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4P OF RURAL MARKETING

Pritesh radadiya16 February 2016

1) Product

2) Price

3) Place

4) Promotion

1) Product In rural marketing core element of product In rural people in easy to understand in product In market to product attractive, design, shape,

color etc. In rural area that attractive packaging and

provide all needed information in local language.

2) Price Price is a sensitive issue for rural consumers. The main factor is low income levels as and low

standard of living. In rural marketing, distribution cost is

comparatively high. Therefore, marketer has minimize the distribution

& promotion expenses to control prices. The price should be affordable that the rural

consumer can pay

3) Place

The challenging task of distribute their products in highly scattered geographical areas.

Marketer to planned of distribution system in rural area.

Sales vans and small carrying vehicles can be used to cover rural market.

Wholesaler and retailers are they key links in rural market.

4) promotion

It is concerned with cultural and social values of rural people

Marketer has to use regional and local language in their promotion.

The language should be simple and easy to understand.

Advertising media are :- hoardings, vehicles, wall paintings.

Compared to mass media, personal selling is found to be more effective.

Advertising in rural market