Presentation to:

36 Mortimer StreetLondon W1W 7RG020 7631 2150

www.digitalview.com

20th February 2003

Purpose of the Meeting

Introduce Digital View

Explore how can Digital View can add value to S&N Retail

Establish the basis for a long term relationship

Discussion

Why we are looking to meet

Retail: structural changes & normal operational pressures: ROI focusSales: differentiation, engage dynamic consumersMargins: improved effectiveness

Media: structural changes & normal operational pressuresROI focusImpact on dynamic consumersSeeking improved effectiveness

Major Retailers, like S&N, will at some point exploit the new

Media

An opportunity for a leading retailer to talk with the leading digital media network enabler ahead of the game

Introduction to Digital View

Leading media communications agency: retail and out-of-home environments.

More than 17,000 Media Solutions installed.

Full service agency: developing brand & retail campaigns content & design installation & support network management & data services media sales.

International: operations in UK, HK, US & Canada .

Digital View are implementing solutions for our retail customers that:

excite, inform and connect them with their target customers

enables enhanced promotional activity

differentiates their stores, driving sales and brand awareness

offers new revenue streams

Digital View’s Retail Media solutions are proven to improve consumer brand associations in-store

Digital View’s Retail Media Solutions are already working successfully…

Act Media:

1000 6.4” LCD shelf-mounted supermarket promotional displays across Asia

And within the pub and club sector…

Washroom screen

media network

offering incremental

an revenue channel

through third party

media sales

Strategic placement

of screens dedicated

to advertising in an

uncluttered

environment

Specifically created

and relevant branded

content

Male washroom

Selection of Current Advertisers

Retail Media Solutions can work on a number of levels

Broadcast is the lowest common denominator about ambience about entertainment about awareness

Narrowcast is about creating customer communities

about addressing specific target groups about where group and environment meet

1-2-1 is about customer decision support and messaging at PoP – the High Impact Medium

the last yard - key time to influence the consumer

about direct response about information, education and influencing

behaviour about loyalty and why you as an individual buy

Successful Retail Media Solutions

Solutions that deliver: the right dynamic content to point of sale relevant media strategy to satisfy the need

Solutions that use: the right media to exploit the environment reliable media platforms

Solutions that are: scaleable, centrally controlled and updateable offer full 24 hour client visibility, accountability and central

field data analysis backed up by experienced installation and support

Drive brand presence, awareness and

sales

Change purchasing choices and

behaviour

Educate and inform consumers and staff

Improve consistency of brand

communication &

promotional effectiveness

Retail Media Solutions drive sales and differentiation

82%find digital media networks entertaining

66%find them highly innovative

68% discuss them with friends

61% unprompted recall of specific content

*Source: DVG snapshot research: Drinks Sector 2002

Central control and efficiency

Leverage wider media investment

Research & Product Development

Cost-effective staff training mechanism

Retail Media Solutions help manage costs

Retail Media Solutions also offer a new revenue stream

Retail channel becoming a focus for advertising spend S&N: substantial real estate:

captive and “influence-able” footfall An attractive media asset Mix of S&N and 3rd party brands

Revenue Example 100 venues: 5 screens per venue 12 slots per advertising loop £60 per slot per month 2 slots reserved for S&N Retail use 500x10x60x12 = £3.6M pa

Payback: 5 months x 4 slots x 60

Significant, scaleable, good ROI

Strategic placement and mix of

screens

Integrated into design of the venue

Tailored for different consumer

groups and geographical areas

Designed to promote specific

products and services

Capable of generating considerable

advertising and sponsorship revenue

Table top displays or booking systems

Wine selector decision support tool

Vending machines

The principles of an S&N Retail Media Solution

Washroom Media

Summary Proposition – An Integrated Retail Media Solution

S&N Retail is looking for solutions that: excite and inform consumers connect them with different target communities drive revenues and returns manages costs

Digital View provides solutions that integrate: an understanding of client priorities relevant content and design central control and accountability one-stop network management media sales capability