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In what ways does your media product use,

develop or challenge forms and conventions of real media products

The Three Texts

Music Video Website Digipak

Character and Image

The theme running across all three texts reflect upon Heavy-D’s image and his music. The bright colours represent his personality and dress sense which reflects in his portrait shots in the digipak. A brightly coloured digipak will attract customers in to want to buy the music and research further into the artist. The colours in the graffiti wall represent happiness and excitement as well as the graffiti symbolising the creativeness and ‘coolness’ of the rap elements in the song. Also the graffiti wall is featured in the music video as a backdrop for Heavy D.

Character and Image

Heavy D has a total of 3 costume changes in the duration of the music video, reflecting his coolness and rap style theme. He wears two different suits, showing off his ‘men in black’ side of his personality like a James Bond star, as well as a bright purple jacket and yellow top which is featured on the digipak’s front cover.

Font and Imagery

As for the font sizing and colour, I decide to match the graffiti wall’s colourful feel with bold purple and yellow text reflecting Heavy-D’s clothing by matching the colouring. The text and colouring runs through out all three of the website, music video and digipak. The text in the music video flows with the lyrics of the song and is yellow coloured matching the vibrancy of the beat.

PropsThe amount of props used in the music video is very limited, although there were special effects added in the give the video a more professional and fun look. For example text and other animation is added in to fit in with the lyrics wording and timing.The lyrics in the music video: “You even been around the world, so you go, girl” were presented with animation of a world rotating around Heavy D’s hands. These special effects really added the fun and excitement into the video that we thought we would get extra marks for.

Target Audience

• As an end result we published the music video on Facebook, Twitter and YouTube and got good responses from all three websites. The main source of people who viewed the video were young adults and teenagers, due to the humour and brightly coloured features. The video in general was more aimed at the younger generation, as we were bringing the video more into the 21st century with a slight 90’s feel still to it, keeping some of Heavy D’s originality.