presentation rev.4(kd)
TRANSCRIPT
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LA New Product Development Team
www.lanpdt.org
by Avery Lorenzato, Pranay Uttamchandani, and Konstantin Dolgan
Top Dawg New Venture Championship 2015
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GRAPHENO
GRAPHENE
PAINT
+ =GRAPHEN
O
$500,000 5% equity
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Problem
June 18, 2013, H.R. bill 2417, SHEILD Act: The bulk-power systems as well as the defense critical electric
infrastructure must be shielded from EMI/EMP.
Conductive coating shielding is currently used for:
$2B market3.6% annual growth
and other…
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Existing Solutions
+++
$$$
Expensive
Cu
$2.75/lb
Ni$5.72/lb
Ag
$16.4/lb
Gr$0.68/lb Low Cost=
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Market
3% Annual growth
• EMI/EMP shielding conductive coating market: ~$2 BIL with an average 3% annual growth rate.
• Grapheno can capture approximately 10% of the conductive coating market (~$200M).
36%($2B
.)Conducti
ve Coatings
Other
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Unmet Needs •IP: Patent pending•Stage of development: Betta testing•Same protection at fraction of a cost
Y-Shield Grapheno
$2000
$1400
Cost/server room
1600 sqft
1600 sqft
30% price reduction
•Servers across U.S: 62000•An estimated $122 M marketThat’s telecommunication alone!
ApplicationShielding a typical server room
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Business Strategy
Metal manufacturers
MRI roomsPower
Telecommunications
Defense
Semiconductor Industry
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Strategy
Approach early Adopters
•Willing to adopt Grapheno for quality testing at their respective facility•Use their test results to expand network outreach
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Market • Engage in direct marketing
Client Base
Estimated break even volume: 12,000 gallonsExpected product life: 5-7 years (Re-purchasing period)
Grapheno$75/gallon
40 dB attenuation
Y-Shield$400/gallon
38 dB attenuation
Medical Sector
SemiconductorSector
Metallurgical sector
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Business Model/Supply ChainCustomer
Patent
Graphene
Paint Manufacturer
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Executive Team
• Technology guru• 30+ grants, 5 U.S.
Patents, 25 ROI’s• 5 commercialized
technologies
• Team and business manager
• LA NPDT Founder• Top Dawg NVC
2014 Prize winner
Chester Wilson CTO
Konstantin Dolgan
COO
Avery Lorenzato
IP and Marketing
Pranay Uttamchandani
R&D
Year 1: 7 employees (supply chain, accountant, sales rep. and operations)Year 5: 22 employees (20 full time and 2 part time)
• Student Representative at LATech’s IP Committee
• LA NPDT President• Founder of
Lorenzato Ventures LLC: startup experience
• R&D experience at LA Tech’s IFM
• Project management experience at LA NPDT
• Technology development experience
Employees:
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Advising Team
Dave NorrisChief of Innovation @
LA TechCommercialization
Son Anh LeeProfessor @ LA
TechManagement
Richard KordalDirector of IP @ LA
TechIntellectual Property
Nicholas GrodenPhD Student @ LA
TechTechnology
William McCumber
Professor @ LA Tech
Finance
Ed MinerR&D @ Oracle
Technology
Ryan KeatingPartner @ Keating
ConsultingFinance
Arden MooreProfessor @ Tech
Technology
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Competitive Advantage
Patented Technology
NO metals Easy Procedure
Eco Friendly
Low Cost$390/gal
$300/gal$305/gal
$600/gal
$75/gal
$400/gal
GRAPHENO
(cost)
Y-Shield(retail)
Sherwin Williams(retail)
PPG PRC-
DeSoto (retail)
AkzoNobel (retail)
MG Chemicals
(retail)
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Development Plan & Milestones
• Developed and α-tested the technology• Patent pending• Licensing
agreement with LA Tech• Met with key
early adopters
TODAY
PAST
• Developed and pitched the investor deck• Got feedback on
the business plan at the Top Dawg New Venture Championship
IN 1 YEAR
• Acquire seed capital• Get grant from
DARPA• Run full scale
testing• Complete pilot
projects• Get experience
and feedback from the pilot projects
IN 2 YEARS
• Establish and organize the supply chain• Setup
manufacturing Conclude contracts with “early adopters”• Get feedback from
“early adopters”
LATER
• Expand and grow business• Continuous
improvement of customer relations, product quality, and the supply chain• Work on
reduction of cost and lead time
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Financial Projections
1 1.5 2 2.5 3 3.5 4 4.5 5$0
$20 $40 $60 $80
$100 $120 $140 $160
$4 $17
$69
$7 $33
$145
Revenue Profit Before TaxYears
Million
s U
S D
ollars
Break-even in <1 year
1 2 30
200
400
600
800
25
140715
Years
Gallon
s (x
10
00
)
$280$238
$202
MSRP
Year 1 Year 3 Year 5
Sales Volume (gallons)
Revenue
MM
M
M
MM
K
KK
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Financial Plan
Licensing fee
Employee training
Utilities and supplies
Marketing
Facility
Equipment
Emolyees
Out sourcing
Raw Meterials
5
6
10
23
25
30
200
384
890Annual Budget Breakdown
Cost
Scale: 1000
• Seeking $500K seed capital from angels to run pilot projects• Plan to match funds with DARPA
•A $1.6M startup operation• Expected ROI in about 2 years with 5% equity
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Questions?
?