Konradin Architektur – a strong network of brands Media Kit 2016

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Contacts

Account ManagerStefanie SchulzPhone +49 711 7594-364Fax +49 711 7594-1364stefanie.schulz@konradin.de

Order managementPetra BreuerPhone +49 711 7594-312Fax +49 711 7594-1312petra.breuer@konradin.de

Local Contacts

Hessen, Rheinland-Pfalz, Saarland, Sachsen, ThüringenMEDIENplus... Medien+KommunikationThorsten MaaßPhone +49 6128 75236thorsten.maass@konradin.de

Nordrhein-Westfalen(Nielsengebiet 2)Kommmedia GmbH & Co.KGHubert MöllerPhone +49 5242 98104-0hubert.moeller@konradin.de

Konradin Medien GmbHErnst-Mey-Straße 870771 Leinfelden-EchterdingenGermanyFax Advertising Dept.+49 711 7594-1538

Rate Card No. 29

You can find our Terms and Conditionsonline at www.konradin.de. Alternatively, you can ask us to send them to you.

Media brand 3

Editorial schedule 4

Print 6

Online | Digital | Mobile 10

Crossmedia 12

Contents Page

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Media brand www.architektur.konradin.de/mb

The magazine6 issues in 2016. In the magazine wereport on the diverse products andlayout solutions available for the officefit-out industry, in order to give ourcore target groups – planners anddistributors – a vital competitive edge.Mensch&Büro is also read by facilitymanagers, buyers, office heads,workplace ergonomics consultants,and company HR workers.

Portal office-work.netSince 2000, office-work.net has beenproviding up-to-the-minute newsfrom the office furniture industry, plustrade fair and workshop dates, jobvacancies, and details of the latestnew products.Through the portal, office planners,office fit-out experts, and decision-makers in companies can also identifyideal partners to help them realisetheir projects. In this way, office-work.net contributes to changing how offices look and function.

Benefit from our Mensch&Büro network:Office planners | Architects | Interior designers | Specialist dealers | Manufacturers | Subcontractors

The NewsletterThe information in the newslettercomplements that in the magazine. The Mensch&Büro Newsletter is published twice monthly. Respectively the first newsletter contains with interesting project examples, studies from the office environment, compiled by the editors. The second newsletter each month is reserved for news from the office furniture industry.

Advanced Training

offers training courses and events toequip participants with in-depthknowledge and insights into theworld of office planning, officefurniture and ergonomics.

It is a place where network partnerscan learn about real-world productapplications.

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Editorial schedule 2016 www.architektur.konradin.de/kalender

Issue 01 AD: 21.01.2016PD: 12.02.2016 02 AD: 22.03.2016

PD: 15.04.2016 03 AD: 24.05.2016PD: 17.06.2016 04 AD: 28.07.2016

PD: 19.08.2016 05 AD: 21.09.2016PD: 14.10.2016 06 AD: 24.11.2016

PD: 16.12.2016

Main topics

Design and corporate culture – Office equipment as employer statement.

Sitting, standing,moving – Ergonomics as a integrally furnishing concept.

Office 4.0 – Interior design solutions.

Acoustics in offices – Products, concepts, materials

Orgatec – The future of work.

Flexible Office – Basis of modern office design concepts.

Focus Communication zones,reception, lobby

Desks, office chairs, ergonomic work aid.

Conference systems, light fixtures, storage space systems.

Acoustic solutions, partitions, flooring.

Preview Orgatec Orgatec-innovations

Trade Fairs

Domotex, Hanover 16.–19.01.2016 imm cologne, Cologne 18.–24.01.2016 Stockholm Furniture Fair, 09.–13.02.2016 Facility Management,Frankfurt a. M. 23.–25.02.2016 ZOW, Bad Salzuflen 16.–19.02.2016

Light + Building, Frankfurt a. M.13.–18.03.2016

Corporate Health Convention, Stuttgart 10.–11.05.2016 NeoCon, ChicagoJune 2016

Orgatec, Cologne25.–29.10.2016 Expo Real, Munich04.–06.10.2016 Zukunft Personal, Cologne September 2016

architect@workBerlin09.–10.11.2016 architect@work Stuttgart07.–08.12.2016

AD = Advertising deadline, PD = Publication date

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2 Circulation and Distribution Analysis www.architektur.konradin.de/print

Print

THE BENEFITSEasy to arrange, high level of trust in the medium,guaranteed coverage, feel of paper conveys sense of quality.Studies show that readers search for the following specialist information in printpublications: technical data, product information & prices, regulations & statutory requirements, latest developments & trends, past projects, companydata, analyses & opinions.

