 Jul 2011 Oct 2011 Jan 2012 Apr 2012 Jul 2012 Oct 2012 Jan 2013 Apr 2013 Jul 2013 Oct 2013 Jan 2014
2.202.001.801.601.401.201.000.800.60
Closing Price Target Price
Capstone Turbine Corporation Rating History as of 01/20/2014
I:(1):$1.9010/04/13
powered by: BlueMatrix
Legend for Price Chart:
I = Initation | 1 = Outperform | 2 = Market Perform | 3 = Underperform | UR = Price Target Under Review | T = Terminated Coverage | $xx = Price Target | NA = Not Available
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Cowen and Company
Equity ResearchPlug Power Inc.
January 21, 2014
Points Of ContactAnalyst Profiles
Robert W Stone
Boston
617.946.3932
Rob Stone is a senior analyst coveringclean technology and digital media. Hehas been named six times in the WSJBest on the Street survey.
James Medvedeff, CFA
Boston
617.946.3951
James Medvedeff is an associatecovering alternative energy and digitalmedia. He joined Cowen in 2010 with anMA in economics.
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