presented to: presented by:

8/14/2019 Presented to: Presented by:

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PRESENTED TO :PRESENTED BY :Mrs. Kirti Dutta

Abhishek Singla Devvarat

YadavDeepika

SrimalShreya TyagiHarpreet


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TABLE OF CONTENT

INTRODUCTION & RESEARCHOBJECTIVECOMPANY PROFILEDATA ANALYSIS & INTERPRETATIONSCONCLUSION & FINDINGSRECOMMENDATIONS

LIMITATIONSBIBLIOGRAPHY


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INTRODUCTION & RESEARCH OBJECTIVE

We have done our research on consumerperception and response to brown goods like TV.

The objective of this thesis is to exploreconsumer receptivity, perception and behavioralresponse to brown goods like TV.With the use of a structured questionnaireconducted with 50 respondents and in-depthinterviews conducted with consumers, weanalyzed their response and perception withregards to five different platforms on whichpeople buy TV set.Namely 1) Size, 2) Price, 3) Company, 4) Moneyand 5) Influencal factors.


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INTRODUCTION & RESEARCH OBJECTIVE

With this study, we hope to provide newinsights on perception of brown goods like

TV as a marketing tool from a consumerstandpoint and serve as a first step forfuture research on how consumerperception can successfully reach out,connect with and influence consumers.

The following are the areas which arecovered in the research process:Market potential of TV setMarket share of TV companyCustomer perception for TV set


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COMPANY PROFILE SONY

One of the most recognized brand names in theworld today.

Sony Corporation, Japan, established its Indiaoperations in November 1994.

With brands names -BRAVIA, Xplod, Sony hi-fi,Handycam, Cyber-shot WEGA,VAIO,Walkman,PlayStatio n,

LGLG Electronics Korean Consumer Electronics &Home Appliance ManufacturerHave started mobile appliance business since

1996.Formerly known as LG Information &

Communication Co. (LGIC), which form Gold StarTelecommunication Company successor. SAMSUNGThe Samsung Group (Korean) is a multinational

conglomerateHeadquarter in Samsung Town , Seoul ,

South Korea .It is the world's lar est con lomerate with an
http://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Samsung_Townhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/Samsung_Townhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Multinational_corporation


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In respect to total population we cansee that with 42% being highest in case

of technology. Brand name camesecond with 30% share. With 26% priceis the third preference. With 2%availability comes last.


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Sony is the leader among both earning andnon earning categories with 34%and 28% share respectively. In non earning

category LG comes second with 12%, inearning category with 14% Samsung comessecond. Samsungshare in no earning category is lowest with2%. LG share with earning category is 6%.Asfar as others category concerned 6% comes in


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Sony is the leader in overall preferredmarket share with62% share. Second comes LG with

18%,third is Samsungwith 16% and .last is others with6%.


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We can see among the most preferredsize is 33-42 inches with 32% of peoplechoosing it and with 30% 43-52 inchsize is the second most preferred andwith 20% and 18% ,above 52inch and20-30 inch takes the third and fourth

place


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In earning category the most preferredsize for television is 43-52 inches. For 33-42 inches size the ratio for earning

and non earning are same. There was ananomaly in the data collected for 52inches size and above coz the numberfor non earning persons was higher thanearning.


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With 38% of share Sony is first. LG camesecond with 30% SAMSUNG has 14% share

and it is last in term of market share.Others category comes on third place with16% share.


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The most preferred choice when it comesto spending money is RS.40,000-60,000with 36% market share just below it is

RS.20,000-RS.40,000 with 34% share,60,000-80,000 has 10% share an it is laston list. Third place is occupied by 80,000and above with 20%


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When it comes to earning category the most prchoice is 20,000-40,000 range with 26%.Secon

isRS.40,000-60,000 range with 20% with 80,000acquiring 8% comes third and 60,000-80,000 is

2%.In non earning category the most preferred cho40,000-60,000 range with 16%

Second is 80,000 and above with 12% people cThe least favored is 20,000-40,000 range and60,000-80,000 both with 8% of people choosin


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CONCLUSION & FINDINGS

After all the research, field work, data collection,the conclusions are founded which are the majorfindings of the research conducted on the variousTV are set, its customers, market share.Sony is a big brand name in Delhi

Sony is very much recognized by both earning andnon-earning people.Earning people are more price sensitive than non-

earning.People are almost equally divided when comes to

their decision of buying TV set is pre decided ornot.Most acceptable range for spending on TV set is

Rs.40000-600000.


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CONCLUSION & FINDINGS

People listen to their familymembers the most when deciding

which TV set to buy.The most preferred size for TV setis 33-42 inches.LCD type of TV set has huge leadover other various types .Technical specification of TV set ismore preferred over brand name.


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RECOMMENDATIONSThe research highlights certain importantcharacterstics of Sony TV set as a big favoriteover others it show their products are of highquality and they fulfill customer expectation.They should present their products as familyoriented and should boast its technicalsuperiority over others.The products of Sony are a bit pricey so, theymust reduce the cost of their products; thiswould also increase their market share.Companies planning to launch a new TV set

should go for LCD production but new types likeLED are also very popular in young generation.


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LIMITATIONS

The respondents were either fromstudent or from working categorySurvey is limited to fewer people.

Lack of diversification in background of respondents..The time of the training period was veryshort.During the research the major problemwhich is faced was with respondentshaving more than one TV set bought atsame time.


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BIBLIOGRAPHY

www.google.com www.sony.co.inwww.wikipedia.comn.samsung.com/index.jspwww.lgindia.co.inE-ZONEMARKETING MANAGEMENT BY PHILIP KOTLERTOI SUNDAY TIMESNDTV LIFE
http://www.google.com/http://www.wikipedia.com/http://www.lgindia.co.in/http://www.lgindia.co.in/http://www.wikipedia.com/http://www.google.com/


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Company Name

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