A MUST FOR …Enhancing your image: by advertising in print you show that you are apro-active & relevant player in the market. Highlight your position in the market!Growing your business: a print advertisement gives readers more confi dencein choosing your product, and helps establish new products on the market.Showcase your solutions and expertise.

ADVERTISEMENTS ARE RECOMMENDATIONS.FOR READERS AND ADVERTISERS ALIKE.

1 Audited by:

2 Circulation analysis: Average copies (July 1, 2014 to June 30, 2015)

Print run: 15,000

Total audited circulation: 14,929 of them abroad: 631

Copies sold: 8,164 of them abroad: 416 • Copies: 766 of them members: – • Retail sale: –

• Other sales: 2,398 in-flight copies: 5,000

Free copies: 6,765 Residual/archive copies: 71

03 Geographical analysis: Share of actual circulation Economic area % Copies

Germany 95.8 14,298 Abroad 4.2 631

Actual circulation 100.0 14,929

of professional decision-makers agree: “By regularly advertising in the trade press, a company shows that it is an important player in the market.” (2013/14 B2B decision-maker analysis, DE trade press)81%

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Print (Prices valid as of 01.10.2015, in €, plus VAT) www.architektur.konradin.de/print

Ads: Standard formats

Formats Basic ratesb/w €

2-colour 3-colour 4-colour Bleedsurcharge€

Formats: width x height in mm Trim: add 3 mm to each side

Surcharge€

Totalrates 2c €

Surcharge€

Totalrates 3c €

Surcharge€

Totalrates 4c € Type area Trimmed

1/1 page 4,450.00 670.00 5,120.00 1,330.00 5,780.00 1,860.00 6,310.00 445.00 188 x 270 210 x 297

1/2 page 2,330.00 350.00 2,680.00 700.00 3,030.00 1,100.00 3,430.00 233.00 ldsc.prtrt.

4col2col

188 x 13392 x 270

210 x 150103 x 297

1/3 page 1,610.00 240.00 1,850.00 480.00 2,090.00 760.00 2,370.00 161.00 ldsc.prtrt.

4col 188 x 8860 x 270

210 x 10571 x 297

1/4 page 1,230.00 190.00 1,420.00 370.00 1,600.00 570.00 1,800.00 123.00 ldsc.prtrt.prtrt.

4col2col1col

188 x 6592 x 13344 x 270

210 x 82103 x 150

55 x 297

Classifiedads

• Job ads: width: 44 mm, price per mm for b/w: € 3.90 • Box number charge incl. postage charge for responses: € 17.00

Special positions, e.g. cover pages: +20% of basic b/w price

Ad format forspecialist dealers

Small ad showing contact details and logo, size: W 41 mm x H 50 mm • Address online at www.office-work.net + link to your website • 20 copies of each issue of Mensch&Büro

Main entry € 585.00

Each additional subsidiary € 285.00

Ad format forplanning firms

Small ad showing contact details, size: W 58 mm x H 38 mm • Address online at www.office-work.net + link to your website • 5 copies of each issue of Mensch&Büro

Main entry € 146.00

Each additional subsidiary € 99.00

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Belly band

Inside covers with gatefold

www.architektur.konradin.de/print

Are you looking for a particularly special ad format?

