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BRUCE BIXLER

New Features to Know About

LinkedIn:

A How To Guide

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Do you know about “LinkedIn

Channels”

Hover and click on the blue LinkedIn Today Link

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Do you know about LinkedIn’s “Channels”

• Home page newsfeed• News can be changed hover over LinkedIn Today.• This will take you to “LinkedIn Today” homepage• You can select industries

A. Your News sourcesB. Your “influencers” news articlesC. All “influencers” on LinkedInD. All Channels

A. With 30 Channels to choose fromB. Share your news with others

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Did you know you can share News?

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Did you know you can share News?

Sharing updates with connections

Three selections

1. LinkedIn + Twitter

2. LinkedIn

3. Connections

4. Profiles that are updated at least ___(Times) a week are viewed ____ (Times) more often by recruiters

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Your Profile “LinkedIn Contacts”

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Your Profile “LinkedIn CRM”Connections Resource

Management

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Did you Add Social Media Websites to LinkedIn?

Add social media websites

Allows you to direct targeted traffic to your website

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LinkedIn Optimizations

• Profile Strength and companies

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LinkedIn Optimizations

• People in common areas for connecting

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Did you know about LinkedIn Headlines

• Your Headline should include your Unique Value Position using KEYWORDS, it is the most valuable piece of real estate on your LinkedIn profile.

• Your headline is the most heavily weighted keyword search area on your profile.

• Your Headline is the ONLY totally customizable section on your LinkedIn profile

• You headline shows up in ____actions you take on LinkedIn

• Your complete headline shows up on _______ search

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Personal (UVP): Your Headline

• Your Headline should include your Unique Value Position using KEYWORDS and your picture.

• Most people have a headline that simply states their position. But that doesn’t tell people why they should connect with you. It doesn't tell them how you add value, and it doesn't tell them how you can solve their company's problem.

• UVP - You need to learn how to set yourself apart. You need to prove that you are a thought leader. You need to show that YOU are the expert.

_______________

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Did you know about LinkedIn Current Position

• Current position is the second most heavily weighted keyword search area on your profile

• You must have a current title or you wont show up in search results

• Current title: (Your Specialty) at Additional Resources

• Current title: (Your Keyword) & Volunteer at Red Cross

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Did you know about recruiter searches by Google

How recruiters search on Google for LinkedIn Profiles using keywords

Incomplete profiles on LinkedIn are ____ (Times) less likely to be viewed

Profiles without pictures are ____ (Times) less Likely to be viewed

Twenty five per cent of searches on LinkedIn are done by __% of the population

site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * Process Engineer” “location * Minneapolis”

site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir

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Did you know about Current Job Titles

Marketing Manager at Marketing Resource

Marketing Mgr & Group Owner at (Group Name) Marketing

Marketing Manager at Self Employed Marketer

Marketing Manager at Marketing Entrepreneur

Marketing Manager at Additional Marketing Resource

Marketing Manager at Marketing Consultant

Marketing Manager at Independent Marketing Contractor

Marketing Mgr &Volunteer at (TUG) Networking Group

Marketing MGR & Network Facilitator at Harper College

Marketing MGR & Group Facilitator at Job Search Circle

Marketing MGR & Accountability Leader at St. Hubert’s

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Did you know: Skills ENDORSEMENTScan be managed

• Skills & Expertise(Keywords)

• You can add and remove

• You can manage

• You can show or hide

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Did you know: Skills ENDORSEMENTScan be managed

• Skills (Keywords)

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Did you know about LinkedIn Professional gallery (Media)

Applications: Events, Amazon Reading List, Answers the replacement for many of these applications is all in one handy dandy place called Your Professional Gallery.

UVP gallery, I refer to it as UVP (Unique Value Positioning)–because differentiating yourself from the rest of the pack, making yourself unique is one of the main objectives of a well-crafted LinkedIn profile. 

In your Professional Gallery you can share hyperlinks to various media, such as video, images, documents, and presentations. Most media file types are supported by this feature, but they must have a specific URL or web page.  Of course, the best place to send people is your website, but other good sites include You Tube, Google Docs, and SlideShare. 

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Beginners Tip: Join 45 groups

• Groups allow you to connect to target people

• Groups allow you to message others in group

• Groups allow you to search for jobs

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Do you use Member search groups?

Groups allow you to follow others in group

Groups allow visibility to millions of connections

Groups allow you to demonstrate your expertise

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Find People First Name Last Initial

Copy Name Title location and job description

Go to Google searchAdd a comma and LinkedInRemove GroupSearch

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Did you know : follow Companies

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Did you know about LinkedIn interests?

THANK YOUContact Information

BruceBix49@gmail.com

http://www.linkedin.com/in/brucebixler49

@BruceBixler49

Bruce Bixler