Presented by: Brenda Bassett

Guest Speaker: Ivan Mladenovic of Preemo

*Developing an Online Presence

*Why Should I be Online?

*Connecting with YOUR buyers and sellers

*Continuation of Branding

*Establish and build Credibility

*Role of Social Influence

*Referent – social media participant, usually someone the consumer knows personally

*Expert – authority on product the consumer is considering, key influencer

*Positional – closest to both purchasing decision and to the consumer, inner cirlce

*Quick Facts on Social Networking

*Where do I begin???

*Building Your Profile

1. Username – how do people know you?

2. Password – Difficult to guess, easy to remember

3. Safety – Avoid phishing scams

4. Your Picture – Show off your personality, keep it current

5. RE/MAX Graphics – available on MainStreet

6. Contacts – Import from email, etc.

*RE/MAX Agent Website

*Establish your credibility

*Available through MainStreet

*Easy to use, Customizable Templates

*IDX Feed

*Search capability

*Mediums of Social Influence Marketing

*Expert Influencing: Blogging

*Real Estate specific sites: Activerain.com

*Community and Interest Groups

*Referent Influencing:

*Facebook

*Twitter

*Email

*Positional Influencing: Personal touch

PUBLIC PRIVATE

*Personal vs Professional Life

*Facebook in Five

*Individual and Fan Pages

*Invite Past & Present Clients, Friends, Family and Co-Workers

*Engage your audience! Ask questions, provide useful information

*Update Regularly – remain relevant

*Real Estate Applications:

*eListIt

*Postlets

*Center Stage for Real Estate Agents

*Real Estate Marketer

*Email Marketing

*Create several opt-in lists (double-opt-in)

*No Spamming (ICANN is watching)

*Develop original, unique content

*Don’t Sell, Teach and Inform

*Be consistent – monthly, bi-monthly

*Consider time you are sending

*Track and adjust your campaign

*Tips & Best Practices

*Lurk & Learn/Read & Pay attention before jumping in a conversation

*Link to external sources, cross-link if possible

*Share helpful content in different mediums (links to news, videos, pictures, etc.)

*Post varied content at least once a day

*MAKE TIME to review and update your profile(s)

*7 Sins of Social Media

1. Pride – When you’ve made a public mistake, accept it publically

2. Gluttony – Don’t do too much, too fast

3. Sloth – the failure to apply and use your talents and knowledge in conversations

4. Envy – “I had that idea 3 months ago”

5. Greed – astro-turfing, hijacking, spamming, etc.

6. Lust – Excessive praise and adulation

7. Wrath – Uncontrolled feeling, lashing out

*About Ivan &

*Began Preemo by fixing computers for Real Estate companies

*Computer Repair & Technology Solutions

*Mac/PC Specialists Available

*Right across the Street – off US1 & Red Road

*On-Call Tech Support & Remote Assistance

*5-Star Rating in Google, Yahoo, and Yelp

*Provide Tech Support to 50+ Realtors

*Customer Service Driven, Feedback Welcome

*TechTime: Block Hours for Tech Support