PRESENTATION

Zepter Jewellery

Prepared by: Bridmarketing,

International Educational Center Belgrade,

Zepter United Kingdom

Subject: Zepter jewellery collection

Time: about 25 minutes

TOPICS:

1. How does jewellery communicate

2. About the origins of LIGHTS collection

3. Special features of LIGHTS collection

4. Magnetic jewellery

5. Jewels and personality

6. Let there be LIGHTS! (slideshow)

Products:

Help to express your personality, emphasise the beauty and style.

Your image is evidence of you.

Your image says

Who you are.

Jewellery adds up the final and most important touch to your style

It’s little game of details which will catch observer’s eye

And in that game you would like to be presented in the best LIGHT

Lights Zepter Jewellery assures that your inner shine will be seen!

Lights Jewellery communicates:

ELEGANTLY FASHIONABLE (we choose eternal beauty, over short trends)PRESTIGE (our design is protected, no other company has the same)QUALITY (under strict EU standards)

Our products communicate self-confidence, strong attitude, quality.

We are what we wear, our image is who we are, people will cluster us by the picture we communicate to them through our dressing and style code.

What other think of us is predicting our future!

Beginning:

LONDON, England – an important city

Why London? Because there you set the trends, fashion and style.

London creates

and the world follws. .

The story of creation:LONG AND EXPENSIVE

procedure towards uniqueness

1. start: catalogues, fashion magazines, meetings, planning

2. 8 designers work on the new collection(UK based team and 2 in the USA)

3. 100 pictures all hand colored/drafted4. choice which goes to the model maker

5. masters created6. choice out of created masters

7. 3 samples per each to be produced8. meeting with sales people, designer to

make the final decision, protection over design

10. production under strict EU standards, Essai office (London) – quality check

Now that the collectionis createdand produced

...it is time for the Italian refined final touch:

Final step before sales:

Milano, Italia

Why?

That is where best world catalogues are created!

Italy is the world leader in the printing

communication style.

The end of the beginning:

Collection created, printing material prepared,jewellery is almost on the way to the customer...

Special featuresof our LIGHTS collection:

1. Gold plated2. Swarovski quality crystals3. Rhodium4. Fresh-water Pearls5. Leather 6. Magnets

1. GOLD PLATED

- our jewellery is 14kt gold plated!

- our jewellery is coated between 1.00 and 3.00 microns GOLD PLATED (majority of world famous companies use only 0.25 micron max to 1.00 micron)

- after the layer of gold plating, Zepter adds an additional shine protection, invisible to eyes, for better protection

2. SWAROVSKI QUALITY CRYSTALS

- our products are using Swarovski quality crystals

- white, aquamarine, sapphire, siam, ceylon topaz, colorado topaz, emerald, light rose

- for the Lights collection we have chosen 5 standard colors and 3 limited edition colors

3. RHODIUM

- often used by high quality jewellery producers

- this material is recognized for its strength and light weight, from the Platinum family distinguished by dark shades

- our collection is always additionally layered with copper, followed by gold, which makes it more valuable and of higher quality

4. PEARLS (fresh water) - ultimately feminine:fragile, yet strong

- full of life, the pearl captures light and reacts to every movement of the wearer’s body

- our collection’s choice:rosy, white, grey

5. LEATHER

- casual: impression of strength and easy-goingness

- becomes part of body, worn-off looks smart

- our collection’s choice:BEST QUALITY Italian Calf Leather, with a micro-layer shiny effect, as patent leather

6. MAGNETS

- sophisticated elegance: impression of strength and power

- relieves pain and promotes healing

TWO IN ONE:

1. makes you look smart

2. makes you feel good

Short History on Magnetic Therapy

• The first noted application of magnetic field started around 3600 BC in Egypt

• Also it is known that magnetic ore was used in jewelry in that time too

• The lack of scientific explanation did not stop usage of positive magnetic effects in that time

• Starting from 16th century magnetic therapy came into regular usage by doctors and medical experts

The absence of magnetic field

• Absence of magnetic field syndrome – happened during space exploration in America and Russia

• Effects:– Fastly becoming tired – Depression– Deconcentration – Osteoporosis

• Lowering the magnetic field of Earth:

– Buildings, vehicles, and electronic smog lowers it– Effects: Headache, Tiredness, Blood pressure or

circulation disorder

Effects of magnetism

• Magnetism directly influence our body on cellular and blood level

• Faster absorption of oxygen and CO2 by hemoglobin

• Faster blood circulation• Relaxes nerves and muscles• Lower rheumatics pain• It is used in treatment of heart

diseases, blood pressure disorder, arthrosclerosis, sport injuries, breaks

Effects of magnetism

• Relaxing aches and pain• Lowering swells• Faster wound healing• Regulatory function of gland work• Lowering stress and improving quality

of sleep• Better protection from illness caused by

microorganisms• Rejuvenating energy levels

Why magnetic therapy?

• It is natural method• It is simple and painless• It influences key of the problem and not

just the symptoms• No known negative side-effects• It is affordable• It is long lasting• Used in jewellery it can be applied

everyday to look nice in the same time

5 keysummarizing pointson Lights collection:

• Created in LONDON• Produced WORLDWIDE• Details in MILANO• Sold in 40 world countries• 6 selling points

How to use your Lights jewellery?

• Treasure it! • DO NOT:

– Take shower with it– Take bath with it– Spray perfumes, deodorants on it– Apply cream/lotion with it– Go to sauna / hamam with it

• Only claims which show that usage was proper are replaced

Lights is our 8th collection

- Until now we have sold over 3 million jewellery pieces worldwide

- Which confirms that this jewellery gives salaries and good life to our sales reps

But how to be sure which jewellery piece is really the best for you –

which one will represent you in the best possible way?

Jewels and personality

Every piece of jewellery has its own meaning and its purpose

The choice is not accidental !

So is it possible to express yourself and recognize what others are through the jewellery?

Let’s see what jewellery tells about people….

Jewellery with blue or turquoise details represent people

who have optimistic and self-assured way of living.

They are talented in what they do and they don’t like routinein their job.

They:• Are open• Like truth more than anything• Like to communicate• Oriented to philosophy

People who wear red jewellery have a

strong will and are talented for sales

They always fight for justice, like to try a lot of new things

Their persistence helps them to get to life’s most rewarding things

They:• Are organized• Are protectors• Are calm and nice• Are successful in career

Yellow jewellery represents

those who are active and dynamic

They are highly intelligent and like all things connected to movies, books or theatre.

They are very easy-going, communicators and always fun to talk with

They are:• joyful and creative• confident and spontaneous• team players

Black is the color of

dignity and it never goes out of fashion

It represents attraction, just as a real magnet, restlessness and mystery

People with black jewellery often tend to have good psychological skills

Green is color of romantic souls and people who are adored because of their character

They can also be

dreamers and visionaries

They like harmony and it’s really hard to get mad on them

They:• Are caring and full of love• Like to be surrounded with harmony and beauty• Are very stable

White is color of

elegance and openness

Do not be surprised with the fact that people who like white are very intuitive

Along with their intuition they are expressing lot of creativity in their life and work

But, as we all know, pictures speak more than words

So, let there be LIGHT:LIGHT:

Touch the lightTouch the light

THE END