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    A

    PRESENTAION

    ON

    360 DEGREE FEEDBACK

    BY:

    NIRALI BHATT

    MAULIK BAROT

    MAS

    HR DEPARTMENT

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    POINTS TO BE COVERED

    What is 360 degree feedback?

    History

    ConceptProcess

    Appraisers

    Activity

    Advantage

    Drawback

    Conclusion

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    WHAT IS 360 DEGREE FEEDBACK?

    Performance appraisal system that gathers feedback on

    an individual from a number of sources, typically including

    colleagues, direct reports and customers.

    It gives managers and individuals better information about

    skills and performance, as well as working relationships,

    compared with more traditional appraisal arrangements

    based on line managers assessment.

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    HISTORY

    Early History

    Documented History

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    THE CONCEPT

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    THE PROCESS

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    THE APPRAISERS

    Superiors

    SelfPeers

    Subordinates

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    SUPERIORS

    The 1st line supervisor is often in the best position to effectivelycarry out the full cycle of performance management.

    The supervisor may also have the broadest perspective on the work

    requirements and be able to take into account shifts in thoserequirements.

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    SELF

    The most significant contribution of self-rating is theimproved communication between supervisors andsubordinates that result.

    Self-ratings are particularly useful if the entire cycle ofperformance management involves the employee in a self-assessment.

    For example: The employee should keep notes of task

    accomplishments and failures throughout the performancemonitoring period.

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    PEERS

    Employees report resentment when they believe that their extra

    efforts are required to make the boss look good as opposed tomeeting the units goals.

    Peer ratings have been an excellent predictors of future performanceand manner ofperformance.

    The use of multiple raters in the peer dimension of 360-degree

    assessment programs tends to average out the possible biases of anyone member of the group of raters.

    The increased use of self-directed teams makes the contribution ofpeer evaluations the central input to the formal appraisal because bydefinition the supervisor is not directly involved in the day-to-dayactivities of the team.

    The addition of peer feedback can help move the supervisor into acoaching role rather than a purely judging role.

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    SUBORDINATES

    A formalized subordinate feedback program will give supervisors amore comprehensive picture of employee issues and needs.

    Employees feel they have a greater voice in organizationaldecision-making.

    The feedback from subordinates is particularly effective inevaluating the supervisors interpersonal skills. However, it maynot be as appropriate or valid for evaluating task-oriented skills.

    Combining subordinate ratings, like peer ratings, can provide theadvantage of creating a composite appraisal from the averagedratings of several subordinates.

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    Its Contribution:

    Customer feedback should serve as an anchor for almost all other

    performance factors.

    Including a range of customers in PA program expands the focus of

    performance feedback in a manner considered absolutely critical to

    reinventing the organization.

    CUSTOMERS

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    COMPANIES USING 360 DEGREE PERFORMANCE APPRAISALS

    Bellcore

    International

    Ltd(1998)

    Johnson &

    Johnson

    Ltd(1980s)Wipro

    Technologies Ltd

    (Dec17th 2002)

    Xerox (1980s)

    IBM (1980)

    Bell Atlantic (1980)

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    IMPORTANT FACTORS IN 360 DEGREE FEEDBACKS

    The mission and the objective of the feedback must beclear.

    Employees must be involved early.

    Resources must be dedicated to the process, including topmanagement's time.

    Confidentiality must be assured.

    The organization, especially top management, must becommitted to the program.

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    ADVANTAGES

    To the individual:Helps individuals to understand

    how others perceive them.

    Uncover blind spots

    Quantifiable data on soft skills

    To the team:

    Increases communication

    Higher levels of trust

    Better team environment

    Supports teamwork

    Increased team effectiveness

    To the organization:

    Reinforced corporate culture by linking

    survey items to organizational leadershipcompetencies and company values

    Better career development for employees

    Promote from within

    Improves customer service by involving them

    Conduct relevant training

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    PROBLEMS

    Costly and time consuming.

    These programs tend to be somewhat shocking to managersat first. Amoco's Bill Clover described this as the "SARAH

    reaction: Shock, Anger, Rejection, Acceptance, Help".

    The organization implementing this type of performanceappraisal must clearly define the mission and the scope of theappraisal. Otherwise it might prove counter productive.

    Organizations must consider other issues like safeguarding theprocess from unintentional respondent rating errors.

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    PROBLEMS (CONTINUED)

    One of the reason for which 360 degree appraisal system might fail is

    because the organizations attempt to assimilate the 360-degreemethod within a traditional survey research scheme.

    In traditional survey research, investigators attempt to maximize datacollection with as many items/questions as possible and with largesample sizes.

    In the case of 360-degree appraisal, creating measurementinstruments with many items will substantially increase non-responseerrors.

    In addition, large sample sizes are not typically possible consideringthat perhaps 4 or 5 sources will rate an employees performance.

    As such, statistical procedures that rely on large sample sizes in orderto ensure statistical validity might not be appropriate.

    Organizations must consider other issues like safeguarding theprocess from unintentional respondent rating errors.

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    CONCLUSION

    Because many of the more conventional performance appraisal

    methods have often proved unpopular with those being

    appraised and evaluators alike, 360 is gaining popularity with

    many managers and employees.

    When used with consideration and discipline, feedback

    recipients will feel that they're being treated fairly.

    In addition, supervisors will feel the relief of no longer carrying

    the full burden of assessing subordinate performance.

    The combined effect of these outcomes should result in

    increased motivation, which in turn improves performance.

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