BIG BAZAAR BIRTHPart of future group founded in 2001.Hyper market.Wide range of merchandise.Inspired by traditional Indian retail model.

RAJAH OF RETAILUnconventional ideas.Pull consumers.Indian-ness.Interesting idea’s for increasing sales.

PROMOTIONAL STRATEGIES

• Innovation (Wednesday bazaar)• Bazaar like atmosphere for consumer comfort.• Offered lavish environment.• Wide variety of products available at the same place.•Conducted big day annually.

PRIL(PANTALOON RETAIL INDIA

LIMITED)• big bazaar parent company.• class-less retailer.• merchandise in five segments.• more shares from the customers wallet.

TRADITIONAL RETAILING IN INDIA

Indian retail market, at $250 billion, was the world’s eighth largest in 2005.

Retail sales represented 33.3% of India’s gross domestic product in 2003.

Small, traditional specialty retailers accounted for 17% of retail sales.

82% of India’s retail sales were made through kirana in 2003.

Modern, “organized” retail stores represented 0.4% share of India’s retail sales in 2003.

RISE OF MODERN RETAILING IN INDIA India’s modern retail sector was comprised of two formats:

1) Value retailing2) Lifestyle retailing

It was estimated that shopping mall grow from fewer than 30 in 2004 to 225 by 2007.

Most malls were being developed in the 67 largest Indian cities.

Retailers focused on the “big six” cities

FOREIGN DIRECT INVESTMENT

Economic reforms in the 1990s fueled growth in the Indian economy.

Gross Domestic Product grew faster than the population.

Growth in retail sector.

Indian government banned FDI in 1997.

In February, 2005, the Indian government passed legislation allowing 100% FDI in the construction and development sector.

FUTURE PROSPECTS• More promotional strategies(heavy discount on occasion.)• diversified in home furnishing.• encourage courses in retail management.• raised fund for real estate.

SUPPLY CHAIN • Big bazaar distribution centre act as a warehouse alone.• C&F agent acted as interface between the manufacturer and the government.• distribution sold to three types of clients.

SWOT ANALYSIS:Strength: Understand consumer’s need.

reasonable price. variety of products under one roof.

generate employment. affordable by every one.

WEAKNESS:Did not forecast properly.

general perception is equal to low price is equal to low quality.

OPPORTUNITIES:

expansion all over the country. hyper market more favorable in India now a days. huge potential for the rural market to be tapped.

THREAT: competition from other retail chain such as reliance. global competition. FDI. lack of retailing courses in study options.

CONCLUSION • Big bazaar as a retail business model.• Which is organized.• Biggest retail chain in India.• Serving all the sections of the society.

THANK YOU

By:Kratika jainJuhi ahujaSheenal mohnaniBhavesh nagda Devendra parmarTaruna warathe