• Advertorial • Juniorpage on request. Contact and advice: Stefanie Schulz Phone +49 711 7594-364 stefanie.schulz@konradin.de

Special ad formats

Formats Details Prices incl. share of postage Technical details

Bound inserts

1 leaf = 2 pages1,5 leaves = 3 pages

2 leaves = 4 pages3 leaves = 6 pages4 leaves = 8 pages

80–134 gsm € 4,450.00 € 6,650.00 € 7,800.00€ 10,700.00€ 12,950.00

135–180 gsm € 5,100.00 € 7,700.00 € 8,950.00

€ 12,300.00€ 14,900.00

Required no. of copies: 16,500Must accompany all copiesSize (untrimmed):216 x 305 mmPrices for <80 g/m2and >180 g/m2 on

Tip-ons on advertisements or bound inserts

Postcards

In addition to carrying ad/bound inserts

€ 61.00 per thousandplus sticking:€ 37.00 per 1,000 automated/,€ 74.00 per 1,000 manual

Required no. of copies:16,200Must accompany all copies

Others, e.g.: product samples, booklets on

Loose insertsup to 25 gup to 30 gup to 35 gup to 40 gup to 45 gup to 50 g

€ 230.00 per thousand€ 252.00 per thousand€ 275.00 per thousand€ 298.00 per thousand€ 321.00 per thousand€ 344.00 per thousand

Required no. of copies:16,000Partial print run on request. Max. format: 200 x 290 mm (l x p)

Discounts:

Discount scale for bulk ordering of print ads and bound inserts approved within 12-month period (advertising year). Discounts not available on loose inserts, or any special ad formats. Insert discounts: 1 leaf = 1/1 page

Frequency Volume

3 ads 5% 2 pages 5%

6 ads 10% 5 pages 10%

9 ads 12,5% 8 pages 15%

12 ads 15% 12 pages 20%

15 ads 20% 15 pages 25%

20 ads 25% 18 pages 30%

Inquire for our combo discounts!

Approval and confirmation by the publisher is sub-ject to submission of a binding sample. Difficulties arising during processing and any additional work (e.g. folding/sticking) will be charged for separately.

Contact for submission of files and technicaldetails: petra.breuer@konradin.de

Print (Prices valid as of 01.10.2015, in €, plus VAT)

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www.architektur.konradin.de/print

Tip-ons

PricesPlus cost of carrier advertisement or bound insert

Per thousand copies, including postage costs, plus gluing costs

Postcard € 61.00

Required quantity: 16,200 cop.

Gluing costs: By machine € 37,00 per thousand.Machine gluing requires gluing edge parallel to binding edge, a min. 1 cm and a max. 7 cm from the binding edge. Height may vary.

In other cases, including angled positioning: Manual gluing € 74,00 per thousand.

Other advertising materials, eg. booklet, CD, sample are priced as loose inserts.Required quantity: on request

Gluing costs: On request on submission of sample forming basis of contract.

Gluing requires gluing edge parallel to binding edge, a min. 2 cm and a max. 7 cm from the binding edge. Height may vary.

Bound insert: Possible with perfect binding.Delivery untrimmed, trim layout diagram:

Insertion direction

adh

esiv

e ed

ge

Insertion direction

70 mm

Rate Card | Technical Requirements for Ad Specials(Prices valid as of 01.10.2015, in €, plus VAT)

305

mm

un

ntri

mm

ed29

7 m

m t

rim

med

620 mm3 mm3 mm

3 mm3 mm

5 mm5 mm

432 mm

216 mmuntrimmed

216 mmuntrimmed

209 mm 195 mm

195 mm

cutting edge 3 mm eachcutting edge 3 mm each

fold (gutter)

4-sided 6-sided

fold (gutter) fold

305

mm

unt

rim

med

297

mm

tri

mm

ed

210 mmtrimmed

210 mmtrimmed

206 mm

305

mm

un

ntri

mm

ed29

7 m

m t

rim

med

620 mm3 mm3 mm

3 mm3 mm

5 mm5 mm

432 mm

216 mmuntrimmed

216 mmuntrimmed

209 mm 195 mm

195 mm

cutting edge 3 mm eachcutting edge 3 mm each

fold (gutter)

4-sided 6-sided

fold (gutter) fold

305

mm

unt

rim

med

297

mm

tri

mm

ed

210 mmtrimmed

210 mmtrimmed

206 mm

Delivery of ad specials

Delivery note for ad specials:

Addressed to "md", edition (no.), euro-pallet dimensions: 80 x 120 cm (max. height 110 cm)

Delivery address for bound and glued inserts:

Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen, Germany. Delivery times: Monday to Friday, 07:00 a.m. – 6:00 p.m.

