presentation - success story - jafferjees

7/23/2019 Presentation - Success Story - Jafferjees

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JAFFERJEES

A Tradition of Quality


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Why JafferJees

An image of a big capital J comes to mind when

we talk about a success story. The question that

arose was: why JafferJees? There are many a firms

that are dealing in leather products, there must be

something differentiating or distinguishing that led

them to get the most loyal customers in town.


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History

Over a century ago, the JafferJees family established a

business as expert saddlers in the city of Quetta, then British

India.

The business was initially a solution to leather goods needs ofthe British Army in subcontinent.

The business, from just making saddles, boots and belts for

the British army, expanded its product line to formal shoes

and leather upholstered furniture.

Then in 1935 nature played its hand.

JafferJees business center shifted to Karachi.

Currently working in Pakistan and abroad.


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Type of Business

JafferJees is a family-owned business; it was

originally started by JafferJees and later carried

on his sonTahir Ali Quettawala.

The business is now owned by two brothers; Imtiaz

and Arif Quettawala, and their cousin Arshad

Quettawala.


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Store Location

Mehran heights (Clifton main branch)

T

ariq road Park towers

Dubai

Lahore (under construction)


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Customers

Upper middle class

High class

Corporate sector Celebrities

Politician


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E-Commerce Activities

Online store front

Website was launched in 1999.

In 2002, launched an e-store exposing productsnationally and internationally

Benefits

International outreach

Managed inventory


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MarketingStrategies

Branding

JafferJees offers quality at its best at affordable prices. By1988, the name had become synonymous with leatherproducts of unmatched quality in Pakistan, necessitating the

need for a brand identity

Store positioning

The positioning of JafferJees has always been consistent

because of which they have been able to integrate it in theirorganization's culture.

International Expansion

Located in Dubais prestigious Burjuman Centre since 1994


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MarketingMix

Product offering

Over the past 125 years, they have transformedthe creation of genuine leather products into an

art form

Place

Mehran Heights, Park Towers and Tariq Road.Dubai

Price

Basis on cost plus profit margin. but createsdifficulties when prices of other commodities

fluctuates not only raise their cost but lower their


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People to serve

That are affordable

People that serveJafferJees train their employees in such a

way that they provide assistance and help

buyers in making their purchase decision

Presentation

groups their products and services in an

exclusive splendor and attends to its customers on

personal basis.

MarketingMix


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Advertising

Rarely advertises

They once advertised on the Google bar fortheir online store.

Recently, JafferJees was given coverage inBrand Zone, a program by Business Plus.

The main reason for not advertising is the

limelight and hype that prevails when heavymarketing campaigns are initiated.

They are just dependent on their website forsmall advertising.


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Supply ChainManagement

Purchase order

Purchase orders are made in conformance with requirementsof each store, as soon as the inventory reaches the minimumlevel.

Vendor management

Products designed by the owners of JafferJees are thenforwarded on to the contractors who work specifically forJafferJees and are involved in producing the finished goods.

Warehousing

It is responsible from checking quality of raw material tillfinished products delivered by the contractor


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Transportation

Transferred through rented vans

Material handling equipments

Safety measures are taken to ensure that the productsare not defected while delivery.

Efficient docking

The implementation of First in First out (FIFO) deliveryplan at JafferJees ensures best utilization of space andhelps in minimizing the aging of merchandise kept inthe warehouse

Supply ChainManagement


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Customer Relationship Management

Integrating systems and policies based on customerfriendliness.

By incorporating a customer-centered culture.

By giving first priority to their customers.

By allowing their customers to express their viewsthrough comment cards.


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InformationSystems

JafferJees have some selected people who aretaking care of the information system as it containsall the confidential financial details that showed beprotected in order to save internalintegrity.

POS TechnologyTheir cash registers not only produce cashreceipts/memos of customer purchases, but alsostores informationin a database. This information

can be retrieved at any point of time for trackingcustomer purchases. It also reduces the timerequired for efficient customer checkout.


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JafferJees have one of the best human resourcemanagement,

and it is clearly evident from the fact that they haveemployees who are working for them for around 15

years.

Business involves the following activities;

y Recruitment

y Manpower Planning

y Motivation and Rewards

y Salary Structure

Human Resource Management


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Gathering Information before Recruitment

Preliminary Screening and Interview

Recruitment

Termination

Recruitment Process


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Motivation & Rewards

Attendance Bonus

Other Bonuses

Education Physical Appearance

Involvement with Employees


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Salary Structure

Fixed Amount OfSalary Is Paid To All The

Employees At The End Of The Month.

New Recruits Get A Basic Salary.

After Experience The Salary Is Raised


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JafferJees is perceived to be the best quality

leather goods provider. Over the years, JafferJees

has been successful in building a brand name and

image by delivering the benefits promised to thecustomers.

Conclusion


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THE END

presentation - success story - jafferjees

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