presentation of business plan,
TRANSCRIPT
Small and Medium
Enterprises
Development
Agency of
Nigeria
Business Proposal Line of Business : Fish Farming Name : CHEF Catfish Co. Expected date of Start-up : January 2011 Location : Nigeria Objectives : - To earn profit - Supply a nutritious product to the Nigerians - Supply fresh fish, that whenever you want to eat just get it and kill it, unlike of the frozen fish it has chemical to preserve the freshness. - Get a market share of the growing demand of catfish in Nigeria.
Business Proposal Relevant experience : Partners have no experience in catfish farming but one of us has an existing business now. Education : Partners are graduates of different courses. Economics, Accounting, Business Administration and a Doctorate in Finance. Personal Background : Came from a family of businessmen, aggressive , determine to succeed, patient . Detailed Products : Catfish (Clarias Gariepinus)
SWOT ANALYSIS:
Strength
Weaknesses
Good quality of water for
catfish farming.
Market opportunity
People do not want to eat beef so
they switch eating catfish.
People eat catfish for a long life.
Catfish is very nutritious, low
calories, low carbohydrates and high
protein, low in fat. Easy to prepare
and great taste.
High growth rate
No experience in this catfish
farming
No enough capital
No expert in fishery biology.
Needs adequate power supply so
that the catfish will have a fresh
water everyday to grow big.
SWOT ANALYSIS:
Opportunities
Threats
More health conscious people eat
catfish.
High demand of catfish in the
market
Higher survival in catfish farming
Demand of catfish is all year
round
Catfish market value is twice as
high as that of Tilapia – a closest
rival in domestic fish rearing.
High competition
Very high cost of feeds
Fingerlings will die if not properly
nurtured.
Market Plan
Customers/Consumers:
People of Abuja, Nigeria
Hotels
Restaurants
Food vendors
Supermarkets
Market Plan
Suppliers:
Supplier of feeds
Supplier of Fingerlings
Suppliers of vitamins for fingerlings.
Supplier of tanks
Market Plan
Competitors:
Areo Farmers
Berens fisheries
Kadi Fisheries
Junio Fisheries
Korodu fish farm estate – the largest in
West Africa.
Market Plan
Sales Forecast:
Jan-
May
June
July
August
Sept.
Oct.
Nov.
Dec
0
1,500
1,500
1,500
1,500
3,300
3,300
3,300
3,300
We forecasted or projected our sales for 1 yr for about 6,000 pcs
and have a sales of US $ 13,200. Assumption that all fingerlings are
harvested and sold.
Market Plan
Marketing Program/Strategies
Distribution of flyers
Complementary cards
Expo exhibition
Do the E-commerce promotion
Go directly to the target market
Production Plan
Production/Operations Process:
First Step- Put the fingerlings in the 1st
pond. Nurture and fed.
Second – after 2 mos. Transfer the
juvenile size to the 2nd
pond.
Production Plan
Production/Operations Process:
Third step – 2 mos. After again, transfer the
table size catfish in the 4th pond.
Fourth step –. after 2 mos. again, Transfer
the catfish which is now ready for harvest
in the 4th pond.
Production Plan
Production/Operations Process:
It takes 6 mos. Nurturing and feeding
before harvesting the grown up
fingerlings. We just need a net to transfer
the product and to be sure that the
fingerling will grow in our desire size or
size that it can be harvested. Every pond
should have a clean water everyday.
Production Plan
Production Layout:
Fingerlings Juvenile Table size
Harvest size
Water Bio aerator
(oxygen for
catfish)
VIDEOS
HUMAN RESOURCES
Organizational Structure
Eyiuche Theodora Unachukwu
Marketing Manager
Maria Fe San Esteban Reyes
Financial Manager
Hamidah
Human Resources Manager
A Chandima De Silva
Labor-2
Technical
Job Discripton
Chairman : all coordinating
activities,Negotitation to supplier,
Marketing Manager: decide price, distribution channel,
Finance Manager:Decide funding ,payment , accounting and auditing
Human resources Manager: decide salaries, recruitment labor, facilities for labor
Technical Assistant: give guidence to maintain the catfish farm
FINANCIAL
CASH FLOW Cash Flow Forecast
(US$K)
Year 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Actual Actual Actual Actual Actual Actual Actual Project Project Project Project Project
Carry-forward from
last month (A) 14.975 11.980 8.985 5.990 2.995 11 2.625 5.239 7.852 10.466 69.024 71.638
Cash 0 0 0 0 0 6.216 6.216 6.216 6.216 62.160 6.216 6.216
Receivables 0 0 0 0 0 0 0 0 0 0 0 0
Revenue (B) 0 0 0 0 0 6.216 6.216 6.216 6.216 62.160 6.216 6.216
Cost of products 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584
Salaries 200 200 200 200 200 200 200 200 200 200 200 200
Rents 100 100 100 100 100 100 100 100 100 100 100 100
Installments 0 0 0 0 0 607 607 607 607 607 607 607
Others 111 111 111 111 100 111 111 111 111 111 111 111
Expenses (C) 2.995 2.995 2.995 2.995 2.984 3.602 3.602 3.602 3.602 3.602 3.602 3.602
Carry-forward to
next month (A+B-
C) 11.980 8.985 5.990 2.995 11 2.625 5.239 7.852 10.466 69.024 71.638 74.252
Required Funds and Fund Raising
Required funds Amount
(US$) Fund raising
Amount
(US$)
Land
Pond construction
Water pump
Fishing Nets
Computer & Office Eq
Registration Fee
Other Accesories
Total
1,389
556
222
33
800
300
83
3,383
Own capitals
Chandima– US$ 4000
Hamida-$ 4000
Eyiuche- $4000
Fe - $4000
16,000
Loans from family, relatives
and friends
(details and loan terms)
Family – 2,358x 3% x 365
days
2,078
Public grants
(details and conditions)
Feed Expenses
Fingerling input
Labor Cost
Rent Vehicle
Lime Expense
Miscellaneous
Total
8,335
4,165
1,000
500
420
555
1,4975
Loans from commercial
banks and/or other financial
institutions
(details and loan terms)
Total (A) 18,358 Total (B)
$18,358
Assets purchase / leasing
O
perational funds
Income Forecast
Start-up
(US$)
(3 month)
First
Harvest1
year later
(US$)
Details of revenues, costs of
products and operational
expenses
Revenues (1)
6216 Revenue: Q xP=2800
x 2,22= 6216
Cost of product: Depreciation +
variabel cost
Harvest : 1 year 4 times
After 1 year
Interest + princial per month
3%x 2255
Costs of
products (2)
2584 2584
Salaries
600 600
Rents
Vehicle
300 300
Interests /
installments
0 607,19
Others
333 333
Sub-total
(3)
3817 3424,19
Income
before tax
(1) – (2) – (3)
(3.817) 2,791.81
Operatio
nal ex
pen
ses
Production Cost
Items Cost ($)/annual Cost($)Harvest (4x)
A.Depreciation Cost 285 71,25
B. Salaries 100X2 pesonX 3
month
2,400
600
Total fixed Cost 2,685 671.25
Items Cost ($)
Feed Fish expenses 1,667
Fingerlings 833
Fertilizer 56
Miscellaneous 111
Total variable cost 2,667