Delivery address for loose inserts:

Lettershopservice GmbH, Steinbeisstraße 16, 70736 Fellbach, Germany.Delivery times: Monday to Thursday 08:00 a.m. – 5:00 p.m., Friday 08:00 a.m. – 4:00 p.m.

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1 Portrait www.architektur.konradin.de/print

01 Title: Mensch&Büro

0 2 In brief: The topics are just as far-reaching as the topic office itself. The reporting covers

the wide range of offers for products and spatial solutions of the office furniture industry. Furthermore topics as designs of lighting, floors, walls and ceilings but also information technology, design, architecture facility management, real estate, accessories and management are an inherent part of the editorial reporting.

03 Target group: Office planners, Architects, Interior designers, Specialist dealers, Manufacturers, Subcontractors

04 Frequency 6 x per year

05 Magazine format: DIN A4

06 Year of publication: 29th Year 2015

07 Price: Annual subscription: inland € 68.40 abroad € 83.10

08 Organ: —

09 Memberships: —

10 Publishing house: Konradin Medien GmbH

11 Publisher: Katja Kohlhammer

12 Advertising: Tanja Schechinger

13 Editors: Gabriele Benitz, Editor-in-Chief Katharina Feuer, Trainee menschundbuero@konradin.de

14 Circulation analysis 2014 = 6 issues Circulation: 542 pages = 100.0% Editorial section: 380 pages = 70.1% Advertising section: 162 pages = 29.9%

Content analysis of advertising content 2014 = 162 pages Advertising 87 pages Advertorials 5 pages Trade Partners Entries 64 pages Loose inserts 6 pages 15 Content analysis of editorial content 2014 380 pages

= 100.0%

Architecture/Interior designers 95 pages = 25.0% Scene/companies/names 23 pages = 6.0% Reports of the Academy 9 pages = 2.4% Organisation/planning/FM 17 pages = 4.5% Trends/Magazine 43 pages = 11.3% Products (furniture, light, floors, ...) 65 pages = 17.1% Light and lighting 13 pages = 3.4% Technic/High Tech 11 pages = 2.9% People/Management 47 pages = 12.4% Headings (Content, Editorial, ...) 28 pages = 7.4% Directives/standardize/ergonomics 18 pages = 4.7% column/reading 11 pages = 2.9%

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Online | Digital | Mobile (Prices valid as of 01.10.2015, in €, plus VAT) www.architektur.konradin.de/onlinedigitalmobil

• The marketing alliance within Konradin Publishing Group for B2B online campaigns targeting architects, interior designers, workplace consultants and planners, structural engineers and construction companies.

• The architecture channel is based on substantiated specialized information and a wide range of community options. • The architecture channel offers best the ideal basis for sucessful performance marketing and enables webbased targeting. • It is that simple: You choose the desired period and target audience – we manage your campaign accordingly within the architecture channel.

Online | Digital | Mobile

THE BENEFITSSpeed, flexibility, large coverage, good price-performance ratio. • Online advertising is effective even if it isn’t clicked on – and it remains

effective for a long time. • More than 50% of German internet users perceive banner campaigns not

as advertising, but as a source of information.

A MUST FOR …Making contact: Quickly and simply send your news, e.g. announcements,invitations and information about promotions out to a wide audience.Enhancing your image: Benefit from low-cost exposure for your brand overlong periods, e.g. in the lead-up to trade fairs and company anniversaries.

Submission of fi les: 7 days before start of campaign by email to auftragsmanagement@konradin.de, fi le size: max. 60 KBWebsite: Format: GIF, JPG, SWF, HTML, tracking code/redirect option available. Video: FLV and MPEG3/4 formats.Newsletter: Format: GIF, JPG, (plus DOC in case of text & image ad), tracking code/redirect option available, no embedding of web bugs.

Please dont‘t send us animated images as they are displayed correctly only in the Web view.

APP GALLERY: 12 months term of validity at a price of € 490.00 for all websites of the architecture channel.

