presentation of successful sem campaign
DESCRIPTION
Wondering how SEM works, and how to create a successful campaign? Feel free to get a few pointers in the slideshow.TRANSCRIPT
Considering implementingpaid search (SEM)
in your online marketing mix?
Paid Search(SEM)
What is Paid Search (SEM)?
But are you still wondering how to implement
a successful campaign?
The next few slides will give a brief and general
introduction to the development of a successful SEM campaign
Initial Stage
- Development of Keywords across all catagories of the Homepage- Implementation of Google Analytics- Calculation of Cost per Lead (CPL)
Campaign Running
Each keyword and AdGroup generates different results:Some below Max CPL, others above!
Interpreting the Data
When you have enough and representative data:Keywords and AdGroups which are generating undesirable expensive Leads or no Leads at all, are identified !
Optimizing the Campaign
Keywords and AdGroups which are not generating Leads at the desired cost price, should be paused.
The campaign is now delivering cheap and relevant Leads!
Hopefully these slides gave you a general idea of the concept
behind SEM!
Otherwise feel free to give us a call
STIFTERNE AF LEADWIRE HAR VUNDET:
DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2006, FLYBILLET.DK
DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2007, FLYBILLET.DK
DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2008, WUPTI.COM
DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2009, BRUUN-RASMUSSEN.DK
Founded in 2008.A Search Marketing Agency with focus on relevant
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