presentation to kenmore chamber of commerce, july 2011
TRANSCRIPT
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Social Media:Do you act or react?
Monday, 25 July 2011
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www.slideshare.net/melkettle
Monday, 25 July 2011
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www.melkettle.com.au @melkettle Monday, 25 July 2011
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Old communication was one-way
Monday, 25 July 2011
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Now communication is two-wayAnd conversations are with many
Monday, 25 July 2011
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Business is no longer B2B.
It’s no longer B2C.
It’s now P2P.
Person 2 Person.
Monday, 25 July 2011
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“By 2011 90% of your sales will
come from word of mouth or
digital promotion”
Seth Godin, 2009
www.melkettle.com.au @melkettle Monday, 25 July 2011
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You can buy attention (advertising).
You can beg for attention from the media (PR).
You can bug people one at a time to get attention (sales).
Or you can earn attention by creating something interesting and valuable and then publishing it
online for free.
David Meerman ScottMarketing legend
Monday, 25 July 2011
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www.melkettle.com.au @melkettle
In Australia:
• Facebook - 10.4m users
• Blogspot - 5.6m
• Wordpress - 2.3m
• LinkedIn - 2m
• Twitter - 1.9m
• FourSquare - 63,000
Social media use
June 2011, UAV, www.socialmedianews.com.au
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• Instant
• Interactive
• Accessible
• Measurable
• User generated content
Social media is:
Monday, 25 July 2011
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Changing perceptions
Monday, 25 July 2011
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4 P’s of Marketing
Monday, 25 July 2011
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www.melkettle.com.au @melkettle
4 P’s of Marketing
Monday, 25 July 2011
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4 C’s of marketing and social media...
1. Customers
2. Content
3. Channel
4. Community
Monday, 25 July 2011
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Customers
• Customer is #1
• Know who they are!
• Go where they go
• Engage and converse with them
Monday, 25 July 2011
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Content
• Content is king - words, video, photos
• Provide information that is valuable to your customers
• Be consistent with content
• It’s not all white papers...
Monday, 25 July 2011
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Channel• Which social media channel is right for you?
• Go where your customers go - know your target market
• Facebook is not for everyone
• What suits your personality?
• Time and money considerations
Monday, 25 July 2011
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How often do I update?
• Twitter - 2-3 times a day
• Facebook/LinkedIn - 4-5 times a week
• Blog - 2-4 times a month
• YouTube - 2-4 times a month
• Website content - 1-2 times a month
Monday, 25 July 2011
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Community• Engage with customers
• Encourage and provide tools for them to engage with each other
• People WANT to interact
• Customer generated content - for customers by customers in the way customers want to receive information
Monday, 25 July 2011
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How do I create a social media
strategy ?
Monday, 25 July 2011
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Integrate it into ALL your marketing
Monday, 25 July 2011
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Promote yourself
Monday, 25 July 2011
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Measure what you do• Quality vs quantity
• ROI vs ROE
• Number and nature of comments
• Visits from links to your sites
• Sales or new opportunities or other business benefits
• Increased word of mouth
Monday, 25 July 2011
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Tools to make it easier• 3rd party applications - Tweetdeck,
Hootsuite
• Mobile apps - Twitter, facebook
• Co-tweet
• Shorten links - bit.ly, tiny.url
• Add photos - twitpic, plixi.com
• Lists
Monday, 25 July 2011
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www.melkettle.com.au @melkettle Monday, 25 July 2011
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Monitoringhttp://www.google.com/alerts
Monday, 25 July 2011
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www.melkettle.com.au @melkettle
http://search.twitter.com/
Monday, 25 July 2011
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http://technorati.com/
Monday, 25 July 2011
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www.melkettle.com.au @melkettle
http://www.socialmention.com/
Monday, 25 July 2011
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• Engage and connect with your customers• Get a greater online presence • Gain greater brand credibility• Be ahead of your competitors • Be a part of the conversation - they are happening
about your business and your industry whether you are there or not
Monday, 25 July 2011
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Thank you.
@melkettlewww.melkettle.com.au
Monday, 25 July 2011