Leaderboard

Skys

crap

er

MediumRectangle

Online-PR

Leaderboard

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Online | Digital | Mobile (Prices valid as of 01.10.2015, in €, plus VAT) www.architektur.konradin.de/onlinedigitalmobil

Exclusive newsletter Recipients Price per issue

Subscribers to 3,500 € 1,800.00

Other target groups of the

Architects/planners 33,000 € 5,900.00

Architects/planners/interior designers 42,000 € 7,500.00

Architecture/construction in general 55,000 € 9,200.00

Content partnershipwith www.office-work.netManufactures within the office outfitting industry publish their online PR. It is a professional source of information for planners, architects, interior designers etc. It is more and more soft facts that sell products. This is what our content partnership can help you with.

Services Basic Premium

Company profilewith contact form,Logo on homepage ofoffice-work.net

4 4

10 x PR andreferences, withpicture gallery and contact form

4 4

Including newentries in theMensch&Büroeditorial newsletter

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Price € 2,200.00 € 5,190.00

Display adswww.office-work.net

Pixels (width x height)

Price per week

Large Leaderboard 970 x 90 € 320.00

Leaderboard 728 x 90 € 245.00

Skyscraper 120 / 160 x 600 € 245.00

Medium rectangle 300 x 250 € 245.00

Video ad 300 x 250 € 320.00

Hockey stick 728 x 90 + 160 x 600 € 320.00

Wallpaper (+ background colour) 728 x 90 + 160 x 600 € 320.00

Website incl. all subpages/prices valid for max. 3 ads in rotationDiscounts: 5% for 6 weeks or more, 10% for 12, 15% for 18, 20% for 24

Editorial newsletter 2 x per month

Pixels (width x height)

Price per issue

Text/image ad 300 char. + image € 490.00

Leaderboard 728 x 90 € 500.00

Skyscraper 120 / 160 x 600 € 450.00

Full banner 590 x 100 € 400.00

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Cross-Media www.architektur.konradin.de

Benefit from our competence and our unique network of media to reach architects, interior architects and designers

All channels of Konradin Architecture at a glance

Print

Online

Corporate Media Services

Extras

Events

Trade magazinesAdvertisementsInsertsAdvertorialsSpecial ad formats

architecture channelDisplay adsEditorial newslettersExclusive newslettersand much more

Konradin relationsCustomer magazines, print newsletterOnline magazines, e-booksEventsand much more

Architecture on the roadReader trips | manufakTOURTrade-show tours and more

Further offersPrintMarket research

Events organized by our trade magazinesTheme-related events:Farbe | Akustik | Haptik | Lichtdb-Suffizienz-Kongress and more

Presentation of new productsand referencesProduct-related events:db Ortstermin | bba Technik vor Ort Competitions and more

Lead generationSurveys/prize drawsAddress hireWebinars/webconferencing

PR partnerships

Advertise yourproducts and referencesacross all channels of Konradin Architecture

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Team Architecture

Marion Hinze

Phone +49 711 7594-340Fax +49 711 7594-1340marion.hinze@konradin.de

Cornelia Huth-Neumann

Phone +49 711 7594-372Fax +49 711 7594-1372c.huth-neumann@konradin.de

Marei RödingPublishing Director/ ManagementArchitecture and Construction

Petra Wehinger

Phone +49 711 7594-404Fax +49 711 7594-1404petra.wehinger@konradin.de

Stefanie SchnebergerAssistant forPublishing Director

Tanja Schechinger

Phone +49 711 7594-538Fax +49 711 7594-1538tanja.schechinger@konradin.de

Jennifer BühlingSenior Project Management

Nicole GauchGraphic

Sandra MackProject Management

Konradin Relations – Your experts for Corporate Media Services

Sales

Stefanie Schulz

Phone +49 711 7594-364Fax +49 711 7594-1364stefanie.schulz@konradin.de

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Konradin Publishing Group is one of the largest providers of specialist infor- mation in the German-speaking world. Its portfolio comprises some 50 trade and general-interest publications, online portals,and events series. Learn more at: www.konradin.de

Services:Market research and market analysis Corporate Media Services − 100% customised: konradin-relations.dePrinting specialists: konradinheckel.de, konradin-printshop.de

Communicating to architects, construction engineersand designers: Our entire range of media at a glance:architektur.konradin.de

A strong brand network

office-work.netarcguide.de